STRATEGIES FOR SERVICE DELIVERY IN THE CLOUD. Andy Brauer Chief Technology Officer Business Connexion

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1 STRATEGIES FOR SERVICE DELIVERY IN THE CLOUD Andy Brauer Chief Technology Officer Business Connexion

2 Agenda Markets Models Trends Money Tools Mindsets Hyper Connectivity creating a situation of Hyper-Competition can result in a market characterized by Hyper-choice for the consumer

3 . Markets

4 The Tipping Point Who makes the decision to use or move to the Cloud

5 Cloud Maturity

6 Market Acceptance

7 Forces Driving Cloud

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9 . Models

10 Forces Driving Cloud

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12 Cloud Models edaas = everything Digital as a Service Private Cloud Public Cloud Social Cloud Hybrid Cloud Media Cloud Industrial Cloud Instrumentation cloud Personal Cloud Government Cloud Space Cloud Network Cloud Service Cloud Aggregator Cloud Military Cloud Forensic Cloud Hacker Cloud Financial Cloud BUSAS KAAS SAAS PAAS IAAS Infra etc Analytics Web HPC Sky Clouds Social Public Hybrid Private

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15 . Trends

16 Hyper Connected World

17 Hyper Connectivity

18 Hyper Connectivity

19 Hyper Competition

20 Cloud Job Titles -- The number one position is a Cloud Architect -- Cloud Software Engineer -- Cloud Sales Executive -- Cloud Engineer -- Cloud Developer -- Cloud Systems Administrator -- Cloud Consultant -- Cloud Systems Engineer -- Cloud Network Engineer -- Cloud Product Manager -- DevOps Team Leader

21 Specialized Services is still the most profitable model

22 Clouds Convergence

23 . Money

24 The More Business Centric the more likely to profit from a sustained business

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26 Generic and Vertical opportunities

27 We are in a Demand world now it has shifted from a supply world the balance of Supply and Demand is now more critical than ever

28 . Tools

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30 Self Service and underlying tools which ensure Client Experience is key

31 Cloud Bursts Thunderstorms and Floods Cloud is Here

32 Cloud Tech Spectrum

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34 The Network Design needs to cater for this

35 Cloud means Service Delivery

36 Cloud means Web Where ever you are Self Service Real Time it is a peer to peer mesh

37 So if it is in the Browser it is on your laptop mobile tv and IPad

38 3 Distinct levels of Cloud Change

39 Unified Infrastructure Storage Server Clustering Storage AN Blurred Single unit System SAN LAN WAN MAN Cloud Fabric TCPIP and Ethernet is common thread Networking

40 OpenFlow Trend App App App App App App Window s (OS) (OS) (OS) Linu Linu Linu x x x X86 vmware (Computer) Mac Mac Mac OS OS OS Virtualization layer NOX Controller Controller (Network 1 OS) Network Controller 2 OS Virtualization or Slicing OpenFlow Unified Infrastructure Computer Industry Network Industry Simple common stable hardware substrate below+ programmability + strong isolation model + competition above = Result : faster innovation

41 Unified Applications Modular, layered, open-world, connective tissue ` Concept Markup ECML EDML EMML ELML ECML Elastic Computing Markup Language EDML Elastic Deployment Markup Language ELML Elastic Licensing Markup Language IMPLEMENTATION Architecture description and configuration Element, Settings & Capability descriptions Specify Rights & Duties of consumers EMML Elastic Management Markup Language Configuration items and management processes Define Extend Interoperable via XML Markup Hyperlinked Cloud Markup Languages

42 Unified Applications Web Based Composite Apps The Unified Applications

43 Unified Applications Web and TV Apps Desktop Apps Mobile Apps Widget Cloudlet s Device Apps RestFull API Open API HTML5 XML

44 Unified Business Business Event Processing Every 20 years a new dispute innovation changes the way we do IT Sense and Respond to Actionable situations 1970s 1990s 2010s Process Driven Paradigm Orchestration (process oriented) of human and system tasks Transaction Driven Paradigm Discrete (data oriented) transaction processing) Event Driven Paradigm Holistic (context oriented) event processing The real world is mostly event driven, and event-driven situations are best addressed by event-driven business applications. Social Media reflects Events faster than Traditional Business Systems

45 Big Data Big Analytics Unified Business

46 . Mindset

47 What is Broadband? It used to be the back haul network Now it is last mile Where ever you are But what is it really? Its when you have enough or there is surplus to meet your current requirement. If you don t it is a narrow band.

48 Wireless Migration

49 10Gen - Co-founded by Dwight Merriman, who also co-founded DoubleClick Cloud Companies Many in China 3Leaf Systems - Describes itself as a provider of "next-generation server solutions to enable cloud computing." Specifically, 3Leaf offers to help companies "achieve a terabyte of DRAM at dramatically low cost" based on low-cost commodity servers by providing virtualization of CPU and memory for an entire server farm. 3PAR - Recently announced its "Cloud-Agile" program, a new partnership initiative "to promote the adoption of cloud computing and cloud-based services offered by leading providers with infrastructures powered by 3PAR Utility Storage." 3Tera - Offering what it calls "Cloud Computing Without Compromise," 3Tera enables the provision and deployment of "scalable clustered applications in minutes from anywhere in the world." The company currently has partners and is running in datacenters in seven countries (United States, Japan, Singapore, Argentina, United Kingdom, Netherlands and Serbia) on four continents (North America, South America, Asia, and Europe), with additional resources in South America and Australia soon to be available as well.

50 Security is a factor of what you use

51 Standards to watch Federated security (e.g. identity) across Clouds Metadata and data exchanges among Clouds Standards for moving applications between Cloud platforms Standards for describing resource / performance capabilities and requirements Standardised outputs for monitoring, auditing, billing, reports and notification for Cloud applications and services Orchestration and middleware tools for creating composite applications across Clouds Standards for machine-readable Service Level Agreements (SLAs) The Certificate of Cloud Security Knowledge (CCSK) is quickly becoming the necessary certification for anyone looking to demonstrate their knowledge of cloud security. P2301 IEEE OpenStack Openflow OpenAPI Hadoop and HTML5

52 RetroFitting Cloudwash model Will Fail

53 Clouds means work for companies up to the Challenge

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55 Understand the demand and respond to it and you will succeed

56 More convergence to come

57 Augmented Reality

58 Cloud Computing Thank you Andy Brauer CTO Business Connex

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62 Virtual Lab It is in the Cloud