PUBLISHED RESEARCH PAPERS:

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1 CURRICULUM VITAE SOONHWAN LEE, D.S.M ( ) PROFESSIONAL EXPERIENCES: Assistant Professor at Indiana University Purdue University Indianapolis (IUPUI), Department of Physical Education (August 2008 to present) Assistant Professor at Minnesota State University, Department of Human Performance (August 2005 to July 2008) Assistant Professor at Misericordia University, Business Department (August 2003 to June 2005) Assistant Professor at the United States Sports Academy (May 2002 to May 2003) EDUCATIONS: D.S.M Doctor of Sport Management Program, July 2002, Sport Management Program, United States Sports Academy, Daphne, Alabama M. S. Sport Management and Sport Marketing Program, May 1998, Department of Health, Physical Education, and Recreation, Illinois State University, Normal, Illinois B. A. Leisure Studies, February 1994, Department of Leisure and Sports Studies, Myong Ji University, Seoul, Korea PUBLISHED RESEARCH PAPERS: Lee, S., & Krohn, B. (2012). Psychological Support from Local Residents for Hosting Mega- Sporting Events: A Case of Super Bowl XLVI Published in the Event Management (Volume 16, Number 1, 2012; in press) Kang, S., Lee, S., & Goo, K. (2012). The Influence of Multimedia Exposure on Purchase Intention of Sponsored Products: The Case of the 2010 FIFA World Cup Published in the International Journal of Sport Communication (Volume 5, Number 2, 2012; in press) Lee, S., & Han, J. (2011). Practitioners' Perceptions of Student-Intern Skills Necessary to be Prepared for an Internship Experience in Major Professional Sport Organizations Published in the Sport Management Education Journal (Volume 5, Number 1, 2011) Lee, S., & Lee, S. (2011). How Much Do We Know about Concession? What Outsourcing Can Explain About Concession Management Published in the International Journal of Developmental Sport Management (Volume 1, Number 1, 2011) Bae, S., Pyun, D., & Lee, S. (2010). Consumer Decision-Making Styles for Singaporean College Consumers: An Exploratory Study Published in the International Council for Health, Physical Education, Recreation, Sport, and Dance (ICHPER-SD) Journal of Research (Volume 5, Number 2, 2010) Kang, S., Lee, S., & Lee, S. (2010). Student Athletes Sports Program Viewership: Motives and Preferences Published in the International Journal of Sport Communication (Volume 3, Number 3, 2010) Lee, S., Shin, H., & Shinchi, T. (2010). Identifying Sociological Motivation of Hispanic/Latino Sport Consumers Attending Sporting Events Published in the Sport Management International Journal (Volume 6, Number 1, 2010) Kim, D., Lee, S., & Han, J. (2010). A Confirmatory Factor Analysis for Generation Y's Online Consumption on Sport Products Published in the Journal of Sport and Leisure Studies (Volume 40, 2010) Lee, S., Shin, H., Park, J., & Kwon, O. (2010). A Brand Loyalty Model Utilizing Team 1

2 Identification and Customer Satisfaction in the Licensed Sports Product Industry Published in the International Council for Health, Physical Education, Recreation, Sport, and Dance (ICHPER-SD) Journal of Research (Volume 5, Number 1, 2010) Lee, S., Farley, L., & Kwon, O. (2010). The Effectiveness of Risk Management Plans in Recreational Sport Programs of Division I-A Universities Published in the Recreational Sports Journal (Volume 34, Number 1, 2010; Nominated for the 2010 Article of Distinction Award) Lee, S., Shin, H., & Park, K. (2009). How Public Monetary Support Comes from Non- Monetary Benefits through Sporting Events Published in the International Journal of Business Research (Volume 9, Number 4, 2009) Park, K., Lee, S., Bader, A., & Olmanson, G. (2009). Determining if the Vikings Training Camp has a Positive Economic Impact on Mankato Economy Using Taxable Sales Published in the Review of Business Research (Volume 9, Number 1, 2009) Park, J., Lee, S., Lee, Y., & Lim, R. (2008). The Difference of Leisure Attitude according