MANAAR CORPORATE BROCHURE
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1 MANAAR CORPORATE BROCHURE LOCALISING GLOBAL EXCELLENCE
2 "IRAQ IS THE PIVOT AROUND WHICH THE NEXT DECADE IN MIDDLE EAST OIL WILL REVOLVE" 2
3 CONTENT About Manaar Vision & Mission Our Approach Manaar at a Glance Manaar Offices Manaar Key Services Case Studies Manaar Timeline ME Energy Landscape Analysis Advisory Enterprises Operations Manaar Key People Partners Clients
4 About Manaar Vision The leading consultancy in maintaining the Middle East as the world s energy provider, delivering world class enterprises and partnerships. Mission We combine local knowledge with global expertise, building trusted partnerships and transforming the region s industries, institutions and investments, to create real, long-term value for clients. "MENA CAN REPLICATE THE US SHALE BOOM IF IT CAN ADD TECHNOLOGY, THE RIGHT COMMERCIAL TERMS, AND ENTREPRENEURSHIP TO ITS GREAT GEOLOGY" 4
5 Our Approach Balance practical business insight, functional industry expertise and extensive global experience. Support energy business and operations in the MENA region. Deliver real value through partnerships and enterprises. Combine deep industry knowledge, functional expertise and local relationships. Analysis (Studies, data applications & R&D support) Advisory (Strategy & Business Development) Business Transformation Outsourcing Operations (Operational support for E&P services) Enterprises (Government partnerships & joint venture development) "LOCALIZING GLOBAL EXCELLENCE MEANS COMBINING TECHNICAL, COMMERCIAL AND CULTURAL EXPERTISE TO DELIVER ECONOMICALLY AND SOCIALLY TRANSFORMATIVE ENERGY ENTERPRISES" 5
6 Manaar At A Glance UPSTREAM OIL & GAS GAS AND POWER MIDSTREAM OIL & GAS PETRO- CHEMICALS RENEWABLE ENERGY "A WELL-MANAGED ENERGY INDUSTRY IS THE BRIDGE BETWEEN A DEVELOPING AND DEVELOPED SOCIETY" 6
7 Manaar offices From our core focus on Iraq and the United Arab Emirates, we have broadened our unique expertise and contacts throughout the Middle East, North Africa and the Caspian. Manaar is organised into six geographic units. Offices in the UAE: Headquarters: "LOCAL SERVICES THAT CAN DELIVER THE HIGHEST GLOBAL STANDARDS ARE THE KEY SUCCESS FACTOR FOR INTERNATIONAL COMPANIES IN MENA" Dubai Abu Dhabi Offices in Iraq: Representative Office, Erbil Manaar, Baghdad Representative Office, Basra 7
8 SUCCESSFUL YEARS IN BUSINESS J U LY 2007 SEP 2008 JUNE 2009 AUG 2009 M AY 2010 J U LY 2010 SEP 2010 NOV 2010 DEC 2010 FEB 2011 FEB 2011 First gas from Dolphin Pipeline to UAE Global Financial Crisis - collapse in oil price First Iraq licensing round held 8 Manaar founded Manaar supervises the scouting, drilling and production operations in West Qurna 2 and Badra Abu Dhabi begins the construction of the largest solar thermal plant (Shams 1) Manaar establishes presence in Abu Dhabi Dubai s first LNG imports Qatar becomes the biggest LNG exporter Libyan and Egyptian revolutions Landmark report on MENA for Global Carbon Capture & Storage Institute
9 Manaar Timeline JAN 2012 APR 2012 AUG 2012 SEP 2012 FEB 2013 M AY 2013 SEP 2013 SEP 2013 OCT 2013 OCT 2013 Sunrise in the Desert solar report Manaar Legal Consultancy established Discovery of Shaikan field, largest found in Kurdish region so far Iraq passes 3 million bpd production Study of Middle East shale gas and hydraulic fracturing market Shell clinches US$10 billion deal to develop Abu Dhabi s Bab sour gas field Manaar leads scouting project in Block 10, Iraq Manaar representative office in Erbil, Iraq established China passes US as world s largest oil importer Alliance with the Centre for Global Energy Studies 9
10 Middle East Energy Landscape Continuing economic boom & high oil prices Climate change & soaring domestic energy consumption concerns Emerging new projects, resources and basins Dramatic political changes in the MENA hydrocarbon sector Questions over impact of North America s shale oil & gas boom Growing international investment in Iraq and Abu Dhabi Energy companies seeking to work in MENA need to know: Where they best fit in the market, Who to talk to in government, How practically to operate on the ground. 10
