Cheryl Morton SUMMARY TECHNICAL EXPERTISE EDUCATION EXPERIENCE. Dallas, TX

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1 Cheryl Morton Dallas, TX SUMMARY A hands-on UX/UI Expert, with 18 years of experience in the IT industry, and skills ranging in usability and design, strategy and analysis, workflow, web development, and PPC A highly organized, creative thinker that is able to thrive in any environment with minimal supervision Able to balance big picture vision with disciplined attention to detail Can-do attitude and genuine desire to help others achieve greatness TECHNICAL EXPERTISE Platforms: Mac (OS X Mavericks, Mountain Lion, Snow Leopard); PC Software: Adobe Creative Suite 6 (Photoshop, Dreamweaver, Fireworks, Acrobat Pro), Microsoft Office (Word, PowerPoint, Excel, Outlook), irise Languages: CSS2.1/CSS3, HTML/HTML5, XHTML, JavaScript and PHP (form processing), jquery Web: PPC, SEO, Google Analytics, Google AdWords, Bulk Register, Network Solutions, Constant Contact, SurveyMonkey, Social Media, Mobile website development (hand coded), Wordpress, PPC, SEO Key Industries: Transportation, Healthcare, Telecommunications, Server Hosting, Funeral Home Misc Skills: Writing documentation, code optimization, Content Management Systems (CMS), Microsoft Dynamics CRM, Responsive Design, HP Quality Center, UX Patterns, Workflow, Agile Methodology EDUCATION University of Texas at Dallas (UTD) Dallas, TX Bachelor of Science Business Administration, with a concentration in Computer Science; full academic scholarship EXPERIENCE Visual/Interactive Designer (technical consultant) Perficient (May current) Participated in projects as a UX/UI Specialist, Business Analyst, and Front-End Developer as follows: Project 13: SharePoint 2013 Intranet Implementation Company: WorldVentures Role: Training Consultant & Graphic Designer Dates: 01/06/ /28/2014 Responsibilities: Work directly with client to create a communication plan to ensure staff awareness/adoption of the new SharePoint 2013 Intranet. Designed communication collateral, including six desk drops and 3 training documents (admin, site navigation, workflow). Cheryl Morton 1

2 Project 12: Safety Incident Reporting System Company: First Group - Safety Role: Business Analyst & UI Designer/Developer Dates: 12/05/ /06/2014 Responsibilities: Worked with stakeholders to gather detailed requirements to assist architects and developers in the next phase of the project (development); worked with team members to conduct storyboarding sessions, including creating personas, layout design and wire framing. Project 11: Transformation, Phase 1 Design Company: Greyhound Lines, Inc. Role: Business Analyst Dates: 11/04/ /29/2013 Responsibilities: Worked with stakeholders to gather detailed requirements to assist architects and developers in the next phase of the project (development); worked with team members to conduct storyboarding sessions, including creating personas, layout design and wire framing. Project 10: Transformation, Phase 1 Customer Experience Company: Greyhound Lines, Inc. Role: Business Analyst Dates: 9/05/ /01/2013 Responsibilities: During this discovery phase of the project, I conducted and compiled user research (including in-person interviews of Spanish-speaking customers), conducted website reviews (customer-facing and internal), worked directly with company stakeholders to gather high level business and functional requirements, created an implementation mapping matrix; assisted in creation of customer experience maps, journey maps, comparative analysis doc., strategic brief, and SOWs Used: Microsoft Office Project 9: Sitecore UI Company: Mary Kay Role: UI Developer Dates: 7/01/2013 8/02/2013 Responsibilities: Designed desktop and mobile User Interface for Mary Kay POC site with a Sitecore back end Project 8: Blog Migration and IBM Connections Foundation Company: Children s Medical Center (CMC) Role: Technical Architect Dates: 6/04/ /06/2013 Responsibilities: Migrated CMC Wordpress blogs into IBM Connections (first to Connections 3.01, then to Connections 4.5). Created training documentation for CMC staff, including a presentation and a user guide detailing what s new from Connections 3.01 to 4.5. Wrote test scripts in Quality Center for internal user testing of both the test and production environments of Connections. Assisted in testing new environments. Used: Wordpress, IBM Connections 3.01, IBM Connections 4.5, HP Quality Center, HTML, CSS, Project 7: ACES 2.0 Workflow Company: Matrix Healthcare Role: Lead Business Consultant Dates: 11/12/ /15/2013 Responsibilities: Designed and built out the ACES 2.0 Workflow front-end, including pages for the following screens/views: Coding, Assessment, Audit Task List, QI Task List, and Exceptions Task List Cheryl Morton 2