to between Korea and America Students Characteristics Published in the Journal of Sport and Leisure Studies (Volume 32, 2008) Park, S., & Lee, S. (2008). Multiple Groups Confirmatory Factor Analysis of the Motivational Factors Affecting Individuals Decisions about Participating in Action Sports and an Inquiry into Participant Action Sports Participatory Fandom Published in the International Journal of Sport Management and Marketing (Volume 3, Number 4, 2008) Chen, S., & Lee, S., Lee, Y., & Wu, M. (2006). Factors in Identifying Interest in Establishing a Scholastic Basketball League Published in the Missouri Journal of Health, Physical Education, Recreation and Dance (Volume 16, Number 1, 2006) Lee, S., Chang, C., Shin, H., Chen, C., & Chen, I. (2005). A Study of Volunteers Motivation and Satisfaction in an International Competitive Sporting Event Published in the International Sports Journal (Volume 9, Number 1, 2005) Lee, S., Ko, Y., & Chun, H. (2005). Why Spectators Attend Minor League Baseball (MiLB) Games: A Study of Motivation Factors Published in the International Journal of Sport Management (Volume 6, Number 4, 2005) Lee, S., Grabel, D., & Ryder, C. (2005). A Secret Shopper Project: Reevaluation of Relationship Marketing Effort among the Four Big Leagues Published in the Sport Journal (Volume 8, Number 2, 2005) Lee, S., Ryder, C., & Shin, H. (2003). An Investigation of Environmental Motivation Factors among Minor League Baseball (MiLB) Fans Published in the Sport Journal (Volume 6, Number 3, 2003) Lee, S., & Chun, H. (2002). Economic Values of Professional Sport Franchises in the United States Published in the Sport Journal (Volume 5, Number 3, 2002) Lee, S. (2001). A Review of Economic Impact Study on Sport Events Published in the Sport Journal (Volume 4, Number 2, 2001) Chang, J., & Lee, S. (2001). An Investigation of College Students Sports Program Viewership Published in the Journal of Sport Views and Issues (Volume 2, Number 2, 2001) Lee, S. (1999). An Investigation of Risk Management Plans in Intramural Sport Programs within Public Universities Published in the NIRSA Journal (Volume23, Number 2, 1999) PUBLISHED CONFERENCE PROCEEDING COPYRIGHT JOURNALS: Shin, H., Lee, S., & Kim, H. (2008). How Psychic Impacts Affect on Financial Support from Residents for Sporting Events Sport Entertainment and Venues Tomorrow (SEVT) Conference Proceedings, (Volume 1, Number 1, p , published in May, 2009) 2

3 Euerle, J., Park, K., & Lee, S. (2007). The Empirical Insights on the Probability of Winning: Some Evidence from the National Basketball Association (NBA) Published in the International Academy of Business and Economics (IABE) Conference Proceedings Journal (Volume 3, Number 1, 2007) Park, S., & Lee, S., Chen, M. (2005). A Cross-Cultural Study of Factors Explaining Action Sports Fandom of Y Generation College Students in Korea, Taiwan, and the USA Published in the Sport Marketing Association Book II: Where Sport Marketing Theory Meets Practice (p , 2005) Wirakartakusumah, D., & Lee, S. (2004). Behind More Luxury Suites in New National Football League (NFL) Stadiums: Increasing Potential Non-Shared Revenue for NFL Franchises Published in the Sport Marketing Association Book: Sharing Best Practices in Sport Marketing (p , 2004) BOOKS: Oh, E., Lee, S., & Park, J. (2011). Step by Step Sports English: Basic Grammar, Speaking, and Reading (ISBN: ; HS Media Publishing & Agency) Seoul, Korea SERIAL NEWSPAPEPERS: Lee, S. (2010). A Minimum Investment for a Safer Campus Recreational Sport Environment Published in the Sport Risk Newsletter (Volume 5, Number 1, September, 2010; Lee, S. (2009). If You Build and Play It, They Will Come: Economic and Psychic Impacts on Sporting Events Published in the In Motion (Winter, ) Lee, S. (2001). Who Let the People in the Stadia? : A Definition of Fandomism Published in the Sport Supplement (Volume 9, Number 3, Summer 2001) Lee, S. (2001). The Sprit and History of TaeKwonDo