11 Manaar s Key Services "SEISMIC TECHNOLOGY AND KNOW-HOW IS VITAL FOR NATIONAL OIL COMPANIES TO MAXIMISE THE VALUE OF THEIR EXISTING RESOURCES, AND VENTURE INTO NEW FRONTIERS" Creating & developing enterprises Government partnerships & private sector joint ventures Customised market & operational studies Multi-client studies Data applications & information design Business support package Field scouting & surveying Operational quality control & HSE services Legal services Training & capacity building Specialized business advisory Government relations Vendor selection Investment advisory 11 13
12 Continuation of Case study Operations Review SEISMIC TECHNOLOGY AND KNOW-HOW IS VITAL FOR NATIONAL OIL COMPANIES TO MAXIMISE THE VALUE OF THERE EXISTING RESOURCES, AND VENTURE INTO NEW FRONTIERS 12
13 Analysis Commercial Analysis: market and operations studies (bespoke and multi-client) Knowledge Process Outsourcing (KPO): outsourcing research and analysis of core business areas Customized Market and Operational Studies Deliver strategic and commercial insight on MENA energy markets Produce quantitative analysis and forecasts of energy markets and operations Support research and development (R&D) Multi-Client Studies Evaluate strategies and challenges for operations Track political and commercial risks affecting the energy sector Provide in-depth studies and forecasts for regional energy markets Data Applications and Information Design Provide data warehousing, data mining, business and operational intelligence Develop customised Oracle applications 13
14 Advisory Business Transformation Outsourcing (BTO): leveraging traditional Business Process Outsourcing (BPO) with our qualified experience in business development Specialized Business Develop tailored MENA strategies for new entrants and existing businesses Understand key operational challenges Government Relations Lead liaison with NOCs and governments Help craft engagement to deliver compelling propositions to government Negotiate with governments and NOCs to win new business, manage existing projects and resolve contractual issues Vendor Selection Engage customers and vendors, direct sales methods and manage customer service and support Advise on and shape vendor and client relationship management strategies Investment Advisory Develop customized financial and economic analysis and risk simulations Evaluate risk and returns of investments DEVELOP TAILORED MENA STRATEGIES NEGOTIATE WITH GOVERNMENTS AND NOCS RELATIONSHIP MANAGEMENT STRATEGIES ADVISES FINANCIAL AND ECONOMIC ANALYSIS 14
15 Enterprises Creating and Developing Enterprises Identify synergies between companies and/or companies and governments Negotiate and maximize deal terms and contract values Manage the post-deal integration process Government Partnerships and Private Sector Joint Ventures Negotiate enterprise contracts - joint venture agreements, shareholder agreements, production-sharing contracts, and others Identify areas of improvement Implement strategies to improve enterprise performance IDENTIFY...NEGOTIATE MANAGE...IMPLEMENT 15
16 Operations Business Support Package Provide cost effective office facilities for new entrants to the MENA energy market Provide tailored administration and support services Provide customised business development services Outsource project personnel in Iraq and the UAE Field Scouting & Surveying Deliver detailed satellite imagery interpretation Scout terrain, infrastructure, natural and security hazards Provide environmental and social impact assessments 6 YEARS OF ENERGY PASSION 16
17 Operational Quality Control & HSE services Conduct specialised project planning Monitor cost, safety and data quality Design and plan surveys & logistics management Legal services Offer corporate and commercial advisory work Offer tailored legal advice focused on energy business and operations Prepare contracts Advise and assist on company registrations Training & Capacity Building Design and implement training and capacity building programs Provide commercial and soft skills training Coordinate technical training programs and workshops 17
