The world s largest resource of academic and professional content

Transcription

1 The world s largest resource of academic and professional content

2 The home of scholarly research ingentaconnect.com Digital delivery is essential for academic content. Publishers must meet higher demand for research, accommodate user behavior and capture new revenue streams to remain relevant. But beyond mere online access, you need to address key issues, including discoverability, reference linking, IP authentication, usage statistics, advertising, ecommerce and mobile delivery. The transforming marketplace offers unbounded opportunities for expansion, experimentation and new business models, but you need a partner with leading digital technology, critical mass and an established user base to help you fulfill your potential. On ingentaconnect, you can take your business online within a matter of weeks. With over 300 publishers, 16,000 books and journals, 25,000 registered institutions and millions of end-users, Publishing Technology s fully outsourced, cost-effective e-publishing package offers proven technology and makes the online migration process easy for you. We offer a full spectrum of cost-effective services to choose from, whether you are taking your content online for the first time, looking to increase your revenue through online activity or thinking of creating a custom branded site design. On ingentaconnect, we manage the details while you explore the possibilities.

3 Outsource your problems The ingentaconnect platform offers content providers a complete solution for online publishing. Regardless of technical literacy, ingentaconnect gives publishers of all sizes a direct route from print to digital, with an expert team and industry partners available to facilitate the process. Once online, our perpetual customer service team is on hand to provide support as you deliver content to your current users and beyond. Publish online quickly Whether you have one title or one thousand, ingentaconnect can make content available online ahead of print via our proprietary FastTrack service. From digitization and data conversion to its ultimate delivery, we assure you a swift and stress-free process. Regardless if your content is in PDF, InDesign, SGML, XML or even hard copy format, our proprietary content conversion software generates state-of-the-art metadata and reference links complete with the enhancements users now demand. ingentaconnect allows you to: Go online quickly and affordably Improve visibility of content Extend reach through proven channels Manage subscriber access Gain complete control over pricing Explore new business models including Open Access (OA) Comply with industry standards Provide end-user support via our Help Desk for librarians and readers Understand your audience with the Publisher Statistics package and Google Analytics

4 Direct users to your content Content hosted on ingentaconnect is visible to over 25,000 registered institutions and millions of end users in over 170 countries, including China. With linking and distribution agreements in place with over 350 partners, combined with content from over 300 publishers across all subject disciplines, the critical mass achieved on ingentaconnect provides you with the potential to increase your author submissions, impact factor, pay-per-view sales and third-party advertising opportunities. Our partnership with the China National Publications Import and Export Corporation (CNPIEC) also means ingentaconnect publishers can feature abstracts and metadata on the CNP ereading platform for free, providing a direct and government-approved link to the burgeoning academic market in China. Join the network Content on ingentaconnect complies with the required accessibility and citation linking standards. W3C AA and OpenURL are supported on the platform and you can track usage with COUNTER compliant statistics. We provide technical support and management of your CrossRef membership and comply with preservation services such as LOCKS, CLOCKSS and Portico, as well as key discovery services such as Google Scholar, EBSCO Discovery Service, Primo Central, WorldCat and Summon research tools. Federated access via Athens and Shibboleth is also supported. Promote your brand With ingentaconnect, you have the freedom to create your own online presence, while at the same time integrating your content with the extensive functionality of the platform. Our bydesign option complements the site s production, hosting and delivery services by overlaying an entirely publisher-branded view onto your ingentaconnect content pages, reinforcing your identity while providing you with a value-added hosting solution. Read on for further options to enhance your digital publications on ingentaconnect

5 bydesign > Boost your brand The bydesign option provides publishers with a branded view of ingentaconnect, allowing you to utilize all of the features the platform offers through your own website. bydesign functions as a simple, cost-effective way to serve end users with sophisticated online content, improve search, increase revenue streams and reinforce your identity. You serve a diverse array of constituents, ranging from researchers and society members to authors and editors. Your readers often expect to find full-text content via your own portal with digital features such as favorites lists, alerts and RSS feeds. With bydesign, hosted content is integrated within your own website, providing seamless access to your publications along with the enhanced discoverability, ecommerce, analytics and support of ingentaconnect. bydesign allows you to customize: Publication homepages Table of contents pages Abstract pages Search pages Reference linking pages New issue alert s Saved article pages Registration and activation Ecommerce pages Connecting your brand through bydesign also allows you to generate new revenue streams by offering online subscription, issue and article sales through your own website along with optional single sign on between a society membership page and ingentaconnect for trusted login across both sites.