Published in the Sport Supplement (Volume 9, Number 1, Winter 2001) REFEREED CONFERENCE PRESENTATIONS AND ABSTRACTS: Lee, S., Byon, K., & Eagleman, A. N. (2012). A Cross Cultural Study of Purchase Intention of Sponsored Products through Sporting Events between American and Korean College Students: A Case of the 2010 FIFA World Cup South Africa Submitted to the 2012 Sport Marketing Association (SMA) Conference (Orlando, Florida, October 23-27, 2012) Eagleman, A. N., Rodenberg, R. M., & Lee, S. (2012). From Prancing Pixies to Powerful Women: The Changing Frames of Olympic Women s Gymnastics Coverage from 1984 to 2008 Accepted and will be presented at the 2012 North American Society for Sport Management (NASSM) Conference (Seattle, Washington, May 22-26, 2012) Lee, S., Lee, S., Bae, S., & Eagleman, A. N. (2012). Intercollegiate Student-Athletes Motivations and Preferences of Sports Program Viewership Accepted and will be presented at the 2012 AAHPERD National Convention (Boston, Massachusetts, March 13-17, 2012) Bae, S., Lee, H, Massengale, D., & Lee, S. (2011). Motivational Factors Affecting College Student Volunteerism: A Gender and Employment Comparison Presented at the 2011 Sport Marketing Association (SMA) Conference (Houston, Texas, October 26-28, 2011) Bang, H., Lee, S., & Swart, K. (2011) (Eagleman, A. N. presented). From Brand Personality to Volunteer Intention at Sporting Events: The Role of Sporting Event Identification and Prestige Presented at the 2011 European Association for Sport Management (EASM) Conference (Madrid, Spain, September 7-10, 2011) 3

4 Lee, S., Kang, S., Kwon, O., Eagleman, A. N., Hwang, Y., & Park, J. (2011). Persuasive Media Effects of Sponsorships at the 2010 FIFA World Cup: A Test of Theory of Planned Behavior and Involvement Presented at the 2011 European Association for Sport Management (EASM) Conference (Madrid, Spain, September 7-10, 2011) Lee, S., King, C., Bae, S., Hwang, Y., Kwon, O., & Park, J. (2011) (Eagleman, A. N. presented). College Students Motivation Scale for Online Purchase of Sport Products (MSOPSP) Presented at the 2011 European Association for Sport Management (EASM) Conference (Madrid, Spain, September 7-10, 2011) Lee, S., Krohn, B., & Oh, E. (2011). Psychological Support from Local Residents for Hosting Mega-Sporting Events: A Case of Super Bowl XLVI Presented at the 2011 North American Society for Sport Management (NASSM) Conference (London, Ontario, Canada, June 1-4, 2011) Lee, S., Kang, S., & Krohn, B. (2011). The Influence of Exposure to Sponsorships in Media on Intention of Product Purchase: Consumer Behavior during the 2010 FIFA World Cup Presented at the 2011 North American Society for Sport Management (NASSM) Conference (London, Ontario, Canada, June 1-4, 2011) Bae, S., Pyun, D., Lee, S., & Kim, K. (2011). Consumer Decision-Making Styles for Young- Adult Singaporean College Consumers Presented at the 2011 AAHPERD National Convention (San Diego, California, March 29-April 2, 2011) Lee, S., Lee, S., Gladden, J., & Cole, B. (2010). A Study of Intercollegiate Athletes Viewership Behavior of Sport Programming on Television Presented at the 2010 North American Society for Sport Management (NASSM) Conference (Tampa, Florida, June 1-5, 2010) Kim, H., Lee, S., Shin, H., & Song, S. (2010). A Case Study of Service Quality Assessment Selection and Adoption Presented at the 2010 AAHPERD National Convention (Indianapolis, Indiana, March 16-20, 2010) Shin, H., Lee, S., Kim, H., & Zumbrun, N. (2009). The Relationship between Sponsorship and Customers Buying Intention: The Case of the Beijing 2008 Summer Olympic Games Presented at the 2009 Sport Marketing Association (SMA) Conference (Cleveland, Ohio, October 28-30, 2009) Lee, S., Shin, H., & Park, K. (2009). How Public Monetary Support Comes from Non- Monetary Benefits through Sporting Events Presented at the 2009 International Academy of Business and Economics Annual Conference (Las Vegas, Nevada, October 