Owner Manager's Conference - A Review of the 2012 Billing Industry

Transcription

1 O 2012 MHBMA Owner s Manager s Conference PLAN FOR MORE CINCINNATI USA is more compact, more welcoming, more memorable, and more engaging than you could ever imagine! Join us for the 2012 Fall Owner s Manager s Conference in Cincinnati where you ll find an ideal mix of the historic and the modern, of bigcity flair and Midwestern charm. Experience 15 timely sessions designed specifically to help with your continued success in the billing industry. Melody Mulaik joins Robert Burleigh and David Jakielo at the guest faculty for this not-to-bemissed event. Cincinnati, Ohio OCTOBER 25-27, 2012 THE WESTIN CINCINNATI CINCINNATI, OHIO REGISTER EARLY! SPACE IS LIMITED! Registration open to HBMA members only Registration Fee: $ REGISTER TODAY AT

2 OM HBMA Owner s Manager s Conference 2012 CONFERENCE SCHEDULE THURSDAY 8:00 9:30 am Industry Updates Introductions 9:30 10:00 am Break 10:00 11:30 am Trends Affecting Healthcare 11:30 am 12:30 pm..... Competitors Competition 12:30 1:30 pm Working Lunch 1:30 2:00 pm Work Group Presentations 2:00 3:00 pm New Billing Company Business Models 3:00 3:30 pm Break 3:30 4:30 pm Are We There Yet? EMR: Hope, Hype or Help 4:30 5:30 pm Growth Strategies: Today Beyond 5:30 7:00 pm Opening Reception (Guests Welcome) FRIDAY 8:00 9:30 am Compliance 3.0 9:30 9:45 am Break 9:45 10:45 am Look Up! What You Don t Know Can Kill You 10:45 11:45 am Relationship Strategies 11:45 am 12:45 pm..... Working Lunch 12:45 1:15 pm Work Group Presentations 1:15 2:45 pm ICD-10 2:45 3:00 pm Break 3:00 4:30 pm Benchmarking 4:30 5:30 pm Make Your Company (almost) Immune to Lawsuits 5:30 7:00 pm Networking Reception SATURDAY 8:00 9:00 am Managing Multiple Generations In the Workplace 9:00 10:30 am What Should I Do Next? Implementing Your Future 10:30 10:45 am Break 10:45 am 12:15 pm..... The Future of the Billing Industry Don t miss your opportunity to participate in the final Owner s Manager s Conference being offered in Seating is limited to 55 HBMA Members for this meeting. S PA C E I S L I M I T E D! R E G I S T E R T O D AY! For online registration, go to the meetings calendar at

3 HBMA Owner s Manager s Conference OM 2012 Seventeen Years of Building Your Company s Future THURSDAY SESSIONS INDUSTRY UPDATE INTRODUCTIONS Faculty Attendees The conference opens with a review of what s happening in legislation, regulation, information systems, technology innovations, and their effect on the billing industry. TRENDS AFFECTING HEALTHCARE Robert Burleigh Dave Jakielo Explore the most important trends that may have a positive or negative effect on your individual company. ARE WE THERE YET? EMR: HOPE, HYPE OR HELP Robert Burleigh It seems like the government, vendors with products to sell, consultants with advice to sell, and the media are all promoting adoption of EMRs. But what are the real economics of these decisions? How do EMRs affect billing companies relationships with current and prospective clients? Will EMRs forever alter the billing industry or be just a detour in some areas? After more than four years predications of any minute universality, examine where we are and how that informs your company s five year future. GROWTH STRATEGIES: TODAY BEYOND COMPETITORS COMPETITION Dave Jakielo Robert Burleigh Knowing your competition is essential to establishing an effective growth strategy and business plan for your company. Competitors often include other billing companies, but many times your competitors are less easily identified. This session will address how to establish your most important competitors and how to devise effective competitive strategies, based on your company s size, specialties, location and resources. In today s medical billing marketplace. the challenge to grow profitability is of the utmost importance. Just offering the same services you have been offering in the past decades may make your company obsolete and give your competitors an advantage regarding your current client base. Identify strategies as to how to successfully market and grow your company. NEW BILLING COMPANY BUSINESS MODELS Robert Burleigh Dave Jakielo Robert Burleigh Fourteen years ago, the OIG published the Model Compliance Guidance for Third Party Billing Companies. In the years since, much has been added to the risks and obligations of providers and their billing companies. This session is designed to provide an update on what every billing company s Compliance Program should have in it, how to be sure it s effective and what to do about it if you re: new to the industry; a bit rusty; have always meant to get around to it, but haven t; or, want to confirm that your company is where it should be. FRIDAY SESSIONS COMPLIANCE 3.0 The operating and business models of the good old days in our industry are fading fast. A solid understanding of the 21st Century marketplace, how practices view outsourcing, how successful companies approach their prospective clients and how to plan and execute a transformation of your company could mean the difference between survival and success or the opposite. Explore how up-and-coming companies have redefined themselves and prospered through change. LOOK UP! WHAT YOUR DON T KNOW CAN KILL YOU Robert Burleigh Dave Jakielo Running a billing company is a complicated business. The work and challenges are non-stop, and while that s what makes our work so important to our clients, knowing what s going on locally and nationally has never been more important. Explore how to stay informed, every day, with up-to-the-minute information about what affects YOUR company, YOUR clients, YOUR specialties and, the industry, in general, all without making news-chasing a full-time job. E D U C AT E. A D V O C AT E. C O O P E R AT E.

