Metrics and Reporting VOD Terminology Glossary

Transcription

1 Metrics and Reporting VOD Terminology Glossary This information was produced for the Industry by supporters of the CTAM Advanced Cable Solutions Consortium Metrics & Reporting Committee, December, The terms and definitions you will find in this glossary are related to the VOD metrics and reporting. Each term has a brief description and a full definition. While this list is a comprehensive list, there may be a few terms that are not yet included. Those will be added at a later date. In many instances, words within the terms have been abbreviated to maintain space. The legend identifies these below Abbreviations HH = Household STB(s) = Set-top box For ease of use, the terms and definitions are in alphabetical order regardless of category. For your reference, we ve provided below is a listing of the terms according to category of information. Geometric Metrics Total HHs Passed Total Subscriber HHs Total Digital Subscriber HHs Total VOD Enabled HHs Total VOD Enabled STBs Total HH Demographics Total HH Psychographics Profile Metrics Subscriber Household HH Identifier STB Identifier HH Psychographics HH Demographics STB Profile Usage Metrics: Viewing Total Views Average Views per HH Usage Metrics: Duration Total Run Time Average Run Time per View Average Run Time per HH Average Run Time per STB Total Play Time Average Play Time per View Average Play Time per HH Average Play Time per STB Reporting Parameters: Geographic Reports by Footprint Reports by Zip Code Reporting Parameters: Time Span Reports by Broadcast Month Reports by Broadcast Week Reports by Broadcast Day Reports by Daypart Reports by Calendar Month Reports by Calendar Week Reports by Calendar Day Reports by Hour Reports by Quarter Hour Reports by Minute Group Parameters Reports by HH Reports by STB Operational Metrics Successful Propagation Successful Initiation Third-Party Verification

2 Term Brief Description Full Definition Average Views per HH Total Views / Total Unique HHs Viewing Calculated by dividing the Total Views by the Total Unique HHs Viewing for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Calculation should be shown to at least 2 decimal points. Average Play Time per HH Total Play Time / Total Unique HHs Viewing Calculated by dividing the Total Play Time by the Total Unique HHs Viewing for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Average Play Time per STB Total Play Time / Total Unique STBs Viewing Calculated by dividing the Total Play Time by the Total Unique STBs Viewing for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Average Play Time per View Total Play Time / Total Views Calculated by dividing the Total Play Time by the Total Gross Views for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.) Average Run Time per HH Total Run Time / Total Unique HHs Viewing Calculated by dividing the Total Run Time by the Total Unique HHs Viewing for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Average Run Time per STB Total Run Time / Total Unique STBs Viewing Calculated by dividing the Total Run Time by the Total Unique STBs Viewing for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Average Run Time per View Total Run Time / Total Views Calculated by dividing the Total Run Time by the Total Gross Views for a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). On Demand Glossary of Terms. Questions or feedback should be sent to 1

3 Household (HH) Single, fixed location for a subscriber A HH is defined as the subcriber and his/her cohabitants at a single physical address where video service is being delivered. HH Demographics demographic characteristics based. A demographic type associated with a particular household based on the geographical location of that household, as defined by vendors of demographic information. HH Identifier (encrypted ) Unique Household ID A unique, persistent, anonymous HH ID (such as an encrypted account number) to identify different households when calculating unique viewing metrics. The methodology for generating a Unique Household ID is subject to compliance with MSO privacy policies. HH Psychographics psychographic characteristics. A psychographic type associated with a particular household based on the geographical location of that household, as defined by vendors of psychographics information. Reports by Broadcast Day Broadcast Day Start = 6am (6:00am local time as determined by VOD Server) End = 5:59am (5:59pm local time as determined by On Demand Glossary of Terms. Questions or feedback should be sent to 2

