Airport Commercial Development & Management Course

Transcription

1 Airport Commercial Development & Management Course. Monday July 28 Thursday July HC Coombs Centre for Financial Studies, Sydney This course is a valuable opportunity for airports and related commercial organisations in the southern hemisphere to access the experience and expertise of CPI and their partners. dr romano pagliari Course Director, Masters in Airport Planning and Management, Dept of Air Transport, Cranfield University

2 28 31 July 2014 the airport commercial development and management course is the only specialist course of its kind in the southern hemisphere. This intensive residential course combines lectures from leading industry professionals with interactive working sessions and a real-life terminal planning group exercise. Attendees benefit from the organisers' experience of running the annual Airport Commercial Revenue Development workshop in collaboration with Cranfield University, now in its 15th year. Course overview and learning objectives The course provides participants with expertise and insight into all core aspects of a successful airport commercial environment. It supports them in developing a deeper understanding of their own role and their organisation s role within the context of the wider airport commercial environment and helps them develop strong and successful relationships with all key airport stakeholders. CPI's course directors join with local subject matter experts to deliver a relevant and contemporary course focused on the customer. Core subject areas include commercial planning and forecasting, airport advertising, the role of car parking and the commercial significance of developing the right airport retail and F&B mix for your airport. Additional sessions include targeting premium Asian customers, the importance and role of digital and mobile, and airport branding and marketing. This is an all-encompassing course for airport commercial teams. However, it should not be limited to just commercial. Operations, finance and planning teams would benefit greatly from this course. emily cleary Concessions Manager, Gold Coast Airport Terminal This group exercise gives participants the opportunity to combine their learning from the course with their own expertise and ideas and apply it to a real airport terminal commercial. Delegates will work in groups throughout the course, presenting their solutions and rationale for redeveloping the terminal to optimise its commercial potential on Day 4. Speakers FRANK GRAY Frank is the founder and Managing Director of CPI and is based in the UK. He has been involved in airport commercial development for almost 40 years, first with BAA, then with Houston Airports, Texas and, since 1990, as a consultant. SUSAN GRAY Susan established CPI Australia, the Asia Pacific, Australia and New Zealand office of CPI in She previously held senior business development, client relations and corporate communications and branding roles at SSP, the specialist airport food and beverage operator. JEREMY CORFIELD Jeremy is a CPI Director and Consultant. An advertising specialist, Jeremy has extensive commercial experience in the areas of contracts, negotiations and business development. Confirmed guest speakers Stephen Spence Executive General Manager of VIP Gaming with The Star, Sydney's renowned casino, Stephen provides specific commercial insight into the behaviours of certain key, high value customer groups. Shane de Wit Having previously held commercial roles at Melbourne Airport, Shane is now with Parking and Traffic Consultants, delivering specialised parking and traffic management advice to owners and developers of large infrastructure such as airports, hospitals and universities. Doug Benham Doug is a specialist commercial consultant. In a career spanning over 40 years he has been involved in a commercial capacity at Brussels, Copenhagen, Bristol, Rome and BAA airports. He is currently working for Sydney Airport. CPI airport commercial development and management course

3 Who should attend? Airport directors and managers who are seeking to broaden their understanding of airport commercial issues and opportunities. Airport directors and managers new to the industry. Airport concessionaires and travel retail professionals who are seeking greater insight into the broader airport commercial environment and associated issues. Many organisations use our courses for professional development of high potential managers. A number of organisations have sent multiple students over many years. Past delegates have been drawn from organisations such as: Frankfurt Airport Jeddah Airport Montreal Airport Copenhagen Airport Stockholm Airport BAA Airports Aena (Spanish Airports) Lisbon Airport Beijing Airport British Aerospace Prague Airport Riga Airport Vienna Airport Hamburg Airport Knock Airport Birmingham Airport Singapore Changi Heinemann Dubai Airport Adelaide Airport Tel Aviv Airport SSP Yekaterinburg Airport Hong Kong Polytechnic University British Airways Dusseldorf Airport Avinor (Norwegian Airports) Bologna Airport East Midlands Airport Brussels South Charleroi Airport Korea Airports The Nuance Group Hochtief AirPort Gold Coast Airport Auckland Airport Christchurch Airport Isavia, Iceland Oman Airports Given that it was all new to me, the content was all relevant. It was like a 4-day walk-through of my job description. richard barker General Manager Retail and Commercial, Auckland Airport, New Zealand Venue This 4-day residential course is held at the HC Coombs Centre for Financial Studies in Sydney. This leading learning centre is located in Kirribilli, on Sydney Harbour, and is owned by the Federal Reserve Bank of Australia. Overlooking Admiralty House, the Centre is within walking distance of buses, ferries and trains to Sydney CBD. Fees Total fee per delegate is AUD$4695 inclusive of GST. This fee includes all course costs and materials, overnight accommodation from Sunday July 27 for 4 nights, all meals and refreshments including course graduation dinner on Wednesday July 30, off-site social event on the evening of Monday July 28, wireless internet access, secure parking, recreation and laundry facilities.* The course commences at 8.45am on Monday July 28 and will finish at 3.30pm on Thursday July 31. We encourage delegates to arrive on the evening of Sunday July 27. A 10% discount is available to organisations registering two or more delegates. *Non-residential packages for Sydney-based attendees available on request. Social opportunities and networking Many students on previous courses run by CPI have made lasting connections with peers from around the world. We encourage all delegates to attend the first evening s social activity on Monday July 28 and the Graduation Dinner on Wednesday July 30. Attendees are free to spend Tuesday evening exploring their surroundings, or of course working on their Terminal Commercial Planning project with their team-mates.