4 OM 12 CINCINNATI, OHIO OCTOBER 25-27, 2012 FRIDAY SESSIONS (continued) RELATIONSHIP STRATEGIES Dave Jakielo People have different ways of delivering and receiving information and because styles vary it can sometimes lead to a communication disconnect in our offices. This session will help you to identify your style and what drives others so that you will know how to properly communicate your message to your team members, clients, and even your family. ICD-10 Melody Mulaik In a little over a year, mandatory use of ICD-10 will be essential to providers being paid for their services. This is an enormously complex undertaking. Knowing how to plan and execute the transition, what is required, what are myths, how to deal with providers and their documentation, how to anticipate problems, and how others have devised solutions will all be covered by one of our industry s most respected and knowledgeable experts. The emphasis will be on the practical: action items, checklists, resources, tools and strategies. BENCHMARKING Robert Burleigh Dave Jakielo One of the longest-running segments of the Owners and Managers Conference, this session will cover industry reference measurements, official HBMA survey data, the extensive data and experience of the faculty and other industry experts. Learn how to apply benchmarking to maintain a day-by-day dashboard of your business, as well as how you re performing for your clients. MAKE YOUR COMPANY (ALMOST) IMMUNE TO LAWSUITS Robert Burleigh Our society s penchant for litigation has become more and more of a challenge for billing companies. It is almost a truism that, like our physician clients, it is not whether you ll ever be sued, but when. There are, however, many simple things companies can do to significantly reduce the likelihood of a lawsuit or, at least, a successful lawsuit. As a recognized industry expert, Bob will provide a checklist of ways to vaccinate your company and prevail if you re sued. SPACE IS LIMITED! REGISTER TODAY! SATURDAY SESSIONS MANAGING MULTIPLE GENERATIONS IN THE WORKPLACE Dave Jakielo For the first time in our county s history we have four distinct generations employed in the workplace. This session will lay out strategies as to how you must adapt your leadership style to ensure a harmonious and effective work environment in your company. The old adage of treat everyone the same, just doesn t work with today s multi generational workplaces. WHAT SHOULD I DO NEXT? IMPLEMENTING YOUR FUTURE Robert Burleigh Dave Jakielo Having a current, written business plan for your company is vital to your future success. But, setting short-term and middleterm priorities are often challenging to select and implement. We will discuss how to distinguish the critical to survival from the I think this is important and how that affects companies of various ages, sizes and varied financial resources. Examples of successful and unsuccessful strategies will be given (anonymously), as well as after-action analyses of what was done right and/or wrong. THE FUTURE OF THE MEDICAL BILLING INDUSTRY Faculty Attendees Conducted in an informal, round-table format, this is a participatory discussion of what s happening around the industry. Find out how individual members are being affected by local changes and challenges. Identify macro and micro trends and how they can be addressed, and, discuss how HBMA can continue to serve and support our members future needs. H B M A O M seventeen YeARs Seventeen Years of Building Your Company s Future. For online registration, go to the meetings calendar at Melody Mulaik joins Robert Burleigh and David Jakielo as the guest faculty for the 2012 Fall OM Program.

