How To Make Money On Betradar

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1 Betting Solutions Full service portfolio for your betting operations Content Solutions 1 / 1

2 Betting Solutions Everything needed for creating and managing your sports betting offer Each day bookmakers offer thousands of pre-match and live betting markets on sporting events around the world. The collection and updating of such sports data and odds requires vast resources and substantial financial investment. For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner. At Betradar, we help bookmakers succeed in an increasingly competitive market while reducing operational costs and the risk of running their own labour intensive in-house operation. Furthermore, our Betting Solutions can be tailored for all types of businesses from small retail outlets to large online operations. Best of all, Betradar s new Managed Trading Services product enables you to completely or partly outsource your trading. From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results all are conducted by Betradar s highly experienced and committed trading team. Contents Life Cycle of Odds 04 Event Creation (Fixtures) 04 Odds Suggestions 06 Trading Tools (Monitoring) 07 Resulting 08 Live Betting Solutions 09 BetPal 10 Live Monitoring 11 Managed Trading Services 12 Live Channel 14 Betting Software 16 Automate your business and increase your turnover and profitability with Betradar s highly competitive Betting Solutions Full service portfolio from a single source for an easy launch or extension of all your pre-match and live betting offers Unique bookmaker system to manage your vast sports betting offer All data produced in-house and supervised by our experienced quality team 24/7/365 support guaranteeing the highest quality and security standards Content Betting Solutions 2 // 3

3 Life Cycle of Odds: Automate your business in a cost effective manner! At the heart of Betradar s powerful Betting Solutions is the company s bookmaker system, which provides the foundation to our clients betting business. Fixtures, odds and results every sportsbook depends on the accuracy of this information and demands correct statistics It is the challenge of every bookmaker to deliver relevant information and there is far more to it than just Team A versus Team B at 15:00, with a 1:0 scoreline. From creating the fixture to adding odds, monitoring the odds movements to confirming the final score all important match details need to be managed closely and efficiently. The modern-day market demands 100 per cent accuracy and therefore requires many resources. Today, Betradar employs an experienced team of over 150 people for its Life Cycle of Odds services alone to provide clients with the best quality service. For this reason, we can help you automate your processes in a cost-effective manner. Benefit from the world s largest sports data base Intuitive, user-friendly interface with comprehensive information displays Get a free test account now and experience the benefits during a two week trial period: sales@betradar.com Numerous configuration options to automate your processes Fast and accurate data transmission via XML feeds for direct integration and end-customer use Event Creation (Fixtures) Odds Suggestions Trading Tools (Monitoring) Resulting Event Creation is the basis for any successful bookmaking business. We deliver constantly verified and updated fixtures, starting times and background information on up to 40 sports around the world to ensure you can create your own betting offers. In addition to correct fixture times, accurate team and player news is provided to help bookmakers decide how to best manage risk. Betradar s in-house operations are accompanied by an established worldwide network of data journalists and freelancers who help to improve the service and guarantee the highest quality possible. This professional network plays a vital role in Betradar s Event Creation. For soccer alone we provide over 450 leagues and tournaments. Odds Suggestions from Betradar contain match bets like 1-X-2 and a large number of additional bet types including Totals, Handicap, Correct Score, First Goal Scorer and many more. Manually traded odds for over 250 bet types are provided and continually updated by our experienced team of professionals, including all relevant match, goal, player, corner and booking-related bets. Starting odds and odds changes for all events are delivered with our Event Creation (Fixtures) product. Additionally, the new odds calculation web service Odds Creator enables you to calculate a number of different pre-match special odds types based on pre-defined input parameters such as 1-X-2 and total odds. This service monitors odds and starting times for almost all bookmakers around the globe. Several modules enable you to track over 7 million odds updates every two minutes and 30,000 plus schedules for more than 50 sporting competitions. With Trading Tools you receive a sophisticated, real-time risk management and market monitoring tool with automated alerts for your odds offers. The additional Horse Racing Monitoring service provides a complete market overview of all online fixed odds and exchange betting offers for the day s (United Kingdom & Ireland) racing and worldwide Ante Post races. The American Monitoring service has been designed to extend Betradar s monitoring services into the growing US Sports marketplace. Resulting includes fast and verified results and outcomes of all offered matches and bet types. This service covers 100 countries and over 1,800 competitions with more than 250,000 final results per year to directly settle your bets. Included are basic results like half-time/full-time, as well as specific details, including minutes of goals, goal scorers, cards, etc. Result comparison is a fully automated function for comparing your own results to the Betradar result database. Thanks to the automated alert system, wrong results are now a thing of the past. Betradar s Resulting service is available via the Betradar interface, , and as an XML feed for direct integration. Content Betting Solutions 4 / 5

