Online Resources from Oxford Marketing Handbook

Transcription

1 Online Resources from Oxford Marketing Handbook Working with you to increase usage. 1

2 Contents Marketing your online resources from Oxford 3 African American Studies Centre 4 AMA Manual of Style 5 American National Biography Online 6 BBC College of Journalism 7 Benezit Dictionary of Artists 8 Berg Fashion Library 9 Digital Reference Shelf 10 Electronic Enlightenment 11 Grove Art Online 12 Grove Music Online 13 Investment Claims 14 Max Planck Encyclopedia of Public International Law 15 Oxford Medicine Online 16 Oxford Biblical Studies Online 18 Oxford Bibliographies Online 19 Oxford Dictionary of National Biography 20 Oxford Dictionaries Online 21 Oxford English Dictionary 22 Oxford Handbooks Online 23 Oxford Islamic Studies Online 24 Oxford Language Dictionaries Online 25 Oxford Reference Online 26 Oxford Reports on International Law 27 Oxford Scholarship Online 28 Social Explorer 29 Taruskin s Oxford History of Western Music 29 University Press Scholarship Online 30 Who s Who & Who Was Who 31 Public Libraries 32 Promotional Materials Order Form 33 Marketing your online resources from Oxford Thank you for choosing an online resource from Oxford University Press. Included in this booklet are details of how you can promote your Oxford resources to your patrons. The Librarian Resource Centre is the best place to find up-to-date training, live demos, the latest news, and tips and tricks for promoting all your Oxford resources. The quickest and easiest way to order most items is to visit the Promotional Materials section of the Librarian Resource Centre available at Alternatively, fill out the order form on page 33 and send it back to us. We ve also included a few other ideas for promoting individual resources on each page of this brochure. Information is correct at the time of going to press, but we will intermittently update or run out of stock of some items. For the most up to date list of what is available for each resource, visit the Librarian Resource Centre. Our top five tips for success Get them interested! Subscribe to newsletters, RSS feeds or Twitter for the latest news. Re-use interesting facts and features that we highlight in your own communications with patrons. Make it interactive. Many of our resources have search boxes or buttons that you can embed in your site so users can search directly from your pages. Refresh yourself. We run regular online training and awareness sessions for you and your users. Why not attend, or encourage colleagues to attend? Quiz time. One of the best ways to get users to engage is to create a short quiz which they can only answer by using the resources. Contact us! We will be happy to help you with specific promotions, ensure you are getting the monthly newsletters, and more. Simply onlinemarketing@oup.com. 2 3

3 African American Studies Center AMA Manual of Style Square flyer Medicine catalogue Flyer Download the plasma screen guided tour for your library, available from the About section of the AASC website. Download logos and clickable banners, available in the Librarian Resources section of the AMA Manual of Style website Make AASC more discoverable to library users by adding a logo or clickable banner to your library s website. Make training fun! Offer quizzes to users that will help them discover content on AASC. Re-tweet the Twitter feeds: twitter.com/amamanual Forward the blog entries to site users: blog.amamanualofstyle.com Remind faculty and students about the AMA Manual of Style quizzes available from the homepage of the AMA website 4 5

4 American National Biography Online BBC College of Journalism Square flyer Folded flyer Bookmark (pack of 50) Download the plasma screen guided tour for your library, available in the Librarians section of the ANB website. The BBC College of Journalism has great Facebook, Twitter, and YouTube pages. Share them through your library social networking sites. Make ANB more discoverable to library users by adding a logo or clickable banner to your library s website. Let your marketing, development, and alumni departments know about the site it could give them fresh ideas about how to communicate news. Make training fun! Offer quizzes to users that will help them discover content on ANB. Make sure student organizations, such as student-run newspapers and radio stations, know how the BBC College of Journalism can help them improve their journalism skills. To make BBC College of Journalism easily discoverable, add a BBC logo or clickable banner to your library s website. 6 7

5 The Benezit Dictionary of Artists Berg Fashion Library Banner poster Square flyer Bookmark Poster Bookmark (pack of 50) Square flyer Attend a web training session to learn more about Benezit. Make sure student groups that focus in art or design know about Benezit and how it can benefit their organization. Promote the site to faculty who specialize in cultural anthropology, fashion studies or museum studies. Make sure student groups with a focus in theatre, fashion, design or art know about BFL. Share Benezit features on your library s social media pages. Sign-up for the BFL Newsletter to keep up to date and to hear about the latest marketing materials available for your library. Subscribe to the RSS feeds to ensure you hear all the latest BFL news. Make BFL more discoverable to library users by adding a logo or clickable banner to your library s website. Make training fun! Offer quizzes to users that will help them discover content on BFL. 8 9

