Company presentation
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1 Company presentation
2 VISION We will change the way people drink water sustainably.
3 MISSION We offer to everybody the best possible drinking water experience according to their individual expectations.
4
5 Individual needs: Application
6 Individual needs: Supply of BRITA optimized water Water filter jugs and BRITA fill&go Vital Direct from the water supply Integrated into domestic appliances Professional appliances
7 Individualization of the water Filtration CO 2 Cooling and heating
8 BRITA the way to individualized water Water utilities BRITA Decarbonization Cooling Heating CO 2 Tap water Individualization of the water
9 BRITA Segments
10 BRITA Consumer
11 BRITA Professional (1) - Dispenser Products
12 BRITA Professional (2) - Filter Products
13 BRITA History 1966 Founded by Heinz Hankammer 1970 BRITA invents the water filter jug for household use 1980 Start of international business and the Professional segment 1999 Markus Hankammer becomes CEO of the BRITA Group 2004 BRITA Integrated Solutions business idea launched 2008 B.I.G. strategy: basis of BRITA World of Water the world of individualized Water/ strategy adjustments in 2013 with BRITA BIG 50 and in 2015 with Conquer New Waters 2013 Establishment of new subsidiaries in the Far East th anniversary of the company
14 The Water Filtration Expert BRITA from Hidden Champion to Global Player 83% International Business Germany (HQ) (incl. handling of the Austrian and Benelux market) Australia Canada China France Great Britain Hong Kong Italy Japan Korea Poland Russia Switzerland Spain Taiwan Turkey USA Sales partners in more than 45 countries Development of sales Production Germany, Taunusstein Switzerland, Neudorf UK, Bicester Italy, Altare
15 BRITA Turnover Distribution 17% in Germany 83% outside Germany
16 11 billion liters of water run through BRITA filters per year. 250 million people enjoy BRITA optimized water a day. This corresponds to 350 liters of water per second.
17 Research & Development 5% Reinvestment 50 staff members Turnover Innovation edge
18 BRITA stands for Category builder Global brand Technology leader Hidden champion Expert in drinking water optimization with 50 years experience Global player
19 BRITA Quality BRITA quality guarantee TÜV seal DIN EN ISO 9001, and OHSAS and Continuous Improvement Process CIP Complies with food standard regulations in the individual countries
20 Prizes and Awards
21 BRITA Campus Office and working concept developed to tailor-fit own requirements Can be adjusted to personal needs/ project team needs Takes into account latest ergonomic insights (incl. Fraunhofer Institut IAO) Power sources modernized and energy requirements reduced Modular office space promotes interdisciplinary work and working on innovations Inclusion of staff in realization of the concept
22 Responsibility for the Environment UK Subsidiary (Bicester) carbon-neutral for Building and Business Travel Sparing use of resources and simultaneous waste avoidance Recycling programme for filter systems 100% eco-electricity in 3 of 4 production plants Climate neutral product deliveries to clients Considerably lower carbon CO 2 -footprint compared to bottled water
23 Responsibility for Staff 1430 staff members world-wide We foster diversity About 40 different nationalities Staff familiar with corporate goals, strategies and perspectives Various awards for HR management BRITA Self-image
24 Responsibility for Society For over 25 years a key element of BRITAs corporate culture and Self-image Wide array of sponsorships Sustainable approach Commitment far beyond mere financial support Commitment in social projects, the environment, health, sports and culture Lived responsibility for our business activities and for society
25 Thank you very much!
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