A COMPLETE CONSUMER MARKETING SOLUTION

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1 A COMPLETE CONSUMER MARKETING SOLUTION

2 Create a Positive Consumer Experience Think about all the different ways that your store brand makes an impression upon your customers, your channel partners, your employees and all the other critical partners that help to bring your brand to life then, ask yourself this question: Are you in control of all these interactions and confident that every touch your brand has with those groups is operating the way you want it to? It is well known that women are your most valuable consumer. They make more than 80% of the household buying decisions. Torus Marketing has crafted a complete marketing solution, exclusively for WFCA Members, designed to reach this target audience effectively. With the rise of the internet and the explosion of smart phones and tablets, coupled with the recent economic challenges, it is important to understand how to reach the female consumer. She is now in control of how, when and where messaging influences her. She is more informed about her product choices and options than ever before. Creating a consistent and positive consumer experience across every touch point, from your website, to your marketing, to your physical store, is the key to success in today s increasingly competitive marketplace.

3 Ongoing Communication Defining Touch Points Customer touch points are all the different ways a customer may be in contact with your business. Advertising This includes everything from your website to your physical store location, from telephone or inquiries to advertising. Every place a consumer comes in contact with your store The Internet brand is a touch point and becomes a critical component in the overall evaluation of the consumer experience. Word of Mouth Your Team Telephone/ In-Store Experience From your website to their mobile device, their Post Sale inbox to their mailbox, we make sure you reach Follow Up your consumer. We are equipped to provide you with the resources and guidance needed to be competitive, relevant and viable in your market not only today, but tomorrow as well. We have developed a suite of solutions designed specifically to meet your unique marketing needs. Installation Check-Out/ Payment Exterior / Interior Environment The Customer Touch Point Wheel

4 Complete Digital Marketing Solutions The internet is the new crossroad of consideration and evaluation. Today your online presence is essential to meet the ever-growing demand of consumers who research and shop online. We know that independents have to work harder than ever before to compete in a marketplace dominated by the giant chains. Your digital marketing effort is the single most effective tool for your business. TK Fusion has a team of professionals providing custom online solutions that are easy to deploy, maintain and upgrade. You ll get more than an online presence - you ll get a whole suite of custom options. Let us create and manage your online presence so you can focus on more important things - like running your business.

5 Websites to Social Media, SEO to PPC WFCA Member Website Re-Targeting Mobile Website SEO Banner Ads Marketing Power SEO: Google, Yahoo, Bing Social Media Content & Management Blogs YouTube Channel Custom Video Content

6 Customer I.Q. Program The Customer I.Q. Program is an easy-to-use, inexpensive barometer for measuring the quality of your company s consumer experience. Feedback is immediate and dynamic and the level of detail can go to a specific sales person as well as specified time frames. The program, See I.Q. (See an Indicator of Quality) will give the retailer a percentage, which is their Customer I.Q. Get between 70 and 80 percent and you re perfectly on target. This is a customized and branded program built for the WFCA members and is based on the Net Promoter Score concept which has been utilized successfully across many industries. Administrators can control and get feedback on showroom, specific sales reps and multiple locations as well as getting breakdowns on specific response percentages, capturing consumer data and exporting reports on demand. Communications to customers are automated and fully customizable and trackable making the Customer I.Q. program not only a great barometer for management, but a powerful marketing tool.

7 Traditional & Hybrid Direct Marketing Direct mail marketing remains one of the most powerful and economic ways to generate traffic, increase repeat business and grow referrals. From the traditional print and mail to a customizable PURL campaign that integrates in-store kiosk scans, personalized web pages, trigger promotions and even video, TK Fusion closes the gap between the mailbox and the inbox and helps keep you in constant communication with new and existing customers. TK Fusion has a comprehensive program designed to help you stay in touch with your customers throughout the year through special events, promotions, thank you cards and a new homeowner program. This program includes design, printing, targeted list generation, database management services and mailing. Postcards, Letters Customizable Gift Card Variable Data Personalization New Homeowner Program Private Sales & Event Marketing Thank You Cards Scan to Win Integration PURL (Personal URL) with Custom Landing Page and Integrated Video Capability

8 For More Information, Contact Kathryn Baird