11:06. Transformation From People serving Structures to Networks serving People. Montag, 08. Dezember 2014

Transcription

1 Transformation From People serving Structures to Networks serving People 11:06 Montag, 08. Dezember 2014 With People Wisdom of the crowd Preventive Autonomous Transreality Network Integrated Pretime Harald CTO Microsoft Österreich

2 Cloud Transformation Agenda Introducing Microsoft s company strategy Cloud Economics: Why we bet the company on this paradigm Cloud Economics: What we daily do to be among the leaders in this transformation Cloud forms (public, private, hybrid, community) Cloud products - examples Cloud and business model innovation Cloud and personal implications (IT department, learning organization, labor market... ) Cloud Security What cloud providers do differently than IT departments, EU cloud memo Cloud and multi jurisdictional compliancy (processes, how to,..) Digital transformation of society and digital transformation of economy Cloud and EU digital single market Implications of the technology transformation to national economic policy, job market Is the cloud a Gartner hype cycle? What is next? Procurement, TCO, switching costs, opex/capex, grants The competition of the different IT business models Cloud providers - competitive landscape Consumer cloud services vs. Commercial cloud services Cloud and Research & education Cloud vs. HPC computing - commonalities and differences Cloud and the role of open source SW, Open HW Program interoperability und data portability Entering the era of data awareness: The 4 (partly conflicting) roles of governments with regards to data Data as value: extensions of ecosystems Cloud, big data und machine learning, data policy languages Data as a to be protected good Data protection status and possible evolution Data classification, risk management, application portfolio Snowden and the implications for the digital economy and society, as well as national and international politics

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4 Länder Diversity Community

5 The resulting explosion of data and discovery is changing our world.

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7 Cloud First Mobile First

8 Flavors of cloud economics Economies of scale Supply chain Energy, people, hw, time2order Demand aggregation Randomness, time-of-day, industry variability, uncertain growth pattern Multi-tenancy Fixed dev cost vs. #cust, server util Market entry cost Spot pricing First mover advantage Price elasticity (batch vs. real-time) Big Data, Machine Learning Economies of sale Beginning of lifecycle vs. legacy SMB and consumers will lead change Enterprise IT follow Horizontal or vertical cloud Global demand drives cloud scale search scale Minimum DC size Riding the cost curve

9 Private Cloud, Public Cloud, Hybrid Cloud Classic IT Arch Modern Private Client Data? Server Center DC Cloud Evolutionary Paradigm Public Cloud Public Cloud PubC HVS PubC Sectorial Beginning of Lifecycle Hybrid Cloud Private Cloud Still CAPEX needed Capacity constraints Longer DC lifecycles Higher cost / server Lower Utilization Often heterogeneous Public Cloud Initial focus HighVolumeScenarios Evolving to cover Sectorial Scenarios Comprehensive telemetry (improvement) Lower cost / server Shorter DC lifecycles Network effects & higher utilization Hybrid Cloud IaaS: Move your VM PaaS: + hybrid cloud apps option SaaS: Co-existence via configuration

10 Datacenter evolution Future Generation 1 Generation 2 Generation 3 Generation 4 Generation PUE PUE PUE PUE PUE Colocation Density Containment Modular Hyper Scale Server Capacity 20 year Technology 30m$ / MW Rack Density & Deployment Minimized Resource Impact Containers, PODs Scalability & Sustainability Air & Water Economization Differentiated SLAs ITPACs & Colocations Reduced Carbon Faster Time-to-Market Outside Air Cooled 3-5m$ / MW Integrated System Resilient Software Common Infrastructure Operational Simplicity Flexible & Scalable

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12 New World of Work Harald Result Oriented Own Authority Trends Trust Social Flexible Mobile Work/Family Life Balance New World of Work People Places Technology Collaborative Consumption Demography Knowledge Economy Sharing Economy, Values, Sustainability

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24 Think Exponentially Harald

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28 Transformation ongoing 2 8

29 Thank You! Harald