E-commerce Website Design

Transcription

1 E-commerce Website Design

2 Overview At Neocreative we adhere to the principle that the customer is always right. We use the latest data from eye tracking studies, conversation tactics, and keyword research to showcase your business in a way that attracts online customers and boosts sales for your business. E-commerce Website Design With the ever growing push towards online trading, taking your business online has become a necessity rather than an optional extra. Digitising your entire business for internet consumption can seem like a daunting task, whether it s product cataloguing or accepting payments online. Neocreative specialises in the latest e-commerce systems with a full range of services to get your online business running, and running well. But wait. There s more than just bad sales clichés. And you shouldn t need to throw in steak knives to get your products selling. With our user-interface experts, we can show you how to give your customer a pleasing and comfortable buying experience. Neocreative believes that e-commerce solutions should be tailored to your specific business needs. A good system needs a good foundation. Enter Magento, an e-commerce platform with backing from some of the world s leading businesses. Magento puts your website at the forefront of technology, while creating a customised e-commerce solution specific to your business. Theme and Layout Laying out an online store can be tricky. Essentially, transforming browsing customers to buying customers is the name of the game. E-commerce-store layouts can make a significant difference to how a customer reacts to making the choice to buy or not to buy: if a layout is too complex, customers are more inclined to click off the site and look somewhere simpler. Neocreative specialises in creating layouts that attract customer interest leading to increased conversion rates. Store Layout Conversion is the key when laying out an e-commerce store. Based on extensive research into conversion tactics, we at Neocreative are experts in producing high-converting store layouts. Product Cataloguing Products are the lifeblood of your business, but putting them online can be a long, tedious, and time- consuming process. Neocreative will support you throughout the entire process of online-product cataloguing. No matter your product, we offer a cataloguing service to suit your needs. Neocreative s product-cataloguing service is targeted at the business owner who wants their products online without the fuss of compiling mountains of data. The data is the difference between your customer looking at your products, and buying your products, getting the right data online is crucial to the success of the website. Neocreative will support you throughout the entire process of online product cataloguing To get your store up and running we include the basic required fields for e-commerce systems: product sku/code, product name, product price, product manufacturer, product category, and short product description. But this doesn t cover all the bases. Having products in categories can make finding the product hard, to make your website stand out amongst the rest, the right filtering is essential. For example, if you want to sell a laptop online, you might add every combination of laptop to one category called laptops. Finding the right laptop would be impossible. Product typing solves this issue by attaching attributes such as colour, manufacturer, screen size, harddrive size etc., which can filter down your laptop range to the exact product that a customer is seeking. Website Theme The overall theme and layout of a website portrays the products or services your business is selling online. Neocreative can produce a theme that suits your needs depending on your target audience.

3 Payments Merchant Facility An internet merchant facility enables you to accept and process customer payments via credit card or charge cards directly through your website and into your bank account. Rather than relying on third-party payment sites that redirect your customer off your website (such as PayPal or 2Co checkout), accepting payments on your website increases customer trust and conversion rates. If you have an existing merchant facility for over-the-counter payments, this does not allow you to process online transactions. Internet merchant facilities can be acquired from most major banks (ANZ, Westpac, Commonwealth, and National. Payment Gateway Not only is a merchant facility required for accepting credit card payments but a payment gateway is needed to process the payment before it hits the merchant facility. A dedicated PCI-compliant payment gateway validates the card number and sale amount before it passes the transaction to the bank securely. Neocreative recommends the eway ( payment gateway provider for our customers. eway allows you to accept credit card payments on your website for products and services 24/7 to customers all over the globe. eway supports processing of Visa, MasterCard, Diners Club, and, for an extra merchant setup fee, American Express cards. Payment Gateway Budget VIP Premium Setup Fee FREE FREE FREE Yearly Rate $350 $750 $2000 Cost Per Transaction $0.50 $0.25 $0.22 Monthly FREE Transactions All prices listed here are from Web Active Corp Pty Ltd (eway) and are for reference only and may change at any time. For updated pricing and details visit Neo Industries Pty Ltd (Neocreative) only recommends this service and is not in any way affiliated with Web Active Corp Pty Ltd (eway).

4 Security SSL certificates are a compulsory requirement when transferring sensitive customer payment data from your website to the payment gateway provider. Once an SSL certificate is installed, it will encrypt all sensitive data transmitted from your website s server. When acquiring a merchant facility, banks will list installation of an SSL certificate as a requirement for the approval of an internet merchant facility. All certificates provided by Neocreative from GeoTrust and Verisign certificate providers offer an industry-standard minimum of 128- bit encryption for processing transactions. Verisign certificates, however, are a more widely known security certificate brand on the web, giving a website a better sense of security, which also leads to higher conversion rates. SSL Certificate GeoTrust - Quick SSL Premium Price $140 per year Shipping Getting your product from A to B should be simple. Right? Perhaps in theory. However, in reality shipping is a complex logistical task. Multiple shipping carriers, different rates, charges, and cubic weight calculation are just some of challenges that you face when shipping products from your online store. Neocreative supplies a range of services to quickly and efficiently resolve many of these logistical obstacles. Shipping Calculation To calculate the correct shipping cost of a combination of products live on your online store is easier said than done. Calculating shipping costs incorrectly can have a disastrous effect on your store s bottom line and may even send you out of business. Neocreative provides shipping-calculation modules for leading carriers: Australian Air Express, Australia Post, and Star Track Express. If you prefer to use a different shipping carrier, Neocreative can customise a calculation module to suit your needs. GeoTrust - True BusinessID GeoTrust - True BusinessID with EV Verisign - Secure Site Geotrust - True Business ID Verisign - Secure Site Pro Verisign - Secure Site with EV Verisign - Secure Site Pro with EV $150 per year $350 per year $465 per year $770 per year $1250 per year $1250 per year $1699 per yaer

