Hybrid Cloud. How Businesses should be incorporating Hybrid Cloud as part of their Core IT Strategy

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1 Hybrid Cloud How Businesses should be incorporating Hybrid Cloud as part of their Core IT Strategy Created by: Alan Perkins and Toby Owen Modified Date: 14 th Sep 2013 Classification: Public

2 Legal Disclaimers This presentation outlines general information regarding our services and is for informational purposes only; all statements and information are provided AS IS and are presented without warranty of any kind, express or implied. Our product/services offerings are subject to change without notice. Trademarks Rackspace, Fanatical Support, and RackConnect are service marks of Rackspace US, Inc. registered in the United States and other countries. OpenStack is a trademark of OpenStack Foundation. Other trademarks and trade names appearing in this presentation are the property of their respective holders. We do not intend our use or display of other companies trade names, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies. 2

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4 Can t I have a better option? Can t I have both? THE ANSWER? HYBRID CLOUD Definition: an application or workload that incorporates cloud with other platforms

5 NO MORE TRADE-OFFs

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9 SECURITY BENEFITS of HYBRID CLOUDS Compliance requirements? Keep confidential data on dedicated storage and DB Add cloud for public portions of site (images, public content, leverage CDN) Need better security? Add a dedicated FW, IDS, DDoS prevention to a cloud backend VPN to encrypt site-to-site traffic Need to know where your data is? Keep your customer data on-site, bridge to cloud for processing Data Protection Act ensure privacy data s location while still leveraging cloud Need to ensure Business Continuity or Data Security? Enterprise storage for data replication, cloud for compute Block based encryption and other data security tools still work better on traditional gear

10 TIMING BENEFITS of HYBRID CLOUDS (AGILITY) No time or budget to rewrite your entire app? Move a piece to the cloud (web tier, batch process, test/qa environment) Gets you using cloud sooner, get some of the benefits sooner (cost reductions, flexibility) Don t know when your spike will hit? Dedicated for average loads, spike into the cloud Scale horizontally, add capacity quickly Only pay for the peak during loads Time to market Reduce dev time, faster QA testing Improve speed to market, make $$$ sooner on your new app Flexibility on staffing DevOps developers can program the system management tasks now, you can do more job sharing

11 ECONOMIC BENEFITS of HYBRID CLOUDS Relative Workload Cost* $ / GHz hrs 100% 65% 60-65% Hybrid Cloud economics more disruptive than virtualization Principal driver for cost savings is mix of fixed and utility pricing Dedicated Virtualized/ Private Cloud Public Cloud 25% Hybrid Cloud Peak Load - Public Cloud Base Load - Private Cloud Own the base Rent the peak * Assumes average workload mix and profile; 15% of total peak workload hours shifted to public cloud in an on-demand model; does not include application migration costs Source: Everest Group Cloud Value Assessment Model,

12 Industry Experts on Hybrid Cloud Hybrid IT is the new IT and it is here to stay.hybrid IT creates symmetry between internal and external IT services that will force an IT and business paradigm shift for years to come. "Hybrid is the end-state. A lot of people say the end state is cloud I don t buy that at all It is about creating the right architecture to support the application and the evolution of the application over time. - Chris Howard, Managing VP - James Staten, VP & Principal Analyst Gartner Source: Forrester Source: 12

13 Freedom. 13

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15 HYBRID CLOUD at RACKSPACE RackConnect gives you the freedom to choose the best platform for your applications by unifying the breadth of the Rackspace portfolio into a single solution.

16 HYBRID CLOUD at RACKSPACE What is RackConnect? Combine traditional and cloud hosting - put workloads where they perform best Centrally define Network Security Policies - automatically applied to your entire configuration Add the security of a dedicated firewall to your cloud configuration Securely move workloads between your data center and Rackspace over an encrypted VPN tunnel or private link

