BUSINESS 2016 COURSE GUIDE. International Hotel & Resort Management Law in Business Management Marketing Marketing, Advertising & Public Relations

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1 2016 COURSE GUIDE BUSINESS Accounting Event Management Finance Hotel Management Human Resource Management International Business International Hotel & Resort Management Law in Business Management Marketing Marketing, Advertising & Public Relations Planning Project Management Sport Management Sport, Recreation & Event Management Tourism & Hospitality Management

2 Our world is more dynamic than ever before, creating new ideas and new possibilities. So how do you engage with this ever-changing environment? You learn. And the best way to learn is from experience. ECU is a university for our times, where students learn in hands-on environments and in industry relevant courses. Our lecturers have extensive experience in their fields and place the needs of students above all else. We re a university where you can learn the combination of theory and practical skills needed to take advantage of every opportunity. Skills that will allow you to understand and meet new challenges, and to thrive in an evolving world. Are you ready? Apply to ECU for ECU is committed to reconciliation and recognises and respects the significance of Aboriginal and Torres Strait Islander peoples communities, cultures and histories. ECU acknowledges and respects the Aboriginal and Torres Strait Islander peoples, as the traditional custodians of the land. ECU acknowledges and respects its continuing association with Nyoongar people, the traditional custodians of the land upon which its campuses stand. Contents WHY CHOOSE BUSINESS AT ECU? 3 REAL-WORLD EXPERIENCES 4 FACILITIES, SERVICES AND SUPPORT 6 BACHELOR OF BUSINESS 8 ACCOUNTING & FINANCE Bachelor of Business (Accounting) 10 Bachelor of Business (Finance) 10 PUBLIC PRACTICE Bachelor of Business (Public Practice) 12 LAW IN BUSINESS Bachelor of Business (Law in Business) 13 MANAGEMENT, HUMAN RESOURCE MANAGEMENT & INTERNATIONAL BUSINESS Bachelor of Business (Human Resource Management) 14 Bachelor of Business (International Business) 14 Bachelor of Business (Management Major) 15 MARKETING, ADVERTISING & PUBLIC RELATIONS Bachelor of Business (Marketing) 16 Bachelor of Marketing, Advertising and Public Relations 16 PROJECT MANAGEMENT Bachelor of Business (Project Management) 17 SPORT, RECREATION & EVENT MANAGEMENT Bachelor of Business (Event Management) 18 Bachelor of Business (Sport Management) 18 Bachelor of Sport, Recreation and Event Management 19 Associate Degree of Sport, Recreation and Event Management 19 TOURISM & HOSPITALITY MANAGEMENT Bachelor of Business (Hotel Management) 20 Bachelor of Business (Tourism And Hospitality Management) 20 Bachelor of Hospitality And Tourism Management 20 Bachelor of International Hotel and Resort Management 21 PLANNING Bachelor of Business (Planning) 22 Bachelor of Planning 22 SUSTAINABILITY Bachelor of Sustainability (Sustainable Business Management) 22 DOUBLE DEGREES Bachelor of Business/Bachelor of Arts (Psychology) 23 PATHWAYS TO UNI 24 APPLYING TO ECU 26 ECU has been named in the Times Higher Education (THE) 100 under 50 rankings for Recognising the world s 100 best universities less than 50 years of age, the rankings are a global showcase of a new breed of university. They focus on performance indicators such as teaching, research and international outlook, and highlight universities that are developing at an exceptional rate. ECU is proud to be recognised for its research productivity, research influence, quality of teaching, industry innovation and international focus. And we re looking forward to building on this success in 2016.

3 Why choose Business at ECU? Business is different at ECU. At ECU s School of Business, we provide you with up-to-date theoretical knowledge, practical experience and important employability skills that can be used both locally and internationally. We offer you a range of majors and courses to choose from, leading to a diverse choice of careers. So get set for a rewarding and successful career when you graduate. BUSINESS INTERNSHIP At ECU, our Business students get the opportunity to apply for business internship opportunities that comprise a minimum of 16 weeks (600 hours) of full-time work experience in a public, private or not-for-profit organisation. The unique Internship program allows them to develop professional networks; practice applying theory learned during their degree, and develop skills and capabilities required to succeed in their chosen profession. This real-world experience enables students to graduate career-ready. Leading organisations like Commonwealth Bank, Tourism Council of WA and the City of are just some of the places within which ECU Business students completed internships in INDUSTRY LINKS Our courses have been developed in consultation with industry, and are well regarded in the business world. Our Accounting major, accredited by CPA Australia, Chartered Accountants Australia and New Zealand and Institute of Public Accountants, and our Human Resource Management major, accredited by Australian Human Resources Institute (AHRI) are just a few of our many popular areas of study. We also offer you opportunities to get your career on track with industry practice and work experience units. FLEXIBILITY AND CHOICE ECU s Business courses are flexible, offering full-time, part time and online study modes. Courses are available at our campuses in, Lawley and Bunbury. There are a variety of courses and majors to choose from, leading to a wide choice of career options upon graduation. Students can choose from popular conventional disciplines like Accounting and Finance, to more contemporary ones like Event Management and Planning. No matter what their choice, students graduate with a range of employment skills and experience that will help them hit the ground running. WITH AN ATAR OF 97.65, I HAD MANY OPTIONS BEFORE ME. I chose ECU because I liked how it emphasises the value of practical knowledge, instead of just theory. Also, it had the best atmosphere and campus facilities of the universities I attended for open days. I m only one and a half years into my degree and I have already created a major financial model to complete a valuation of Fortescue Metals Group (FMG). I ve also had the opportunity to meet many contacts from the financial sector within the mining industry, including the CFO of FMG. Last semester I competed in the CFA Research Challenge as part of a team for ECU, and we came in 3rd it was an invaluable learning experience. Stefany Renshaw ECU Accounting and Finance student 3