5 E-commerce Packages Basic Our Basic Package is ideal for small to medium businesses that want to venture into e-commerce. We ll cover all the bases, from server setup all the way to the not-so-basics of product cataloguing and shipping calculation everything you need to get started selling your product online. We build your theme from the ground up, making the experience for your customer personal and unique to your business. $4999 Professional The Professional Package is designed for medium to large businesses that can manage the logistics of administrating and shipping over 500 products. Professional introduces you to product comparison, configurable products, and wish lists for your customers. Professional steps away from the basic payment system of PayPal, and processes credit cards directly, via your bank or merchant gateway. This allows your customer remain on your website from browsing to purchase, and along with precise shipping calculation, creates an easy-to-use, complete, and seamless customer experience. $7999 Premium We offer the Premium Package for large businesses and enterprises that manage 1000 products or more. This package is ideal for businesses that have multiple locations that want to manage orders, stock, customers, and promotions between them. This package is also replete with added extras, including the setup of multiple currencies, purchase ordering, and Customer Grouping, User Product Reviews, and Bundled products. Premium also includes, along with complete custom design, the design of 10 website banners, and all communication s to keep your branding in place. $14,999

6 Package Comparisons Ecommerce Packages Basic Professional Premium Setup / Base Charges Magento Community Setup Theme / Template Overall Theme Home / Index Extended Category (Banners / Featured Categories) Category Product Details Shopping Cart Checkout Account Cart Features Wishlist Product Compare Stock Management Reviews / Ratings Product Tags a Friend

7 Ecommerce Packages Basic Professional Premium Product Types Simple Product Configurable Product CHOOSE CHOOSE Grouped Product ONE (1) THREE (3) Downloadable Product OPTION OPTIONS Virtual Products Bundle Product Promotion Banners Banner Management Banner Design Product Image Display Image Lightbox Product Display Featured Products Related Products Random Products CHOOSE CHOOSE On Special Products TWO (2) FIVE (5) New Products OPTIONS OPTIONS Best Selling Products Cross-Sell Products Up-Sell Products

8 Ecommerce Packages Basic Professional Premium Newsletter Newsletter Signup Newsletter Template Newsletter Admin Setup Social Media Social Media Links (Product Details Page) Social Media Links (Website) RSS Feeds Catalogue RSS Feeds (New Products, On Special Products, Coupons/Discounts/Tags Products & Top Level Category Order Status RSS Feed Wishlist RSS Feed Tax / Currency GST Setup Multiple Currencies Payment Credit Card (Eway Payment Gateway) Paypal Website Payments Standard CHOOSE CHOOSE Paypal Express Checkout ONE (1) THREE (3) Cheque / Money Order OPTION OPTIONS Purchase Ordering Bpay

9 Ecommerce Packages Basic Professional Premium Postage Flat Rate CHOOSE CHOOSE Table Rates ONE (1) TWO (2) Free OPTION OPTIONS Australia Post Communication Cart Templates Basic Templates (New Order, New Account) Sales Templates (Credit Memo, Invoicing, Orders, Shipments) All Templates (Sales, Accounts, Admin, Product, Wishlist) Contact Page Contact Page Custom Contact Fields Google Maps Store Performance / Tracking Google Analytics Google Webmaster XML Sitemap Users / Roles User Setup

10 Other Options Price (inc GST) Price (ex GST) Total GST Multi-Store Website / Store / Store View Setup (Min Charge 1 Hour) $ p/h $ p/h $12.73 Multilingual Additional Language / Locales (Min Charge 1 Hour) $ p/h $ p/h $12.73 Custom Module Integration Custom Module Integration (eg. Shipping, Payment, Newsletter Modules) $ p/h $127.2 p/h $12.73 Mobile Commerce Mobile Applications Magento Mobile Application Template (Per App) $ $ $27.19 Mobile Optimised Template iphone Optimised Template $ $ $ Data Product Data Product Data Cataloguing $45.00 p/h $40.90 p/h $4.10 Product Data Manipulation (eg. Bulk Data SQL Querying, Coding for Bulk Data Extraction) $ p/h $ p/h $12.73

11 Hosting Price (inc GST) Price (ex GST) Total GST VPS Hosting Plans VPS Basic (3 x Intel Xeon X5650 cores, 2GB Dedicated DDR3 RAM, 20GB Disk Space, 55GB Traffic Allowance, 2 Dedication Ips) VPS Professional (3 x Intel Xeon X5650 cores, 4 GB Didicated DDR3 RAM, 40GB Disck Space, 100GB Traffic Allowance, 2 Dedicated Ips VPS Premium ( 4 x Intel Xeon X5650 cores, 6GB Dedicated DDR3 RAM, 60GB Disk Space, 150GB Traffic Allowance, 2 Dedicated Ips) $ p/month $ p/month $18.19 $ p/month $ p/month $32.64 $ p/month $ p/month $45.37 Dedicated Hosting Plans Dedicated Professional (Intel Xeon 3470, 8GB DDR3 RAM, 2 x 10k SAS disks, 146GB RAID10 disk space, 400GB Traffic Included, 2 Dedicated Ips) Dedicated Premium (2 x Intel Xeon X3480, 2 x 16GB DDR3 RAM, 2 x 2 x 10k SAS disks, 2 x 146GB RAID10 disk space, 1000GB Traffic Included, 2 Dedicated Ips) $ p/month $ p/month $99.91 $ p/month $ p/month $218.10