Oxford and the LMBA. Conducting Research with Oxford University Press s Online Resources. May 2012

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1 Oxford and the LMBA Conducting Research with Oxford University Press s Online Resources Alastair Brock Alastair Brock May 2012

2 Who are Oxford University Press? Our Mission Not-for-profit department of the University of Oxford. All surplus revenue is passed to the University of Oxford to be invested in further research Clarendon Scholars program 1,000 th scholar in 2011 Adheres to the University's objectives of excellence in research, scholarship, and education by publishing on a worldwide platform Mission to maximise discoverability of content & scholarly dissemination Tradition and value has it s origins in the information technology revolution Oxford and the LMBA: of the Conducting 15 th research century with Oxford University Press. Alastair Brock 2012

3 Today What we ll cover The research journey Oxford Index Oxford s online products Usage statistics- LMBA in focus How we can help optimize your content 3

4 Research Journeys with OUP Deeper, more intellectual XML. A key decision for a digital future In-depth taxonomic browsing Searching and linking across products Granularity Continual up-to-date content Related chapter links Intellectual linking Expert author recommendations 4

5 Discoverability methods and standards Metadata (etc.) SEO WHERE DISCOVERY HAPPENS Open web search General search, Gbooks, vendor (Amazon, itunes, licensee), licensed service (Ask, Answers, ) Library services OPACs, discovery services, library vendor systems, federated search Research hubs PubMed, SSRN, RepEc, aggregator and A&I services Content links Open web (Wikipedia, NYT, ), ci tations in other works, OUP related content, Opt-in services My account, alerts, lists, own bookmarks, saved searches, articles, cita tions Viral awareness News sites, blogs, social bookmarks, Discovery Link or listing Authentication Free content/ Abstract Full text with links Pay-per-view Find in my library Ebook / app / print referral Recorded use More full text Opt-in services Alerts, , bo okmarks, citation s, Other access Content linking 5 OUP web features OUP sites: rich media, content stories; OUP catalogue, Further discoverability

6 What is the Oxford Index? A Search and Discovery Gateway The Oxford Index is a free search and discovery tool from Oxford University Press. The Index is designed to help users begin their research journey by providing a single, convenient search portal for trusted scholarship from Oxford and our partners (100+ academic societies, Berg Publishers, Continuum, etc.) and then point them to the most relevant related materials from journal articles to scholarly monographs. 6

7 Oxford Index A Search and Discovery Gateway 7

8 University Press Scholarship Online Partner Presses A single cross-searchable interface including over 80,000 chapters from 9,000 titles and 23 subject areas. Best of scholarly publishing around the world Regular updates - 3 updates per year. So this means: 8

9 Oxford Bibliographies Online OBO is a library of discipline-focused, online guides to the essential literature across a broad range of subject areas. Each OBO article, written and reviewed by top scholars in the field, is rich with citations and annotations, expert recommendations, and narrative pathways through the most useful and important works on the topic in question. Intuitive linking throughout quickly delivers the user from a citation to full-text content, whether online or available through a library s catalog. We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. E.O. WILSON 9

10 Oxford Journals Producing Quality Content Nature Publishing Group Oxford University Press IEEE Elsevier/Cell Press Lippincott Williams & Wilkins Cambridge University Press Wiley-Blackwell Biomed Central Sage Top 10% 10%-25% 25%-50% bottom 50% Other Springer Karger Informa/Taylor & Francis 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10

11 Oxford Journals A look inside 11

12 A More Social Approach Oxford Dictionaries Blog & YouTube Videos OxfordWords blog University Press Scholarship Online Oxford English Dictionary Social bookmarking features on every site. 12

13 Usage Statistics: COUNTER Subscriber Services at OUP Journals My Account - Review COUNTER compliant usage. Manage you alerting preferences Edit OpenURL and branding settings Online Subscriber Services - Check your COUNTER compliant usage statistics for all of your OUP online products Check the status of your subscriptions Register account preferences e.g. OpenURL options 13

14 Usage Statistics Lithuanian Journals Usage Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar Lithuania Estonia Serbia Linijinė (Lithuania)

15 Abstract Views Lithuanian Journals Usage Abstract Views

16 Librarian Resource Centre Optimizing your subscription 16

17 Any Questions Marcin Dembowski 17

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