Mexican Steel Forum. Conferencia Anual del Acero Mexicano. Westin Resort and Spa, Cancun, Mexico. January 27-29, 2014 Del 27 al 29 de enero de 2014

Transcription

1 19th Mexican Steel Forum 19.ª Conferencia Anual del Acero Mexicano January 27-29, 2014 Del 27 al 29 de enero de 2014 Westin Resort and Spa, Cancun, Mexico Confirmed Speakers: Lic. Alonso Ancira Elizondo, Executive Chairman of the Board, Altos Hornos de Mexico Alejandro Preinfalk, Executive Vice President, Industry Sector, Siemens Mesoamérica Luis A. Landois, Sales Sub-Director, Altos Hornos de Mexico Sachin Shivaram, Vice President, Commercial, Severstal Stephen Reyes, General Manager, Olympic Steel Ralph Pinkert, Executive Vice President of Business Development, Scrap Metal Services Ing. Claudio González Carrillo, Commerical Manager, RiciclaCentro Oscar Rivera, Vice President and General Manager, Ryerson Carlos A. Yazpik, Business Director Industrial Products Mexico Markets, Union Pacific Railroad Roberto Márquez Hiriart, Deputy Director General Industrial Business, Villacero Sean Davidson, Global Scrap Editor, American Metal Market-Metal Bulletin Group Ing. Fidel Otake H., General Director, GKN Driveline Mexico, and President, Guanajuato Cluster Automotive Lic. Verónica Orendain de los Santos, General Director of Heavy Industries, Secretary of Economy Rodrigo Alonso, Reporter Mexico & Central America, Steel First, A Metal Bulletin Product Sponsors Patrocinadores Register before December 13 and save $200 Inscríbase antes del 13 de diciembre y ahorre 200 USD Research Partner Asociado de investigación Red Bud Industries W: E: marketing@amm.com T:

2 19th Mexican Steel Forum January 27-29, 2014 Westin Resort and Spa, Cancun, Mexico American Metal Market s 19th Annual Mexican Steel Forum promises to be one of the most dynamic editions of the event in years, as existing steel industry players build up their businesses in Mexico and new producers, service centers and distributors look to expand into this attractive market. Consumer demand for steel, led by a flourishing automotive sector, is continually growing and the Mexican administration seems determined to support the sector and implement investmentattracting reforms. Join us at our new location in Cancun- with improved transport links to facilitate the attendance of international delegates. Be part of the exciting debate about where the Mexican steel sector is going and what opportunities will arise from the developing situation both within and outside of the country. With over 200 senior decision makers attending last year, this is really a who s who of the industry and an event not to be missed. Benefits of attending: Acquire a comprehensive understanding of steel market dynamics globally and in the Mexican market, including analysis of steel import and export levels Gain insight into what proposed Government reforms may mean for the industry Hear directly from foreign OEMs on their regional strategies, expansion plans and capacities Network with over 200 senior level decision makers from along the entire supply chain Make the connections you need to take advantage of the opportunities present in Mexico s dynamic market. Beneficios de su asistencia: Adquirir un entendimiento integral de la dinámica del mercado del acero en el mundo y en el México, que incluye el análisis de los niveles de importación y exportación del acero. Comprender mejor lo que las reformas propuestas por el gobierno podrían significar para la industria. Interactuar con más de 250 profesionales sénior, involucrados en los procesos de toma de decisiones de toda la cadena de suministro. Establecer los contactos que necesita para aprovechar las oportunidades presentes en el dinámico mercado de México.

