LEADERSHIP ADVANCEMENT PROGRAM

Transcription

1 THE 2015 CLASS MEETS FOR TWO SESSIONS: LEADERSHIP ADVANCEMENT PROGRAM October 15 16, College Park, MD November 12 13, Washington, DC Realize your leadership potential in the design and building industry SMPS in partnership with the University of Maryland s Robert H. Smith School of Business

2 Career advancement in the design and building industry depends on your business acumen. To help you gain the business knowledge you need, SMPS partnered with the University of Maryland s Robert H. Smith School of Business to develop the SMPS University: Leadership Advancement Program a program designed especially for A/E/C marketers and business developers who want to achieve the next level in their careers. If you want to be a respected person in your firm, you have to understand the business side of it, not just the marketing side. This program gave me the insights and opened the conversation with the C-suite. Through a graduate-level curriculum, SMPS U examines the marketing, business development, and client service principles integral to the strategic operation of the professional services firm. The program also teaches critical business management concepts research and development, client development, finance, human resources, and leadership. You will come away with a stronger understanding of how marketing can impact a company s performance and profitability, as well as best practices and fresh approaches to introduce in your firm. SMPS U GRADUATE

3 AS A PARTICIPANT IN SMPS U, YOU WILL GAIN: The business management knowledge to increase your firm s profitability The skills to establish yourself as a leader in your firm and the A/E/C industry Increased awareness of how an A/E/C firm operates Spreadsheets, models, tools, and ideas that can be implemented immediately to improve your performance and help with your firm s success WHO SHOULD ATTEND: This program is designed for the following professionals working in the design and building industry: Mid-level marketers and business developers who want to advance their careers Marketing/BD directors and principals who want to expand their business management knowledge Technical professionals who want to become business leaders or are involved in the BD process SCHEDULE This program brings together one class of participants for two sessions of two full days each. SESSION 1: October 15 16, 2015 University of Maryland, College Park, MD SESSION 2: November 12 13, 2015 Ronald Reagan Building and International Trade Center, Washington, DC Class begins at 8 a.m. and concludes at approximately 5 p.m. each day; a group dinner is held on the first evening of each session. A welcome reception will be held at 5:30 p.m. on October 14. Please refer to the schedule of events at smps.org/smps_university for specific times and activities planned for the 2015 class. FACULTY SMPS U is taught by an esteemed faculty from the University of Maryland s Robert H. Smith School of Business who also teaches their MBA program. Ranked in the top 15 leading universities in intellectual capital by BusinessWeek, the Smith School faculty is a world leader in generating new business thinking. With a low student-to-faculty ratio, SMPS U encourages interaction between students and instructors both in the classroom as well as more informally during meals and networking events. To read more about the SMPS U faculty, please visit smps.org/education/smps-university-faculty. Last year I attended SMPS University. What a great investment! It was like a mini MBA course. I had the opportunity to interact with others in the industry, hear how they operate, and learn about their challenges and successes. SMPS U GRADUATE

4 Ronald Reagan Building and International Trade Center, Washington, DC FORMAT The October and November sessions are conducted in state-of-the-art classrooms on campuses of the University of Maryland. The classroom format is a highly interactive combination of lecture and group discussion. Before and between Sessions 1 and 2, students will work independently and in small groups on assigned coursework. CURRICULUM The SMPS U curriculum encompasses eight modules. Case studies and best practices from inside and outside the A/E/C industry are incorporated into the modules to illustrate how you can apply these concepts immediately in your firm. The coursework is reinforced by sample worksheets, tools, and models and supplemental reading including related articles from the renowned Harvard Business Review. The curriculum includes topics such as marketing strategy, financial management, research, customer analysis, and leadership style. Please visit smps.org/smps_university for more information about the curriculum and modules.

5 Robert H. Smith School of Business, University of Maryland, College Park TAKE YOUR CAREER AND FIRM TO THE NEXT LEVEL WITH SMPS UNIVERSITY UPON PROGRAM COMPLETION TRAVEL AND ACCOMMODATIONS If you are traveling to SMPS U, the UMD s College Park and Washington campuses are conveniently served by Amtrak and the following airports: Reagan National Airport (DCA) Baltimore-Washington International Airport (BWI) Washington Dulles International Airport (IAD) For a list of recommended hotels, visit smps.org/smps-university-travel. Attendees are responsible for their own travel and hotel accommodations. Students who complete the program will receive a certificate documenting mastery of the information and skills covered in the curriculum. Certificates will be presented at a group dinner during the second session. TUITION Tuition includes course materials, sample worksheets and models, supplemental reading, four continental breakfasts, four lunches, and two dinners. REGISTER ON OR BEFORE AUGUST 23, 2015 SMPS MEMBER: $2,995 NONMEMBER: $3,250 REGISTER AFTER AUGUST 23, 2015: SMPS MEMBER: $3,250 NONMEMBER: $3,500 If your employer offers a tuition reimbursement program, SMPS U may be eligible. Please check with your firm s benefits administrator.

6 TAKE YOUR CAREER AND FIRM TO THE NEXT LEVEL WITH SMPS UNIVERSITY SMPS U: GRADUATE-LEVEL BUSINESS EDUCATION FOR BUSY A/E/C PROFESSIONALS LEARN MORE AND REGISTER: smps.org/smps_university QUESTIONS? Contact SMPS at , x223, or Few if any firms are thinking about BD strategically, elevating it to the high-level business function that it is. At SMPS U, I obtained the tools to do so. SMPS U GRADUATE

7 REGISTRATION FORM 4 EASY WAYS TO REGISTER smps.org/smps_university SMPS, Attn: Education , x N. Pitt Street, Suite 400 Toll Free: , x223 Alexandria, VA YOUR INFORMATION First Name Last Name Title Company Address City State Zip Phone SMPS # Promotional Code TUITION SMPS MEMBER NONMEMBER EARLY (By August 23, 2015) $2,995 $3,250 REGULAR (After August 23, 2015) $3,250 $3,500 PAYMENT METHOD Check Enclosed (payable to SMPS) Check # VISA MasterCard American Express Credit Card # Exp. Date Security Code Signature (required for credit card payments) SESSION DATES Participation is required at both two-day sessions: SESSION 1: October 15 16, College Park, MD SESSION 2: November 12 13, Washington, DC CANCELLATION POLICY Cancellations must be received in writing and sent to SMPS, Attn: Education, 123 N. Pitt Street, Suite 400, Alexandria, VA The full tuition will be refunded if cancellation is received four weeks prior to the first day of the program. Fifty percent of the tuition will be refunded if cancellation is received two weeks prior to the first day of the program. No registration fees will be refunded with less than two weeks notice. No transfers or substitutions may be made. Attendees are responsible for their own travel and hotel accommodations. For a list of recommended hotels, visit smps.org/smps-university-travel.