4 Life Cycle of Odds: American Sports BETRADAR S LIFE CYCLE OF ODDS The fully automated service portfolio from a single source for all your American sports pre-match betting offers. To ensure we can provide you with the best information and data possible, we have entered into a unique partnership with Don Best Sports, the leading authority in American sports odds services. What you need to win Also available as mobile supervision app for ios & Android Event Creation (Fixtures) Odds Suggestions Trading Tools (Monitoring) Resulting No more manual work setting up markets All data created, verified and supervised in real-time, 24/7/365 by our dedicated team High update frequency with continuous fixture checks and fixture change alerts Valuable information such as worldwide player transfer information, match related news, injury and suspension information Quality assurance with the highest security standards Odds Suggestions are provided 24/7 and up to 3 weeks in advance with real-time updates All odds are compiled in-house by our experienced bookmakers Numerous configuration options, including margin setting Constant updates avoid arbitrage situations (sure bets) and allow direct use for end customer business New odds calculation web service: take advantage of Betradar s mathematical odds models and create your own pre-match odds suggestions Your odds and closing times are compared to the entire betting market to minimise errors Fully customisable interface for alerts, markets, sports and other relevant parameters Comprehensive alert system, including detection of wrong results, open bets on matches already started, differences in odds and fixtures, sure bets, removed offers from other bookmakers, and many more Additional American Monitoring Service covers American football, basketball, baseball and ice hockey matches played in the US and Canada Accurate and rapid final results provided for up to 40 different sports Automated and immediate payouts possible Valuable information, such as lineups, substitutions, half-time/full-time results, extra overtime results, penalty results, single period results, detailed goal information, card information, etc. Result comparison: a fully automated function for comparing your own results to the Betradar result database For details please download our pre-match odds suggestions menu on betradar.com. Content Betting Solutions 6 / 7

5 Live Betting Solutions Betradar offers the most comprehensive and reliable Live Betting Services in the market. In total, our round-the-clock coverage amounts to over 18,000 live events each month for soccer, tennis, basketball, American football, ice hockey, baseball, handball, volleyball, beach volleyball, futsal, badminton, rugby union, darts, snooker, bowls, cricket, table tennis and rugby league. The events are directly covered from sports venues and by TV, enabling you to trade on almost any major live event in the world. This is why we provide the highest security standards available with up to four people involved in the administration and supervision of each and every match. An auto transmission check is also standardised from the data journalist in the stadium to the live operator, and the match supervisor is in constant communication with our data journalist, the odds administrator and the clients. Betradar s Live Betting Solutions offer complete match administration with profit maximising Live Odds and are optimised for all types of business. Therefore, Betradar offers two services: Our Live Odds Service via XML feeds is your fully automated and integrated in-running trading service for direct use, requiring only very limited resources to offer a broad variety of live betting sports and markets. Our Live Scouting Service, meanwhile, is your perfect information source to operate your own in-running trading. High level of automation paired with numerous configuration options Easy launch or extension of live betting offers for sportsbooks No in-house trading required thanks to optional complete match administration and Live Odds Specifically designed for multi-platform use (shops, terminals and online sportsbooks) Data available via XML feed for direct integration and end customer use Worldwide, highly-trained and quality-controlled network of data journalists Information transmitted by our unique, in-house developed smart device application All information is supervised by our quality and monitoring team Extremely fast and accurate data transmission with the highest security standards High flexibility with individual packages or single match booking Easy booking procedure on betradar.com 24/7/365, 18 Sports, 18,000 live events per month ITF Official Data Partner 24/7/365 Live Tennis Betting on over 60,000 matches per year The result of Betradar s Live Betting competence is a diverse portfolio of unique Live Betting Solutions. Data Entry Match Administration Live Odds Compilation Risk Management Ticket Handling Customer Service Bet stops, Bet starts, Results Data coverage from TV or venue Real-time odds of 500 bet types Based on stakes and liability Bet settlement & ticket evaluation Pay-outs & marketing measures Live Scouting, Live Odds, BetPal & Betradar Bookmaker Content Betting Solutions 8 / 9

