What s coming up... First session (9-10:30) Second session #MagentoUncovered 10:30 11:15. - Uncovering Magento GENE

Transcription

1 Magento Uncovered

2 What s coming up... First session (9-10:30) Second session (11:15-13:00) - Uncovering Magento GENE - Customer loyalty and engagement. DOTMAILER - Magento: The Good, The Bad and the Ugly GENE - Order Management BRIGHTPEARL - Powering Magento RACKSPACE - Secure, Quick, Seamless Payments BRAINTREE 10:30 11:15 - The exciting stuff you can do with Magento GENE - Getting your Magento project right GENE - Magento in practice HORNBY HOBBIES - Q&A Panel session ALL

3 Uncovering Magento

4 About Matt E: L: After a degree in Physics, I began a career working on Europe s largest Laser Dotcom BOOM...then BUST! After a few years in a Digital Agency I became head of an advertising and marketing agency Founded GENE

5 What is Magento? - an open-source ecommerce platform it has a free (?) and paid-for edition its about 7 years old its owned by ebay - its a bunch of tools that help you sell stuff

6 What Magento isn t - its not an ERP (or WMS) its not a CRM its not an Marketing System its not actually a very good CMS - its not the holy grail for your ecommerce site

7 Magento - the numbers #1 Platform 200+ Partners Among Alexa Top 100K and Top 1 Million Sites Technology and SI rd Party Extensions Employees Focused on Magento ,000+ Certified Magento Developers Merchants Worldwide

8 The Leading ecommerce platform

9 The Magento sales pitch Empowering you to create rich, engaging customer experiences and an end-to-end ecommerce solution tailored to your unique needs. Flexibility & Control Complete control with full source-code access to drive virtually unlimited customisations and innovation. High Value feature set Rich, configurable enterprise ecommerce feature set at the most compelling total cost of ownership. Performance & Scalability Proven ability to support fast-growing ecommerce businesses at scale. Vibrant Global Ecosystem Our partners in bringing your ecommerce vision to life.

10 The Magento sales actual pitch A piece of software that will, with a large amount of work, tweaking, fixing and finding workarounds, help increase your sales online and give you a lot of opportunity. Flexibility & Control Complete control with full source-code access to drive virtually unlimited customisations and innovation. Okay, we ll give em that! High Value feature set True, more than most, some you will use and like, some you can t understand why they built Performance & Scalability Only if its been set up correctly Vibrant Global Ecosystem Lots of opinion and advice, lots of software to choose from, some very good, some not so good on both accounts

11 Who uses Magento

12 So, what do you get with Magento? Site management Catalogue and product management Order management Catalogue and product browsing Customer accounts Checkout (payment and shipping options) Marketing promotional tools

13 Multi-everything... - Website Store Domain Language Currency Channel

14 Should I choose Magento? Do Don t > 1M sales Turnover (now or soon) < 1M sales Budget low Yes An experienced web team No Yes Need custom features No Yes Brand differentiator No Yes Want global domination No Yes Large/complex catalogue No not low

15 Community versus Enterprise Its just the same code right, with a few extra features? Extra features Staging content Improved CMS (hierarchy) SOLR Search support RMA Nope, it comes with: Full page Caching Lots of extra features Indemnification and Warranty Support PA-DSS payment bridge (PCI compliance) BUT, A big price tag, $17,000+! Advanced Account Permissions Customer Attributes & Segmentation Indexing Store credit Gift card Rule-based product relations...the list goes on

16 The future - Magento 2.0 Available: 2013, 2014, 2015, 2016?

17 Magento - the good, the bad and the ugly

18 About me First Choice Holidays Ecommerce executive SiteVisibility Search Engine Marketing Manager MediaCom APAC Head of Search and Online Marketing GENE Head of Ecommerce

19

20

21

22 A company serious about ecommerce requires a specialist ecommerce platform

23 Magento is a scalable, heavyweight ecommerce platform It is excellent, but by no means perfect

24 Why not out of the box?

25 Why not out of the box? (mostly)

26 Perhaps a theme?

27 Site Search Out of the box...it is appalling

28

29 Solution - 3rd party

30 Performance Out of the box...it s not great

31 Performance Page load time reduced by 60% helps lead to an increase in conversion rate by over 20%

32 Attribute makeup

33 Extensibility

34 Magento talent

35 SEO

36 Internationalisation IF Magento is set up correctly, going global is relatively easy Language translation files Easily replicate websites One login to manage multiple sites Easy 3rd party integrations - analytics etc

37 Security As an open source platform, Magento is well-built and strong in terms of security and stability

38 Frustrations Problem Solution Reporting is poor Integrate Google Analytics or custom reporting modules CMS is limited Needs developer to custom build based on needs, or use WordPress to power content areas of site such as blog Importing/exporting/editing products in mass Requires a developer Updating seemingly simple content can be difficult Site needs to be built correctly from the get go to allow for easy editing Merchandising is very laborious out of the box Custom built or 3rd party merchandising module

39 In summary... Magento is a platform that is extremely powerful, acutely frustrating and highly adaptable. It can be customised to do anything you want it to do

40 In summary... The key to getting the most of out it is understanding exactly what you want and having a competent development team build it correctly simple!