4 Real-world experiences ECU BUSINESS STUDENT, WESTPAC CEO FOR THE DAY ECU Business student Amy Joslyn had a unique experience while working as a Bank Teller at Westpac during the holidays. She was chosen out of hundreds of applicants across Australia to become CEO of Westpac for a day. Amy is pursuing a Business and Arts double degree that she feels, perfectly suits her interests. I will be able to further my career in Banking through my Business degree, while the visual arts major gives me the ability to utilise my creativity! The processes I ve learnt and knowledge I ve gained at ECU have led me to have a better understanding such that I can showcase my skills and perform better at work. As the Westpac CEO for the day, Amy spent the day alongside then CEO Gail Kelly, undertaking tasks such as meeting Westpac s biggest customers and attending meetings. STUDENTS EXPERIENCE A DAY IN THE LIFE OF A PLANNER Planning students in the Practice of Planning unit recently experienced A Day in the Life of a Planner during a one day industry placement. The aim of this placement was to bridge the gap between theory and practice, providing students with skills for the workplace. The students spent time with professional planners in the public and private sectors, learning about the day-to-day tasks of the job, and receiving advice from experienced planners. Besides getting a preview of what their future career might be like, students were given the opportunity to make strong connections with industry. TOURISM STUDENTS JOURNEY THROUGH SABAH Tourism and Hospitality students from ECU embarked on a ten-day journey through the land of Sabah to acquire knowledge and experience on ecotourism. The visit was led by Professor Ross Dowling in conjunction with Mr Albert Teo, Managing Director of Borneo Eco Tours and Sukau Rainforest Lodge. In addition to several charity events and donation ceremonies organised by the students, the group had a great wildlife viewing experience on several river cruises where they sighted many endangered species. A highly emotional highlight of the tour was the group s attendance at ANZAC Day s Dawn Service at Sandakan War Memorial Park. The students summarised the study tour as an eye-opener and a once-in-a-lifetime experience. Amy Joslyn with former Westpac CEO, Gail Kelly ECU AT ENACTUS BEIJING WORLD CUP 4 ECU Business student Kym Arnold recently got the opportunity to represent ECU at the Enactus (Entrepreneurs Action for Us) World Cup in Beijing. As the incoming President for the ECU Enactus team in 2014, Kym received a scholarship from Enactus Australia so she could see how teams from around the world compete at a global level. It was a great learning opportunity for me, said Kym, I got to see how other Enactus teams from around the world are creating and delivering worthwhile community projects. I have learnt so much. At the three-day event, Kym was able to watch presentations from teams representing the US, Ireland, Malaysia and others, and networked with leading industry figures and fellow students. Kym Arnold with Alvin Rohr, President and CEO of Enactus International