5 HBMA Owner s Manager s Conference OM2012 If you are a medical billing company owner or manager, you do not want to miss this year s OM Conference. We ve taken your feedback and developed an outstanding program filled with forward-thinking educational sessions, plenty of networking opportunities, the ability to catch up with colleagues, and more than a little fun! WHAT THEY ARE SAYING I had extremely high expectations for this conference. They were not only met you exceeded them. Presentations were relevant, full of valuable information, and thorough. Thank you for a great conference and for sharing with us how to build a solid company. Thank you for all the material and information. This conference always gives me ideas and motivation to improve our company. It is hard to add to something that was planned, organized and presented so professionally. Nice job and thank you. Love the informal approach and small size! First experience. Great! The conference was organized and scheduled at an appropriate pace. Right number of attendees for good networking. Good content. Interactive. All around good meeting and well done. Thanks. Content on point to what we were looking for organized, detailed, on time, professional. This conference exceeded my expectations. A very well-run, well-planned, very thoughtful conference. A total class act! SOCIAL NETWORKING EVENTS The Owner s Manager s Conferences are designed to afford numerous opportunities for you to connect with your peers. Participation is deliberately limited to 55 attendees to facilitate interactivity throughout the meeting. Be sure to take advantage of all of these occasions to maximize your networking and learning through shared interactions with your colleagues: CONTINENTAL BREAKFASTS BREAKS Daily :00 8:00 am WORKING LUNCHEONS Thursday :30 1:30 pm Friday :45 am 12:45 pm RECEPTIONS Thursday :30 7:00 pm (Guests Welcome) Friday :30 7:00 pm SIX TIPS FOR NETWORKING: DON T MISS OUT! RESERVE YOUR PLACE AND MAKE YOUR HOTEL RESERVATIONS EARLY! 6 Don t spend all your time with people you already know. Scan the list of attendees and decide who you want to meet and why. If you re not sure, think about it from a general perspective perhaps it s someone with a certain type of experience or from a specific company Don t leave it to chance; make the connection Introduce yourself every time you sit down. Keep business cards handy and give them out generously Be a good contact and do what you promise Make a note as a follow-up plan and include a brief description of: who they are, how you met, your follow-up plan or action HBMA will continue its going green efforts for the OM Conferences. Session materials will be made available to you on the website prior to the program. Additionally, all course materials will be provided to you on a flash drive once you arrive on-site. Our meeting room will be set up to accommodate your laptop computers. H B M A, S. C O A S T H W Y, S U I T E 2 0 3, L A G U N A B E A C H, C A W e b : w w w. h b m a. o r g E m a i l : i n f h b m a. o r g P h o n e /

6 HBMA Owner s Manager s Conference OM2012 OCTOBER 25-27, 2012 THE WESTIN CINCINNATI 21 East Fifth Street Cincinnati, OH Overlooking historic Fountain Square and located in the heart of downtown Cincinnati, the Westin is ideally located within a short walk to the city s famed restaurants, shops, museums, theater, and sports venues. Ingredients... some assembly required is the Westin s innovative restaurant that combines the feel of popular cafés with a gourmet grab-and-go concept. Experience memorable dining at McCormick Schmick's Seafood Restaurant. On the 17th floor you will find the sun-lit pool area with an indoor heated lap pool and whirlpool and the WestinWORKOUT Gym featuring state-of-the-art equipment. HOTEL RESERVATIONS: The Westin Cincinnati is offering special group rates to HBMA guests of $159, plus tax. Guestroom Internet is $11.95 per day. Complimentary internet access can be found in the lobby or in the Ingredients restaurant. HBMA has reserved a limited number of rooms and strongly recommends that you make your reservations early and well before the room release date of 5:00 p.m. local time on Tuesday, October 2, To make reservations by phone, call Westin 1 ( ). You may also make reservations online through the StarGroups link you will find on the meeting calendar at CINCINNATI USA is a vibrant destination on the scenic Ohio River known for its major league sports and world-class arts and culture. Dating back to its roots as a rowdy town full of German immigrants who celebrated life with song, food and drink, Cincinnati has a standing tradition as a great place to have a good time. Feel the pulse of the city! Fountain Square serves as a gathering place to shop, dine, and play all year long. Be inspired by the renowned Genius of Water sculpture and the National Underground Freedom Center. Wander unique and vibrant neighborhoods where clubs and bistros abound. Take part in the spirited fun of the Hofbräuhaus brewery or eat like a local by sampling Graeters ice-cream, Skyline chili, and Gliers Goetta ( get-uh ), a German breakfast sausage blended with steel-cut oats. We recommend flying into Cincinnati/Northern Kentucky International Airport (CVG). Executive Transportation Shuttle is a convenient choice for transfer to and from CVG Airport, located approximately 12 miles and 20 minutes from the hotel. Shuttle fares are $22 one-way, $32 round-trip and taxi fares to downtown are approximately $30. For additional information on Cincinnati s special verve, visit these websites: cincinnatiusa.com myfountainsquare.com downtowncincinnati.com