3 Project 6: Call Center Scheduling Company: Matrix Healthcare Role: Lead Business Consultant Dates: 11/12/ /15/2013 Responsibilities: Designed and built out the Call Center Scheduling application front-end, with pages for various screens/views: Super User, Master User, Supervisor, Production Controller, Post HRA Visit Updater. Users would be able to search for a user, add and/or deactivate a user, view and edit profiles, assign roles, view reports, and update HRA visit information. Project 5: MI Transit Dashboard Company: First Group Transit Role: Visual Designer/Developer Dates: 10/31/ /01/2013 Responsibilities: Designed and built out the Data Entry Screens Prototype, including pages for Payroll, Maintenance, Scheduling, Call Center, and Misc. Goals, which allowed users to view, enter and update data, and submit forms. Project 4: First Group UK Intranet Company: First Group UK Role: UX Designer/Developer Dates: 10/29/ /23/2012 Responsibilities: Designed new SharePoint Intranet and build out demo sites; created desktop view, tablet view and mobile view for all pages on the site. Project 3: Dashboard Company: NBS Role: UI Specialist/Developer Dates: 9/10/ /04/2012 Responsibilities: Designed and build out dashboard pages showing the File Opening Procedure. Project 2: Retail Wires Website Company: Union Bank Role: UX Developer Dates: 8/28/ /19/2012 Responsibilities: Built out UB client-facing website front-end, allowing users to conduct wire transfers online. Project 1: Call Center Application Company: Matrix Healthcare Role: UI Specialist/Developer Dates: 6/15/2012 8/30/2012 Responsibilities: Designed and build out the Call Center Application front-end for inbound/outbound agents to use when booking or updating a customer s Health Assessment visit (HRA); views included: Outbound Call, Inbound Call, Blend User, Supervisor, Referral Coordinator, Zone Editor, Post Visit Updater, and others. Cheryl Morton 3

4 E-Commerce Strategy Manager Coach America (June 2006 March 2012) Managed the Web & Graphics team as well as vendors in Colorado, California, and the UK Responsible for guiding digital as well as print marketing campaigns, including online ads on partner websites Developed digital strategy to ensure brand cohesiveness across corporate and sister companies Worked closely with business cross-functional areas, customers, internal resources (both on-site and remote), and vendors in defining project priorities, scope, approach, resource requirements, and timing of deliverables Gathered requirements, wrote user interface specifications, and created website schematics (wireframes) or prototypes for each website project; worked directly with customers and designer throughout each project to ensure final, approved layouts and functionality were followed Built front-end of company websites (HTML, CSS, jquery, etc.) from Photoshop mock-ups (hand coded), including corporate mobile site, HR micro-site and HR Benefits portal, and travel/sightseeing websites; set live, maintained, and supported all websites Optimized website code to adhere to current industry standards (ex: HTML5, CSS3, etc.) Tracked all websites using Google Analytics; created reports, charted data, and communicated results with upper management (including GMs, Regional VPs, Sr. VPs and C-Levels) Managed pay per click (PPC) online marketing campaigns for corporate as well as all sister companies Worked with Microsoft Dynamics CRM vendor and CRM lead to convert the flow of all Coach America companies online charter request forms into the CRM system Managed the technology vendor relationships as they related to development and special projects Monitored progress of vendor deliverables as well as the vendor s quality assurance activities Followed social trends relevant to company industry; wrote corporate Social Media strategy and documentation Managed the company s 200+ domains via Bulk Register Successfully conceptualized and created a new web-based company to gain market share in the sightseeing tour industry in Las Vegas, which tapped into a sector of customers buying purely on cost vs. name brand Directly increased online sales in the sightseeing tour sector to $1.6 million net (2007) from $795,000 (in 2006) during first full year of employment with new strategies, designs, content, online marketing campaigns, pricing strategies, etc. at an average cost per sale of 12% Increased online sightseeing tour sales by 100%+ in each market within 3 months of revamping the company s sightseeing websites (San Diego, Phoenix, Anaheim), beginning in 2006 Attended conferences, webinars, and conducted research in order to follow front-end technology standards and best practices Project Manager & Sr. Web Developer Aldor Solutions/LayeredTech ( ) Manage multiple concurrent projects ensuring timely and efficient delivery of final product to each Manage customer expectations through daily communication to ensure that their needs are being met Work closely with IT Director as well as development team throughout all phases of development to ensure end product meets project budget, goals and objectives Work with Sales and IT Director to develop web practice standards, naming conventions, and development and design procedures Provide training to other IT staff and clients as needed Work directly with Network Administrator to ensure websites are properly set up and launched Test website functionality prior to site launch Cheryl Morton 4

