CIO Day 2014: Key Notes. Sanoma Learning. Arnoud Klerkx Chief Business Technology Officer and Member of the Management Board

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1 CIO Day 2014: Key Notes Sanoma Learning Arnoud Klerkx Chief Business Technology Officer and Member of the Management Board

2 We are a pure-play K-12 education company, leveraging technology to lead in our markets to deliver learning impact We are an integral player in 5 educational systems, 4 of which are considered world class: FI, NL, BE and PO We serve about 10m pupils and 1m teachers Total market for K-12 learning materials in our footprint is ca. 800 m Market share ca. 32% #1 or #2 in all markets Market: Sweden Market Position: #2 Sales: approx. 29 m FTEs: approx. 60 Publishing market: 100 m Market: Netherlands Market Position: #2 Sales: approx. 95 m FTEs: approx. 280 Publishing market: 300 m 2013 Figures Market: Finland Market Position: #1 Sales: approx. 54 m FTEs: approx. 180 Publishing market: 90 m Market: Poland Market Position: #1 Sales: approx. 72 m FTEs: approx. 640 Publishing market: 200 m Market: Global Market Position: one of the leading players in e-learning Sales: approx. 11 m FTEs: approx. 260 One of Europe s biggest edtech companies and frontrunner in digital transformation 50 m digital and 100 m multi-channel sales in 2014 Market: Belgium Market Position: #1 Sales: approx. 33 m FTEs: approx.110 Publishing market: 110 m 2

32% #1 or #2 in all markets Market: Sweden Market Position: #2 Sales: approx. 29 m FTEs: approx. 60 Publishing market: 100 m Market: Netherlands Market Position: #2 Sales: approx. 95 m FTEs: approx.

paper based tests Flash cards Classroom posters Copy masters with remedial and enrichment exercises Outcomes Evaluate Coach Core Plan

3 We provide print and digital learning solutions covering the full teaching cycle to deliver learning impact We focus on the workflow of the core teaching cycle providing print materials to deliver learning impact Teacher's guide, incl. paper based tests Flash cards Classroom posters Copy masters with remedial and enrichment exercises Outcomes Evaluate Coach Core Plan Theory Student's textbook Student's workbook Teacher's key to the exercises Board games Efficiency Test Practice and digital & hybrid learning solutions Engagement 3

The future of K-12 Learning is Digital and Personal When developing our digital transformation, we made 8 core assumptions about the future of the K-12 education

learning solutions Learning outcomes will become even more important Digitalization will be a multi-year journey Hybrid solutions will remain dominant in near future

4 The future of K-12 Learning is Digital and Personal When developing our digital transformation, we made 8 core assumptions about the future of the K-12 education industry: Killer App Teachers will remain centre of classroom experience Future of learning is personal Teachers & schools will still prefer integrated learning solutions Learning outcomes will become even more important Digitalization will be a multi-year journey Hybrid solutions will remain dominant in near future Curriculum will remain local Global tech giants will be enablers for digital education We continuously revisit these assumptions and adjust the transformation if necessary 4

We belief the digital transformation to personalised learning will be an evolution Evolution of learning Multichannel Digital learning Personalized learning Print Primary focus next 3 years Workflow

5 We belief the digital transformation to personalised learning will be an evolution Evolution of learning Multichannel Digital learning Personalized learning Print Primary focus next 3 years Workflow Workflow Testing Adaptive learning Content Multichannel Content Multichannel Content Home exercising Basic data & Analytics Dynamic Digital Content Advanced data & Analytics Selected products *under development 5 Teacher's guide, incl. paper based tests Student's textbook Student's w orkbook Flash cards Classroom posters Teacher's key to the exercises Board games Copy masters w ith remedial and enrichment exercises Bookshelf Bordboek We have a strong portfolio of digital learning products and are working towards personalized learning * * First core product in 2015, with! significant product portfolio by 2018/19 Next Gen Editorial solution, Data analytics, and Pers. learning projects are key tech enablers

6 Some of our challenges. It is not the technology. External digital adoption rate Internal digital adoption rate 6

7 Some of our successes and main success factors Successes Bingel: gamified home exercising Rekenblokken / taalblokken Lexia Provia: adaptive learning for dyslexion Success factors IT = Board level Partnerships Agile development It is their problem! 7

Provia: adaptive learning for dyslexion Success factors IT =

8 Contact details Arnoud Klerkx Chief Business Technology Officer Sanoma Learning Magistratenlaan MB Den Bosch

com Sanoma Learning Magistratenlaan 138 5223

Content. Sanoma Learning strategy. Sanoma Group today. Sanoma Learning today. Copyright Sanoma Corporation Sanoma Learning

Content. Sanoma Learning strategy. Sanoma Group today. Sanoma Learning today. Copyright Sanoma Corporation Sanoma Learning Sanoma Learning Content Sanoma Group today Sanoma Learning today Sanoma Learning strategy 2 Sanoma Group today Sanoma strong European media and learning company Operating in diverse fields of media and