6 Fast Track > Fast Track> Get ahead of the game Our Fast Track service is a rapid publication option that allows publishers to upload articles ahead of print or before they are published in a regular issue. Fast Track enables you to sidestep the conventional process, raise the profile of your publications and provide researchers with the latest information in their fields. Controlled entirely by you, Fast Track lets you decide what content is made available, when and for how long, with the option to add or delete content at any time. We provide a user-friendly tool to ensure that your articles can be made available pre-publication in a timely and secure environment. Articles and abstracts published via Fast Track appear in a separate table of contents, ensuring that your subscribers can readily navigate to, bookmark and access the latest research when they need it. Early visibility of your articles also offers the opportunity to increase article citation and document delivery through increased exposure. Fast Track allows you to: Continuously publish paid and Open Access (OA) content Retain complete control to add, edit or delete advance articles Automatically remove articles when they are published in an actual issue Make articles available to subscribers only, increasing the value of online access Distribute Fast Track content to CrossRef and PubMed if required

7 Supplementary Data > Enrich your content You can create new interest, serve your users and add value to your content on ingentaconnect with supplementary data. Whether you want to publish the proceedings of a recent meeting, add relevant case studies, feature videos or attach a detailed spreadsheet, our supplementary data service allows you to upload any number of information files alongside relevant titles, issues or articles on your ingentaconnect publication homepage, making them available as part of an online subscription or on a pay-perview basis. Our user-friendly online tools allow you to control what content to make available and when, while we ensure that it is delivered in a secure environment. Adding Supplementary Data gives you: Complete control to add, edit or delete data files Ability to add metadata for connecting and discoverability Optional distribution to CrossRef linking network Support for data in any known MIME type Enhanced value for your digital publications Supplementary data items are linked from the journal, volume or article to which they have been uploaded. The user follows the link to the menu of available supplementary data files displayed in order of the most recent first. Summaries are viewable to all users but access is enabled according to your specifications.

8 Compilations > Make the most of your assets Connect Compilations is a tool that allows publishers to bring together pieces of content previously published on ingentaconnect in new and different ways. With compilations, you can leverage all the possibilities for reusing and reselling your content online. Create individual virtual publications by combining chapters from books with articles from different journals and papers from conference proceedings to target new audiences. Typical examples include a themed collection of papers on a specific subject, or an annual best of compiling the most accessed or cited papers of a particular journal. Publishers manage the virtual publication with our easy back-end interface, and users can either purchase the whole compilation or activate subscription access. You are in complete control of the slicing and remixing process with the ability to add or remove content and set the cost for purchasing a complete virtual publication. Compilations can even be designed for new markets, providing an additional revenue stream for pre-published material. Compilations allow you to: Create a single virtual publication drawn from diverse sources to address a particular theme or to present an overview of research within a particular period, illustrating your strength in a given subject area Repurpose journal articles, book chapters, conference proceedings, statistics, figures, tables and videos Make virtual publications available to delegates at a specialist conference as a valueadded enhancement Use the virtual publication to promote and sell more subscriptions to your existing publications Sell this new bundle of specially selected content to a brand new audience

9 Collections > Bundle your benefits Your content on ingentaconnect can be bundled into a themed Connect Collection as an entirely new product, a powerful marketing tool for free trials and a compelling acquisition for institutions. Collections are combined sets of publications on ingentaconnect, usually themed by subject and offered either by a single publisher or by a group of cooperating publishers. Each group of journals and/or books can be licensed as a collection, allowing specialist libraries to expand their holdings in specific subject areas at consortial prices. Free trials are also possible, enabling libraries to assess the value of a collection before licensing. With Collections, you benefit from: Additional revenue streams New ways to package and promote content Easy subscription activation Opportunities for free trials Each Connect Collection has its own dedicated homepage on ingentaconnect. Users can be provided with active access to an entire collection of content rather than to separate titles individually. We configure your collections, you just provide the details of the publications to include and promotional text. This service is especially beneficial for publishers (or group of publishers) that have a significant number of publications in a particular subject area. Free Trials > Extend your influence The ingentaconnect gateway places your content in front of a global audience of researchers, providing you with an ideal opportunity to grow your subscriber base and reach new markets. By offering free online trials, through temporary access to one or more publications, publishers can supplement promotional campaigns, offer a new benefit and generate new leads. Free trials can be configured for personal users, institutions or both. You determine the titles, volumes or issues you wish to make available, and the period during which users will have access. We then provide a module that captures registration information and this data to you on a weekly basis. You can then use this registration data for additional marketing to prospective subscribers of your free trial publication and others in related fields. A publisher Free Trial provides: Full details of users signing up for the trial, for marketing and follow-up Promotion via the ingentaconnect library newsletter and social media Options for targeting institutions and personal users Complete control over trial content and duration Customized text on registration page and confirmation

