> nordic roots global view <

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1 > nordic roots global view < INNOVATORS BY NATURE

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3 Nordic roots global view > We are rooted in the Danish tradition of craftsmanship that emerged in the transition from an agricultural to an industrial society. The combination of wood from Danish forests and innovative designers is the foundation of the Danish furniture industry which for decades has made Danish design renowned worldwide. Based in Bjerringbro - a small town of mid-jutland - 3 generations and more than 75 years of experience has formed a strong company culture and history in Holmris. 3

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5 The history of Holmris > In 1937 cabinetmaker Søren Holmris began producing household furniture for the Danish market. The 2nd generation - Erik Holmris - went one step further and trained at the Design School in Copenhagen, where most of the great contemporary furniture designers also studied. Throughout the 60s, 70s and 80s Holmris experienced rapidly growing export sales - mainly to the North American market. Henrik Holmris, 3rd generation took over in 1993 and began to change the company s course towards the office furniture market. In 2000 Holmris Office was founded, which today is the core of the entire Holmris Group. In the years our Danish sales company Holmris+Flexform was formed, and in 2013 we opened our US sales company, Holmris US Inc. The latest part of the Holmris group s expansion has been the acquisition of Labofa which is considered among the best known furniture companies in Denmark. Labofa is known for its office chair production and has also reached a position as strong and innovative supplier to the educational sector. 5

6 The Holmris Group > Holmris Group consists of three strong brands, each with its own profile and mission. Furthermore we have our own sales companies in Denmark and USA. LABOFA Complete office solutions with a focus on work stations and meeting rooms. Seating and furniture for the educational sector. Soft seating and innovative solutions for receptions and lounge areas. The Holmris Group is one of Scandinavia s fastest growing furniture manufacturers and the three brands together with the sales companies are expected to reach a turnover in 2015 of 70 million Euros. The Holmris Group is owned by majority shareholder, Henrik Holmris, Niels Henrik Lauritzen and the Danish capital fund, Industri-Udvikling. Our Danish sales company, Holmris+Flexform has a group of managing employees as minority share holders. 6

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8 HOLMRIS + FLEXFORM HOLMRIS GROUP HOLMRIS + FLEXFORM HOLMRIS + FLEXFORM HOLMRIS + FLEXFORM LABOFA 8

9 Scandinavia > In Scandinavia our products are distributed through independent office furniture dealers in Denmark, Norway, Sweden, Iceland and through Holmris+Flexforms 4 sales offices in Denmark. 9

10 Export > Our main export markets are Norway, Sweden, UK, Germany, Switzerland, Benelux and USA. We have export managers for these markets and sell through a strong network of local dealers. In North America we have our own sales company Holmris US Inc. based in Manchester, New Hampshire managing all sales and distribution in North America. We aim at building strategic alliances and open sales offices around the world in order to become a global provider of furniture for offices and education. HOLMRIS US INC. 10

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12 Environment & human responsibility > Holmris office furniture is produced at the factory in Bjerringbro according to the ISO standard. Reducing the impact on the environment to an absolute minimum is one of our natural focus areas. When designing new products the future environmental impact is considered at an early stage. This ensures that the combination of raw material, production method and applied technology results in products with a minimal environmental impact. As a member of the worldwide CSR program Holmris focuses on decent working conditions for employees of our suppliers. To us it would not make sense to contribute to an improved working environment for our end users, if parts for our furniture were manufactured under unacceptable conditions. 12

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14 Innovators by nature > Innovation is in our nature. And it has been since We are driven by the desire to challenge ourselves, what we do and the way we do it. We know that the working environment has a great impact on our social life and the way we work. We believe that our beautiful and functional designs make a difference and inspire people to challenge themselves every day and be innovative. We constantly question ourselves and our methods in order to offer our customers the best solutions to their furniture needs in an ever changing world. 14

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16 Desks & seating > Holmris has over 20 years of experience in the production of work stations. With one of the largest and most unique collections of height adjustable desks Holmris is one of the dominant manufacturers in the Scandinavian market. In the office storage segment Holmris is also considered a market leader offering solutions with new functions and features. With the combination of soft seating, meeting tables, school furniture, office furniture and office seating from the group s three brands the Holmris Group offers complete solutions for both offices and learning. 16

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26 Meeting & canteen >The Holmris product ranges of meeting and canteen tables are designed to match the height adjustable desks and the storage solutions making it possible to offer one complete and integrated design solution. The Labofa range offers several chairs that match and complement these tables. The Labofa chair designs are all based on comfort and functionality. 26

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32 LABOFA Education & learning > Labofa was founded in 1947 and is still among the most famous furniture brands in Denmark. In the 70s, 80s and 90s the company was one of the largest office furniture manufacturers in northern Europe. Originally the product range consisted of canteen and school furniture. Later, the product portfolio was successfully expanded with office furniture and office seating. The ergonomic and technically advanced EGO office chair, introduced in 1994, has been produced in more than 1 million copies. In 2014 FOX was introduced as the successor of the EGO range. In 2008 Labofa directed its focus towards new market segments and since then introduced new ranges for meeting rooms, canteens, conference halls and educational institutions. Today Labofa is considered one of Denmark s leading manufacturers of furniture for the learning segment. 32

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42 Spaces > The vision of Spaces by Holmris is to offer soft seating, room dividers and acoustic solutions. We know that standard items in a market segment like this not always meet the specifications of clients and architects. In these cases we offer customized solutions in close collaboration with architects and designers. The results of our innovative and experimental approach to solving customer s problems are often unique solutions to very specific challenges. 42

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49 Designers > We believe that good design should be based on analysis, research and creativity. And this can only be achieved by working with top designers and architects. 01. Søren Rose Studio, Søren Rose 02. Aart designers, Anders Tyrrestrup & Morten Hove Lasthein 03. Voss & Hedlund, Morten Voss & Christian Hedlund 04. Hans Sandgren Jacobsen 05. Hans Thyge & Co., Hans Thyge Raunkjær 06. Perch, Simon Dennehy 07. KiBiSi, Bjarke Ingels, Lars Larsen, Jens Martin Skibsted 08. Henning Larsens Architects, Christian Andresen 09. Isbrand Design, Lise & Hans Isbrand

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52 HOLMRIS GROUP Odinsvej Bjerringbro Denmark INNOVATORS BY NATURE [email protected]