YOUR VIRTUAL ART DEPARTMENT OVERVIEW Hereby referred to as V.A.D. Introducing Our Cocoon Concept.. 03 Your Virtual Art Department at a Glance

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2 Table of Contents ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// YOUR VIRTUAL ART DEPARTMENT OVERVIEW Hereby referred to as V.A.D. Introducing Our Cocoon Concept.. 03 Your Virtual Art Department at a Glance V.A.D. SERVICE PACKAGE Services & Responsibilities Access to VisionKwest Media s Vendor Network V.A.D. SERVICE PACKAGE A Visual Guide.. 05 YOUR VIRTUAL ART DEPARTMENT VisionKwest Media staff provided to client for all projects 06 YOUR INTERNAL PRODUCTION STAFF This is the internal personnel VisionKwest Media will correspond with. 07 COST BENEFIT ANALYSIS Save money with Your Virtual Art Department

3 Your Virtual Art Department Overview The Cocoon Concept Let us do the work, while you grow the business. V.A.D. daily tasks will include: Website Design & Development Print Design & Branding Copywriting & Editing Marketing Campaigns Digital Marketing Campaigns Project Management Consultation Client will focus on: Growing Your Business Introducing Our Cocoon Concept In the butterfly cycle, eggs are laid in a protected location on or near a plant that the soon-to-be caterpillar will eat. The egg is placed in a position and location to set up the future caterpillar for success. It s placed in a position to grow. The shell of the eggs serves as protection from the elements and as a filter only allowing air and water to come in through a micrcopyle. There is a yolk inside each egg that nourishes the developing larva. In the larva phase the larva takes full advantage of all the careful planning and preparation, which enables healthy growth and stability. As your company s business continues to have positive growth, it s vital to have the proper protection and solid foundation. VisionKwest Media will aid in continuing to stabilize your company s digital & print marketing initiatives and enable growth by presenting a strategic partnership to help develop your virtual business on a solid foundation. VisionKwest Media views this relationship as a partnership that will enable the continued positive growth of your company. Our concept is simple Let us do the work, while you grow the business. Your Virtual Art Department at a Glance VisionKwest Media will provide your company with a partnership level of service as well as outstanding and innovative products to help propel and maintain your brand as a leader within your industry. VisionKwest Media will help your company review what the needs are and determine the best strategic solution for each project on a daily basis. VisionKwest Media will assign a dedicated team to handle your graphic design, online media and development needs. You will have a full team of professionals without the added cost and challenges of employing a full staff. As an added bonus, VisionKwest Media will also share our Vendor Network with your company, so you can get custom rates on specialized services. As a VisionKwest Media client you will be able to utilize Your Virtual Art Department on a daily basis to provide the strategic multimedia, print & technical support required by your company. Clearly stated, this is your art department to use as needed to complete your print and interactive projects year-round. 3

4 Virtual Art Department Service Package Services & Responsibilities VisionKwest Media will make our full bank of resources available on a daily basis, to help your company navigate the landscape of positive growth. VisionKwest Media will provide your company with 180 hours of monthly multimedia, print, strategic, and technical support based on the terms and conditions of this service. Services included in your Virtual Art Department s monthly service package: 1. Website Design & Development 2. Print Design & Branding 3. Copywriting & Editing 4. Marketing Campaigns 5. Digital Marketing Campaigns 6. Project Management 7. Consultation *The above services are defined in more detail on the following page Access to VisionKwest Media s Vendor Network As a Virtual Art Department client, VisionKwest Media will make our Vendor Network available to your company. Your Virtual Art Department Project Manager will help you assess your needs and determine the best solution for each project. If there is a need for a Vendor to provide a specialized task, your V.A.D. Project Manager will contact our vendor on your behalf to get the best rate possible for that particular task. Due to our ongoing vendor relationships, we are able to negotiate special rates for all our clients. In many cases the rates we get from our vendors are very competitive. Below is a list of areas we have established relationships with a number of different vendors: Web & Multimedia Search Engine Marketing Social Media Marketing Video Production 3D/Motion Graphics Design Sound Production/Engineering Web Hosting Print Collateral Printing Service Flyer/Poster Printing (Overnight) T-Shirt Printing Service Specialty Items Printing Service Specialized Services Photographers Content Strategist Event Planners Sound & Lighting Production Event Venues 4