7 OM 12 CINCINNATI, OHIO OCTOBER 25-27, 2012 C O N F E R E N C E R E G I S T R AT I O N Register online at or return this form with your payment to HBMA via fax or mail. Please submit a separate Registration Form for EACH attendee. Member Organization Member #: CHBME: Yes No Name: First Name Last Name Title: Company Name: Address: City: State/Province: Zip: Country: Phone: Fax: Website: In case of emergency, please contact: Emergency contact phone #: REGISTRATION Register and make your hotel reservations early! Space is limited to 55 participants. October 25-27, 2012 Cincinnati, Ohio Please complete the following: I will attend the: Thursday Working Lunch Thursday Opening Reception Friday Working Lunch Friday Networking Reception I understand that full refund of the registration fee, less a $100 administrative fee, will be granted only upon a written request received by HBMA on or before Wednesday, September 26, I have special needs, including dietary. Please contact me. I am a new HBMA Member This is my first HBMA conference REGISTRATION FEE AND PAYMENT INFORMATION This conference is open to HBMA Members Only. Registration Fee: $ Full payment MUST accompany your registration. Register on-line at You may also fax this form with credit card information to (949) or mail along with your payment to HBMA. The fee includes conference materials, breakfast and refreshments breaks, lunches, and receptions. Registration Fee Total $ Check # Visa MasterCard AMEX Credit Card Number Exp. Date CVV# Name as it Appears on Card (please print) Authorized Signature HBMA, 1540 S. Coast Hwy, Ste 203, Laguna Beach, CA Phone: Fax:

8 1540 S. Coast Hwy, Suite 203 Laguna Beach, CA O M 12 CINCINNATI, OHIO OCTOBER 25-27, 2012 OUR PRESENTERS Robert Burleigh, CHBME, is President of Brandywine Healthcare Services. He is a past-president of HBMA currently serves on the Government Relations Ethics/Compliance Committees. A recognized authority within the industry, Bob has conducted hundreds of seminars for healthcare professionals nationwide. David Jakielo, CHBME, President of Seminars Consulting, has over 30 years of healthcare industry experience. He is a certified trainer, frequent lecturer, author and regular columnist in Billing. Dave is a pastpresident of HBMA and currently serves on the Education Committee. Melody Mulaik, MSHS, is the President and Co-Founder of Coding Strategies, Inc. She is a frequent speaker and author for CSI and other nationally recognized professional organizations and publications. Her areas of expertise include billing and collections, coding and compliance, revenue enhancement, and operations improvement. Melody holds a Master of Science in Health Systems (MSHS) degree along with several professional certifications (PCS), (FCS), (CPC), (CPC-H) and (RCC). She serves on the Executive Board of ACMCS and is an active member of HBMA, RBMA, and HCCA, among other associations. Cincinnati, Ohio H B M A O M s e v e n t e e n Y e A R s SEATING IS LIMITED TO 55 PARTICIPANTS FOR EACH CONFERENCE. RESERVE YOUR PLACE MAKE YOUR HOTEL RESERVATIONS EARLY! October 25-27, 2012 CINCINNATI, OHIO SPACE IS LIMITED! REGISTER TODAY! Registration open to HBMA Members Only. Register online at