4 DAY 1 DAY 2 DAY 3 DAY 4 08:45 Welcome and introduction 08:45 Coffee and tea 08:45 Coffee and tea 08:45 Coffee & tea 09:15 Airport commercial revenues and concession planning process 09:00 Delivering a distinctive airport passenger experience case study 09:00 Targeting China getting the offer right for high value segments 09:00 Mobile and digital the impact on airports 10:45 BREAK 10:30 BREAK 10:30 BREAK 10:00 BREAK 11:00 Planning the retail/f&b mix and forecasting performance 10:45 Significance of F&B to the overall airport offer 10:45 Planning airport advertising 10:15 Branding and marketing airports 12:30 LUNCH 12:15 LUNCH 12:15 LUNCH 11:45 Wrap up 13:30 How terminal and store design impacts commercial success 13:15 Car parking 13:15 Contracts and tendering from airport and bidder perspectives 12:30 LUNCH 15:00 BREAK 15:00 BREAK 15:00 BREAK 13:00 Presentations of 15:15 Terminal concession planning project Introduction 15:00 Terminal concession 15:15 Terminal concession 15:30 COURSE ENDS 17:30 FINISH 17:30 FINISH 17:30 FINISH 18:15 Dinner / activity (offsite) FREE EVENING 19:00 Awards dinner ABOUT CPI We believe commercial strategy should start with the customer. We help airports, travel retailers and brands provide a distinctive customer experience while delivering great commercial outcomes. Our directors have held senior executive roles in leading aviation industry organisations including BAA, SSP, EYE, Houston Airport System, duty free operators and trade media companies. CPI is one of the world s leading commercial planning consulting firms specialising in airports, rail and other high traffic locations. Since we were established in 1997, CPI has worked with airports, travel retailers and infrastructure investors across six continents. With our in-depth understanding of the airport commercial environment we: Work with airports to develop the optimal commercial plan and offer for their passenger mix. Administer and manage tender processes, from document preparation through to contract negotiation. Develop and manage commercial bids, from messaging strategy to content creation to document creation and delivery. Support airports and on-airport operators with branding, marketing and communications strategy and programme development. Identify and deliver specific strategies in the areas of advertising and digital media; food and beverage; duty free; and specialty retail. CPI has offices in the UK, Australia and Spain as well as associations with trusted and respected professional partners around the world. How to register Complete and return the attached form. For further information please contact Susan Gray at CPI directly at [email protected] or telephone: +61 (0) terms and conditions Registrations will close on June 30, 2014 or earlier if maximum delegate numbers are reached. Due to the restricted capacity and volume of preprogramme preparation required the following cancellation policy applies: 1. Cancellations received before June 30 will receive a 50% refund. 2. Transfers to other delegates within your organisation are permitted. 3. No refund for cancellations received after June 30. UK COURSES Delegates should note the Cranfield University and CPI Airport Commercial Revenue Workshop will also run in the UK from October 13 to October 16, Delegates interested in attending this course should contact Dr Romano Pagliari at [email protected] or Frank Gray at [email protected]. More information can be found at

5 Registration form Airport Commercial Development & Management Course July 2014 HC Coombs Centre for Financial Studies, Sydney, NSW, Australia Please complete the attached registration form and payment details and return to: DELEGATE DETAILS Title Given name Course fees Delegate: $4,695 per person Family name Preferred name (on badge) Organisation Mailing address City State/Province Post/Zip Code Country Telephone Mobile/Cell address for invoice Special requirements (Dietary/mobility) 2+ Delegates: $4,225 per person Payment information Includes GST where applicable Payment should be made in Australian dollars. Payment must accompany your registration form your registration is not confirmed until payment is processed. Payment can be made by direct deposit or credit card (Visa or Mastercard only). For direct deposit payments, please quote ACDMC14 and surname of delegate as reference. CREDIT CARD PAYMENT DETAILS Credit Card Type Credit Card Number Cardholder s Name Expiry Date Amount ($AUD) Cardholder Signature DIRECT DEPOSIT DETAILS Bank: Commonwealth Bank of Australia Account Name: Concession Planning International Australia Pty Ltd BSB Number: Account No: Swift Code: CTBAAU2S CPI airport commercial development and management course