Comparaison et analyse des labels de durabilité pour la montagne, en Europe et dans le monde.

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1 Labels Touristiques Européens Comparaison et analyse des labels de durabilité pour la montagne, en Europe et dans le monde. Prof. Dr. Tobias Luthe November 2013

2 Structure de la presentation 1. L eventail des évaluations durables et des labels dans le tourisme Alpin 2. Indication de differences et de similitudes dans les labels 3. Découvrir les forces et les faiblesses des outils existants 4. Comparer ce qui est comparable 5. Montrer les bonnes practiques 6. Recommender les prochaines étapes dans l évaluation durable et le reporting

3 Le tourisme Alpin est un système social-ecologiqueeconomique complexe Environmental and climate change Regional economic system of Alpine tourism Par$cipa$on & Communica$on Economic success Social sa.sfac.on Technological progress Limited environmental resources Regional, na$onal, interna$onal markets: supply & demand Socio- economic change

4 Le tourisme Alpin en tant que réseau de differents acteurs Tourism supply chain actors hotels, restaurants, ski lifts, activities, transportation,... Tourists NGOs and interest groups Private organizations Local inhabitants Public and legal sector... T. Luthe 2013

5 Pourquoi mesurer? Sustainability measurement is an internal steering tool for: 1. Risk control (accidents, pollution, bad media,..) 2. Efficiency increments, e.g. energy savings 3. Marketing and Unique Selling Proposition (USP) It helps meeting the increasing awareness and expectations of the public (tourists, media, politics, investors,..) for responsible management. Sustainability as part of the business model necessary, helpful, and a chance.

6 Quoi et comment mesurer? Sustainability measurement is dynamic, complex, uncertain, value driven, partly subjective and not an easy task! economic social ecological

7 Les limites du systeme What is the system boundary in Alpine tourism?

8 Mesurer, certifier, rapporter et communiquer Measure what Impact (the measure of xy is z) Process (xy is measured) Measure how Multicriteria indicators Composite indicators Models (e.g. ecological footprint)... Certify Certifications Independent and third party control Report and communicate Sustainability reports Labels

9 Développer un label connu et de confiance Source: Luthe, T Vulnerability to global change and sustainable adaptation of ski tourism - SkiSustain. Dissertation at the German Sport University Cologne, Institute for Outdoor Sports and Environmental Science, and the University of Zurich. 350 pages. Volume 25 of ther INOK publication series. ISSN

10 Qu est ce qu un bon label de durabilité pour le tourisme alpin? Covers social, ecological and economic criteria Is transparent in what is measured and how Is controlled by an independent certification body Is communicated with a strong brand and easily accessible Allows for comparison with other destinations thus has a wide outreach

11 Apprx. 100 labels pour le tourisme durable sur la panète

12 10-15 outils significatifs pour le tourisme Alpin basé sur les stations de ski station (w/o hotels et restaurants)

13 La difficulté de comparer les labels existants In total about 150 criteria or indicators are included into the tools (= complete list) Comparison and classification difficult due to lack of a standard. Criteria-based impact assessment and process certification are often mixed-up Different understandings and usage of indicators and criteria Chaos of terms and combinations Sustainability? Mostly environmental labeling. Different system boundaries (ski area, hotels, destination,...)

14 Comparison et classification Based on System boundary: labels relevant for ski areas? Quantity of indicators as close to being complete (150) as possible Coverage of social, economic and ecological aspects Market relevance by number of participating ski areas

15 Benchmark des critères de durabilité pour les destinations en général Global Sustainable Tourism Criteria Destination criteria set of the UN World Tourism Organisation

16 Comparaison d outils basée sur des indicateurs mutli-critères d organisations indépendentes (pour les domaines skiables) NGO from USA with 87 participating ski areas UK ski club NGO Mountain Riders with 131 participating ski areas

17 Process et certification de management par des organisations independentes applicables aux destinations Alpines (et domaines skiables) Environmental Management (23 ski areas) Energy Management CSR

18 Labels de durabilité alpine et des destinations de ski New label for ski stations (NGO) National Ski Areas Association (USA) 20 partipcating ski areas, 90 endorsing chart (industry) 4 first pilot destinations in Norway (state) 28 destinations focusing on mobility (private)

19 Audit Environmental dans les domaines skibales Environmental auditing tool developed in Germany and Austria Assessment is geo-located and GIS based Bi-annual award Internal management tool Small, few participating areas, not for end-comsumer communication

20 Bonnes practiques en communication Sustainability report Carbon footprint analysis and report

21 Rapport de durabilité Internationally recognized guidelines for making sustainability reporting comparable

22 Exemple de bonne practice pour un label de durabilité privé Energy and water saving Customer education and communication... Flims Laax, Switzerland

23 Présentation Comparative des outils et labels pour les stations de ski Multi-criteria focusing on ecological aspects Other Ecologically oriented process auditing Independent process certificates Multi-criteria in all three sust. dimensions Reporting standard

24 Recommandations A best practice sustainability measurement and reporting concept should include a combination of existing tools: A leading multi-criteria label for impact assessment (e.g. Flocon Vert) Extended by the environmental Auditing tool A detailed carbon footprint analysis expressed in t CO2eq/tourist An independent leading process certification (e.g. EMAS) An individual sustainability report according to GRI guidelines A full system boundary of the destination: ski area, hotels, gastronomy, transportation

25 Prochaine étape the Sustainable Mountain Tourism Alliance Build a strong coalition bottom-up (destinations, ski areas, hotels and gastronomy,...) and top-down (public sector, NGOs,...), with the industry, media and science for wider support and outreach of existing tools Analyse, compare and promote labels and tools of good practice Develop a best practice measurement and reporting protocol as a combination of existing tools

26 Présentation Comparative des outils et labels pour les stations de ski Multi-criteria focusing on ecological aspects Other Ecologically oriented process auditing Independent process certificates Multi-criteria in all three sust. dimensions Reporting standard

27 Recherche Pionniers! Où sont les leaders Européens de la durabilité dans les destination Alpines? Contact

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