6 Live Scouting Betradar s Live Scouting Service is the perfect information source to operate your own in-running trading. Thanks to our in-house developed technology, we can provide extremely fast, accurate and secure data transmission. Betradar s Live Scout Client offers a wide range of live match information with several configuration options so you don t miss any of the action. The graphical view of Betradar s Live Scout Client presents sports-related information, such as attack visualisation and positional data of all the on-pitch action for soccer via icons and overlays. Live odds, in-depth live statistics and individual view settings round off an immersive live sports experience to operate and optimise your own in-running trading. Live Odds Betradar s Live Odds Service, which is delivered quickly and securely via XML feeds, is an automated odds service for direct end customer use that provides over 500 unique odds types. Betradar administers the complete match including Live Odds, bet stops, re-opening and bet clearance all in real-time. Thanks to this full service, bookmakers can fully focus on their risk management and profit optimisation. Today, we have a team of over 150 live traders, mathematicians and highly specialised IT experts working on our live betting services, enabling us to provide unrivalled quality. Comprehensive alert system for easy match trading Condensed view options as well as multi scout client view Designed to create profit margins above the market average! Profit-maximising Live Odds for over 500 unique odds types Betradar immediately delivers validated results to directly settle your bets A high level of automation paired with numerous configuration options enables bookmakers to customise their own individual user settings Live Odds feed configuration options including margin setting, minimum/maximum odds values, Live Odds alerts, and many more Live Betting Coverage % increase in Live Betting coverage from , , ,000 Soccer Tennis Basketball Ice Hockey Other sports* 120,000 Clearly laid out match overview 100,000 80,000 60,000 40,000 Individual user settings Alerts for bet stop, bet start, dangerous attack, etc. Delivered with live statistics Acoustic signals and different colour schemes alert your traders to stop accepting bets 5,000 local data journalists worldwide guarantee highest accuracy and speed 20, Live Odds Live Scouting Live Betting (Matches in total) * Other sports includes handball, volleyball, American football, futsal, beach volleyball, baseball, badminton, darts, snooker, table tennis, rugby union, cricket, rugby league and bowls. Content Betting Solutions 10 / 11

7 Available betting types for Live Odds As a result of the dynamic growth of in-play betting and the increasing complexity of betting industry products, the infrastructure of sportsbook operators and data providers feeds must be perfectly synchronised. In-play betting in particular requires an increased investment in the bookmaker s technology to give punters the opportunity to place their bets in real-time and to immediately settle the bets. Therefore, operators are looking for suppliers to help grow their business by providing constant innovation and the highest possible reliability. To meet these needs we invest in the development of new technologies that ensure the rapid deployment and implementation of our innovative solutions. We will also be increasing the list of sports covered live. Regarding live betting opportunities, we constantly add further betting markets and have extended our portfolio to over 500 unique betting types. Betradar s Live Odds Service has also proven to generate profit margins above the market average, with the odds themselves calculated using three factors: mathematical modelling, live trader information and our complex market monitoring. Client Examples Live Odds Services Live Scouting Services Number of unique betting types 93 Soccer 30 Tennis 32 Basketball 27 American Football 90 Ice Hockey 42 Baseball 32 Darts 13 Handball 12 Volleyball 12 Beach Volleyball 25 Futsal 12 Badminton 46 Rugby Union 26 Rugby League 29 Snooker 12 Table Tennis 17 Bowls 24 Cricket Download Betradar s Operations Brochure and Live Odds Menu on betradar.com Content Betting Solutions 12 / 13

