The "Great American" Presentation

Transcription

1 RAB's Nontraditional Revenue Proposal Collection: Volume #7 Proposal #12: The "Great American" Presentation Contributor: WUBT

2 A Great Submitted by David Bevins American presentation for Presented To: David Creel Sr. V.P. Marketing Amy Garcia Marketing Manager TCF Banks Presented By: Michelle Schaper Account Executive Robin Carretta Local Sales Manager WUBT-FM

3 THE TCF FAMILY OUTING TIMING: Spring or Fall (6 wks) PARTNERS: TCF BANK WUBT, The Beat Six Flags Great America CONCEPT: This year families will be invited to take advantage of a special family offer for Six Flags Great America. By simply opening a checking account at TCF Bank, customers will receive a $10 discount on tickets to Six Flags Great America. With an adult ticket value of $33 and a children's pass valued at $17. Chicagoland will certainly want to take advantage of this great offer. SIX FLAGS GREAT AMERICA MAKES THE IDEAL PARTNER Six Flags Great America is a family, favorite attraction with millions of visitors every year. This mass appeal attraction offers something for everyone with eight areas of entertainment to explore. Each territory offers a variety of shows, games, roller coasters and thrill rides. This special offer will drive traffic to TCF locations as TCF will be the exclusive Financial Institution with this special offer during the promotional time frame.

4 WUBT PROVIDES AN EXCITING PROMOTIONAL OPPORTUNITY A high profile promotional partner, Six Flags Great America Coordination of all promotional details Communication with Six Flags Great America Creation of Promotion information sheet for all TCF location managers Act as point of reference for all promotional questions from managers PRO M OTIONAL MATERIALS Counter cards for all TCF locations MEDIA 240 Four color counter cards Shipping of counter cards to all TCF locations A high impact radio schedule on WUBT, The Beat Minimum of (160) :60 second commercials Minimum 3,500,000 Gross impressions Production of radio commercial TCF PROVIDES Investment with WUBT, THE BEAT Inclusion of Six Flags Great America in all TCF Radio commercials TCFINVESTMENT: $45,000 * Pending all parties approval

5 BE TRUE TO THERED,WHITE & BLUE Presented by TIMING: JULY PARTNERS: TCF Banks WUBT, The Beat CONCEPT: In celebration of the birth of our nation, TCF will present the Red, White and Blue to Chicagoland. Through a high impact marketing campaign, TCF will reach out to the Chicagoland area with a series of educational facts about the birth of our nation. For example On July 4 th, 1776 the United States gained Independence from England. This gained Independence marked the birth of the United States of America. This message has been brought to you by TCF Bank. In addition, anyone who visits TCF during the promotional time frame will automatically be entered to win a family trip to our Nations capitol Washington DC. Five trips for four will be awarded. This promotion will present TCF in a positive light by showing commitment to our country, education and to TCF customers.

6 WUBT PROVIDES: A CUSTOMIZED PROM OTIONAL OPPORTUNITY Coordination of promotional details Contacting winners Coordination of trip dates and times Creating promotional information sheet for all TCF location managers Field all questions about the promotion for TCF employees Secure five trips for two to Washington DC trip includes air fare, hotel, tour of White House tour of Smithsonian PRO M OTIONAL MATERIALS Counter Cards for all TCF locations, 240 Registration forms Legal approval of promotional materials through WUBT and TCF MEDIA High impact radio schedule Minimum (80) :60 second spots Minimum 2,500,000 gross impressions (40) educational promotional announcements, sponsored by TCF TCF PROVIDES: Investment with WUBT, THE BEAT Inclusion of promotion in radio commercials TCFINVESTMENT:$40,000