18 Manaar Key People JAAFAR ALTAIE MANAGING DIRECTOR Jaafar founded Manaar in He is an energy economist and petroleum business advisor to IOCs and NOCs on regional upstream business and economics issues. Jaafar has produced extensive analytical material and publications on upstream business and risk analysis on several Middle East markets. He began his career in the oil industry working with a number of private and government owned energy companies and investment banks, including BP, Petrobras (Brazil) and Nomura (Japan). His work included upstream business analysis and risk management. In 2004, he was appointed as Economic Advisor in the Iraqi Ministry of Oil. Here he advised an increasing number of departments within the Iraqi Government, mainly on strategic fiscal and policy issues. Jaafar graduated in Economics from LSE (UK) and Sussex University. He is an Associate of the Centre for Global Energy Studies (CGES), London. DR. SADIK AL JADIR LEAD CONSULTANT Dr. Sadik is a Lead Consultant at Manaar with a focus on business operations consulting in Iraq and the UAE. He is a business and technology expert with broad and strategic knowledge of the Information and Communications Technologies and their applications in the oil and gas industry. He has 30+ years of progressive experience in ICT including 20 years with the Abu Dhabi National Oil Company (ADNOC) Group During this period, he held multiple roles including project planning, system/network engineering, ICT architecture, system and network security, development of new solutions, products and services, executive management and consultancy. His core competences include policymaking & regulation, business development, investment planning, feasibility studies, business case analysis and modelling, strategic partnerships and joint ventures, mergers & acquisitions, market analysis, enterprise customers relationships, operator s strategies, marketing and business strategies 18
19 ROBIN MILLS SENIOR ASSOCIATE Senior Associate at Manaar Energy, Robin is an expert on energy strategy and economics, described by Foreign Policy magazine as one of the energy world s great minds. With Manaar, he has led major consulting assignments for the EU in Iraq, and for a variety of international oil companies on Middle East business development, integrated gas and power generation and renewable energy. Robin worked for a decade for Shell, concentrating on new business development in the UAE, Qatar, Iraq, Iran and other Middle Eastern countries, when he was described as the Shell expert on Iran. He subsequently worked for six years with Dubai Holding and the Emirates National Oil Company (ENOC), where he advanced business development e orts in the Middle East energy sector and Dubai s energy supply He is the author of two books, The Myth of the Oil Crisis, which evaluates global long-term oil supply, and Capturing Carbon, the first comprehensive overview of carbon capture and storage for the non-specialist. He is the columnist on energy and environmental issues at The National newspaper (Abu Dhabi), and comments widely on energy issues in the media, including Foreign Policy, The Atlantic, CNN, BBC, Bloomberg, Sky News and others. Robin is a member of the International Association for Energy Economics (IAEE) and the Association of International Petroleum Negotiators (AIPN), Non-Resident Scholar at the Institute for Near-East and Gulf Military Analysis, and Advisor to the Berkeley Program on Entrepreneurship and Development in the Middle East He holds a first-class degree in Geology from the University of Cambridge, and speaks Arabic, Farsi, Dutch and Norwegian. TO SUCCEED IN BUSINESS, TO REACH THE TOP, AN INDIVIDUAL MUST KNOW ALL IT IS POSSIBLE TO KNOW ABOUT THAT BUSINESS J. PAUL GETTY 19
20 MOHAMMED JAMBAZ HEAD OF KURDISTAN OFFICE, ERBIL, IRAQ Mohammed represents Manaar in the Kurdistan Region of Iraq from our office in Erbil. He leads our support of companies in seismic, geoscience, exploration & production, logistics, laboratory services, energy market analysis, and other sectors of the oil industry. Mohammed has extensive experience in the delivery of Energy, Civil Engineering, Planning, and Information Technology projects. Projects delivered include Erbil Governorate GIS centre, Master Plan of Khalifa Industrial Zone in Abu Dhabi, TAQA Waste To Energy Plant, Dammam Industrial City Master Plan, BBC Management Accounting System and Business Support for Transport for London Clients include Abu Dhabi National Energy Company (TAQA), Erbil Governorate, Abu Dhabi Ports Company, USAID, BBC, UK National Rivers Authority, Berkshire county council, and Transport for London Mohammed holds Bachelors and Masters degrees in Civil Engineering from Queen Mary College, University of London and a Masters degree in Information Technology from Kingston