6 Digital Reference Shelf Electronic Enlightenment Title list Resource-specific flyer Poster Bookmark (pack of 50) Square flyer Postcard Make DRS more discoverable to library users by adding a logo or clickable banner to your library s website. Attend a web training session to learn more about DRS and what it has to offer to your library users. Share information about the newest titles, available from the DRS home page. Use the guided tour as a training tool in the library, either as a rolling presentation, or to help users orient themselves in the resource available from the About section of the EE website. Encourage participation; we are always looking for research students and academics to contribute to EE actively involve them in upcoming projects. Make EE more discoverable to library users by adding a logo or clickable banner to your library s website. Digital Reference Shelf titles include: Encyclopedia of African American History (Part 1) Encyclopedia Of African American History 1896 to the Present Encyclopedia of Africa Encyclopedia of African Thought American Literature Ancient Egypt Ancient Greece and Rome The Oxford Companion to Architecture Black Women in America British Literature Byzantium Companion to the Book Children s Literature Christian Church Classical Dictionary Grove Classical Art Grove Decorative Art Grove Materials and Techniques Grove Northern Renaissance Art Dance Encyclopedia of Dead Sea Scrolls Encyclopedia of Popular Music Economic History Enlightenment Evolution Encyclopedia of Food and Drink in America Encyclopedia Of Global Change Grove Encyclopedia of Islamic Art & Architecture Encyclopedia of Human Rights Encyclopedia of Mesoamerican Cultures Latinos and Latinas Legal History Linguistics Maritime History Medieval Warfare and Military Technology Middle Ages Modern World Encyclopedia of Peace Reformation Renaissance Rhetoric Semiotics Social Work Theatre and Performance Women in World History World Exploration Parry & Grant, Dictionary of International Law Direct users to the miscellany section of the website to provide ideas for projects and discussions

7 Grove Art Online Grove Music Online In addition, small quantities of notepads are also available for special events. with your requirements. Poster Square flyer Bookmark Poster Square flyer Bookmark In addition, small quantities of notepads are also available for special events. with your requirements. Make GAO easily discoverable - add a logo or clickable banner to your library s website. To easily search GAO from your library s website, download a search box from the librarian resources section of the website. Attend a web training session to learn more about GAO and what it has to offer to your library users. Make training fun! Offer quizzes to users that will help them discover content on GAO. Download the plasma screen guided tour presentation for your library. Make sure student groups that focus in art or design know about GAO and how it can benefit their organization. Make GMO easily discoverable, add a logo or clickable banner to your library s website. Attend a web training session to learn more about GMO and what it has to offer to your library users. Make training fun! Offer quizzes to users that will help them discover content on GMO. Download the plasma screen guided tour presentation for your library. Make sure student music groups and orchestras know about GMO, and how it can benefit their organization

8 Investment Claims Max Planck Encyclopedia of Public International Law Law catalogue Postcard Long poster Law catalogue Postcard Long poster Sign-up for RSS feeds and encourage users to add Investment Claims news feeds to their personalized home pages. Share information about the newest content, available from the Investment Claims home page. Tell users about the Oxford Law Citator, which cross-links Oxford Law pages to other relevant Oxford Law pages. More information is available at Sign-up for RSS feeds and encourage users to add MPEPIL news feeds to their personalized home pages. Share information about the newest content, available from the MPEPIL home page. Tell users about the Oxford Law Citator, which cross-links Oxford Law pages to other relevant Oxford Law pages. More information is available at

9 Oxford Medicine Online Oxford Medicine Online Medicine Catalogue Oxford Medical Handbooks Long poster Oxford Medical Handbooks Postcard Oxford Medical Libraries Online Flyer Share information about the newest titles, available from the Oxford Medicine Online home page. Direct people to the Media page to see author and end-user videos. Oxford Medical Textbooks Online Long poster Oxford Medical Textbooks Online Flyer Oxford Medical Textbooks Online Postcard Oxford Textbook of Medicine Online Postcard Encourage users to sign-up for content alerts to keep up to date on the latest Oxford Medicine Online news. Oxford Textbook of Medicine Online Long poster ESC Textbooks of Medicine Postcard ESC Textbooks of Medicine Long poster ESC Textbooks of Medicine Flyer Oxford Specialist Handbooks Postcard Oxford Specialist Handbooks Poster 16 17