4 The standard Cable VOD reporting dayparts shall include: 12:00am-5:59am = Overnight 6:00pm-7:59pm = Prime Access 6:00am-8:59am = Early Morning 8:00pm-10:59pm = Prime Reports by Daypart Cable Daypart 9:00am-3:59pm = Daytime Fringe 11:00pm-11:59 = Late 4:00pm-5:59pm = Early Fringe * Above are based on local time as determined by the VOD Server. * Above reflect when stream was initiated by the subscriber * VOD reporting systems should not prevent the ability to report on other daypart schemas Reports by Broadcast Month Broadcast Month Start = Monday of week containing the 1st day of a broadcast month End = Sunday of the week prior to the start of the next broadcast month Reports by Broadcast Week Broadcast Week Monday (6:00am local time as determined by VOD Server) End = Monday (6:59am local time as determined by Reports by Calendar Day Calendar Day Start = Midnight (12:00am local time as determined by End = Midnight (11:59pm local time as determined by On Demand Glossary of Terms. Questions or feedback should be sent to 3

5 Reports by Calendar Month Calendar Month Start = 1st day of a calendar month End = last day of a calendar month Reports by Calendar Week Calendar Week Start = Sunday (12:00am local time as determined by End = Saturday (11:59pm local time as determined by Reports by Footprint Footprint Footprint = Total geography encompassing where a Service Provider's VOD service is offered Reports by Hour hour Start: Start of the hour (hh:00:00 local time as determined by End: End of the hour (hh:59:59 local time as determined by Reports by Household Ability to report VOD metrics on an individual household basis Provision of VOD metrics for each individual household that initiated a VOD stream during a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Reports by Minute minute (minute-by-minute) Start: hh:mm:00 (local time as determined by VOD Server) End: hh:mm:59 (local time as determined by VOD Server) Reports by Quarter Hour quarter hour (15 minute increments) Start/End (hh:mm:ss based on local time as determined by * hh:00:00 - hh:14:59 hh:30:00 - hh:44:59 * hh:15:00 - hh:29:59 hh:45:00 - hh:59:59 On Demand Glossary of Terms. Questions or feedback should be sent to 4

6 Reports by STB Ability to report VOD metrics on an individual STB basis Provision of VOD metrics for each individual STB that initiated a VOD stream during a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Reports by Zip Code zip code Minimum = standard 5-digit zip code for the serviceable location (i.e. the physical location of the household, not the billing address) STB Identifier (encrypted) Unique STB ID A unique, persistent, anonymous STB ID (such as an encrypted MAC ID) to identify different STBs when calculating unique viewer metrics. A STB that is returned and re-deployed to another HH should be considered as a new STB when calculating unique user metrics. The methodology for generating a Unique STB ID is subject to compliance with MSO privacy policies. STB Profile STB characteristics Future metric to be defined (examples include HD vs. SD, DVR vs. non-dvr, primary outlet vs. additional outlet, interactive type, etc.) Subscriber An individual who has contracted with a cable company to receive cable television services. Individual with services provisioned for cable video (analog or digital) at residential, commercial or MDU locations. Does not include individuals contracted for HSD-only or Phone-only services. Successful Initiation VOD stream was successfully delivered to a STB Typically represented by the successful session set-up and initiation of a selected VOD stream on the STB. On Demand Glossary of Terms. Questions or feedback should be sent to 5

7 Successful Propagation VOD asset was successfully delivered to a VOD system and available to the end user Typically represented by the presence of the video title s appearance in the on-screen VOD menu. Third-Party Verification Audit processes for verification of source data and reporting integrity. Future process to be defined as business relationships are established between MSOs and third-party audit/verification service providers. Total Active VOD HHs (viewing universe) Total count of unique HHs which initiated any VOD asset during a given reporting period. An Active VOD HH is counted each time any STB within a household (as designated by a HH Identifier) initiates any VOD stream. Active VOD HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Active VOD HHs is reset. Total Digital Subscriber HHs Total digital subscriber households (HHs) as reported at the end of the prior completed fiscal quarter* Total gross count of accounts provisioned for cable digital video including residential, commercial, and MDU subscribers. Does not include HSD-only or Phone-only subscribers. Total HH Demographics Total estimated number of HHs in the geography that are categorized to be within a specified demographic A demographic type associated with a particular household based on the geographical location of that household, as defined by third party providers such as Experian, Claritas, etc. Total HHs Passed Total households (HHs) passings as reported at the end of the prior completed fiscal quarter* Total gross count of basic households (HHs) passed by a cable system s network. Reported by Total Footprint and by DMA On Demand Glossary of Terms. Questions or feedback should be sent to 6