5 Hanna Oeyre in action at the WorldSkills Australia Expo ECU BUSINESS GRADUATE A RISING STAR Chris Frame, an ECU Bachelor of Business graduate was awarded the Gold Medal for Rising Star in the 30 Under 30 category at the Customer Service Council National Awards at the 12th annual Customer Service Council of Australia Annual Awards last year. This award recognised Chris customer-centric approach to marketing Bethanie Services to elderly customers across WA, as well as his work as a maritime author and public speaker. Speaking at the Awards, Chris, General Manager, Marketing & Brand at Bethanie said I became a confident public speaker during my time at ECU by participating in an advanced public speaking course. That changed the course of my life as I went from being a very nervous speaker to hosting maritime lectures aboard QM2 that have audiences of around 500 people. Presented by the Customer Service Council of Australia, the Customer Service Excellence Awards Raising the Standards encourages individuals and organisations to achieve and promote customer service and excellence, innovation, and best practice. EVENT MANAGEMENT STUDENTS COORDINATE WORKSKILLS AUSTRALIA EXPO Business students Hayley Knowles and Hanna Oeyre were offered the amazing opportunity to coordinate the closing ceremony of one of Perth s largest skills expos held in October The Event Management students were invited to undertake the shared role of Event Coordinator for the Closing Ceremony as part of their Industry Practice unit. What really excited me was the adrenaline rush in the lead-up to curtain call, said Hanna, a Business student from Norway, I drew extensively on my knowledge gained in event management units. The satisfaction post event, knowing it ran smoothly, was the highlight of my experience. The students were responsible for a variety of tasks including the creative concept, staging requirements, logistics, volunteer management and staging the event. Speaking on her experience, Sport, Recreation and Event Management student Hayley said, Our experience helped us really understand what it takes to create an exciting, creative and engaging ceremony. Chris Frame BUSINESS STUDENTS TOUR THE USA ECU Business students embarked on an 18-day international study tour to the USA last year. Venturing through Los Angeles, Colorado, New York and San Francisco, the tour was designed to explore major sporting stadiums (eg. Madison Square Garden in NY and Angels Stadium in LA). Students also got to learn about event management operations and college sport and recreation programs and facilities at the University of California, Los Angeles (UCLA), University of Southern California (USC) and the University of Northern Colorado (UNCO). Students got to see first-hand how the Australian sport delivery system compares to the USA. Tour Leader, Dr Alicia Stanway gave a guest lecture on Australia s sport delivery model to UCLA staff and students. ECU students engaged in presentations by leading American authorities on sport and sport management. Students also had plenty of opportunities to challenge their physical prowess including a full-day hike through the Colorado Rocky ains and challenging their limits on the High Ropes Course, as well as recreational activities such as a Broadway show in New York and an Alcatraz tour in San Francisco. USA Tour 5

6 Facilities, Services and Support At ECU, we provide a supportive learning environment through our excellent range of facilities, services and support programs. STUDENT STUDENT CENTRAL On each campus, Student Central is your point of reference for all enquiries regarding academic progress and enrolment assistance, as well as for a range of support services. FACILITIES Fully-equipped modern libraries E-labs available 24-hour/7days/52 weeks and free Wi-Fi The Co-op shop to assist you with all your educational needs Faculty Student Information Offices dedicated to assist students, both undergrad and postgraduate, in each of our faculties ACADEMIC SUPPORT Learning Advisers Career, Volunteering, Mentoring and Leadership Services Faculty Student Information Offices Off-campus Student Support Services Equity, Diversity & Disability Services Academic Mentoring Study Abroad and Exchange Program Kurongkurl Katitjin, ECU s Centre for Indigenous Australian Education and Research Facilities, Services and support EQUITY, DIVERSITY AND DISABILITY ECU s Equity, Diversity and Disability (EDD) services support students whose studies may be affected by a medical condition or disability in accessing support and services that can help them succeed. EDD staff can assist with arranging alternative assessment conditions, access to some aids and equipment, note taking, AUSLAN interpreting and transcription services. Every campus has a specially designed Accessible Technologies Room that provides students with access to adjustable chairs and desks, specialised software, computer, scanner and other adaptive technology. All ECU locations have access for people with disabilities, and specific details are provided via ECU s access and mobility maps at 6

7 HEALTH AND WELLBEING Medical Centres ( and Lawley) Free Counselling service Multi-faith Chaplaincy service Fully-equipped sports, recreation and fitness centres ( and Lawley) Mini-gym and playing courts (Bunbury) SECURITY Security service 24/7 Well-lit pathways Emergency phones Over 5,000 parking bays across all campuses Night security escort RECREATIONAL AND SOCIAL OPPORTUNITIES Student Guild Clubs and societies Intervarsity and Interfaculty sports Taverns ( and Lawley) FAMILY SUPPORT Childcare Parenting rooms Crèche ECU Kids Holiday Program ( and Lawley) FOOD AND RETAIL Bookshops ATMs Hairdresser () Optometrist () Cafés and other food outlets 7