10 Oxford Biblical Studies Online Oxford Bibliographies Online Poster Square flyer Bookmark Long poster Square flyer Subject specific postcard Mousemat Download the plasma screen guided tour for your library, available on the About section of the OBSO website. To make OBSO content more discoverable to library users, download logos or clickable banners to your library s website. Make training fun! Offer quizzes to users that will help them discover content on OBSO. In addition, small quantities of pens are also available for special events. onlinemarketing@oup.com with your requirements. Attend a web training session to learn more about OBO and what it has to offer to your library users. Make OBO more discoverable to library users by adding an icon, logo or clickable banner to your library s website, available from the Librarian tools and resources section of the OBO website. Direct users to the online video demonstration, which includes interviews with developers and users. Oxford Bibliographies Online subject modules Biblical Studies Buddhism Classics Communication Criminology Hinduism International Relations Islamic Studies Medieval Studies Philosophy Public Health Renaissance & Reformation Social Work Victorian Literature 18 19

11 Who would you like to meet today? Oxford Dictionary of National Biography Oxford Dictionaries Pro Local history poster Cream long poster Blue long poster Postcards Online Dictionaries leaflet Long poster Flyer Bookmark Brochure Blue bookmark Square flyer Promote the ODNB podcasts, available from the About section of the ODNB website. Re-tweet the Twitter feeds: twitter.com/odnb. Make searching the ODNB easier by downloading the search boxes, available from the Telling your patrons section of the ODNB website. Take a look at the For Librarians page on the ODNB website for other ideas to promote use. Direct people to the Learning Resources page. In addition, small quantities of notepads, rulers, and pens are also available for special events. onlinemarketing@oup.com with your requirements. Download the ODNB plasma screen presentation on the ODNB website for your library. Sign-up to alerts for the latest news, content and functionality updates, join the mailing list at In addition, small quantities of pens are also available for special events. onlinemarketing@oup.com with your requirements. Re-tweet the Twitter feeds: twitter.com/oxfordwords. Promote the OxfordWords blog: blog.oxforddictionaries.com. Sign-up to the Word of the Day, available from the home page. Download look-up tools. Download the plasma screen guided tour for your library, available from the home page. Sign-up to alerts for the latest news, content and functionality updates, join the mailing list at

12 Oxford English Dictionary Oxford Handbooks Online Online Dictionaries leaflet A4 poster Long poster Bookmark Poster Bookmark Square flyer Philosophy postcard Square flyer Postcard Postcards pack of 4 Business & Management postcard Politics postcard Religion postcard In addition, small quantities of notepads, bags, and pens are also available for special events. onlinemarketing@oup.com with your requirements. Sign-up to the Word of the Day, available from the OED home page. Re-tweet the Twitter feeds: twitter.com/oedonline Direct people to the Learning Resources pages on the OED website. Take a look at the For librarians page on the OED website for other ideas to promote use. Sign-up to alerts for the latest news, content and functionality updates, join the mailing list at Attend a web training session to learn more about OHO and what it has to offer your library users. Make OHO more discoverable to library users by adding a logo or clickable banner to your library s website. Share information about the newest titles, available from the What s New section of the OHO website

13 Oxford Islamic Studies Online Oxford Language Dictionaries Online Long poster Bookmark (pack of 50) Square flyer Online Dictionaries leaflet Long poster Bookmark Square Flyer Promote the Learning Resources page to OISO users. Download the plasma screen guided tour for your library, available in the About section of the OISO website. Make OISO more discoverable to library users by adding a logo, clickable banner or search box to your library s website. In addition, small quantities of luggage tags and pens are also available for special events. onlinemarketing@oup.com with your requirements. Sign-up to Word of the Day in all six languages, available from the OLDO home page, and post to your social media sites. Make searching OLDO easier by downloading a search box to your library s website. Promote the Tools and Resources page, which aids teaching and helps with individual language study. Download the plasma screen guided tour for your library, available in the About section of the OLDO website. Sign-up to alerts for the latest news, content and functionality updates, join the mailing list at

14 Oxford Reference Online Oxford Reports on International Law Title list Poster Bookmark Square Flyer Law catalogue Long poster Postcard In addition, small quantities of pens are also available for special events. with your requirements. Make ORO more discoverable to library users by adding a logo or clickable banner to your library s website. Make training fun! Offer quizzes to users that will help them discover content on ORO. Attend a web training session to learn more about ORO and what it has to offer your library users. Share information about the newest titles, available from the What s new section of the ORO website. Make searching ORO easier by downloading a search box to your library s website. Sign-up for RSS feeds and encourage users to add ORIL news feeds to their personalized home pages. Tell users about the Oxford Law Citator, which cross-links Oxford Law pages to other relevant Oxford Law pages. More information is available at

