Swisscom Application Cloud

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1 Swisscom Application Cloud a disruptive approach to 3rd generation software delivery roland.ringgenberg@swisscom.com Q2 2015

2 Swisscom Cloud Advocates Who am I Roland Ringgenberg (Swisscom Enterprise Customers) Cloud Advocate Swisscom Application Cloud Web Programing since mid of the 90th Consultant, Architect, Developer, Product Owner, Team Lead JEE, ColdFusion, Lucee, Adobe Flash & Flex, HTML5, Android etc. Sales in Retail & E-Business (Music & Media Industries) Current Themes: Lean Startups / Containers / Continuous Delivery Passion: Gaming Technologies / Creative Coding

3 The Cloud Opportunity Evolution of software delivery models

4 The Cloud Opportunity Evolution of software delivery models 1 st Generation Mainframes

5 The Cloud Opportunity Evolution of software delivery models 1 st Generation 2 nd Generation Mainframes Client / Server

6 The Cloud Opportunity Evolution of software delivery models 1 st Generation 2 nd Generation 3 rd Generation Mainframes Client / Server Cloud

7 Swisscom s Cloud Opportunity Business Segments Digital Solutions Provider Swisscom TV 2.0 Applications API Cloud PaaS Continuous Delivery OTT Services Telco Operator E2E ICT Services Systems Integrator Dynamic Computing Services

8 The Swisscom Cloud our 360 Cloud Our integrated approach is unique Network, ICT Infrastructure all from one source All applications, all businesses B2B / B2U* / B2B2U* * User Customer, Employee, Citizen, Machine, System, Thing IaaS / PaaS / SaaS

9 We help digitalizing the Swiss economy Our cloud will build the foundation Reliable Sustainable Independent Data 100% in CH Local Service Provider Swisscom Network Secure & Hybrid Clouds Swissness Inspire Instant Interact

10 Cloud Myth Nr. 1 Cloud is always about Money

11 Cloud Myth Nr. 1 Cloud is always about Money Other 13% Quality 10% Innovation 13% Source: 2014 Gartner CIO Survey

12 Cloud Myth Nr. 1 Cloud is always about Money Other 13% Quality 10% Innovation 13% Cost 14% Source: 2014 Gartner CIO Survey

13 Cloud Myth Nr. 1 Cloud is always about Money Other 13% Quality 10% Innovation 13% Cost 14% Agility 50% Source: 2014 Gartner CIO Survey

14 Cloud Myth Nr. 1 Cloud is always about Money Other 13% Quality 10% Innovation 13% Cost 14% Agility 50% Source: 2014 Gartner CIO Survey It s all about the Business Moment!

15 Cloud Platforms A continuum of choices Dedicated Shared Hosting IaaS PaaS PaaS+ App Frameworks SaaS Application Application Infrastructure System Infrastructure

16 Cloud Platforms A continuum of choices Dedicated Shared Hosting IaaS PaaS PaaS+ App Frameworks SaaS Application Application Infrastructure More Unique System Infrastructure

17 Cloud Platforms A continuum of choices Dedicated Shared Hosting IaaS PaaS PaaS+ App Frameworks SaaS Application Application Infrastructure System Infrastructure More Unique More Productive

18 Continuous Delivery Agility & DevOps Infrastructure Setup Realize GoLive Scale 5 Min 10 Min Continuous 5 Min

19 Platform-as-a-Service Drivers Developer in fokus Time-to-Market Horizontal Scaling

20 Swisscom Enterprise Cloud Hybrid Architecture

21 Stack & Technologies Toolbox Integrated IaaS and PaaS apaas mpaas ipaas xpaas PaaS Cloud Foundry Containers Compute Network IaaS OpenStack / Docker Operations / Monitoring Storage Security Services Storebox Identity Billing CI/CD APIs MCC Customer Care

22 Stack & Technologies Toolbox Integrated IaaS and PaaS apaas mpaas ipaas xpaas PaaS Cloud Foundry Containers Compute Network IaaS OpenStack / Docker Storage Security Services Storebox Identity Billing CI/CD APIs MCC Customer Care Operations / Monitoring HANA

23 Swisscom Cloud Security Application Cloud Virtual Private Secured Multi-Tenancy Secure Software Development Livecycle Encryption Self Encrypting Devices Security Reporting Private Certificate Service Innovative Basis detection Security needs to be simple Trusted Computing Bring Your Own ID Cloud Hosting SEPs Dynamic Workload Protection System Security Monitoring Collaborative Security Model ISO 27018

24 Cloud Foundry Foundation Silver Gold Linux Foundation

25 Swisscom Cloud Eco-System Start now onboard to our closed beta Collaboration with customers and partners for specific solutions Value-added for everyone in the ecosystem More business through strong partners Increasing added values and innovation with every partner Open standards ease collaboration Revenue sharing models possible Core functionalities through Swisscom APIs Identity Billing

26 Thank you for your Time! Q&A Swisscom Cloud simple to Design and use inspiring new forms of Value creation sharing in the digital future with confidence

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