3 5pm 6pm Monday 27 January 2014 Lunes, 27 de enero de 2014 Registration opens Inscripciones abiertas Drinks reception Recepción de las bebidas Day One: Tuesday 28 January 2014 Día uno: Martes, 28 de enero de am Registration, exhibits and continental breakfast opens Inscripción, exposiciones y apertura con desayuno continental 9.00am Chairperson s opening remarks Presentación a cargo del presidente 9.15am Keynote address: Discurso de apertura Lic. Alonso Ancira Elizondo, Executive Chairman of the Board, Altos Hornos de Mexico 9.45am The Mexican Government keynote address El discurso de apertura del Gobierno mexicano Lic. Verónica Orendain de los Santos, General Director of Heavy Industries, Secretary of Economy 10.15am Mexico, the world and the outlook for the steel sector México, el mundo y el panorama del sector del acero Assessing global steel demand and what can be expected in the short to mid-term future Key factors affecting the industry Global overcapacity and decreased demand from China: Can capacity be decreased? What is the current state of the Mexican steel industry: Assessing current and future capacity in Mexico 10.45am Refreshments and networking break Refrigerio y receso para establecer 11.30am Producers panel: How are producers adapting to changing supply demand dynamics? De qué forma los productores se adaptan a la cambiante dinámica de la oferta y la demanda? Steel import levels and the interplay with newly developed mills in Mexico What measures are Mexican producers taking to deal with high import levels? Assessing raw material strategy What technologies are producers focusing on to achieve innovations in materials and processes? Are Mexican mills looking at investments outside of the country to spur growth? As more international exporters look to expand in the Mexican market, what are the AMM Events reserves the right to alter the venue, timings and/or speakers main challenges they are facing to access the market? What new technologies are being developed by international producers to give them a competitive edge? Luis A. Landois, Sales Sub-Director, AHMSA Sachin Shivaram, Vice President, Commercial, Severstal Rodrigo Alonso, Reporter Mexico & Central America, Steel First, A Metal Bulletin Product 12.30pm Raw materials: Shifting demand Materias primas: demanda cambiante Iron ore: Will there be an oversupply of iron ore to the market as large developments are completed over the next few years? To what degree is HBI/DRI demand surging ahead in-line with demands from the automotive sector for high quality steel? Will we see a shortage of HBI/DRI supply in the market? Supply projections from Latin America and the US Scrap developments 1.00pm Lunch Almuerzo para establecer 2.30pm Technology feature: Solutions to stay ahead of the game Aspectos tecnológicos: soluciones para permanecer un paso adelante What latest technologies are available to increase production capacity and expand product range? Quantum EAF Technology: Siemens VAI Green solutions: What solutions are available to comply with proposed green regulations? Increasing energy efficiency in the steel making process Alejandro Preinfalk, Executive Vice President, Industry Sector, Siemens Mesoamérica 3.15pm Overcoming logistical challenges: What changes must transport providers implement to increase capacity, reliability and security of their services? Superación de los desafíos logísticos: qué cambios deben implementar los transportistas para incrementar la capacidad, la confiabilidad y la seguridad de su servicio? What measures are being taken? By the numbers, are these methods proving successful? Intermodal transportation solutions What is the Administration doing to support infrastructure development and increase the competitiveness of the Mexican infrastructure network? Insurance: An assessment of claims due to logistical complications Carlos A. Yazpik, Business Director Industrial Products Mexico Markets, Union Pacific Railroad 3.45pm Afternoon refreshments and networking break Refrigerio de la tarde y receso para establecer

4 4.30pm 5.00pm 5.45pm 6.00pm Automotive industry: Can the steel sector keep up with demand? Industria automotriz: puede el sector del acero seguir el ritmo de la demanda? As the automotive sector strengthens, how much will this augment the demand for steel from Mexico? Key automotive developments in Mexico: Sector expansion and a move towards the luxury car market Is steel still the material of choice? Steel vs. aluminum and how high strength steels fit into the automotive mix Assessing the export market and the internal market Scrap: Is scrap grade becoming more important in the Mexican market? Chatarra: la calidad de la chatarra, está creciendo en importancia en el mercado mexicano? An increasingly competitive market: Trends and drivers in the demand for scrap as new mills come online and US producers increase their appetite for Mexican scrap Challenges to sourcing and transporting ferrous scrap for use in Mexican mills Valuing grades of scrap: Is scrap grade becoming more important in the Mexican market? Determining scrap pricing: AMM pricing developments Ralph Pinkert, Executive Vice President of Business Development, Scrap Metal Services Ing. Claudio González Carrillo, Commerical Manager, RiciclaCentro Sean Davidson, Global Scrap Editor, American Metal Market-Metal Bulletin Group Chairperson s closing remarks Cierre a cargo del presidente Evening reception Bienvenida vespertina Day Two: Wednesday 29 January 2014 Día dos: Miércoles, 29 de enero de am 9.00am 9.15am Continental breakfast opens Apertura con desayuno continental Chairperson s opening remarks Presentación a cargo del presidente Service centers: New approaches for adding value Centros de servicios: nuevos enfoques para agregar valor How are service centers keeping up with increased demand for their services in Mexico? What added value are automotive sector clients seeking? (coated, galvanized, etc?) Expansion of existing and development of new service centers: What applications will they offer and where will they be based? Roberto Márquez Hiriart, Deputy Director General Industrial Business, Villacero Oscar Rivera, Vice President and General Manager, Ryerson 10.00am Distributors: Maintaining the competitive advantage Distribuidores: cómo mantener la ventaja competitiva Responding to price changes from a distributor perspective: What strategies are distributors taking to protect their margins? Maintaining the competitive advantage with flexibility and just-in-time delivery What challenges are distributors facing in terms of warehousing? Is there demand for and options available for financing? Identifying and overcoming logistical and operational challenges Stephen Reyes, General Manager, Olympic Steel 10.45am Refreshments and networking break Refrigerio y receso para establecer 11.30pm Can more forging capacity be developed in Mexico? Puede desarrollarse una mayor capacidad de forja en México? Import levels of forgings and demand in the local market How and why to encourage expansion of forging capacity in Mexico Responding to automotive sector demand: What tech developments are required to keep up with automotive sector requirements? Ing. Fidel Otake H., General Director, GKN Driveline Mexico, and President, Guanajuato Cluster Automotive 12.15pm Shale gas and DRI capacity in the US and the potential in Mexico Gas de esquisto y capacidad relativa al hierro reducido directamente en EE. UU. y el potencial de México Assessing the impact of US shale gas for the steel industry What is the potential for shale in Mexico? How can steel companies adapt their strategies to take advantage of natural gas? DRI/HBI plant development in the U.S.: What is /could be the impact on Mexican steelmakers Looking at the level of DRI imports into Mexico from the U.S. The impact of energy reform in Mexico 1.00pm Chairperson s closing remarks followed by lunch and close of conference Cierre a cargo del presidente, seguido por el almuerzo y la conclusión de la conferencia AMM Events reserves the right to alter the venue, timings and/or speakers

