What s the next big thing in Broadcasting? Chances are we re already working on it.

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1 tieto.com Austria, Belarus, Canada, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, India, Indonesia, Italy, Latvia, Lithuania, Malaysia, Netherlands, Norway, Poland, Russia, Singapore, Spain, Sweden, Ukraine, United Kingdom and USA. Tieto is an IT service company providing IT, R&D and consulting services. With approximately experts, we are among the leading IT service companies in Northern Europe and the global leader in selected segments. We specialize in areas where we have the deepest understanding of our customers businesses and needs. Our superior customer centricity and expertise in digital services set us apart from our competitors. What s the next big thing in Broadcasting? Chances are we re already working on it. Tieto Aku Korhosen tie 2 6 P.O. Box 38 FI Helsinki, Finland Knowledge. Passion. Results.

2 Benefit from the best of both worlds. Tieto combines broadcasting and ICT. Internet and mobile behaviour is heavily affecting the technologies and business models of broadcasting actors. And when the industry is changing it is time to look for high ground and those rock solid companies that can support you and your business. A partner that helps you to catch opportunities and foresee challenges. Enter the world of Tieto. Tieto helps to optimize, renew and maintain the production, management and multi-channel distribution of radio and TV content & advertisements. And has done so with a solid track record of more than 40 years of ICT services combined with an unmatched expertise and experience in the field of broadcasting services. Benefit from the fact that we utilize innovative and reliable IT solutions and services, and work closely with a broad network of international partners. The world of Tieto is all about delivering growth, efficiency and tangible results to broadcasters.

3 Get ahead in the media race Tieto s Broadcasting solutions Multi-channel Delivery Bring your content to any screen Consumer behaviour is changing, evolving from passive to active TV consumption, demanding personalized on-demand services, independent of time, place and terminal. Multi-channel discovery and delivery is becoming real, which leads to profound changes in terms of Content Acquisition, Management, Discovery and Delivery. Tieto knows how to efficiently design, implement and maintain your multi-channel discovery and delivery solution, bringing your content services to any screen. Media Gate Re-think your content process Check the opportunities digitalization creates for you. Re-thinking of content transfer and transformation processes is worth doing. Tieto s Service-based model (Media Gate) enable content producers, ad producers and broadcasters to reduce their technology investments and their technical environments management costs in handling of digital content. We can design, implement and maintain efficiently your service-based material delivery solution, enabling you to access an entirely new model. Media Asset Management Improve your business processes Media companies must make best use of their continuously growing video and audio archives. Companies are moving away from tapes to digital assets. The management of these assets becomes critical for managing your business and developing it into new areas. We help media companies to best utilise their video and audio archives, and to improve their business processes. With our help, media companies have been able to improve programme quality due to the ease of access to all media assets, and they have also made substantial cost savings and efficiency gains through better workflows, fewer dubs of material, and reduced archive preservation costs. Multi channel consumer services Generate new revenue streams Consumers demand personalised services across all media channels. User generated content and social media are expanding constantly. Excellent user experience and the right timing of new multi-channel services is essential. Broadcasters can generate new revenue and increase customer satisfaction by offering these services to consumers. Tieto has a broad experience in building mission critical multi-channel services for media and other mass consumer markets. Our services include everything from business advice and service design to integration and operations management. Digital advertising Tap into advertising revenues Online, mobile and IPTV media have gained the attention of advertisers and ad spending continues to climb. The new digital services eco-system opens a variety of options for new ways to interact, profile and gain direct access to consumers. Combining this understanding with the ability to measure accurately the effects of their investment has encouraged most advertisers to shift an ever-increasing share of their budget towards digital advertising. With our profound understanding of the opportunities offered by new technology, Tieto can help you to tap into advertising revenues with the best available high value-added solutions and IT services on the market. Our advertising solutions are currently used by more than 150 media companies and operators to manage their advertising across multiple channels. Our customers recognise our ability and experience in providing true cross-media advertising solutions covering Internet, mobile, TV and video as well as print media.