15 Oxford Scholarship Online Brochure Flyer White long poster Blue long poster Square Flyer Social Explorer Show users our quick how-to videos in the Help section of the Social Explorer website. Make Social Explorer more discoverable to library users by adding a logo or clickable banner to your library s website. Promote the Social Explorer blog: Square flyer Bookmark Subject module postcard Coasters Sign-up to the RSS feeds to get the latest content and feature news straight to your desktop - you can then re-post OSO news to your own social networking sites. Make OSO more discoverable to library users by adding a logo or clickable banner to your library s website. Download the plasma screen guided tour for your library, available in the Take a tour section of the OSO website. Biology Business & Management Classical Studies Economics and Finance History In addition, small quantities of pens are also available for special events. onlinemarketing@oup.com with your requirements. Oxford Scholarship Online subject modules available: Law Linguistics Literature Mathematics Music Neuroscience Palliative Care Philosophy Physics Politics Psychology Public Health & Epidemiology Religion Social Work Taruskin s Oxford History of Western Music Poster Square flyer Attend a web training session to learn more about Taruskin s OHWM and what it has to offer to your library users. Make Taruskin s OHWM more discoverable to library users by adding a logo or clickable banner to your library s website. Download the plasma screen guided tour for your library, available in the About section of the OHWM website

16 University Press Scholarship Online Who s Who & Who Was Who In addition, small quantities of pens are also available for special events. onlinemarketing@oup.com with your requirements. Postcard Square Flyer Square Flyer Bookmark Attend a web training session to learn more about UPSO and what it has to offer to your library users. Download the plasma screen guided tour for your library, available in the About section of the UPSO website. Share information about the newest content, available from the Subscriber services section of the UPSO website. Re-tweet the twitter feeds: Sign-up to Today in Who s Who, available on the About section of the Who s Who website. Attend a web training session to learn more about Who s Who and what it has to offer to your library users. Make Who s Who more discoverable to library users by adding a logo or clickable banner to your library s website. Sign-up to the alert for the latest news, content and functionality update, join the mailing list at

17 Public Libraries Promotional Materials Order Form Outside of the UK? Please get in touch with us at if you would like us to create customized material for your market. Fill in the details and return to us at the address overleaf, or order online its quicker! Quantity Product Item Description Booklet A4 3 & 5 product poster A4 5 product poster Long poster Bookmark Quiz poster Reading groups poster In addition, notepads, shelf wobblers and pencils are also available. onlinemarketing@oup.com with your requirements. Resource specific. Look at the promotional ideas for specific products throughout this booklet. Bookmark us! Our page for you with archived newsletters, promotional material and more Bookshelf ideas why not download one of our dummy DVD case covers to represent online resources on the relevant subject bookshelf? Look at the /ukpubliclibraries page for the full range. Plasma screens a range of presentations are available as rolling PowerPoints: Online quiz we hold a bi-monthly online quiz to promote usage, with a chance to win either an ipod shuffle or 50 worth of OUP books. Add a link from your website: Social media the OED, Oxford DNB, and Who s Who are all on Twitter! Link up with us and add us to your Facebook pages

18 Promotional Materials Order Form Your details: LIBRARIAN RESOURCE CENTRE Name:... Institution:... address:... Delivery address for promotional items: Return order forms to: Online Marketing, Room E122, Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK The quickest way to order and receive promotional items is via the Librarian Resource Centre: Working with you to increase usage Our Librarian Resource Centre provides a wealth of information to help you get the most out of your online products. alerts Logos and clickable banners MARC records Promotional material Training resources Usage stats Get in touch us at onlinemarketing@oup.com if you have any questions about promotional items, specific deadlines, or would like to discuss your training or marketing needs. Contact details Customer support and technical assistance onlinesubscriptions@oup.com Telephone: +44 (0) Sales and free trials enquiries If you are interested in options for upgrading your subscription, or adding other resources to your online collection, please contact your OUP Representative or onlineproducts@oup.com You can also sign-up for free trials on our website freetrials/restofworld.

19 Oxford Index Free discovery from Oxford University Press A free discovery service, the Oxford Index will enable users to search across Oxford s digital academic offerings from a single point of entry and receive recommendations of the best related content, resulting in an enhanced research experience. KEY FEATURES One search delivers seamless discovery of Oxford content, bringing defi nitive reference, journal articles, and scholarly essays directly to your fi ngertips Overview pages give a quick, at-a-glance view of a single topic with smart, integrated linking to additional resources providing a roadmap through trusted OUP content Integrated into existing OUP online resources discover links to related books, journals, and more with a single click Wired to the library access to your library s OUP and other holdings directly from the Index ensures the best paths to full-text content and no dead-ends To fi nd out more visit