5 Sponsorship and Exhibition Opportunities Oportunidades de patrocinio y exposición Showcase your company, increase your brand awareness and enhance your networking opportunities by becoming a sponsor of the AMM Mexican Steel Forum. Sponsorship opportunities developed by American Metal Market Events have become essential tools for organizations in fulfilling their marketing objectives. There are a range of sponsorship opportunities which will enable your company to raise your brand profile before and at the event as well as highlighting your company to an audience of senior executives and key decision makers from across the sector. This is an ideal opportunity to use a new channel to reach your customers and make new business contacts. Use this unique opportunity to: Promote your products/services...raise your company s profile to your key audience Generate new business...meet many international and local customers face-to-face Enhance your presence...stand out from the crowd separate yourself from your competitors Utilice esta oportunidad única para lo siguiente: Promover sus productos/servicios...mostrar el perfil de su empresa a su público clave Generar negocios nuevos...conocer a muchos clientes locales e internacionales cara a cara Mejorar su presencia...sobresalir de entre la multitud, distinguirse de sus competidores What s available? Host a delegate lunch...entertain a large number of existing and potential clients Coffee break sponsor...get your message across with high visibility branding Delegate bag sponsor...gives your sponsorship longevity as delegates keep these after the event Take an exhibition stand Showcase your business with an exhibition stand and take advantage of the opportunity to discuss the products and services your company has to offer Qué puede hacer? Ser anfitrión de un almuerzo para delegados...entretener a una gran cantidad de clientes existentes y potenciales Patrocinar un receso para el café...hacer llegar su mensaje con un desarrollo de marca de alto perfil Patrocinar bolsas para los delegados...le dan duración a su patrocinio, ya que los delegados las conservan luego del evento Tener un puesto de exposición Exhiba su negocio con un puesto de exposición y aproveche la oportunidad de debatir los productos y los servicios que su empresa tiene para ofrecer Attendees at the 2013 Forum: Asistentes al foro de 2013: Acat Mexicana SA de CV Acero Prime Aceroteca Mexico SA De CV Ahmsa International Inc Altos Hornos de Mexico AMI GE ArcelorMittal Arkas Trading Ltd Asesoria y Servicios Gis SA de CV Atradius Seguros De Credito S Benson Int Inc BNSF Railway Braner Usa Inc Buhlmann Argentina S A CoilPlus Mexicana SA de CV Commercial Metals Company Compania Minera Autlan SAB de CV Continental Alloys and Services Cooper T Smith De Mexico SA De Corrigan Y Asociados SA De CV Cryoinfra SA Danieli Mexico Despro ao S.A. de C.V Dimeca Dix Shipping Inc Ei Norte Newspaper Estampados Y Tubulares Nacionales SA DE CV Faurecia Automotive NA Flex N Gate Ford Motor Company Formex De Mexico Fortacero SA DE CV Gerdau Special Steel North America Grupo Collado Grupo Expansion a Time Inc Company Magazine Obras Grupo Industrial Foremex Gulf Stream Marine Inc Hidroequipos y Motores S.A. de C.V. Imbera Sa De Cv Ing Bonfiglioli Spa ISG Steel Mexico S A De C V JCI JSW Steel USA Inc Kansas City Southern de Mexico SA de CV Kostal Mexicana Lagermex SA De CV LAP GmbH Laser Applikationen Lopezadri Mex Customs Brokers Macsteel International USA Corp Magnesita Refratarios SA Manifest Journals Maquina MarmonKeystone Maxion Fumagalli de Mexico S de RL de CV Maxion Inmagusa MedTrade Inc Metso Brasil Ind Com Ltda Mexican Ministry of Economy in Monterrey Mexico Industry Nicometal Hidalgo SA de CV Nicometal Mexicana SA de CV Norfolk Southern Corporation Norfolk Southern Mexicana Nova Steel NovoCast Nucor Olson Metal Products Olympic Steel Olympic Steel Inc PDVSA - ENATUB Port of Brownsville POSCO Mexico SA de CV Prolamsa Prometal Mexico Red Bud Industries Reference Metals Co Report Acero Riciclacentro Ryerson Mexico SAE Prestadora de Servicios Mexico S de RL de CV Samuel Son De Mexico Scrap Metal Services LLC Serviacero Worthington Severstal Export Severstal North America Signode Mexico S de RL de CV SSAB Steel Technologies de Mexico Steel Warehouse Mexico TA Talleres y Aceros Tata Steel International Tecno Desechos Tempel De Mexico Servicios S Terminal Granelera de Veracruz, S.A. de C.V Ternium Mexico SA de CV The Bradbury Group Thyssenkrupp Steel USA Timken De Mexico TMK IPSCO Trinity Industries Triple M Metal Tubacero Tube City IMS Tubos de Acero de Mexico SA Ulbrinox Inc Venture Steel Voit Automotive De Mexico Whirlpool Corporation Zimmer Recycling For sponsorship and exhibition opportunities, please contact: Mary Connors on or mconnors@amm.com