8 Bachelor of Business Duration: 3 Years Full-time study Part-time study Equips students with the theory, practical experience and transferable employability skills, including leadership, teamwork, critical thinking, communication and problem-solving, required to succeed in a wide range of business careers. All of the majors offered are created in consultation with industry, and many are professionally recognised and accredited. Students benefit from relevant and internationally credible course content that provides practical industry experience, networking opportunities and a broad range of career options after graduating. Majors are available in the following disciplines: Accounting, Event Management, Finance, Hotel Management, Human Resource Management, International Business, Law in Business, Management, Marketing, Planning, Project Management, Public Practice, Sport Management, Tourism and Hospitality Management. Internship Option The ECU Business Internship program provides students with a unique opportunity to gain valuable real-world experience in a public, private or not-for-profit organisation. It enables students to gain full-time work experience, allowing them to develop professional networks, practice applying theory learned during their degree, develop skills and capabilities required to succeed in their chosen profession, and gain a better understanding of the nature of employment and professional conduct in their chosen industry. Internship Attendance Requirement: The internship program forms one full semester of study and enables students to gain a minimum of 16 weeks (600 hours) of full-time work experience. The program can be completed in all discipline areas, as well as general business opportunities. For more information, see course details on our website. Corporate Accountant, Manager, Economic Adviser, Financial Analyst, Human Resources Manager, Recruitment Consultant, Project Manager, Marketing/Sales Manager, Sport/Event Manager, Hotel/Tourism Manager Structure Students are required to complete 3 Business Edge units, 5 Core units and an 8-unit Business Major. This will be supported by a supplementary program comprising of: a second 8-unit Business Major (or an 8-unit Major from another Faculty); or two 4-unit Minors; or a 4-unit Minor plus 4 Elective units; or 8 Elective units. I CHOSE BUSINESS AT ECU BECAUSE OF ITS FLEXIBILITY AND STRONG REPUTATION AS A PRACTICAL UNIVERSITY. ECU was my preferred choice due to its flexible course structure and strong reputation as a practical university. I was unsure what field of business I wanted to work in so I was looking for a degree that allowed me to explore my options. ECU s Bachelor of Business exposed me to a number of different disciplines in my first year, giving me the time to explore my options. I m now the CFO at a leading global resources company, BHP Billiton. Graham Kerr ECU Business graduate and Group Executive and Chief Financial Officer, BHP Billiton 8 Please note accreditation or professional recognition details are listed under each relevant course and are correct as at time of production. For latest information, please visit reachyourpotential.com.au

9 Business Edge Units Business Communication and Analysis Business Professionalism and Career Management Plus 1 unit from: Business Capstone Business Practicum Note: Business Practicum unit is available by application only. Business Core Units Select 5 units from: y Accounting I y Economics I y Finance I y Quantitative and Statistical Techniques for Business y Legal Framework I y Management I y Information Systems for Business y Marketing Principles and Practices Note: Each Business Major contains one additional Core Business unit within its structure, so students must ensure their choice of Core Business units includes the unit required by that Major. Failure to do so may mean that students are required to take additional units to satisfy the requirements of the Major. ECU BUSINESS EDGE A key feature of the ECU Business degree is a unique set of units called ECU Business Edge. This set of integrated units focuses on the employability skills businesses are looking for, including working effectively with others, communicating effectively, self-awareness, thinking critically, analysing data and using technology, problem-solving, developing initiative and enterprise, self-management, social responsibility and accountability, and developing professionalism. With interactive student-centred learning environments in specially designed classrooms, all ECU s Bachelor of Business graduates will benefit from our employability oriented approach. Our teaching is student-centred and incorporates plenty of role-plays, scenarios and activities to enable you to develop your employability skills by doing the most effective and most enjoyable way to learn. Business Edge units are taught in purpose-built classrooms with enhanced technology to allow you to work with your peers on real-world problems. You ll also get the opportunity to complete practical, work integrated learning with local businesses to apply your new skills and abilities. 9

10 Accounting & Finance BACHELOR OF BUSINESS Accounting Major Full-time study Part-time study BACHELOR OF BUSINESS Finance Major Full-time study Part-time study Provides students with a strong foundation in accounting theory and principles as well as practical skills in accounting and related areas. This major also develops a student s capacity for inquiry, abstract logical thinking and critical analysis, as well as the communication and interpersonal skills, that will enable them to work in various collaborative contexts with accountants and non-accountants. Professional Recognition Chartered Accountants Australia and New Zealand, CPA Australia and the Institute of Public Accountants (IPA) have accredited this unit set. This Accounting major is only accredited when taken as part of the Bachelor of Business course or a double degree which includes the Bachelor of Business. Employment Opportunities Potential careers exist in public practice, industry and government, as well as consulting in areas such as auditing, financial accounting, management accounting, taxation and corporation law. In recent years, opportunities for accountants in allied business functions, such as treasury, superannuation, financial planning, corporate planning, mergers and acquisitions, corporate reconstructions and insolvency have also been increasing. Accountant, Company Secretary, Corporate Accountant, Management Accountant, Practising Accountant, Public Accountant, Auditor, Tax Assessor/Planner Students learn the fundamental principles of financial valuation and investment decision making. There is a strong focus to develop technical and analytical skills. The major is recommended for students aspiring towards a career in financial consultancy, management, planning, services and banking. Key employability skills are also embedded in this major. These include leadership, teamwork, critical thinking, communication, problem solving and the ability to collaborate across various divisions of an organisation. Employment Opportunities Graduates can look forward to a career in retail and corporate banking, investment services, corporate advisory and financial planning. Employment opportunities can be found in mining and resources, health, property, corporate services, banking, and government. Bank Officer, Financial Analyst, Financial Planner, Investment Adviser, Market Trader, Corporate Financial Officer, Investment Banker, Research Consultant, Treasurer, Public Servant ALL OF MY LECTURERS WERE EASY TO GET ALONG WITH AND EXTREMELY HELPFUL. I chose ECU due to its flexibility with a range of campuses and flexible study options and timetables, as well as the greater focus on hands-on learning experience with the Business Edge units. In fact these were the factors that led to my decision to switch from UWA to ECU. My greatest achievement so far has been completing a full-time study load while also working full-time, and this definitely would not have been possible without ECU s flexibility and support. I am now working as an Accountant at a highly reputable property development firm, and am putting into practice many of the skills learnt at uni. Jessica Gill Bachelor of Business (Accounting) graduate 10

