Three-Question Matrix and Reference Checks RFP Number: R P1 RFP NAME: Advertising Agency Services

Transcription

1 Three-Question Matrix and Reference Checks RFP Number: R2550P RFP NAME: Advertising Agency Services Page of RANKING 2 3 Company Names: Starmark International, Inc. Green Advertising The Zimmerman Agency, LLC Questions:. Have the vendors taken any exceptions to the County's Standard Terms and Conditions? NO EXCEPTIONS NO EXCEPTIONS NO EXCEPTIONS 2. Do the vendors have comparable government experience? Greater Fort Lauderdale CVB Fort Lauderdale Hollywood International Airport Port Everglades Palm Beach County CVB Visit Tallahassee 3. Have the vendors references been checked? YES (Attached) YES (Attached) YES (Attached)

2 Page 2 of Cohen-Ebanks, Danea Attachments: Wednesday, June 04, 204 0:2 AM Cohen-Ebanks, Danea References - Advertising RFP References-Green.pdf; References-StarMark.pdf; References-Zimmerman.pdf Per our phone conversation, I ve received responses as indicated below. Green Advertising Discover Palm Beach County (see attached) Boca Raton Regional Hospital (see attached) Calder Casino & Race Course (see attached) Bay Colony of Juno Beach (see attached) Broward College StarMark Port Everglades (see attached) Aviation (see attached) Kaplan University (see attached) SeaWorld Orlando (see attached) StarMark also listed us as a reference. Zimmerman Bahamas Ministry of Tourism Crystal Coast Tourism Authority (see attached) Hyatt All Inclusive Let me know if you have any questions. Sophia Jones Administrative Manager Greater Fort Lauderdale Convention & Visitors Bureau 00 East Broward Boulevard, Suite 200 Fort Lauderdale, FL 3330 t f sjones@broward.org sunny.org Home of Florida s first LEED Gold Certified Convention Center

3 Page 3 of Jorge Pesquera <jpesquera@palmbeachfl.com> Friday, May 23, 204 2:4 PM RE: Reference for Green Advertising Sec bclo\\. Jorge Pesquera President & CEO JPesquera@PalmBeachFL.com Telephone: ~ DISCOVER --.;:::--::::- PALM BEACH COUNTY I U 555 Palm Beach Lakes Blvd., Suite 800 West Palm Beach, FL 3340 PalmBeachFL.com I [mailto:sjones@broward.org] Friday, May 23, 204 2:28 PM Reference for Green Advertising Green Advertising has responded to a Request for Proposal for our Advertising Services contract and has listed you as a reference. Would you please take a moment and answer the following questions:. What services did Green Advertising provide for your company? Media Buyer and creative services 2. What was Green Advertising's role and responsibility for the project? Same as above 3. What was the scope of the project? Getting the best value on a $3 million media budget and assisting marketing team in crafting advertising messaging and creative... plus tracking and reporting responsibilities 4. Was the project completed on time and within budget? If no, please explain. Yes 5. What was the length of the relationship? Please give start and completion dates (month, year). 4 years 6. Did the company provide options, ideas and/or incremental value to the project? Yes 7. Please briefly summarize your experience with this company? Very good... they are a professional group of people very committed to their clients 8. Would you use Green Advertising again? Would you recommend the company to others? Yes and Yes We thank you for your time and appreciate your response to these questions. Thank you. HeLLO sunny Sophia Jones Administrative Manager Greater Fort Lauderdale Conv ntion & Visitors Bureau 00 East Broward Boulevard Suite 200 Fort Lauderdale FL 3330 t f sjoncs@broward.org sunny.erg

4 Page 4 of BOCA RATON REGIONAL HOSPITAL May 27, 204 Sophie Jones, Administrative Manager Greater Fort Lauderdale Convention & Visitors Bureau 00 East Broward Boulevard, Suite 200 Boca Raton, FL Dear Ms. Jones, I am writing in regards to your interest in utilizing the services of Green Advertising. It is with confidence and enthusiasm that I recommend them to you. As you are aware, Green is a full-service agency that can meet a client's communications needs on a host of fronts. It has been my good fortune to have used them for media buying services the past several years. Our relationship is ongoing and they have played a major role in Boca Raton Regional Hospital's branding initiatives and evolution from a capable community facility into a nationally recognized, advanced tertiary medical center. Given Green's prominence in South Florida, they bring exceedingly strong negotiating power to your media buys. They are well known and respected by all the major outlets, including television, print, radio and outdoor. Green is extremely successful in securing their clients' added value in their buys, thus extending budgets materially. Green provides great strategic counsel and is meticulous in the documentation of media plans. They deliver on their deliverables. Green also shines beyond the tangible aspects of the relationship. Their staff is knowledgeable, professional and passionate about helping the client reach their marketing objectives. Plus, they are a lot of fun to work with. I urge you to afford Green Advertising the utmost consideration as you explore an agency relationship. Securing their services was simply one of the best decisions I have made in my career. I am sure you will come to the same conclusion should you hlre them. Please feel free to contact me should you need further information or Insights. Sincerely, ~(Jl.J.v- ~J Thomas Chakurda Vice President, Marketing 800 Meadows Road Boca Raton, FL Ph: BRRH.com ADVANCING THE BOUNDAR I ES OF MEDICINE U.S. News & World Report Top Ranked Hospital m South Florida m Recipient of the Distinguished Hospital Award - Clinical Excellence by \it' HealthGrades

5 Page 5 of Wade West <Wade. West@calderracecourse.com> Tuesday, May 27, 204 4:37 PM RE: Reference for Green Advertising Sophia, I will be happy to provide feedback regarding our relationship with Green Advertising's as Calder's agency of record. Please see my comments to your questions below:. What services did Green Advertising provide for your company? Green Advertising has been Calder's AOR since pre-opening in Green handles most aspects of our advertising needs including overall branding and campaign elements, print design, animations, TV/radio spots, billboards/ooh/wrapped public buses, interactive media, signage, direct mail pieces including high-end invitations, promotion/event display creative, etc. Green also handles all of our media planning and buying. In addition, Green provides a detailed budget breakdown with tracking to stay on plan throughout the year. 2. What w as Green Advertising's role and responsibility for t he project? Green is heavily involved in the conceptualization, planning and execution of our advertising projects. Green works closely with our Advertising Manager and me on all of our projects including providing creative concepts, trafficking jobs, providing cost estimates, participating in weekly advertising meetings to review current projects and media, etc. 3. W hat was the scope of the project? Each project varies. Some are very involved and others are relatively simple. 4. Was the project completed on t ime and within budget? If no, please explain. Yes, Green is diligent about providing jobs on time and always within budget. 5. W hat was the length of t he relationship? Please give start and completion dates (month, year). Approximately October 2009 to present. 6. Did the company provide opt ions, ideas and/ or incremental value to t he project? Yes, on most projects t hey do. 7. Please briefly summarize your experience with this company? Green is an excellent advertising partner. From their high quality creative and design services to their detailed account management style Green Advertising is able to handle all of our advertising and media needs. Green goes to great lengths to understand who our competitors are including their strengths and weaknesses, and how to relate these details to advertising strategies for Calder. For media service Green also aggressively places the most effective and efficient buys for our property and consistently delivers over 30% in added value. 8. Would you use Green Advertising again? Would you recommend t he com pa ny to others? Absolutely! We have a great working relationship with Green and I fully expect it to continue. Feel free to or call me if you would like any additional information. Thanks. Wade West Sr. Director of Marketing Calder Casino & Race Course wade.west@calderracecourse.com Office:

6 Page 6 of Robert Brandon <robert@baycolonyjunobeach.com> Tuesday, May 27, 204 7:37 AM Re: Reference for Green Advertising hi Sophia, below are my comments in red... thx robert brandon. What services did Green Advertising provide for your company? design and implementation of our media campaign. 2. What was Green Advertising's role and responsibility for the project? to keep our budget and implementation of our media campaign inline with sales. 3. What was the scope of the project? 9 new condo's over a 3 year period... $65 million total. 4. Was the project completed on time and within budget? If no, please explain. Yes. 5. What was the length of the relationship? Please give start and completion dates (month, year). September 202-september Did the company provide options, ideas and/or incremental value to the project? Yes we were very involved in the entire design and budgeting of campaign. 7. Please briefly summarize your experience with this company? Good experience. 8. Would you use Green Advertising again? Would you recommend the company to others? Yes On Fri, May 23, 204 at 2:28 PM, <SJONES@broward.org> wrote: Green Advertising has responded to a Request for Proposal for our Advertising Services contract and has listed you as a reference. Would you please take a moment and answer the following questions:

7 Page 7 of Gollattscheck, Nick <Nick.Gollattscheck@SeaWorld.com> Tuesday, June 03, 204 2:4 PM FW: Reference for Starmark International Sophia - I hope this helps. As I mentioned, we have strict rules on vendor or agency referral and that is what makes me stop short of referring Starmark. I can tell you what they did and how they did it, but policies keep me from referring them. What I can tell you is that Starmark were excellent partners - even though they were an agency or a vendor, the work they did for us was a partnership. They're excellent strategists, too. [mailto: ] Friday, May 23, 204 2:43 PM 'rlee@kaplan.edu.' FW: Reference for Starmark International Starmark International has responded to a Request for Proposal for our Advertising Services contract and has listed you as a reference. Would you please take a moment and answer the following questions:. What services did Starmark International provide for your company? Multiple projects for the opening of Sea World's 203 new attraction, Antarctica: Empire of the Penguin, including: The creation and operation of a multi-city experiential marketing tour; development and production of Sea World Orlando's VIP party for the new attraction; development of the marketing tour's app; development and production of various industry events hosted at SeaWorld to honor the opening of the new attraction. Starmark also is handling the production of several online videos for Antarctica. 2. What was Starmark lnternational's role and responsibility for the project? See above for detail. Starmark's role and responsibility in each case was to create, produce, implement and track. 3. What was the scope of the project? Massive... the multi-city marketing tour alone took a year to plane and covered 0 cities over five months. 4. Was the project completed on time and within budget? If no, please explain. Yes, it was. As a vendor should, Starmark kept us up-to-speed and informed regarding anything that affected the budget and the look-and-feel of the project. 5. What was the length of the relationship 7 Please give start and completion dates (month, year). We have worked with Starmark for several years, but for the Antarctica project specifically, we worked with them for about 8 months. Some of the work still continues. 6. Did the company provide options, ideas and/or incremental value to the project? Yes, as with any good vendor, Starmark provided great value. They were excellent strategists and partners. The consistently brought us multiple options. 7. Please briefly summarize your experience with this company? Our experience with Starmark was excellent and we were very pleased with the results. 8. Would you use Starmark International again? Would you recommend the company to others? We thank you for your time and appreciate your response to these questions. Thank you. HeLLO sunny Sophia Jones Administrative Manager Greater Fort Lauderdale Co v ntlon & Visitors Burea

8 Page 8 of FW: Roger Lee [mailto:rlee@kaplan.edu) Friday, May 30, 204 :7 PM. What services did Starmark International provide for your company? Starmark provides marketing services that include campaign & concept development, internal communications, interactive, radio, print and TV production. 2. What was Starmark lnternational's role and responsibility for the project? Starmark has worked on variety of projects taking on the roles of account service, strategy, project management, creative & art direction, copywriting, and studio production. 3. What was the scope of the project? The scope of our projects ranges from large to small. Sometimes we ask Starmark to create comprehensive campaigns from ideation to execution. Other times, we might need a specific creative asset. 4. Was the project completed on time and within budget? If no, please explain. Projects are consistently completed on time and within budget. On occasion, projects are completed after the deadline, but this can often be attributed to Kaplan's own lengthy review process. 5. What was the length of the relationship? Please give start and completion dates (month, year). We have worked with Starmark from 2009 to the present. 6. Did the company provide options, ideas and/or incremental value to the project? Starmark brings to the table several options. For campaigns and multi-layered projects, the number of concepts delivered is always outlined in the SOW so both parties are aligned on project outcomes and expectations. Starmark also goes above and beyond their project assignments. For example, the Starmark team came to our office for a Lunch & Learn to share best practices with our Brand team. Other examples include Starmark working with us to deliver monthly invoicing and tracking to meet Kaplan's requirements and providing additional brainstorming and strategy thinking. Starmark is not an order taker, but has a point of view and will offer insights to get to the best work. 7. Please briefly summarize your experience with this company? Our experience with Starmark has been a very positive one. Towards the later half of 202, Starmark designed a campaign for our Business School. When other teams saw the work, they started requesting to work with Starmark. Currently we have 0-5 projects running at a time with 9 different internal clients. Our increased engagement with Starmark is testimony to their ability to deliver quality, well-thought out work at a fair price. Another important piece to the equation is the people. Our account team is dedicated, proactive, and enjoyable to work with. Starmark is seen not as on outside vendor, but an extension of our team. 8. Would you use Starmark International again? Would you recommend the company to others? Definitely. We have been working with Starmark and will continue to do so. Starmark is a great local agency and we would definitely recommend the company to others. Roger Lee Vice President, Brand Marketing