10 Advertising > Monetize your traffic With 1.4 million site visits, 3.2 million page views per month and access in over 25,000 registered institutions around the world, ingentaconnect provides publishers with more than just an established user base. This substantial site traffic opens opportunities for revenue streams beyond subscriptions and pay-per-view. Digital advertising offers publishers new ways of drawing attention to or generating income from their content. Three types of advertising are supported on ingentaconnect: Google AdSense ads from Google s vast advertiser pool, targeted based on your content or the interests of your users Third party ads sold by an agency across participating publishers or topics in ingentaconnect House ads for your own promotions or for resale to your own advertisers Advertising on ingentaconnect features: Adverts that appear on the journal homepage, table of contents and abstract pages Additional revenue stream from Google ads, third party ads or by selling own ad space Ability to cross promote service e.g. conferences and new publications with house ads Campaigns managed by Publishing Technology with reports provided for the publisher and its advertisers Google and third-party ads provide publishers with a share of revenues on a quarterly basis. Publisher house ads offer visibility to cross-promote products and conferences along with a pathway to convert traditional print advertisers to the Web or explore new online partners. Available positions include leader board (top of page), horizontal banner (bottom), skyscraper (far right rail), and vertical banner (main body of the page). Static adverts can be placed in one or all four spaces, or multiple adverts can be added and set to rotate each time a user refreshes the page.

11 Backfiles > Unleash your potential Complete the scientific record and increase your visibility and potential by digitizing and publishing your backfiles. With your historic content indexed and discoverable in over 25,000 libraries registered on ingentaconnect, you honor your heritage, assert your authority and gain new opportunities for pay-per-view article sales. You can allow retroactive access to subscribers at the time of publication or provide current subscribers with free back issues, increasing usage and incentives for new subscriptions. Publishing your Backfiles offers: Added value to your publications New revenue opportunities Increased traffic Flexibility of access control A readily available archive Simply provide us with your publications in any format from PDF to XML or even hard copy and we will upload and host your archive content alongside recent issues and articles. Whether you are looking to make available a complete digital archive all at once or add issues on an incremental basis, we offer fixed-cost, per-issue pricing. Single Sign On > Sync your sites If you are a society publisher, you can offer your members seamless access to your content on ingentaconnect. With signed links, there is no reason your authenticated users need to leave the secure area of your website and sign on again to view and download chapters and articles from their member publications. Trusted authentication options on ingentaconnect allow you to transparently connect users to multiple services, conferring access rights without requiring a separate login. By implementing single sign on, you can offer secure, unified subscriber access to your entire membership base (or sections thereof) with no additional usernames or passwords. This feature is especially effective with the ingentaconnect bydesign service. Signed Links to ingentaconnect content provide: Seamless authentication for your members from your website Secure access Full implementation support

12 Launched in 1999, ingentaconnect is the most comprehensive collection of academic and professional content online. Accessible in more than 25,000 registered institutions around the world, ingentaconnect delivers over 300,000 downloads every month from nearly 16,000 hosted journals, books, reports and statistics documents via subscription or pay-per-view. With nearly 1.4 million visits and over 3.2 million page views per month, ingentaconnect s 300 publishers benefit from an established user-base and over 350 linking and distribution partners. Follow the Publishing Technology is the world-leading provider of content solutions that transform business. We cover the publishing process from end to end, with content systems, audience development and content delivery software and services. With nearly 40 years in the industry, eight worldwide offices and over 450 clients, Publishing Technology solves the fundamental issues content providers face. Follow or read the ContentForward blog at publishingtechnology.com/blog Alec Issigonis Way, Oxford, OX4 2HU, UK T Chauncy Street, Suite 1002, Boston, MA 02111, USA T UK USA Brazil India China Australia info@publishingtechnology.com publishingtechnology.com