4 Digitalization is rapidly changing the content delivery supply chain for media companies. Tieto Media Gate enables both content producers and broadcasters to reduce their technology investments and management costs for their technical environments. Utilizing the digitalized model, TV companies in Finland, such as MTV Media, Nelonen Media and YLE, are free to concentrate on their core business content. The content production supply chain from content producer to broadcaster is an entity, which can be re-organized and rationalized, to achieve improved productivity at the supply chain level. Even though new IT-based solutions make the current model more effective, it is obvious that a real productivity leap can only be achieved by re-thinking the supply chain. Tieto Media Gate is a service-oriented, cloudbased model which can replace the current do-it-all-by-yourself model. Simplified and automated metadata-supported processes make it possible to reduce technology dependency and increase the chain productivity. The new efficient model is based on experiences from the already running Spotgate service, which provides tapeless ad delivery for commercial TV companies in Finland. Tieto are piloting the new model Media Gate together with the main TV companies in Finland (MTV Media, Nelonen Media and YLE) and some production companies. The basic principle of Media Gate is a concentrated service function between content producers and broadcasters, serving the requirements of all parties. The advantages of the model are tapeless work flow with efficient metadata structure to support automated transfer and management of data. The centralized model produces media asset management (MAM) services cost-efficiently for all supply chain parties. Through the service model, Media Gate enables both content producers and broadcasters to reduce their technology investments and their technical environment management costs. It is possible to combine several functions to serve the whole value chain, e.g. content transfer and transcoding, QC, translations, subtitling, dubbing, TV program info, time-coding, storage and archiving of content, contract management, invoicing and funding services etc. Tieto Media Gate is a service-oriented, cloud-based model which can replace the current do-it-all-byyourself model. Results in brief: Increased ad sales Simplified content handling Reduced technology costs How do you take broadcasting to the next level? Talk to the IT company with its head in the clouds. Content is definitely king, but the challenge for both production companies and broadcasters is to store, deliver and access ever-increasing amounts of TV content more efficiently. Media Gate from Tieto is a cloud-based IT media solution that utilizes our highend digital technology to deliver content, saving you time and money. Media Gate s simplified and automated metadata-supported processes enable producers and broadcasters to concentrate on what they do best.

5 With more than a million objects in constantly expanding video and audio archives, the national broadcasting company in Finland (YLE) commissioned a unified asset management and workflow system, METRO. The result is improved programme quality, substantial cost savings and efficiency gains through better workflows thanks to ease of access to all of YLE s assets. Media companies must make best use of their continuously growing archives, moving away from tapes to digital assets and improving their business processes. The management of these assets becomes critical for managing business and developing it into new areas. As a national broadcaster, YLE of Finland has more than 50 years of archives; film, video and audiotape, computer files, music and print: 350,000 tapes and reels, and more than a million objects in the music and radio archives. Of course, these numbers are growing fast. To make best use of its archives, and to improve its business processes in the future, YLE commissioned a unified asset management and workflow system, called METRO, developed in association with Blue Order and Tieto Broadcasting. In 2004, YLE started a large-scale programme to optimize all essential television production processes. From a technical point of view, the goal of the project is to integrate all existing and new digital production systems, as well as systems for the television archives, into a common networked production platform. The core of this platform is the METRO System, YLE s enterprise-level media asset management system (MAM system) for all kinds of media. The main function of METRO system is to support and enhance the radio and television production and broadcasting processes: to provide a unified and uniform platform for all media production and archiving at YLE; to enable and promote the cross-utilization of media in different organizational units; to provide easy access to the company s media assets; to speed up the programme-making process; to increase the productivity and quality of journalistic work. Together with Tieto and partners we made and implemented a roadmap for YLE s media asset management, moving away from video tape and acquisitions, as the on-air producing of TV programs has shifted onto the METRO platform. Results in brief: Mika Lavonen, head of television operations at YLE Improve programme quality through easy access to all media assets Substantial cost savings and efficiency gains through better workflows Fewer dubs of material Reduced archive preservation costs Remember that great documentary from 1957? Chances are we can help you find it. Tieto has been instrumental in helping the national broadcaster YLE Finland to build, implement and manage their METRO media archiving system. Our knowledge and competence in providing IT solutions for broadcasting enabled us to deliver a unified and uniform platform for all media production and archiving. It promotes the cross-utilization of media in different organizational units, provides easy access to the company s media assets and speeds up the programme-making process.

6 The Finnish Broadcasting Company (YLE) chose Tieto as their partner for an extensive collaboration. Tieto outsourcing services create cost efficient and lean IT operations, enabling YLE to concentrate on its core business. YLE operates four national television channels and six radio channels and services complemented by 25 regional radio programmes in Finland. YLE s aim was to make operations more efficient and build up a structure that fulfils the future requirements for the increasing demands to digitalize content production processes, to utilize media content in different delivery channels and utilize valuable media archives. Do you believe in outsourcing? Talk to the IT company that other companies believe in. In 2003, the Finnish Broadcasting Company (YLE) and Tieto entered a close IT partnership while a major share of YLE s IT was outsourced to Tieto. Tieto is the IT partner of YLE and acts as a system integrator. As system integrator Tieto takes care of, among others, YLE s mission critical radio and TV production systems as well as content management systems in the form of consultation, project and continuous services. In addition, Tieto works in close cooperation with the key third party product vendors. Tieto has helped YLE to digitalize content production processes, to utilize media content in different delivery channels and to utilize valuable media archives. Tieto has also helped YLE to create one of the most popular and reliable websites in Finland. Tieto can provide vast resources for broadcasting area customers. Tieto can utilize both local presence and off-shoring in operations, which makes Tieto a unique player in this area. Tieto s global delivery model represents great advantages for our customers. For YLE, this means that we will have immediate access to the highest standard of IT expertise. At the same time, we will be able to keep IT costs under control. Mr Jorma Laiho, Director of YLE s Technical Department Results in brief: Improved IT operations efficiency Create cost-efficient and lean IT operations, enabling customers to concentrate on core business One of the most popular and reliable websites in Finland Tieto is the premier choice for outsourcing and is often ranked as the top outsourcing service provider.

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