11 THE COMBINATION OF PRACTICAL BUSINESS SKILLS AND ACADEMIC KNOWLEDGE PUTS ME IN A UNIQUE POSITION. I chose ECU for its practical approach and reputation. The ECU graduates I have spoken to, all speak very highly of their experiences. I have to say, my ECU experience has been fantastic. The lecturers have been the highlight so far. Their knowledge is extensive and their approachability made me feel comfortable asking for help. The flexibility at ECU has been a really important factor in my success. I have managed to attain High Distinctions in assessments, while holding down a full-time job. The ability to combine the practical skills which I learnt during an apprenticeship, and the academic skills learnt at university, has put me in a unique position. Liam Thomas ECU Finance and Management graduate 11

12 Public Practice BACHELOR OF BUSINESS Public Practice Major Full-time study Part-time study Designed for students with career aspirations including business consulting, public accounting, or the provision of other professional accounting services. It extends students expertise in aspects of business and organisations such as finance and management. Employment Opportunities Employment opportunities can be found within public accounting firms, financial planning firms, as tax agents, or in various accounting positions in industry. 12

13 Law in Business BACHELOR OF BUSINESS Law in Business Major Full-time study Part-time study Provides a foundation in a range of Law units with commercial relevance, and seeks to support and enhance the employability of business students in areas such as accounting, management and human resource management. Company Director, Office Administrator or Manager, Administration Manager, Contract Manager or Officer, Compliance Officer, Legal Administration Officer BUSINESS AT ECU TAUGHT ME HOW TO MANAGE MY TIME AND ACHIEVE MORE. I was attracted to the Bachelor of Business by the practical nature of the course. Academically, Business at ECU teaches you a range of real-world skills, like pitching yourself to clients and time management. I found the time management skills invaluable. At one time, I was studying full-time, working 32 hours a week, applying to firms and participating in the Deloitte Dream Team! I managed to hold down my job, achieved academic success and came 4th in the Dream Team all thanks to time management and a lot of support and flexibility from the staff at ECU. Stephen Peghini ECU Accounting and Business Law graduate 13

14 Management, Human Resource Management & International Business BACHELOR OF BUSINESS Human Resource Management Major Full-time study Part-time study BACHELOR OF BUSINESS International Business Major Full-time study Part-time study Equips students with the necessary skills and knowledge to operate the human resource management function in organisations, or be in a position to recruit, manage, train and develop human resources. Human Resource Management has become an integral part of organisational strategy. This major addresses the complexity of this function in the context of legal, social and economic developments, as well as providing the practical experience and employability skills of critical thinking, teamwork, communication and problem-solving, sought by graduate employers. Professional Recognition Australian Human Resources Institute (AHRI) have accredited this unit set. This Human Resource Management major is only accredited when taken as part of the Bachelor of Business course or a double degree which includes the Bachelor of Business. Human Resource Manager, Human Resource Consultant, Human Resource Officer, Training & Development Officer, Employment Relations Officer, Organisational Development Consultant, Management Consultant, Recruitment Consultant, Recruitment Manager. Provides a balance of sound business management practices that can be applied in a multicultural or overseas setting. It focuses on business development and strategic business management in complex, competitive and dynamic global business context. The major equips students with the theory, practical experience and employability skills of critical thinking, teamwork, communication and problem-solving, that employers are seeking in graduates who are ready to successfully function as business professionals in an international environment. Business Manager, Exporter & Importer, International Business Consultant, Trade Manager, Foreign Affairs & Trade Officer I CHOSE ECU BECAUSE IT HAS A GREAT COMMUNITY SPIRIT. 14 ECU has a modern feel and youthful atmosphere which I really like. Plus, it s close to home, a major shopping centre and classes are easy to find. The course material has been excellent, providing both theoretical and workplace application approaches. There are plenty of case studies and industry guest speakers to learn from, and questions and discussions about course material are encouraged. My best experiences at ECU so far include the networking and friends I have made, the business and personal development opportunities I have been given and the social activities I have participated in, such as the indoor soccer program. Martyn Hill ECU International Business Honours graduate

