ebook Solutions: Adobe DPS at Genesys SIG Chair Darryl Swerbrick

Transcription

1 ebook Solutions: Adobe DPS at Genesys SIG Chair Darryl Swerbrick

2 CEdMA Anti-Trust Warning CEdMA is a trade association which provides a unique opportunity for competitors to meet and discuss and learn from each other. Because of our status, however, we must exercise caution to assure that we protect CEdMA as an organization, as well as each of our individual members, from unintentional violations of the law. Please take a moment to review and familiarize yourselves with our Antitrust Guidelines on our website if you have any questions. 2

3 Adobe DPS Platform Implementation at Genesys Many Education Departments currently are looking for ebook platforms for training materials. At Genesys we have chosen Adobe DPS as our ebook solution, and I will provide an overview about the capabilities of the system, how it works, and why we selected it. Franz Obermeier 7/29/2014

4 About Genesys Genesys is a global contact center solutions and customer experience leader. The company is the largest private software company in Silicon Valley. Genesys was part of Alcatel-Lucent, was bought out by an investor group, is now a standalone company, and is expected to IPO within the next two years. Headquarter in Daly City, employees, $100 - $500 M USD in revenue Our offerings include software for interaction management, customer self-service management, campaign management, workforce management, call routing solutions and call center virtualization.

5 About Genesys University About Genesys University 50+ employees in Education Services WW Revenue at $2M - $3M per quarter Last year we started several initiatives to renew delivery operations of the department: Virtual class room Video-based training G-SAT ebook platform About myself I ve been with Genesys for 1year+ in the role of Sr.Mgr WW Applications for Genesys University More than 15 Years experience in Education Services, from instructor, to content development, to operations management, to project & program management, and IT management

6 Agenda ebook Platform at Genesys Selection Criteria Customer Experience Architecture Entitlements in itunes or Custom solution What else, Pros / Cons Questions?

7 Selection Criteria Platform availability: Tablet (offline on ipad, Android) and Desktop (online) Secure content: No printing or download, verified access, closed-system content delivery network (CDN) Content capability: Not only static ebook but integrated video, animation, interactivity, free page navigation schema Strong Content Development pipeline: Publishing directly from Adobe InDesign to DPS or other formats Completely custom branding Not like Locklizard, Gilmore, other epub platforms Integration capability: Flexible entitlement management integration (incl. Apple itunes Store) Adobe Analytics platform Cost structure compared to printed books and other ebook-platforms

8 Cost Structure Current cost for paper-based books Printing and shipping annually $ 380k Cost for ebooks DPS Platform Licensing fee annually $125k (for up to 100,000 downloads)

9 Customer Experience 1) Notifications The student receives two s 1) Account creation notice (once) 2) ebook availability notification (when we assign the book to the student)

10 Customer Experience 2) Mobile The student needs to download the ebook application from our server After the login, only the available books are displayed ebooks can be downloaded (an icon indicates new versions of downloaded books) A simple text editor feature allows to take notes (per chapter, saved locally)

11 Customer Experience 3) Desktop The desktop version is web-based and online only After the login, only the available books are displayed ebooks can be viewed online not downloaded A simple text editor feature allows to take notes (per chapter, saved locally)

12 Architecture Publishing of content from InDesign directly into the Adobe CDN Mobile app contacts (our) entitlement management server for available books and Adobe CDN for download CDN can also point to Apple itunes store for entitlement verification

13 Entitlements in itunes Purchases/entitlement can be done through: custom system (developed in-house, or integration into LMS) inapp-purchase itunes Store/Amazon/Android Can also manage subscriptions Apple takes 30%

14 Entitlements in Custom Solution Our in-house entitlement solution allows to create a roster of students (import students from Excel) and assign an ebook with expiration date (expiration on download only) Also includes the customer front end with app download, and online viewer, and entitlement database We are currently reviewing with out LMS provider (Rainmaker) if an integration into ViewCentral directly is possible

15 What Else, Pros/Cons For the first roll-out we only did a strict conversion from paper-books to ebooks, without fully using the content and interactivity features of the system Our books are hard-coded for vertical layout, to avoid any content reflow issues between formats (no iphone either) Our current notes taking feature is very simple, text-only and no syncing of notes between devices Our next version of the notes feature will allow rich-text content and central database storage of notes We are currently not limiting the number of devices that can access a students content (although we can limit to specific ipad/tablet IDs) Security is relative. The system is very secure, but you can still take screenshots. Adobe is great, but our implementation partner company not so much

16 Resources Adobe InDesign Adobe Digital Publishing Suite (DPS) Adobe DPS App Examples Look for Adobe Inspire Magazine on itunes Store Genesys ebook website

17 The End Thank you! & Questions? Any questions later, please reach out to me: