Pricing for MCCCD. Planning and buying for all media channels. Page 4 of 8

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1 Pricing for MCCCD Media Buying Planning and buying for all media channels 15% commission on gross Page 4 of 8

2 February 4, 2015 Maricopa County Community College District Office Purchasing Department 2411 West 14th Street Tempe, AZ Dear Committee Member: Papagalos Strategic Communications has recently been acquired by our firm, D+B Advertising. We are a strategic advertising agency headquartered in Phoenix. D+B Advertising and Papagalos Strategic Communications have combined to produce an even more dynamic brand marketing firm for our clients. The existing Papagalos creative team and management continue to work directly with their clients. D+B will honor the Request for Proposal # Papagalos Strategic Communications submitted to the Maricopa County Community College District Office. We thank you in advance for your consideration and look forward to joining your team. Sincerely, Rob Davidson Owner/Strategic Development 4105 north 20th street, #155 phoenix, arizona davidsonbelluso.com

3 Scope of Services Pricing/Rates Media Buying Project $100/hr or 15% media commission Provide media planning and buying Includes print, TV, radio, online, outdoor Negotiate traditional and online media for best total value with respect to the campaign goals and delivery objectives Analyze online media delivery in real time making adjustments as needed to maximize ad performance and ROI Order and place media Confirm all insertion orders in writing Verify that schedules ran and billed as agreed. Negotiate make-good based on delivery commitments Provide a detailed online advertising report and an overall summary to accompany the monthly billing to the client Leverage advertising dollars by negotiating value added promotions dollars (e.g., vans tops, media co-promotions) MCCCD can pay for media buying services either by the hour for services rendered or with a 15% media commission. The media commission covers agency compensation for the following: Account management Media planning and buying Quarterly campaign performance reports 4

4 MCCCD # Extended Scope of Work: District Wide Marketing & Communication Services February 4, 2015

5 Pricing Schedule The pricing listed below is based on general project descriptions provided in the RFP and estimated on a onetime basis expect where noted. Detailed project estimates will be provided once the scope of work and creative concepts are defined. estimates are agency fees only. Hard costs and other incremental out-ofpocket expenses incurred on behalf of MCCCD are incremental to agency fees. Project Pricing 1. Writing Project $4,850-$6, Design Project $18,000-$22, Advertising Project $42,500-$58, Media Buying Project 15% commission = $7, Consulting / Management / Research Project $18,250-$22, Social Media $5,000 per month Agency fees and budget estimates are based on staff time required to plan and implement the approved scope of work on your behalf. Our standard agency contract includes Schedule A (which is shown here) and Schedule B (which is the approved Scope of Work that we would develop in collaboration with MCCCD). Scope of Services Advertising & Creative Services Public Relations Services Interactive Services 3D Animation In-house editing Motion Graphics Mileage and Long Distance Travel Long Distance Telephone Photocopy Services Postage/Delivery Services 3rd-Party Hard s Internet Media Analytics Internet Media Planning & Placement Traditional Media Planning & Placement Print Clipping Services Editorial Databases Video Monitoring Service (dubs of shows) Fees $150 per hour $175 per hour $175 per hour $250 per hour $200 per hour $225 per hour 15% service fee $175 per hour 15% commission 15% commission $125 per month local; $600 per month national $50 per month (approximately $75 per spot) upon request MCCCD RFP # Extended Scope of Work: District Wide Marketing & Communication Services CONFIDENTIAL Lavidge. All Rights Reserved.

6 Contact Information Dave Nobs Managing Director, Business Development LAVIDGE 2777 East Camelback Road, Suite 300 Phoenix, Arizona lavidge.com MCCCD RFP # Extended Scope of Work: District Wide Marketing & Communication Services CONFIDENTIAL Lavidge. All Rights Reserved.