6 Registration 19th Mexican Steel Forum January 27-29, 2014 Westin Resort and Spa, Cancun, Mexico Pricing: Before December 13...$1,299 Thereafter...$1,499 Payment Information Signature Date Registration Details PLEASE COMPLETE IN BLOCK CAPITALS (Mr/Miss/Mrs/Ms/Dr) Family Name: First/Given Name: *Delegate *Administrator Job Title: Company Name: Address: Postal/Zip Code: Country: Tel: + Fax: + Please indicate your metals interest in order of preference: What is your company s main business activity: * Delegates must provide their address in order to receive booking confirmation and access to the delegate messenger system. Credit Card Option: To make a payment by credit card, please call or visit to book and pay online Wire Transfer Option: I would like to pay by wire transfer, option only available until January Please this completed form to marketing@amm.com or fax to +44 (0) DELEGATE NAME MUST BE INCLUDED FOR WIRE TRANSFER TO BE PROCESSED. For logistical enquiries please contact: Reserve Your Space Today There are two easy ways to register: 1. Register online at 2. Call to register over the phone lmportant Data Protection Notice The information you provide on this form will be used by Euromoney Trading Ltd and its group companies ( we or us ) to process your order and deliver the relevant products/services. We may also monitor your use of the website(s) relating to your order, including information you post and actions you take, to improve our services and track compliance with our terms of use. Except to the extent you indicate your objection below, we may also use your data (including data obtained from monitoring) (a) to keep you informed of our products and services; (b) occasionally to allow companies outside our group to contact you with details of their products/services; or (c) for our joumalists to contact you for research purposes. As an intemational group, we may transfer your data on a global basis for the purposes indicated above, including to countries which may not provide he same level of protection to personal data as within the European Union. By submitting this form, you will be indicating your consent to the use of your data as identified above. Further detail on our use of your personal data is set out in our privacy policy can be provided to you separately upon request. lf you object to contact by telephone, fax, or mail, please check the relevant box. lf you do not want us to share your information with our journalists or other companies please check the relevant box. Venue: Westin Resort and Spa Blvd. Kukulkan KM 20, Zona Hotelera, Cancún, Quintana Roo, Mexico Hotel Reservations: Delegate cancellations Registration cancellations received in writing on or before January 3, 2014 will qualify for a refund less $200 handling charge. No refund will be given on cancellations after this date, although delegate substitutions will be accepted. For hotel cancellation policy, please contact the hotel directly. ln the unlikely event of this conference being canceled for any reason, neither AMM not its subsidiaries and/or associated companies nor its employees accept any responsibility for travel accommodation cost or consequential losses incurred by a prospective delegate as a result of any such cancellation. We therefore recommend that prospective delegates arrange appropriate travel insurance coverage. Note: While every effort is made to ensure the speakers, papers, topics, tours etc that are announced in advance materialize, neither AMM Events nor is subsidiaries and/or associate companies nor its employees accept any liability or responsibility in cases where they fail to materialize.