Cloud Ready Data: Speeding Your Journey to the Cloud

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2 Cloud Ready Data: Speeding Your Journey to the Cloud

3 Hybrid Cloud first Born to the cloud 3

4 Am I part of a Cloud First organization?

5 Am I part of a Cloud First agency? The cloud applications questions you want to ask Are you strategically adopting SaaS 5

6 Am I part of a Cloud First agency? The cloud Infrastructure questions you want to ask Are you strategically adopting Amazon as a IaaS or and PaaS Are you adopting private cloud 6

7 Am I part of a Cloud First agency? Am I adopting a self service agile integration mode Is cloud integration limited to the integration experts Application Integration Data Integration API Integration Mobile Integration Data quality Data Sync Data management

8 The World Is Rapidly Turning To The Cloud The shift has happened. And of organizations reported currently using a SaaS application said the cost of integration and difficulty integrating with existing architecture are their biggest challenges

9 Am I Cloud Ready Any Integration Pattern Any User Any Data A platform I can Trust 9

10 Q: Why any integration A: Cloud adoption is a journey? pattern?

11 The Journey To The Cloud Simplified With The Industry s First Complete Data Integration and Management Platform For Hybrid IT Informatica ipaas Data Sync & Replication Data Quality & Validation Cloud Process Automation Data Migration Cloud Integration & Data Mgmt Self-service Tools Batch & Real-time Cloud to Cloud, Cloud to ground, ground to ground and B2B Based Data Warehousing Cloud Analytics Cloud MDM

12 The Informatica ipaas Enabling All Aspects of Integration and Data Management for the Hybrid World Data Migration Data Synchronization Data Replication Intelligent Data Integration Process Automation with Interactive Workflows Comprehensive Data Management Cloud Process Automation Data Warehousing Application integration Human workflows Master data management Lift and Shift Cloud Data Warehousing

13 Data Migration Migrating Data With Confidence To SaaS Applications Cloud Integration Cloud Data Quality SaaS Predictive Analytics Transactional Systems MDM Hub Enterprise Data Warehouse Business Intelligence

14 Data Synchronization and Replication Ensuring Data Consistency Between SaaS and On-Premise Applications SaaS CLOUD Predictive Analytics Transactional Systems MDM Hub Enterprise Business Data Warehouse Intelligence

15 Comprehensive Data Management Data Warehousing Master data management Lift and Shift Cloud Data Warehousing

16 Data Warehousing Enabling SaaS Adoption by Incorporating SaaS data into DW Cloud Integration CLOUD SaaS Cloud Data Quality Transactional Systems Enterprise Data Warehouse Business Intelligence

17 Cloud MDM Single View In a Hybrid World Cloud MDM SaaS CLOUD Master Data Management Transactional Systems MDM Hub

18 Lift And Shift Enabling Adoption of IaaS and PaaS For IT Agility and Cost Reductions Transactional Systems MDM Hub Enterprise Data Warehouse PaaS CLOUD PowerExchange Predictive Analytics Transactional Systems MDM Hub Enterprise Data Warehouse Business Intelligence

19 Cloud Data Warehousing Leveraging DBaaS For New Kinds of Cloud Based Analytics Cloud Integration CLOUD SaaS Vibe Data Stream Predictive Analytics Transactional Systems MDM Hub Enterprise Data Warehouse Business Intelligence

20 Process Automation with Interactive Workflows Cloud Process Automation

21 Cloud Process Automation Enabling Multi-step Business Processes Between SaaS and On-Premise Applications Process and Service Integration SaaS CLOUD Predictive Analytics Transactional Systems MDM Hub Enterprise Data Warehouse Business Intelligence

22 Q: Why any user? A: Adoption of Infrastructure as a Service is driving a real change

23 Adopting public and private cloud Leveraging instantaneous provisioning of hardware and software to drive innovation Reduce ongoing IT Cost No upfront investment Focus on Apps not Ops Flexible capacity Speed & Agility Global Reach The agency can provision the right configuration of hardware and software with minimal effort, incremental cost per usage and in chosen location in minutes

24 What are we seeing

25 Any User Get the leverage from your development 100X 10X 1X Citizen Integrator LOB Developers Application experts Integration experts LOB application users No integration or development background 100X Informatica Cloud Data Prep Data Wizards Application team in IT or LOB IT App Sys admin, LOB Developer Focus on the application 10X users Integration wizards, VIPs IT integration competency center Highly skilled team Focus on integration X users Cloud designer

26 The solution Informatica cloud secure agent Single agent installed locally on every provisioned environment Self managed, upgraded automatically Available in minutes Automatically provisioned Secure port 443 Firewall Secure Agent

27 The solution Informatica cloud secure agent Hybrid solution to expend on your current integration success PwC interoperability share metadata and best practices Cloud integration to complement current ESB Data MGMT offering integrated to your SaaS Metadata & data On-prem EDW ESB (Software AG, Tibco, IBM, Oracle) App 1 App 3 App 2

28 The solution Informatica cloud secure agent Advanced Integration, Simplified for All Cloud integration designer and wizard based self service integration interfaces Technical Users Line of Business App Users Developers Architects App strong users Configure/ Execute SaaS Admins Business Analysts Advanced drag and drop integration Wizard-based, selfservice user interface

29 The solution Informatica cloud secure agent Wizards and Pre-built Integrations Simple wizard to build any integration workflow Start with pre-built parameterized template to configure Enter parameter values such as filters conditions, custom fields etc.