15 BACHELOR OF BUSINESS Management Major Full-time study Part-time study Recommended for students wishing to enhance their knowledge and focus their studies towards a career in management. This major develops students theoretical and practical understanding of organisational behaviour, leadership, general management, strategic management and people management. It also provides the employability skills of critical thinking, teamwork, communication and problem-solving, that are sought by employers, to open doors to a wide range of career options. The major is relevant for all line managers, and professionals aspiring to be in managerial positions. Business Manager, Manager, Team Leader, Supervisor, Administrator ECU IS GIVING ME THE SUPPORT I NEED TO SUCCEED IN BUSINESS. ECU came strongly recommended through family and friends due to the one-on-one time the lecturers and support staff offer. As a mature aged student, I wanted to feel as though I could seek help and support whenever I required it, and ECU gave me exactly that. I entered ECU through the University Preparation Course which gave me the support I needed to succeed. I am now completing a Business course and could not be happier with where my career is heading. Justin Russell ECU Business graduate I FOUND THE BUSINESS EDGE UNITS TO BE HIGHLY BENEFICIAL. I have completed three of these units and with each, have been able to identify my strengths and weaknesses. This has helped me to work on my areas of weakness, as well as grow my confidence particularly with public speaking and networking. The lecturers here genuinely care about how you are progressing and I have always been able to get help and guidance when needed. There are so many opportunities to learn and grow. I am part of ECU Enactus, a voluntary organisation, and earlier last year I was sponsored by Enactus to attend the International Conference in Beijing, China. It was an amazing experience, and I brought home a wealth of information for our team which we have used to grow and will help us to prepare for the upcoming National Conference. Kym Arnold ECU Business student 15

16 Marketing, Advertising & Public Relations BACHELOR OF BUSINESS Marketing Major Full-time study Part-time study Provides the skills and knowledge required for a career in customer, product, brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national and international level. Students gain employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Employment Opportunities Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors. Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher I VE ALWAYS HAD AN INTEREST IN MARKETING, ADVERTISING AND PR. BACHELOR OF MARKETING, ADVERTISING AND PUBLIC RELATIONS Duration: 3 Years Full-time study + Part-time study + Note: Students will be required to attend both campuses to complete the course. The Marketing units are available on the Campus, and the Advertising and Public Relations units are available on the Lawley Campus. Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators, and to establish and manage media relations. The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career. Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students strengths. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns. Employment Opportunities Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. This combination of disciplines in one course gives graduates a competitive career advantage and access to a wide range of industries. Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Sales Executive, Graphic Designer reachyourpotential.com.au/courses/y99 Marketing, Advertising and PR work hand-in-hand in the real world, so it made sense to unite them at uni too. The combined degree at ECU allowed me to study all three. We experienced the end-to-end process from PR consultant, to journalist, to publishing in classes that mirrored the real world. One of my units was held in an awesome computer lab where we were plugged in to live blogs and industry news this was a great way to learn how to write a timely and successful press release. Pia Campbell ECU Marketing, Advertising and PR graduate 16

17 Project Management BACHELOR OF BUSINESS Project Management Major Full-time study Part-time study Provides students with a comprehensive set of essential project management skills that will equip them to effectively participate in organisational projects. Students acquire and practice both technical and soft skills through activities and assessments especially designed to ensure they are career ready when they graduate. Employment Opportunities This major leads to varied career opportunities as project management skills are transferable across industries. Graduates could work in a variety of managerial and professional roles, including mining, oil and gas, health, property development, IT, banking, finance, engineering, not-for-profit organisations and local, state and federal government. Project Team Member, Project Officer, Project Manager, Project Scheduler, Project Administrator, Project Support Officer Employers want graduates that can hit the ground running. So our courses connect students with a range of hands-on opportunities to give them lots of practice before entering the workforce. Opportunities include field trips, case studies, study tours, internships, work placements, competitions, networking events and more. 17

18 Sport, Recreation & Event Management BACHELOR OF BUSINESS Event Management Major BACHELOR OF BUSINESS Sport Management Major Full-time study Full-time study Part-time study Part-time study Equips students with the knowledge and practical skills needed to function as event management professionals and industry leaders in a diverse range of contemporary event settings. With the increasing social, economic and political significance of high-profile events, employers increasingly prefer university graduates with analytical, practical and employability skills, including leadership, teamwork, critical thinking, communication and problem-solving, for managerial positions. Employment Opportunities This major is recommended for students aspiring towards a career in management in the events industry. Event Manager, Events Coordinator, Events Officer, Events Business Manager, Events Operation Manager, Activities Coordinator, Events Consultant Provides an introduction to the sport industry and focuses upon application of the key aspects of marketing, sport delivery systems and organisational management. Also covered in the major are key aspects of economics and finance, legal aspects, research methods, business planning, and relevant professional practice opportunities. Students are equipped with the knowledge, practical and transferable employability skills, including leadership, teamwork, critical thinking, communication and problem solving, required to function as business professionals and industry leaders in contemporary sport agencies and organisations. Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager WHEN I ENROLLED AT ECU LITTLE DID I KNOW THAT IT WOULD LEAD TO ME BEING A PART OF SOMETHING HISTORIC. My sister had attended ECU and seeing her fantastic experience, I decided to enrol for the Sport, Recreation and Event Management course that has been one of my best decisions so far! The lecturers knew a lot about the industry and had many contacts within it. In my last semester I got an industry prac placement with the Fremantle Dockers Football Club in the Events Department. Due to my positive work ethic I was offered (and accepted) employment on a casual basis. When Fremantle made it to their first ever home preliminary final, it was so exciting to be a part of it all! On the Thursday before the finals I was suddenly asked to fly over to Melbourne to fill in for a permanent staff member it was such an honour to even be considered and a great feeling. Over in Melbourne at the Grand Finals, I was in charge of managing security, caterers and audio technicians. All the skills and theory I picked up in my years at ECU helped me play a part running the biggest function the club had in many years the Fremantle Dockers first historic grand final. It was an amazing experience. I would definitely recommend ECU to friends or family. Jacqueline Harkness Sport, Recreation and Event Management graduate 18

