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1 Organization: Support :

2 WHAT IT IS: It is a pioneer and innovator health event, free, focused on expand knowledge on health and the approximation of the citizen to the topic, in a playful and fun way, in public spaces in the city. It was inspired by the Virada Cultural, Virada de Esportes e Virada Sustentável, already happening in the city. WHEN: 7th to 12th April 2015 (7th April - World Health Day). WHERE: In public and private places in São Paulo. HOW: a wide movement to the health theme and its fisical, mental and social dimensions though cultural attractions, educative actions, well being activities and assistance initiatives. Address the public heath concept, the living in the cities, the human urban challenge. PUBLIC: All kind of people.

3 ORGANIZATION: The Health and Sustainability Institute, founded in December 2008, is an OSCIP (Organization of Civil Society of Public Interest) with the mission to promote human health and living in big cities thought the transformation of scientific knowledge into clear and accessible information, incentive to social mobilization and the construction of public policies. The Health and Sustainability Institute Sponrs: Curator council: guarantee the fulfillment of the event goals though the debate and approval of the suggested contents and practices Ademar Bueno - Coordinator of the Laboratory of Innovation, Entrepreneurship and Sustainability FGV-SP, Master of Health Sciences Cláudio Luiz Lottenberg - Ophthalmologist, Chairman of the Hospital Israelita Albert Einstein Florisval Meinão - Otolaryngologist, President of APM Gonzalo Vecina Neto Doctor, Medical Superintendent of Hospital Sírio Libanês José Luiz Egydio Setubal Pediatrician, founder and President of Hospital Infantil Sabará Paulo Saldiva - Pathologist, Head professor of FMUSP Susan Andrews - Psychologist, anthropologist, Coordinator of the Future Vision Park and representative of FIB in Brazil Valdir Cimino Founder and president of the NGO Viva e Deixe Viver Wellington Nogueira Founder and coordinator of the NGO Doutores da Alegria

4 HOW TO PARTICIPATE SUPPORTER PROMOTION PARTNER SPONSOR ACTIVITY ORGANIZER VOLUNTEERS

5 EVENT SPONSOR: five sponsors Responsible for enabling the cost of organizing the event and will have privileged exposure of your logo. SPONSOR Logo featured on the front page of the Virada da Saúde website with link to company; Logo on the Virada da Saúde mobile app; Social networks: Logo on Facebook cover photo; Company logo on all printed and electronic materials of Virada da Saúde; Mention and thanks to the company in all ceremonies involving the organization of Virada da Saúde; Citation in interviews; Speech by company representative at Launch Party; Totems: the local with main activities and large public traffic; Banners: logo on the banner on the main activities; Citation of the company for press releases; Possibility of participation of company representatives in key debates and meetings on the Curator Council; Inclusion of activities and attractions on Virada da Saúde schedule without fee payment, upon approval by the Curator Council of the content; Detailed report with accountability and results from the event.

6 SUPPORTER: Support the development of the event. SUPPORTER Logo featured on the Virada da Saúde website with link to company; Company logo on all printed and electronic materials of Virada da Saúde; Mention and thanks to the company in all ceremonies involving the organization of Virada da Saúde; Totems: the local with main activities and large public traffic; Banners: logo on banner on the main activities; Possibility of participation of company representatives in key debates and meetings on the Curator Council; Results report. PROMOTION: Support the promotion of the event. Logo featured on the Virada da Saúde website; Company logo on all printed and electronic materials of Virada da Saúde; Totems: the local with main activities and large public traffic; Banners: logo on the banner on the main activities; Results report. PROMOTION

7 PARTNER: They support with services, space or material. Logo featured on the Virada da Saúde website; Results report. PARTNER ACTIVITY ORGANIZER: They perform one or more activities in programming. Except for the civil society organizations, non-profit, the organizer of the activity must pay a fee for entry into the event. Release of the activity on schedule and results reporting; Possibility of perform activity spaces organized the event; Logo featured on the Virada da Saúde website; Logo on the banner of activity as organizer of the activity ACTIVITY ORGANIZER VOLUNTEERS : Apoio na organização e durante o evento.

8 MEDICAL ASSISTANCE Assistance activities (prevention, diagnosis and treatment) WELFARE Sport, Leisure and Nutrition CULTURE Exhibitions; Theatre; Movies and documentaries; Artistic works and intervention in the city EDUCATION TEDx; lectures; panels; games (live or virtual)

9 PARTICIPATE AND BE A PARTNER HEALTH! Instituto Saúde e Sustentabilidade Av. Brigadeiro Faria Lima, nº1826 cj. 806 Jd. Paulistano São Paulo CEP Tel /saudeesustentabilidade

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