8 Total Play Time Aggregated Play Time of all streams initiated. Total sum of Play Times for all streams during a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). Play Time measures the amount of time an asset was viewed in Play Mode regardless of any trick modes that may have been invoked in between. Play Time is a subset of Run Time; Play Time does not include session set-up/tear-down time or any time relating to FF, Rewind, or Pause (which may all be included in Run Time). Total HH Psychographics Total estimated number of HHs in the geography that are categorized to be within a specified psychographic A psychographic type associated with a particular household based on the geographical location of that household, as defined by third party providers such as Experian, Claritas, etc. Total Run Time Aggregated Run Time of all streams initiated (also referred to as Session Duration) Total sum of Run times for all streams during a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, household, STB, etc.). Run Time is measured from the time a stream was initiated until the time the stream was exited regardless of any trick modes that may have been invoked in between. Total Subscriber HHs Total subscriber households (HHs) as reported at the end of the prior completed fiscal quarter* Total gross count of accounts provisioned for cable video (analog or digital) including residential, commercial, and MDU subscribers. Does not include HSD-only or Phone-only cable subscribers. Reported by Total Footprint and by DMA (to be expanded to include reporting by Advanced Advertising Syscode in the future). On Demand Glossary of Terms. Questions or feedback should be sent to 7

9 Total VOD Enabled HHs Total households (HHs) provisioned for VOD as reported at the end of the prior completed fiscal quarter* Total gross count of accounts provisioned for VOD including residential, commercial, and MDU subscribers. Does not include traditional PPV-only households. Reported by Total Footprint and by DMA Total VOD Enabled STBs Total set-top boxes (STBs) provisioned for VOD as reported at the end of the prior completed fiscal quarter* Total gross count of STBs provisioned for VOD including STBs for residential, commercial, and MDU subscribers. Does not include analog or other one-way STBs. Reported by Total Footprint and by DMA Total Views Total count of individual streams initiated by subscribers regardless of rental period (or order window). Total count of all streams initiated during a specified reporting period (month, week, day, etc.) and specified reporting level (by provider, by asset, by campaign, etc.). A View is counted each time a video asset is initiated by a subscriber (The initiation of a stream constitutes a view.) For an asset to be initiated, a VOD stream must be established between a STB and VOD server. There is no delay time in which a video could be initiated and not counted. (Note: Delay time is a legacy PPV term where viewers could exit within 5 minutes and not be billed.) There is no regard to Rental Period or Order Window. Each time the video is initiated, a View is counted. On Demand Glossary of Terms. Questions or feedback should be sent to 8

10 Unique HHs Viewing Total count of unique HHs which initiated at least one stream for a particular VOD asset or set of VOD assets during a given reporting period. A Unique HH View is counted each time any STB within a household (as designated by a HH Identifier) initiates a VOD stream for a particular asset or set of assets and is counted once and only once during the reporting period. A Unique HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Unique HHs is reset. A Unique HH counts are specific to the reporting level (by provider, by asset, by campaign, etc.). [See above.] A Unique HH that watches the same asset twice is only counted once when reporting by asset within a given reporting period. A Unique HH that watches two assets from the same campaign is only counted once when reporting by campaign with a given reporting period. Unique STBs Viewing Total count of unique STBs which initiated at least one stream for a particular VOD asset or set of VOD assets during a given reporting period. A Unique STB View is counted each time a specific STB (as designated by a STB Identifier) initiates a VOD stream and is counted once and only once during the reporting period. A Unique STB counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of A Unique STBs is reset. A Unique STB counts are specific to the reporting level (by provider, by asset, by campaign, etc.). [see Unique HH definition above]. On Demand Glossary of Terms. Questions or feedback should be sent to 9