19 BACHELOR OF SPORT, RECREATION AND EVENT MANAGEMENT Duration: 3 Years Full-time study Part-time study Provides specific, industry-focused theoretical knowledge and practical skills for a career in the sport and recreation industries, including the growth area of event management within these sectors. The course provides students with the essential knowledge, competencies and professional attributes required by middle and senior levels of management in these areas. The focus is on the application of key aspects of business communication and analysis, leadership, organisational management, marketing, economics and finance, legal aspects, research methods, business planning, and event operations management. Students have the opportunity to further specialise and give their studies a stronger focus in various fields, such as marketing, sports science, human resource management, public relations, or tourism and hospitality management. Students also undertake a range of professional industry practice opportunities in the relevant industries. Practicum Requirement Students will undertake work placement in three units in a sport or recreation programming setting, a not-for-profit, incorporated sport organisation/club and a staffed recreation/leisure facility. Practicum Attendance Requirement: Students are required to complete hours per practicum at their host organisation. These hours may be outside normal university hours. Clearance and/or risk management protocols required: Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements. Students on practicum must observe professional practice rules. For more information, see course details on our website. Sport and Recreation Event Manager, Recreation Services Manager, Sport Manager, Recreation Facility Manager, Outdoor and Adventure Recreation Program Coordinator, Events Coordinator, Youth and Children s Program Coordinator, Aquatic Centre Manager, Sport and Recreation Officer, Community Development Officer Structure Students are required to complete 16 core units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units. reachyourpotential.com.au/courses/y53 ECU HAS GIVEN ME THE TOOLS I NEED FOR A REWARDING CAREER IN THE SPORTING INDUSTRY. Matthew Galantino ECU Sport, Recreation and Event Management graduate ASSOCIATE DEGREE OF SPORT, RECREATION AND EVENT MANAGEMENT Duration: 2 Years Full-time study Part-time study Provides specific, industry-focused theoretical knowledge and practical skills for a career in the sport and recreation industries, including the growth area of event management within these sectors. Students gain the essential knowledge, competencies and professional attributes required by middle levels of management in these areas. The course focuses upon an application of the key aspects of business communication and analysis, leadership, programming, service delivery, management, marketing, planning, economics, finance and relevant professional practice opportunities for these industries. Employment Opportunities This course is recommended for those seeking to establish themselves in the sport and recreation industries, as well as for current employees seeking an industry-specific qualification. Sport and Recreation Event Officer, Recreation Services Officer, Sport Coordinator, Event Coordinator, Recreation Facility Officer, Outdoor and Adventure Recreation Program Coordinator, Youth and Children s Program Coordinator, Sport and Recreation Officer, Community Development Officer Further Studies Bachelor of Sport, Recreation and Event Management reachyourpotential.com.au/courses/c26 19

20 Tourism & Hospitality Management BACHELOR OF BUSINESS Hotel Management Major Full-time study Part-time study Equips students with the knowledge, practical and employability skills needed to function as a business professional and industry leader in contemporary hotel and hospitality organisations. Practicum Requirement Students are required to complete some practical/applied units as part of this major. Clearance and/or risk management protocols required: Before enrolling into this major students should ensure they are aware of the physical requirements. If students have a disability, medical condition or any concerns which may affect potential participation in some of the practical components of the major, they are invited to discuss their options with the Coordinator. For more information, see course details on our website. Hotel Manager, Restaurant Manager, Hospitality Business Manager, Food & Beverage Manager, Bar Supervisor, Front Office Manager, Resort Manager BACHELOR OF BUSINESS Tourism and Hospitality Management Major Full-time study Part-time study Equips students with the knowledge and practical skills needed to function as business professionals and industry leaders in contemporary tourism or hospitality organisations. Tour Operator, Visitor Centre Manager, Theme Park Manager, Resort Manager, Cruise Ship Supervisor, Eco-tourism Operator, Tour Guide, Tourist Attraction Manager THE HANDS-ON CLASSROOM EXPERIENCE WAS INVALUABLE. To be recognised for my enthusiasm and small contribution to the industry was great. And to be offered a job with that same organisation just a few weeks later made it even better! Amy Hodgson ECU Tourism Management graduate and winner of ECU s Tourism Council of Western Australia s Award for Excellence in Tourism. BACHELOR OF HOSPITALITY AND TOURISM MANAGEMENT Duration: 3 Years Full-time study Part-time study Provides specific, industry-focused theoretical knowledge and practical skills for a career in the hospitality and tourism industries. Students gain the essential knowledge, competencies and professional attitudes required by middle and senior levels of management in contemporary hospitality and/or tourism organisations. 20