5 Virtual Art Department Service Package A Visual Guide of Web Design & Development Print Design & Branding Marketing Campaigns New & Existing Site(s) Graphic Design New & Existing Site(s) Development New & Existing Site(s) Maintenance Maintain WordPress Updates Blog Graphics & Content Updates Downloadable PDF Creation Micro-site Graphic Design Micro-site Development Image Production Audio Editing Animation (HTML 5) E-Commerce Development Copywriting & Editing Brochures / Business Collateral Logo Creation Business Card Design Stationary Event Materials (Flyers / Posters, etc.) Postcards / Invitations / Mailers Market Plan Layout Manuals Media Kits Catalogs MS Word Templates T-Shirt Layouts PDFs (Print & Formats) Copywriting / Editing Campaign Template Design Campaign Development Eventbrite Campaign Creation Campaign Maintenance Image Production Schedule & Maintain Blasts Copywriting & Editing Digital Marketing Campaigns Project Management Consultation QR Codes Campaign Creation Landing Page Campaign Design Landing Page Campaign Development Social Media Graphics Creation Facebook Micro-site Development YouTube Background Creation YouTube Template Design Social Media Thumbnail Design Video Tagging & Upload Management Copywriting & Editing Storyboard Creation Recruitment Marketing Design Recruitment Marketing Development Client s Main Point of Contact Timeline Creation Project Planning Manage Execution of Project Plan Vender Relations Site Architecture Manage Q/A Testing Manage all Communications Ensuring Client s Needs are Being Met Managing the V.A.D. s Needs Asset Collection & Organization Set Production Goals & Expectations Project Progress Reporting Strategic Planning Content Strategy Assessing Future Project Needs Support & Analyze Client Goals Review & Suggest Best Options Open Line of Communication Feedback on Content Direction Vendor Suggestions Advice on Best Design Practices Advice on Best Development Practices Advice on UI Design & Development Monitor Trends in Technology & Design Advice on Improving Existing Products 5

6 Your Virtual Art Department VisionKwest Media staff provided to Client for all projects Chief Digital Officer Tasks: Project Planning, Brand Management, Talent Allocation, Multimedia Consultation/Management Director of Technology Tasks: Development Strategic Planning, Technology Implementation, Consultation Project Manager Tasks: Client Asset Management, Asset Organization, Talent Management Creative Director Tasks: Direction, Design, Branding, Animation Design Direction Sr. Web Designer Tasks: Production, Web Design, Animation Storyboard Design Sr. Graphic Designer Tasks: Print Design, Identity Design, Branding and Marketing Collateral Developer 1 Tasks: WordPress, HTML, HTML 5, JQuery, CSS, PHP Developer 2 Tasks:.NET, ASP, Database Development Copywriter Tasks: Writes, Proofreads, Edits all copy for all projects Producer Tasks: Video Encoding for multiple mediums, Production 6

7 Your Internal Production Personnel List of tasks performed by a single person or team employed by your company The VisionKwest Media Virtual Art Department will correspond with said personnel on every project Corresponds with Key Decision Maker(s) Tasks: Project Planning and Signoff Project Management Tasks: Internal Project Management, Internal Asset Management, Internal Team Management Account Coordination Tasks: Asset Coordination, Collection, and Delivery Content Direction & Development Tasks: Plans, Oversees, Produces and Manages all written content 7

8 Cost Benefit Analysis Save money with Your Virtual Art Department In this cost benefit analysis scenario we are comparing the cost of employing only two (2) key creative personnel for a basic internal art department vs. utilizing our Virtual Art Department service to handle all your creative needs. As you can see below the cost benefit for having access to a full staff of personnel vs. only two internal employees is incomparable. Base Internal Art Department Your Virtual Art Department Estimated Monthly Cost $9,209+ Total Monthly Cost $6,500 Internal employees & expenses scenario V.A.D. personnel & expenses included in service fee Two (2) Internal Employees Single Designer (Basic Web & Print) Base Salary = 45,500 Single Developer (User Interface Programmer) Base Salary = 60,000 Equipment & Software Two (2) Basic 15 MacBook Pro Laptops Base Price = 3,598 Two (2) Copies of Adobe Creative Suite Base Price = 700 p/yr Two (2) Copies of Microsoft Office Professional Base Price = 700 Please Note: Health benefits have not been calculated in this scenario Virtual Art Department Chief Digital Officer (Lead Digital Solutions Strategist) Director of Technology (Lead Development Specialist) Project Manager (Lead Project Organizer) Creative Director (Branding Specialist) Sr. Web Designer (Web Interactive Specialist) Sr. Graphic Designer (Print Branding Specialist) Developer 1 (User Interface Programmer) Developer 2 (Database Developer) Content Editor (Content Specialist) Producer (Video & Multimedia Director) By utilizing our Virtual Art Department service you can see a yearly base savings of $32,498 8