9 Page 9 of Belleme, Stephen Wednesday, May 28, 204 :29 PM RE : Reference for Starmark International Here you go. What services did Starmark International provide for your company? Starmark has provided advertising services for the Aviation Department which included media plans, graphics, tag lines, a branding guide, promotional materials, displays, etc 2. What was Starmark lnternational's role and responsibility for the project? Starmark has been the lead agency in all of the above mentioned activities with responsibility for deliverables. 3. What was the scope of the project? 4. Was the project completed on time and within budget? If no, please explain. Starmark's deliverables have all be on time. 5. What was the length of the relationship? Please give start and completion dates (month, year). Contract began on May, 2009 and terminates on September 30, Did the company provide options, ideas and/or incremental value to the project? Yes to all projects and activities. 7. Please briefly summarize your experience with this company? Starmark is an excellent company. Very creative and responsive. The experience has been very positive. 8. Would you use Starmark International again? Would you recommend the company to others? Yes and Yes. Steve Belleme Business Development Manager Broward County Aviation Department Fort Lauderdale-Hollywood International Airport 2200 SW 45th Street, Suite 0, Dania Beach, FL 3332 Office: I Cell: I fll.net Follow us on Twitter@FLLFlyer BR WARD floftfda Wednesday, May 28, 204 :29 AM Belleme, Stephen; Kennedy, Ellen FW: Reference for Starmark International Starmark International has responded to a Request for Proposal for our Advertising Services contract and has listed you as a reference. Would you please take a moment and answer the following questions:. What services did Starmark International provide for your company? 2. What was Starmark lnternational's role and responsibility for the project? 3. What was the scope of the project? 4. Was the project completed on time and within budget? If no, please explain. 5. What was the length of the relationship? Please give start and completion dates (month, year). 6. Did the company provide options, ideas and/or incremental value to the project?

10 Page 0 of Kennedy, Ellen Tuesday, June 03, 204 :43 AM RE: Reference for Starmark International Sophia, Here are my answers in red:. What services did Starmark International provide for your company? Advertising - media placement, creative and design 2. What was Starmark lnternational's role and responsibility for the project? Starmark was the lead consulting agency 3. What was the scope of the project? A full list of the scope is in Appendix A of the agreement. In general, the scope included maximized advertising and promotional opportunities for the Port, Airport and GFLCVB 4. Was the project completed on time and within budget? If no, please explain. Yes 5. What was the length of the relationship? Please give start and completion dates (month, year). Five years. March, 2009 through September Did the company provide options, ideas and/or incremental value to the project? Yes 7. Please briefly summarize your experience with this company? Starmark has been an effective and responsive advertising agency partner for the Port Everglades Department. 8. Would you use Starmark International again? Would you recommend the company to others? Yes. Yes. Ellen Kennedy Assistant Director/Communications Business Development Division Port Everglades Department 850 Eller Drive, Fort Lauderdale, FL 3336 Office: Cell: ekennedy@broward.org porteverglades.net Cruise Port Powerhouse video Tuesday, June 03, 204 0: AM Kennedy, Ellen FW: Reference for Starmark International Hi Ellen, Would you please answer the following questions regarding StarMark. Thanks. HeLLO sunny Sophia Jones Administrative Manager Greater Fort Lauderdale Conv ntion & Visitors Bureau 00 East Broward Bou evard Su.te 200 Fort Lauderdale FL 3330

11 Page of Carol Lohr > Friday, May 30, 204 2:7 PM RE: Reference for The Zimmerman Agency Hi Sophia, I'm so sorry it has taken me longer to get to this that anticipated. We were in Tallahassee visiting the Zimmerman Agency this week! Please don't hesitate to call ore mail with any questions you may have. Friday, May 23, 204 2:32 PM Reference for The Zimmerman Agency The Zimmerman Agency has responded to a Request for Proposal for our Advertising Services contract and has listed you as a reference. Would you please take a moment and answer the following questions:. What services did The Zimmerman Agency provide for your company? Media buys, creative, PR and design of collateral material. They also designed our web site. 2. What was The Zimmerman Agency's role and responsibility for the project? everything 3. What was the scope of the project? From design to implementation with our approval of course. 4. Was the project completed on time and within budget? If no, please explain. Within budget but way over time for competition. 5. What was the length of the relationship? Please give start and completion dates (month, year). The Zimmerman Agency has been the Crystal Coast Tourism Authority agency of record for the past 9 years. 6. Did the company provide options, ideas and/or incremental value to the project? Yes. 7. Please briefly summarize your experience with this company? The Zimmerman Agency has taken the Crystal Coast Tourism Authority for the "next "level. They are very creative in advertising and the PR Team is awesome. We have seen many fabulous articles published in great magazines. They are very good a generating promotions using giveaway weekends, etc. I will say their digital capabilities are not their strong suit, however they are improving. 8. Would you use The Zimmerman Agency again? Would you recommend the company to others? We are conducting a full review for a three year contract in the fall spring 205 FY. Zimmerman Agency is allowed to participate. We thank you for your t ime and appreciate your response to these questions. Thank you. HeLLO sunny Sophia Jones Administrative Manager Greater Fort Lauderdale Convention & Visitors Bureau 00 East Broward Boulevard Suite 200 Fort Lauderdale FL 3330 t f sjones@broward.org sunny.era oo e Home of Florida's first LEED Gold Certified ConventlC",.. er