18-21, 2009) Lee, S., Han, J., Shin, H., Kim, D., & Culp, B. (2009). The Consumer Behavior of the Generation Y on Sport Products through the Internet Presented at the 2009 North American Society for Sport Management (NASSM) Conference (Columbia, South Carolina, May 27-30, 2009) Shin, H., Lee, S., & Kim, H. (2009). The Relationship between Non-Monetary Impacts and Monetary Assistance for Sporting Event Presented at the 2009 North American Society for Sport Management (NASSM) Conference (Columbia, South Carolina, May 27-30, 2009) Lee, S., Han, J., Shin, H., & Pazmino-Cevallos, M. (2009). Perceptions of Internship Supervisor for Sport Management Students Accepted and will be Presented at the 2009 AAHPERD National Convention (Tampa, Florida, March 31-April 4, 2009) Shin, H., Lee, S., & Kim, H. (2008). How Psychic Impacts Affect on Financial Support from Residents for Sporting Events Presented at the 2008 Sport, Entertainment, and Venues Tomorrow (SEVT) Conference (Columbia, South Carolina, November 5-8, 2008) Park, K., Lee, S., Bader, A., & Olmanson, G. (2008). Determining if the Vikings Training Camp 4

5 has a Positive Economic Impact on Mankato Economy Using Taxable Sales Presented at the 2008 International Academy of Business and Economics Annual Conference (Las Vegas, Nevada, October ) Shinchi, T., & Lee, S. (2007). A Study of Spectator Motivations among Hispanic American College Students Presented at the 2007 Sport Marketing Association (SMA) Conference (Pittsburgh, Pennsylvania, November 1-3, 2007) Lee, S., Park, K., Lim, J. (2007). An Empirical Study on the Probability of Winning: The Case of National Basketball Association (NBA) Presented at the 2007 North American Society for Sport Management (NASSM) Conference (Ft. Lauderdale, Florida, May 30-June 2, 2007) Lee, Y., & Lee, S. (2007). Strategies for Successful Internship in U.S.A: Case of Healthcare Services Presented at the 5th Global International Internship Congress (Daegu, S. Korea, April 17-20, 2007) Prante, N., & Lee, S. (2007). An Investigation of the Relationship between an Intramural Flag Football Official s Training and the Number of Incidents Presented at the 2007 AAHPERD National Convention (Baltimore, Maryland, March 13-7, 2007) Lim, J., Lee, S., Kurtenbach, F., & Wicks, S. (2007). Digital Video Technology Integration into the Sport Management Classroom Presented at the 2007 AAHPERD National Convention (Baltimore, Maryland, March 13-7, 2007) Lee, S., & Lim, J. (2006). A Study of Attitudinal Brand Loyalty Variables of Licensed Sports Products Purchasing Behaviors Presented at the 2006 Sport Marketing Association (SMA) Conference (Denver, Colorado, November 2-4, 2006) Park, K., & Lee, S., & Miller, P. (2006). Ticket Pricing Per Team: The Case of Major League Baseball (MLB) Presented at the 81st Annual Conference of Western Economic Association International (San Diego, California, June 29-July 3, 2006) Lim, J., Walker, H., & Lee, S. (2006). Integrating Digital Video Technology into the Sport Management Classroom Presented at the 2006 North American Society for Sport Management (NASSM) Conference (Kansas City, Missouri, May 31-June 3, 2006) Lee, S., Rushing, G., Allison, R., & Lim, J. (2006). The Effectiveness of a Risk Management Plan in Intramural Sports and Recreation Programs of Division I-A Schools Presented at the 2006 AAHPERD National Convention (Salt Lake City, Utah, April 25-29, 2006) Lim, J., Lee, S., & Wicks, S. (2006). Digital Video Technology for Sport Management and Physical Education Classes Presented at the 2006 AAHPERD National Convention (Salt Lake City, Utah, April 25-29, 2006) Park, S., & Lee, S. (2005). Examining Factorial Invariance of Motivational Factors of Action Sports Participation across Gender Presented at the 2005 Sport Marketing Association (SMA) Conference (Tempe, Arizona, November 10-12, 2005) Lee, S., Back, K., Park, S., & Grabel, D. (2005). Effects of Team Identification and Customer Satisfaction on Attitudinal Brand Loyalty toward Licensed Sport Products Presented at the 2005 North American Society for Sport Management (NASSM) Conference (Regina, Saskatchewan, Canada, June 1-4, 2005) Lee, S., Grabel, D., Holman, K., Orner, C., & Sandy, J. (2005). A Secret Shopper Project: Reevaluation of Relationship Marketing Effort among the Four Big Leagues Presented at the 2005 North American Society for Sport Management (NASSM) Conference (Regina, Saskatchewan, Canada, June 1-4, 2005) Grabl, D., & Lee, S. (2005). Internship Supervisors Perceptions of Student-Intern Skills 5