University. GARY LAKES SENIOR ASSOCIATE Gary Lakes is a Nicosia-based editor and journalist whose current primary focus is East Mediterranean energy. Currently Director of the Energy Program at the Cyprus-based European Rim Policy and Investment Council (ERPIC), Gary is a frequent contributor to international energy media He was an editor with the Middle East Economic Survey (MEES) for 22 years covering the East Mediterranean, the Caspian and Southern Corridor regions, North Africa and the Middle East. Roa Ibrahim received her Bachelor s degree in Finance from the American University in Dubai and her Master s degree in Applied Finance and Banking from the University of Wollongong in Dubai. Gary is a frequent participant in regional energy conferences. His career in the region spans three decades. 20
21 CHAD ALSHERIF PASHA ADVISOR Chad Al-Sherif Pasha is a geo-political advisor and senior project manager with a successful track record developing strategic initiatives with corporations and governments. He has extensive experience within sovereign wealth funds in Asia and the GCC focused on developing economic diversification frameworks and advanced technology industries. Chad successfully led teams to design, launch and deliver a $US5b real estate and infrastructure project in Asia and worked with senior political and business leaders to develop and execute strategic roadmaps for clients in the MENA and Russia/Central Asian regions. Chad is pursuing a MBA from London Business School, has a MA from the University of Chicago and BA from Wheaton College and the University of Oxford. He speaks ten languages including Arabic, Farsi, French, Indonesian, Mandarin Chinese, Russian and Spanish. ROA IBRAHIM CONSULTANT Roa is a specialist in assessing markets for energy industry technology in the Middle East, with a background in finance. She joined Manaar in 2012 and has analysed the oil and gas industry including reports on fiscal systems, hydraulic fracturing and shale gas in the MENA region. Roa started her consulting career in ITP Publishing Group in Dubai as a Research Executive. She then worked as a Consultant in Panaly Consulting in Dubai where she conducted market research, feasibility studies and strategy consulting. Roa Ibrahim received her Bachelor s degree in Finance from the American University in Dubai and her Master s degree in Applied Finance and Banking from the University of Wollongong in Dubai. Roa has deep knowledge of Middle East customs and traditions from living in Saudi Arabia, Jordan and the UAE. She speaks fluent Arabic, English and basic French. 21
22 RAYA ABU GULAL LEGAL COUNSEL Raya specialises in corporate and commercial legal work for local and international clients, with a strong focus on corporate structuring and commercial agreements for energy companies in the UAE, Iraq and other MENA jurisdictions. Her practice covers a broad range of corporate and commercial work. Prior to joining Manaar, Raya worked in the UAE in two leading American and English law firms Reed Smith & Simmons. Raya is active in various women s development initiatives in the MENA and a member of various business groups, including as a committee member of the International Women Business Group (Abu Dhabi). She speaks fluent Arabic, English and Dutch. ANAAR an experienced executive in the oil and gas international, for SMT, Inc., the market leader in geosci-., he became a vice e global market and e vice president and Prior to ION, Koid nd services subsidie president/general lobal Business Densulting. Koid later ccountabilities over ior manager at IBM ive MBA from Bath ty Science Malaysia TENGBENG KOID SENIOR ASSOCIATE Tengbeng Koid is a senior associate at Manaar with more than 10 years of experience in the oil and gas industry. Embassy in Moscow in various roles. Jean then joined IFAL, first based in Azerbaijan, then Dubai and later try Manager, Regional Business Development Manager s Department. Jean artnership, and two te owned industrial s Vice President for tes). His leadership fold. While at ION, ces companies. Jean oard of LARGEO, a company. Jean then smic interpretation rica, and then Midns. Jean now serves ons International, a tially focused on Mathematics and Physics and later on he Sorbonne University in Paris, another degree in Rusd Soviet Studies. Jean has been a member of the French t since Koid served as