30 The solution Informatica cloud secure agent Continues improvement - Establish knowledge sharing framework Shared via global repository VIPs=Pre-built parameterized integration workflows App users configure VIPs using wizards to build custom integrations VIPs can be distributed via Informatica Marketplace and embedded into 3rd-party apps via APIs

31 Q: Why any Data? A: On premises/cloud, Structured/Unstructured Relational/Hierarchical

32 Hundreds of Connectors, For Every App Big Data Sales & Service ERP & Financials Web Protocols & API IT & Admin Human Resources B2B Marketing Social

33 Automated Structure Discovery - Project Atlantis based on machine learning and crowd sourcing Self service data recognition and integration, structure/ model generation for unstructured and semi structured data. User can automate the integration process User can choose to view data in: Visual XML Schema User can clearly see which elements are connected to real data User can refine the structure Utilizes Generic and Genetic pattern recognition algorithm 33

34 Am I Cloud Ready Any Integration Pattern Any User Any Data A platform I can Trust 34

35 Informatica Cloud Strategy Ubiquitous ipaas Any Integration Pattern Any User Any Data Cloud Data Integration Citizen Integrator Near Universal Connectivity IPaaS Application Integration LOB Developer Codeless Connectors ipaas Data Management Integration Experts Strategic ISV, OEM, SI partnerships Hybrid IT Application Developer Connectivity SDK 35

36 A platform you can trust Informatica unfair advantage 36

37 >30 Strategic Customers OEMs Over 1000 end customers

38 Renewal rate 4 quarters Subscription Revenues 48% growth YoY 1.7X Dedicated sales, marketing & operations 2X Dedicated developers focused on cloud 130B Transactions a month 91% growth YoY 1,500 Solutions 65K visitors 250 cloud apps Marketplace 30% increase YoY

39 Comprehensive ipaas Apps for Citizen Integrators (e.g. Data Wizard, Rev) Custom and OEM Embedded Solutions Design User Management Monitoring Security Administration Cloud Designer For Integration Experts Data Platform Services Data Sync & Replication API Mgmt Integration Services Bulk Data Security Process Automation & Workflows Real time Test Data Management Connectors and Connector SDK Self Service Wizards for LOB Developers DQ & MDM Streaming B2B REST API

40 Informatica The #1 Independent Leader in Cloud and Hybrid Integration IPaaS MQ Integration Platform as a Service Hybrid Integration Wave Integration Platform as a Service

41 Proven Cloud Integration Extending the Enterprise SaaS PaaS ipaas IaaS Unstructured Applications Databases Mainframe Windows Linux Systems Government Cloud = 20 Year History = 8 Year History = Since 2010

42 Broadest cloud integration offering in the market! Leverage Existing Bulk Data Instant Access to Actionable Data Secure Development Data Cleanse and De-dupe Data Consolidate and Visualize Data Cloud Data Integration Cloud Real-time Integration Cloud Test Data Management Cloud Data Quality Cloud Master Data Management The Informatica Cloud Platform is the only complete solution for cloud integration and data management that allows SaaS application administrators, architects, and developers to easily power optimal processes connected with enterprise-ready data across cloud, on-premises, big data, social, and mobile environments.

43 Start you journey to adopt Cloud application and Cloud Infrastructure with the leading Integration Platform as a Service Ronen Schwartz Vice President & General Manager Informatica Cloud 43

44 The fastest way to adopt AWS Bring your data to AWS 44

45 So, How Do You Try Redshift Quickly & Easily? Amazon Redshift 45

46 Growth Path to Hybrid Data Warehouse Dynamo DB Amazon Redshift Logs, JSONs, Social SaaS Apps Amazon RDS PowerCenter on AWS Amazon EMR ERP, CRM Apps Legacy, RDBMS Files Traditional Staging DB PowerCenter on Premises Traditional Data Warehouse

47 Use New Cloud & Traditional Data Sources Logs, JSONs, Social SaaS Apps Amazon Redshift Firewall ERP, CRM Apps Legacy, RDBMS Files 47

48 How To Manage Integration In This New World? Logs, JSONs, Social SaaS Apps Amazon Redshift Firewall ERP, CRM Apps Legacy, RDBMS Experiment. Prototype. Repeat. Files 48

49 AWS RDS Staging, Redshift DW, Infa Cloud Logs, JSONs, Social SaaS Apps Amazon RDS Amazon Redshift ERP, CRM Apps Experiment. Prototype. Legacy, RDBMS Repeat. Files

50 Growth Path to Hybrid Data Warehouse Dynamo DB Amazon Redshift Logs, JSONs, Social SaaS Apps Amazon RDS Amazon EMR ERP, CRM Apps Legacy, RDBMS Files Traditional Staging DB Traditional Data Warehouse

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