INTERNSHIP OVERVIEWS (Updated March 27, 2015)

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1 INTERNSHIP OVERVIEWS (Updated March 27, 2015) AVAILABILITIES IN THE FOLLOWING DEPARTMENTS: Client Service Page 2 Interactive Media Page 3 Media Page 4 Public Relations Page 7 &Barr Overview Page 8 For Fall Internships, please submit your resume by the first Friday in July. For Spring Internships, please submit your resume by the first Friday in November. For Summer Internships, please submit your resume by the first Friday in April.

2 CLIENT SERVICE INTERNSHIP OVERVIEW Client service interns are part of daily marketing and advertising operations. The internship provides the opportunity to develop work samples for a portfolio. Overall, participants will see first-hand how advertising strategies are developed and implemented. Develop a portfolio of all work completed during the period of internship Provide support with general office administration-related duties as assigned Assist in coordination of campaign and project activities Coordinate planning and execution of advertising activities for clients Acquire knowledge of clients business and anticipate needs, solutions and opportunities Proofread copy, proofs and other media for accuracy Track and analyze competitive activity and consumer trends Initiate jobs under the direction of account management 3.0 GPA or higher and be a college junior, senior or graduate student Communications, advertising or marketing major Excellent writing, editing and personal skills Good communication skills, verbal and written Ability to multitask Proficient in Microsoft and internet applications Well organized and responsible for timely completion of work Enthusiasm for the field of advertising and marketing Professional appearance and conduct HOURS 15 hours a week/12-14 weeks This internship is an unpaid semester-long internship. Our internships coincide with the school semester. Applicants are encouraged to apply as early as possible for consideration. CONTACT ORLANDO OFFICE: Rebekah Bouch Account Executive TAMPA OFFICE: Christine Roemer Account Supervisor

3 INTERACTIVE MEDIA INTERNSHIP OVERVIEW We are looking for a highly motivated, self-driven, detail-oriented student to become a member of the interactive media team as an intern. As an interactive media intern, you will be a part of the daily operations of the interactive department. Learn about the interactive media plans and the strategy behind them. Work with digital media planners on the placement of media in interactive campaigns. Work with the interactive team in analyzing raw data to help report on interactive campaigns. Assisting in the tracking of invoicing and the balancing of interactive budgets of ongoing and completed campaigns. Participation in internal and client meetings on the status and results of completed and ongoing campaigns. Interactive Media or related field major 3.0 GPA or higher and be a Junior, Senior or graduate student A strong confidence in the use of Microsoft Excel Confidence with financial mathematics and the balancing of budgets Professional confidentiality with the numbers and budgets of client campaigns Good communication skills, both verbal and written Must be able to multitask and manage time effectively among multiple projects Must be able to work autonomously, as well as part of a team Enthusiasm for the field of advertising and marketing Preferred experience: o Previous internship experience o Experience with Google Adwords or Search Engine Management o Experience with Google Analytics or Search Engine Optimization o Experience with MediaMind or another third-party ad-serving platform o Experience with Facebook Marketplace Power Editor HOURS 15 hours a week/12-14 weeks This internship is an unpaid semester-long internship. Applicants are encouraged to apply as early as possible for consideration. CONTACT Tim McCormack Digital Marketing, Team Lead

4 MEDIA INTERNSHIP OVERVIEW We are looking for a highly motivated, self-drive, detail-oriented student to become a member of the media team as an intern. As an intern you will be included as part of the daily operations of the media department. Assist Media Planners and Buyers with research and management of schedules and budgets, pre and post flights. Attend meetings with clients and media vendors Utilize secondary research to determine whom to target and what their media habits are Evaluate each media to determine both target effectiveness and cost efficiency Negotiate with media vendors to maximize cost efficiency Create and present a media plan Learn how a media department communicates with both clients and vendors Media or related field major 3.0 GPA or higher and be a Junior, Senior or graduate student A strong confidence in Microsoft Excel, Word and Power Point Confidence with financial mathematics and the balancing of budgets Ability to analyze research to develop strategy Professional confidentiality with client strategy and budget information Good verbal and written communication skills Ability to multitask and manage time effectively Ability to work both autonomously as well as with a team Enthusiasm for the field of advertising and marketing HOURS 15 hours a week/12-14 weeks This internship is an unpaid semester-long internship. Applicants are encouraged to apply as early as possible for consideration. CONTACT Katherine Smith Group Media Director

5 PUBLIC RELATIONS INTERNSHIP OVERVIEW As a public relations intern, he or she will be an extension of the PR team and an integral component to the agency s daily tasks and operations. This internship will also provide an opportunity to develop professional skills, create work samples for portfolio use and learn the interworking of PR function. This internship is a semester-long commitment. Dedicate the equivalent of hours per week for weeks Develop a portfolio of all work completed during the period of internship Support the preparation and distribution of media releases Assist in conducting research for clients Aid in planning client events and seminars Assist in preparing general client correspondence Attend at least one breakfast or luncheon sponsored by the Florida Public Relations Association or Public Relations Society of America with an &Barr staff member Write at least three media releases and proceed through the editing process, with guidance from an account executive Help create social media content across several platforms for various clients Applicants must apply and submit resumes to the contact information below by April 6, GPA or higher and be a junior, senior or graduate student Journalism, communications, advertising or public relations major Excellent writing, editing, organizational and personal skills Familiarity with Associated Press writing guidelines Working knowledge of social media platforms including Facebook, Twitter and Pinterest Working knowledge of Microsoft Word, Windows and Google Drive Experience in CisionPoint a plus Strong communication skills, verbal and written Ability to multi-task and remain organized Responsible for timely completion of work Enthusiasm for the field of public relations and marketing Professional appearance and conduct CONTACT: Orlando Applicants: Tampa Applicants: Maria Wyatt-Uhl Christine Roemer Account Coordinator Account Supervisor &Barr &Barr 600 E. Washington Street 600 N Westshore Blvd. Orlando, FL Tampa, FL (407) ext. 255 (813) ext. 30 mailto:maria.wyatt-uhl@andbarr.co mailto:christine.roemer@andbarr.co

6 We are &Barr. &Barr, formerly Fry Hammond Barr, brings agency partnerships and expertise to the forefront. Whether an employee, client, vendor or simply a friend - it personifies collaboration. Think Employee&Barr, Client&Barr, Vendor&Barr or Friend&Barr. This new name and brand better reflects the agency s rich history of partnership and look to the future. Founded in 1957 as an advertising agency, with deep expertise in marketing consultation and creative innovation, the company s services and functions have greatly evolved in the last 58 years. While continuing advertising excellence, the agency has adjusted to the ever-changing marketing and communications landscape to better service the broader needs of its clients. Along the way, the agency has added comprehensive public relations services, variety of digital solutions and expanded its strategic planning and brand development capabilities. &Barr s approach begins with a quest to create something uniquely interesting in collaboration with each client. With more than 50 talented associates, the agency offers a full complement of services including branding; strategic planning; traditional and interactive media planning, buying and reporting; search and SEO; public relations; social media strategy and management; traditional and online creative development and execution including video and mobile; and print, broadcast and interactive production services. &Barr's suite of services offers fully integrated solutions and provides a menu of branding functions to fit each client s needs. By bringing all disciplines together, &Barr can develop a focused and strategic approach considering every channel and factor. Orlando Tampa East Washington St. 600 North Westshore Blvd. Suite 350 Orlando, Fla Tampa, Fla

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