president, international, for SMT, Inc., the market leader in geoscience software. When the company was sold to IHS, Inc,. He became a Vice President (VP) at IHS. Before joining SMT, Koid served as the executive VP and Chief Operating Officer (CEO) at ION Geophysical Corporation. Prior to ION, Koid worked for Landmark Graphics Corporation, a software and services subsidiary of Halliburton Company, in various roles including VP/Gm of Asia Pacific Operations and VP for Global Business Development & VP for Asset Performance Consulting. Before Landmark, Koid was a senior manager at IBM specializing in the oil and gas industry. Koid has an MBA from Bath University and has graduated with honors from the University of Science in Malaysia with a Bachelor s degree in computer science arco.com
23 WALA FATHI GEOPHYSICIST Manaar Energy Consulting, Abu Dhabi Office, U.A.E. Wala Fathi worked as a Geological / Geotechnical Engineer at Orbit Geological Consultancy from 2009 to During this period he was responsible for planning, organizing and undertaking field work and site investigations using different Geophysical methods, such as seismic, electrical and magnetic methods. He was also responsible for collecting and analyzing rock, bedrock and nearsurface deposits, studying maps and plans of soil, rocks and other physical features in a proposed development area, employing rock samples and test data to predict the rock s behavior under different conditions and supervising site and ground investigations and writing reports of the site visits conclusions. Prior to working with Orbit, he worked as a Research Assistant at United Arab Emirates University, during both his Bachelor s and Master s program. He was responsible for assisting and carrying out different Geophysical and Geochemical techniques by using different geophysical methods. He has gained experience using Petroleum Geochemistry tools and instruments such as GCMS (Gas Chromatogram Mass Spectrometers) and professional Statistical Packages including SPSS and Minitab. Wala has a Master s degree from United Arab Emirates University in of Petroleum Engineering and Science (Petroleum Geosciences track) and Bachelor s degree in Water and Petroleum Geology from United Arab Emirates University. ALEXANDER NIKOLAEV SENIOR ASSOCIATE Alexander Nikolaev is an oil & gas engineer with 28years of estensive experience in upstream operations in Russia, the Middle East and North Africa, including evaluation of new exploration and production assets, management and control of operation activity, planning, of exploration activity and production forecasting. From 2004 he worked in Saudi Arabia and the UAE with Lukoil branches in the Chief Operation Officer and Chief Geological Officer postions. In 2009 he founded NAPHTATECH DMCC Service Company in Duabi. His responsibilities included planning, budgeting, conduct and control of companies upstream activity in MENA region, including preparation of MDPs, FEEDs and Oil Recovery Feasibility studies, Environmental Impact Assessment, and Project Management. Alexander graduated from the Kazan State University with a Master Degree in Exploration of Oil and Gas Fields in
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25 Manaar is a Gold Partner with Oracle to provide specialized and tailored project-specific data systems design, data processing, data warehousing, data mining, financial simulations, economic analysis, OLAP, Crystal Ball and commercial reporting. Manaar has formed a strategic partnership with the Emirates Policy Centre (EPC), the United Arab Emirates (UAE) s leading think tank focused on improving the region s public policy. Manaar Energy Consulting and the EPC have a shared objective: to provide comprehensive and tailored analysis to government and business, which improves the performance of the region s energy sector and its contribution to the welfare of the population. This partnership will combine EPC s understanding of public policy and Manaar s knowledge of the regional and global energy markets. This will allow us to provide insightful analysis and advice to policymakers and businesses alike drawing on our presence on the ground, our web of local connections, and our expertise in the worldwide energy industry. ACCT is a specialised Consulting, Construction & Trading in Civil Infrastructure and Energy Industry company with a track record in building the infrastructure in Iraq since ACCT Services and Core Expertise include: - Supply of construction & building materials - Supply & maintenance of construction equipment & machinery - Consultancy services for Trade, Finance Naphtatech DMCC Company is a group of experienced engineers in upstream operations, exploration and production in the Oil & Gas industry. The company provides Professional Consulting, Business Development, Project Management and Professional Manpower Supply Services in the exploration and production operations to the oil industry including drilling and workover. 25
