Digital Media Solutions

Transcription

1 Digital Media Solutions Comprehensive solutions for publishers The most prominent feature of internet-based media solutions is interactivity, something which is inherent in this field, and this clearly differentiates them from traditional non-interactive paper, radio and TV media. A media solution is very different to a corporate website, a catalogue, a blog or any other online publication, therefore, the experience of the solution s supplier is a determining factor in the success of the digital media solutions market. The solutions that Editio Software have been marketing since 2004 cover all the needs of the end customer: Interdum editorial system, market research, graphic and structural design, complete development of the final web 2.0, mobile editions, professional management of advertising banners, optimization for search engines such as Google, user training, commercial and communication strategies, post-sales maintenance and technical support. You can read more about this media solution below or, if you prefer, you can sales@editiosoftware.com, to obtain further information, without obligation. consultancy, editorial, e-business, semantics, w3c, standards, seo, Accessibility, wcag, graphic, design, ajax, nitf, editorial, journalists, university, research, training, cdn, web tv, television, audio, video, program, events, rich-media, nitf, iptc, ne wsml, viral, marketing, advertisement, financials, classifieds, banners, text ads, spots Intellectual and industrial property, rights reserved Copyright 2010 of Editio Software for text content Copyright 2010 of Xavier Brota (brotadisseny.com) for infography Editio and Editio Software and the corporate logos are trademarks registered in Spain and the European Union

2 Product tour: digital media solutions Strategic design The scope of consulting is paramount to guarantee the success of the business project. It is essential that the technical, editing and commercial project is realistically sized, with the aim of launching it with the maximum possibilities of ensuring its success, both in the present and in the future. Editio Software boasts more than ten years experience working as a professional team in this field, with continuous training in the sectors of digital journalism, marketing and high profile web engineering. We place huge importance on strategic planning, therefore, at this point the project s phases are defined in detail: - Design of the business covering all fields and researching economical profitability. - Consultancy and training for the client s staff. - Development of the final project. - Public launching of the business.

3 High performance Web 2.0 interface Digital media solution projects require an exclusive and differentiated design. Success is also determined by the appearance and usability of the interface, which should be of a high quality to ensure: - Maximum compatibility with all search engines. - Compliance with international technical standards for website construction. - A customized product in line with the actual possibilities of the editorial company s I.T. system. In accordance with the particular needs of people with disabilities, our experience in usability allows us to achieve a product adapted to specific needs and one which is able to offer all the possibilities: - Simple and useful design, for any reader. - Website with high contrast text, to reduce visualization difficulties. - Outputs for speech enabled websites and Braille keyboards. - Navigation with combinations of keys, joysticks and breath enabled interfaces. Editio Software s interface technology, which is continually subject to improvement, generates web pages which download at high speeds. The semantic content is automatically and quickly positioned in search engines, with no intervention by journalists nor additional monetary investment: Google, Bing, Alltheweb, etc., and RSS news aggregators

4 Editio Interdum editorial system The Editio Interdum editorial system is a leading web software programme in the highend professional sector, which has been employed since 2004 in digital media solutions in Europe and America. It is a result of the extensive research into editorial needs, technical innovation, and academic research through joint managerial university-business research agreements. At present it is also used in experimental teaching research projects and as a collective training tool for future digital journalists. It is a stable software programme which is undergoing constant improvement, designed for seamless editing and which can easily be learnt by journalists, photographers, editorial managers and technical staff. Interdum Editio allows the editing and publication of the contents to be completely controlled, with clear separation between roles and permission profiles. Photographers benefit from the automatic image processing facilities which Interdum Editio offers. It is marketed as an external license or as a cloud solution, which the user subscribes to, and which facilitates scalability at affordable prices per number of simultaneous users. The subscription includes: - High availability server hosting. - Continuous, free updating of the editorial software. - Personalized technical support.

5 Final media benefits The final benefits of the media developed by Editio Software satisfy all the needs of editorial companies. They incorporate newspaper libraries, support tools for visitors, tickers, favorites, a set of teleprinters, newsletters to send customized news headings and bulletins. Diffusion technology, fully comprehensive means which allows media to be automatically very accessible. Media solutions can be constructed and published in any language, and boast structures clearly differentiated by periodicity, topic, etc., with independent newspaper libraries: latest news, supplements, extras, specials, etc. With regards to consultation devices, editions designed specifically for mobile phones, interactive TV sets and any device which has access to the web and a conventional or touch screen are being developed. WebTV solutions have a Level3 technical guarantee, which facilitates uninterrupted emission in any part of the world, and, if necessary, in high definition. Media solutions can have on demand, 24- hour, constant, live video channels, hybrid transmission of video-text events, radio stations, podcasts, etc.

6 News benefits News, as a basic informative unit, is the most important element in digital media solutions. The resources developed by Editio Software facilitate sharing optimized print views and PDFs and advising third parties regarding integrated viral marketing tools on social networks. Readers can actively participate by expressing opinions, valuating and rating news, answering polls, etc. Rich-media news is a complex multimedia application which links and integrates all kinds of elements which may be published on the web: images, audio, social network content, videos, PDF documentation, etc. A special type of news is the multimedia gallery, with photos, videos, Flash animations, audio, etc., which, with the Interdum Editio editorial system, is integrally managed, without the need to install special software, the editors selecting the final format they desire: slideshows and similar. Chronological order of current news and the hierarchy of news items allow for an efficient and structured publication. This facility is combined with different news genres, therefore the items can have specific formats: - Opinion columns. - Question/answer interviews. - Articles on independent items. - Teleprinters and brief articles.

7 Management of the business model In order to ensure the profitability of the digital media solution, the Editio Software team advises their clients on the best way of exploiting the content created for monetary gains. Each media is different, and therefore each business is slightly different from other businesses. This in-depth study into the specifics of each media solution allows formulas for amortization of investments to be found and an adequate return to be planned. Professional advertising management, with total control over adverts, clients and campaigns, is the basis of the majority of digital media business. A combination of efficient technology, training of agents and technical managers of advertising and the integration of media in extensive advertising markets will help to consolidate the media solution as an essential point of reference as an advertising support in its field of competence. In the same way, at Editio Software we help you to find additional channels of income, such as the marketing of exclusive contents, or with additional information offered free of charge. Furthermore, in some cases, if the influence of the media is significant in a sector or area, additional businesses will be researched which may help to reinforce the presence of the media and obtain extra income. A good example of this is the implementation of classified adverts for individuals and companies.