6 Necessary to Best Be Prepared for an Internship Experience Presented at the 2005 AAHPERD National Convention American Association for Leisure and Recreation (AALR) (Chicago, Illinois, April 12-16, 2005) Park, S., Lee, S., & Chen, M. (2004). A Cross-Cultural Comparison of Factors Explaining Action Sports Fandom of Y Generation College Students in the USA, Korea, and Taiwan Presented at the 2004 Sport Marketing Association (SMA) Conference (Memphis, Tennessee, November 18-20, 2004) Lee, S., Grabel, D., Jung, S. (2004). A Study of Sponsorship Effectiveness through a LPGA Player in Korea Presented at the 2004 Sport Marketing Association (SMA) Conference (Memphis, Tennessee, November 18-20, 2004) Lee, S., & Chun, H. (2004). Spectating Minor League Baseball (MiLB) Games: A Study of MiLB Spectators Sociological Motivation on Their Own League Presented at the 2004 AAHPERD National Convention Research Consortium (New Orleans, Louisiana, March 30-April 3, 2004) Wirakartakusumah, D., & Lee, S. (2003). Behind More Luxury Suites in New National Football League (NFL) Stadiums: Increasing Potential Non-Shared Revenue for NFL Franchises Presented at the 2003 Sport Marketing Association (SMA) Conference, University of Florida (Gainesville, Florida, November 13-15, 2003) Lee, S., & Shin, H. (2003). Major or Minor Fans?: A Study of Psychological Commitment of Minor League Baseball (MiLB) Spectators Presented at the 5th Florida State University Sport Management Conference (Tallahassee, Florida, September 25-27, 2003) Chen, S., & Lee, S. (2003). The Perceptions of Selected Taiwanese Junior High School Administrators and Coaches in Participating in a Nationwide Basketball League Presented at the 2003 Sport Marketing Association Conference, University of Florida (Gainesville, Florida, November 13-15, 2003) Lee, S., Chang, C., Shin, H., Chen, C., & Chen, I. (2003). Developing the International Sporting Event Volunteer Motivation and Satisfaction (ISEVMS) Scale: An Exploratory Study of the Volunteers Motivation and Perceived Satisfaction in the 2002 FIFA World Cup Korea Japan Presented at the 2003 North American Society for Sport Management Conference (NASSM) (Ithaca, New York, May 28-31, 2003) Lee, S., & Chun, H. (2002). The Use of Stadium Factors Measurement for Minor League Baseball (MiLB) Spectators Presented at the 4th Florida State University Sport Management Conference (Tallahassee, Florida, October 31-November 2, 2002) Lee, S., & Mocivinik, P. (2002). An Exploratory Research on Psychological Commitment and Loyalty Scales of Major League Baseball (MLB) Fans and Minor League Baseball (MiLB) Fans Presented at the 2002 North American Society for Sport Management (NASSM) Conference (Canmore, Alberta, Canada May 29-June 1, 2002) Lee, S. (2000). Born to be Lucrative: The Economic Values on Professional Sport Franchises Presented at the Fifteenth Annual Graduate Exhibition in Pennsylvania State University (State College, Pennsylvania, March 23, 2000) Lee, S. (1999). An Investigation of Risk Management Plans in Intramural Sports Programs within Public Universities Presented at the Seventh Annual Graduate Leisure Research Symposium hosted by University of Waterloo (Waterloo, Canada, May 19-20, 1999) Lee, S. (1998). The Gambling Industry in Mining Towns Presented at the1998 Graduate Research Symposium hosted by Illinois State University, (Normal, Illinois, April 24, 1998) 6