26 MM-GEO is a group of skilled and experienced geophysical specialists with many years of experience between us. Some of our consultants have more than twenty years in the exploration industry. MM-GEO has geophysicists, ex-party chiefs, senior surveyors and professional HSE managers who have worked for major providers of seismic services and operating companies in Russia and worldwide. Manaar Al Aswar Oil & Gas Services is a joint venture company between Manaar Energy Consulting Group and ACCT Al Taie Group established in Iraq during 2014 with the sole purpose of providing high quality oil & gas field services, project management and implementation. Manaar Al Aswar obtained the Iraqi Ministry of Oil approval to provide services to the growing oil & gas sector in Iraq and has also been included in the Iraqi Chambers of Commerce companies register under the Excellent Category classification hence qualifying it to undertake major projects including Exploration and Production. Manaar is a Business Partner of IBM in the delivery of ICT solutions and applications for the Oil & Gas Industry. Manaar is a Partner with Huawei; a leading ICT Solution provider to the Oil & Gas Industry to provide specialized and tailored solutions for ICT Infrastructure Projects, Digital Oil Fields, Network Connectivity and security. Huawei delivers a complete set of modular solutions for oil and gas exploration, production and transportation that can be easily customized to meet the challenging demands of any environment. 26
27 Clients OIL AND GAS ADVISORY Statoil - Norway Strategic and business development advice to support Iraqi oil E&P operations and wider Middle East business Shell - Eu Regular analysis of key global issues of concern Maersk Oil -EU Business development support for carbon capture and enhanced oil recovery in Abu Dhabi and MENA region Wintershall - Germany Overview of the UAE energy sector; advice on oil & gas business development opportunities DME - UAE Provide strategic energy advice, market analysis and relationship management with the Iraqi oil authorities, on issues of Iraqi oil pricing CGES - UK Commercial studies and market/strategic analysis of the Middle East energy sector and impacts of global development REPSOl - Spain Study of E&P opportunities in the MENA reginon Oracle - USA Technology Gold Partner Development of Oracle / J2EE information technology and enterprise systems and solutions for petroleum exploration and production TOTAL - France (LNG) plant s operations 27
28 Russia - Analysis of the historic and forecasted gas, liquid hydrocarbons, and fuel and energy markets in Iraq, Iraqi Kurdistan, Iran and Turykey E.on - Germany Study of Middle East gas export options. Leading political risk consultancy USA - Regular analysis and reports on energy sector risks in the UAE, Saudi Arabia and Egypt International oil service company USA-Business development, strategy implementation and interface with relevant national oil companies and ministries Multi-client Comprehensive study of Middle East gas supply/demand balance GLOBAL - USA 1. Seismic acquisition business development, strategy implementation and operations support; interface with ADNOC and Iraq Ministry of Oil 2. Study on Nodal Seismic Systems in Iraq 3. Local operational support, site surveying, local content and business process outsourcing support IHS - USA Full lifecycle business process outsourcing to support UAE-based Middle East and Asia operations PacWest - USA 1. Study of the market for hydraulic fracturing services in the MENA region. 2. Research on the market & requirements for oil well pressure measurement tools 28 29