17 RACKCONNECT DESCRIPTION RackConnect is a unique solution designed for customers who require the flexibility and elasticity of the cloud, as well as the enhanced security and performance characteristics of traditional hosting the best of both worlds. In essence, RackConnect enables customers to realize the power of Hybrid Hosting. For Enterprises: Enterprises trust their mission critical applications on highly available and high performing traditional hosted infrastructure, using products such as high speed SAN storage, single tenant virtualization and high capacity load balancers. RackConnect can enhance this infrastructure with rapidly elastic cloud compute and storage resources, allowing you to flex your capacity at a moment s notice, reacting to unexpected spikes in demand or to seasonal business trends. For Small and Midsized companies: Customers with smaller dedicated hosting footprints can realize cost savings by shifting certain components of their application to a cloud platform, such as the web or application tier. Moving image libraries to cloud storage, for example, reduces the dedicated storage requirements and allows faster content distribution via the CDN capability of Cloud Files. For customers using Cloud Servers, RackConnect can allow you to add in a custom-built, high performance database or app server to provide a more secure, single tenant backend for your app. Or layer on a dedicated firewall, Web App Firewall, or DDoS mitigation to help protect your entire solution.

18 RACKCONNECT DESCRIPTION CONT D How RackConnect Works Choose an F5 BIG-IP Local Traffic Manager or any Cisco ASA firewall to connect your traditional hosted infrastructure to the Rackspace Cloud Cloud Servers can be automatically added to your load balancer, enabling you to scale on demand Connect to Rackspace with an encrypted VPN tunnel, turning the Rackspace Cloud into an extension of your datacenter or existing IT infrastructure Add Cloud Files for easily scalable storage

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23 GROWING A BUSINESS USING HYBRID CLOUD Situation: startup business Problem: no funding Solution: Cloud Servers Day 1

24 GROWING A BUSINESS USING HYBRID CLOUD Situation: launching first product Problem: needs security Solution: add a firewall Day 2

25 GROWING A BUSINESS USING HYBRID CLOUD Situation: rapid growth Problem: database slowing down Solution: move DB to physical server cluster Day 3

26 GROWING A BUSINESS USING HYBRID CLOUD Situation: seasonal traffic Problem: big spikes Solution: load balance cloud and physical servers Day 4

27 GROWING A BUSINESS USING HYBRID CLOUD Situation: app growing complex Problem: need secure flexibility and fast storage Solution: add Private Cloud and SAN storage Day 5

28 TECHNICAL BENEFITS OF HYBRID CLOUDS Public Cloud + Hosted Cloud: utility price, deploy in seconds, expand rapidly = agile Dedicated: customizable, performance, security, compliant, feature/product rich, familiar/comfortable Public Cloud + Private Cloud Internal IT as a service provider + more capacity in public Single tenant + multitenant Portability of images = test/dev in public, promote to prod in private My DC + cloud DC Keep my customer data here, use cloud for public workloads Out of space? Bolt on a cloud Need to park your data while you refresh? Rent some storage DR on the cheap? Try a cloud

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30 DEDICATED FIREWALL FOR CLOUD SERVER Add the security of a dedicated physical firewall to your Cloud Servers environment. Suitable Use Cases Move from Hosting to Cloud Improve security of Cloud environment VPN access to Cloud Servers

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32 COST EFFECTIVE USE CASE Dedicated firewall protecting your cloud servers, and a high performance physical server for your Database back-end. Leverage the CDN to distribute your static content worldwide. Suitable Use Cases ecommerce sites High traffic blogs Content Management Systems Database-driven web applications

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34 VPN CLOUD BURSTING USE CASE Encrypted VPN tunnel creates a secure connection between your existing data center or IT infrastructure and the Rackspace Cloud Extend your IT infrastructure to the Rackspace Cloud Burst extra compute requirements into the Rackspace Cloud Shift workloads to the cloud (OPEX) to free up valuable data center space Suitable Use Cases Collaboration or messaging solutions, such as SharePoint and MS Exchange Secure administrator access to Cloud Servers via VPN Test and development in the cloud Employ cloud as a data replication target Use the Rackspace Cloud as a target for your disaster recovery solution

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36 LOAD BALANCED HYBRID USE CASE Hardware based, dedicated Load Balancer and Dedicated Firewall. Load balance dedicated and Cloud Servers together. Size your environment to your average capacity, and use utility-priced Cloud to handle peak traffic needs. Suitable Use Cases Unpredictable Traffic Marketing campaigns Rich Media Seasonal traffic apps, such as ecommerce Applications

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38 ENTERPRISE HYBRID USE CASE Highly Available solution for large, complex configurations. High Speed Dedicated Storage Hosted Private Cloud Multiple security layers Meets various levels of performance needs Suitable Use Cases Mission Critical Deployments requiring multiple levels of redundancy Complex Enterprise applications with specific technology requirements

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