5 Provide expertise to resolve current development issues regarding product function and design Log, track, and resolve issues for new as well as current clients Attend daily management meeting as well as weekly team meetings to discuss team and project related activities, issues, changes, and updates Create and maintain daily task list prioritizing project deliverables as well as stock content used for client websites Sr. Web Developer & Marketing Lead Rhinomart ( ) Designed and developed the English and Spanish websites (included full translation of site) Acted as in-house technical expert for all web-related issues Designed marketing materials (print advertising, posters, flyers, and web advertising banners) Identified and resolved all server and PC-related issues and administered all accounts Sr. Integration Systems Analyst First Consulting Group ( ) Designed and developed websites for large healthcare clients (including Blue Cross/Blue Shield in New York and Kaiser Permanente in California) Worked closely with business partners, project managers, IT managers, and technical teams to ensure project timelines and objectives were met Gathered and interpreted functional design specifications Developed operational plans for applications (applied HIPPA rules and regulations) Generated creative and effective concepts for user-interface of applications Set up functional demos for customer usability labs and focus groups; participated as design flow lead and support Tested new applications in usability labs to ensure quality, integrity of data, and functionality Contributed to technical documentation Web Designer & Developer Nortel Networks, Global Knowledge Dept. (2000) Designed the user-interface for the ebusiness Training website for Nortel Enterprise products Worked directly with clients to determine website specifications and functional requirements Created and optimized graphics for company website Developed functional demos of website for the client Unified Systems Administrator Nortel Networks, ebusiness Website (2000) Acted as single point of contact for Global Training website; managed day-to-day operations of site Supported technical teams and all training member organizations across Nortel Networks Administered all customer accounts, including adding new administrators and users to the database and granting specific access privileges to secured accounts Trained all off-hours and 2nd level support and all levels of administration for the site Developed all training materials for customer support specialists Worked closely with project managers, IT managers, technical teams, and e-teams as a consultant for site improvement initiatives Web Applications Developer Nortel Networks, ebusiness Implementation (1999) Consolidated multiple internal and external training websites into one global training support site Cheryl Morton 5

6 Developed dynamic web pages, including catalog search, shopping cart, and order forms Created and optimized graphics for the website Worked closely with design team and business partners during final phase of development to ensure all business and technical requirements were met Assisted in development of business and technical strategies for future phases of site Contributed to technical documentation (policies and operation procedures) Web Designer & Developer Nortel Networks, Wireless Dept. ( ) Designed, developed, and maintained the Metrics and Project Mgmt. websites for the Wireless Dept. Designed and developed web-based effort tracking tool w/visual FoxPro back-end Coded active server pages in VBScript, JavaScript, and HTML Created database in Visual FoxPro; graphics/animations created in Flash, PaintShop Pro & Photoshop Designed the first version front-end for proprietary hand-held computer device used as web-interface/search engine Web Designer & Developer/Technical Editor Nortel Networks, Richardson Technology Training Dept. ( ) Designed, developed & maintained department intranet website Troubleshoot all website related issues Assisted in decision making of new product purchases; tested software Designed and created the 1997 and 1998 Technical Training Course Catalogs Created and maintained training course templates in FrameMaker and PowerPoint Conducted proofreading and conversion of technical training manuals into templates Hired desktop publishing intern; mentor to desktop publishing intern Designed, developed & maintained Nortel Horse Club intranet website PERSONAL NOTES Fluent in English, verbal/written fluency in Spanish and strong knowledge of French. More at Professional references available upon request. Cheryl Morton 6

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