21 There is a focus on the application of key aspects such as marketing, e-business systems, planning and development, service management, financial management, food and beverage management, rooms division management, research methods and strategic management for the tourism and hospitality industries. Food & Beverage Manager, Resort Manager, Tourist Attraction Manager, Visitor Information Manager, Event Manager, Conference Coordinator, Hotel Manager, Restaurant Manager, Retail Travel & Tour Operation Manager Structure Students are required to complete a Core unit set. This will be supported by an 8-unit supplementary program, comprising of a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units. reachyourpotential.com.au/courses/k93 BACHELOR OF INTERNATIONAL HOTEL AND RESORT MANAGEMENT Duration: 3 Years Full-time study Part-time study An industry-based course designed to provide students with the essential knowledge, competencies and professional attitudes required by management in contemporary hotel and resort organisations. The course provides an overview of the hotel and resort sector in the context of the broader tourism and hospitality industries, as well as focusing on the application of key aspects of marketing, service management, financial management, research methods, and business development. Students are equipped with the theoretical knowledge and practical skills for a career in the hotel and resort sector. Specialist units focus upon food and beverage management, rooms division management, facility management, contemporary issues and professional industry experience. Internship Option Students have the opportunity to apply for a one-semester internship placement with a leading hotel or resort business. Attendance requirements apply for internships. For more information see course details on our website. Employment Opportunities Career opportunities exist in operations and management in diverse areas, including food and beverage, front office, rooms division, resort and gaming, event and conference, and hotel and restaurant. INTERNATIONAL HOTEL AND RESORT MANAGEMENT One of the core programs within our Bachelor of International Hotel and Resort Management is the Hotel Professional Industry Internship program. This program is specifically developed to enhance students ability to integrate theory and practice and develop key occupational skills for a career in the global hospitality industry. These internships organised by the School of Business provide students with the opportunity to engage in experiential learning through meaningful work experience and network within the industry. They gain industry specific knowledge and skills necessary for professional practice thus enhancing their employability prospects. What s more, students also get paid for 3 months out of their 6 month internship. Students have undertaken internships at Novotel Langley Perth, the Duxton and Four Points by Sheraton. The skills I learnt during my studies were of great help during my internship, said Tiffany Huang who did her internship at Four Points Sheraton in Perth, I received good feedback from my employer and guests which was great! Hotel Manager, Restaurant Manager, Hospitality Business Manager, Food & Beverage Manager, Rooms Division Manager, Front Office Manager, Resort Manager, Event Manager, Conference Coordinator, Integrated Resort Manager Structure Students are required to complete 16 Core units. This will be supported by a supplementary program, comprising of a 4-unit Minor and 4 Elective units. reachyourpotential.com.au/courses/y29 21

22 Planning BACHELOR OF BUSINESS Planning Major Full-time study Part-time study Recommended for students wishing to focus their studies towards a career in the expanding planning or urban/regional development sectors of the economy. Employers are increasingly requiring graduates to have a thorough grounding in business knowledge, environmental management and practical skills. This major equips students with the knowledge, practical experience and employability skills, such as leadership, teamwork, critical thinking, communication and problem solving, required to function as business professionals and industry participants in contemporary urban and regional planning organisations. Practicum Students have the opportunity to shadow a professional planner in a private practice or government planning department within the Practice of Planning unit. Attendance requirements apply for practicum. For more information see course details on our website. Statutory Planner, Project Manager, Strategic Planner, Environmental Planner, Transport Planner BACHELOR OF SUSTAINABILITY (SUSTAINABLE BUSINESS MANAGEMENT MAJOR) Duration: 3 Years Full-time study Part-time study Enables students to construct a business case for sustainability through developing an accounting framework for a sustainability venture. Students will address the challenges faced by organisations in setting/maintaining their sustainability agendas, working towards program, project and organisational sustainability for businesses, and being able to negotiate the tensions that exist between resource management and profit imperatives. Employment Opportunities Businesses incorporate the principles of sustainability and corporate social responsibility in day-to-day operations. Students with these skills will be employable across a range of industries. Sustainability Officer, Sustainability Practitioner reachyourpotential.com.au/courses/c55 BACHELOR OF PLANNING Duration: 4 Years Full-time study Part-time study For more information on this course, please refer to the Law & Justice study area brochure. reachyourpotential.com.au/courses/y94 22