29 Multi-client Assessment of Middle East petrochemicals industry, feedstocks and downstream product chain(ongoing) International oil company International: Study on the East Mediterranean gas industry: supply-demand balance and forecasts, regulation and politics Credit Suisse - Switzerland Study of Iraqi oil and gas industry and forecasts for production Kuwait Energy - Kuwait Study of privatisation in the MENA oil & gas industry Kuwait Energy - Kuwait -Study of gas pricing in the MENA region International Oil Company Large oil and gas company - Assessing environmental, demographic, community and political Issues 29 30
30 Clients RENEWABLE ENERGY AND POWER UAE: Acclaimed study of the economic viability of solar photovoltaic power in the Gulf region ESIA Emirates Solar Industry Association Australia: Landmark study of the regulatory, political and economic landscape for carbon capture & storage in the MENA region US technology company / UAE Investor US/UAE: Assessment of the UAE electricity and renewable energy market, for market potential of an innovative technology International Power Company EU: Study of Middle East electricity markets, generation and cost 30 31
31 Clients OPERATIONAL SUPPORT Russia 1. Project Services Outsourcing Quality control supervision of seismic and reservoir analysis operations in Iraq (West Qurna Phase 2 [WQP2 - Lukoil] and Badra [Gazprom], Iraq) 2. Personnel Outsourcing Local supervision of drilling and production operations (WQP2 and Badra) Russia and needs for operations such as seismic acquisition in the 1. Detailed satellite imagery interpretation with groundtruthing and GPS referencing 2. On-the-ground scouting of terrain, infrastructure and natural and security hazards 3. Assessing environmental, demographic, community and political issues Russia - assess the challenges and needs for operations such as seismic acquisition in Block 12, Iraq. These services include: 1. Detailed satellite imagery interpretation with groundtruthing and GPS referencing 2. On-the-ground scouting of terrain, infrastructure and natural and security hazards 3. Assessing environmental, demographic, community and political issues 32 31
32 Case Studies THE CHALLENGE After strong success in the US, a leading geological and geophysical (G&G) services client made a strategic decision to enter the MENA region. We immediately visited the client s Houston Headquarters. Before signing any engagement, our team wanted to answer two basic questions: - Is there a MENA market for them? Could we help them to enter it? MANAAR'S ANSWER of target markets. Iraq was highgrowth, high-risk. The UAE showed medium growth and much lower risk. The early indications from our contacts with key decision-makers were that the company would be well-received. THE RESULT We deployed two Business Transformation Outsourcing (BTO) teams, one in Iraq and the other in the UAE, combining business development with operational scouting and technical meetings with various national and international oil companies, to determine the business opportunities where our client would be most competitive. We quickly established that our client would be more competitive working in Iraq, with the UAE as a secondary and longer-term market. Within three months of the MoU, a Ministry delegation visited Houston, company to receive an invitation to partner with the Iraqi government, revenue of over $200 million per year. Today, Iraq stands as our client s highest growing MENA market. In Iraq, our strategy was clear: to position our client as strategic partners with the Ministry of Oil. We set about connecting our client with the appropriate departments with the Ministry and framing an attractive proposition for both sides. Within three months, our client was at the table with the Ministry and a Memorandum of Understanding (MoU) was signed. $200m PER YEAR COVERING PROJECTS ON OVER FIFTY OIL AND GAS FIELDS, AND REPRESENTING POTENTIAL REVENUE 32
33 ABU DHABI MANAAR GROUP OF COMPANIES Hamdan Street, Crystal Tower Office Floor, Office : 101 P.O.Box : 972, Abu Dhabi, U.A.E admin@manaarco.com DUBAI IRAQ MANAAR GROUP OF COMPANIES Hai Al Wihda, District 904, Street 54, Bldg -23 PO Box , Baghdad, Iraq Fax: Mob admin@manaarco.com IRAQ, KURDISTAN REGION MANAAR GROUP OF COMPANIES Sofi Mall, Gullan Street PO Box , Erbil, Iraq Mob admin@manaarco.com MANAAR GROUP OF COMPANIES Sheikh Zayed Road PO Box , Dubai, UAE Tel: Fax: Mob. : admin@manaarco.com Follow us on
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