8 BetPal Live Trading has never been easier The latest industry trend is the automation of live betting operations and BetPal is our answer to this market development. It is a sophisticated live trading tool that enables a single trader to simultaneously manage multiple matches. Using Betradar s mathematical odds models and incorporating a comprehensive alert system, BetPal completely automates the live trading operation. Customers can either trade from their own starting odds with the Betradar algorithm and event feed or use the Live Odds Service to control their lines dependent on liabilities or where they want to be in the market. In addition, customers can create their own unique events and use the Betradar mathematical models to trade them while inputting their own event data. Live Monitoring The next generation of live odds monitoring Betting in-running has seen rapid growth in recent years and Betradar has set out to actively develop and advance the products used in the monitoring of live odds. Live Monitoring is one of these new products and is a great addition to our popular bookmaking tools. Designed to simultaneously house multiple sports and matches, the interface relies on visualisation to help you focus where you need to most. Live Monitoring is the next generation of odds monitoring systems and is made possible by the creation of brand new speed-crawlers that refresh odds every few seconds, giving the interface a real-time window into live betting markets. Automated trading functionality Use of Betradar s proprietary mathematical models Modular dashboard interface Real-time window into live betting markets Multiple live events management interface Intuitive colour visuals help you track multiple matches at once Comprehensive live trading tool for soccer, tennis, ice hockey, basketball and volleyball Simultaneous management of multiple matches Fast and efficient event and match configuration through pre-defined configuration templates Wide range of live odds configuration options to perfectly suit your needs Integration of Betradar s market leading live data feeds with automatic bet stop management Live score tickers help you stay abreast of all live action Trader Tracker gives a real-time reference of your position within the marketplace Detailed view gives minute-by-minute historical odds data for all events covered by Live Monitoring Comprehensive alert system informs you when your odds have significantly deviated from your competitors Content Betting Solutions 14 / 15

9 Managed Trading Services The all-in-one service solution for your betting operations Betradar s Managed Trading Services is a new business concept for sports betting operators that simplifies your daily work. Offering a full suite of operational services from providing the fixtures to compiling the odds, monitoring liabilities to settle the bets, our new service completely manages all your betting operations in a fast, efficient and costeffective manner. As a core aspect of our latest product innovation, Managed Trading Services allows you to externalise your whole risk and liability management to Betradar s proven industry expertise and competence. Our experienced team of trading analysts administers the entire process, providing you with the largest and most competitive sports betting offer for both pre-match and live betting. This, in combination with our flexible and performance based price models, enables you to minimise your financial risks while increasing your turnover and profitability. Managed Trading Services can be tailored for all types of businesses and is available across multiple channels Managed Trading Services Process Flow 01 Fixtures and Odds data for Pre-match and Live Betting Offer Betting offer End Customer End Customer Risk management through liability and market monitoring Ticket request Ticket confirmation or refusal Info ticket acceptance Bookmaker Software Ticket Info Ticket acceptance or refusal End Customer 04 Fixtures/ Event Creation Odds Compiling Ticket Settlement Information Managed Trading Services Risk Management Resulting Ticket Handling End Customer Bookmaker Customer service, Payouts, etc. All-in-one service solution helping you to succeed in an increasingly competitive market Performance based price models increase your turnover and profitability without any financial risks Cost-effective process automation ensures you can outsource labour intensive tasks and improve your efficiency Minimise your financial and operational risks and benefit from Betradar s proven industry expertise and competence The broadest Live Betting offer in the market, offering 500 odds on up to 15,000 live matches per month across 18 sports The most comprehensive pre-match offer available with over 250,000 pre-match events per year on more than 30 sports Content Betting Solutions 16 / 17

10 Live Channel Live streaming for online, mobile, tablet and retail sports betting offers With our new Live Channel, optimised for Online and Retail bookmakers, we provide you with a dedicated live streaming product to seamlessly fulfil your customer s demand for information, betting stimulation and match visualisation. Increase your turnover potential by offering punters an immediate incentive to follow the match action. Take advantage of Betradar s Live Channel for sportsbooks, which is provided with a 100% coverage of our market-leading Live Betting Solutions. Product Features Live sports content across all hours to maximise customer experience and to provide live sport even in off-peak hours One integration guarantees access to the entire portfolio of over 5,000 live events per year Low latency of signal thanks to streaming technology to keep punters glued to the action Live Channel Retail This is the first time ever that a product combines live statistics, live odds and live pictures of sports events around the world. The retail solution guarantees live sports compiled in full accordance with your betting shop s opening hours, increasing your revenues on pre- and in-play betting. The entertaining and bet-stimulating channel helps you to stand apart from your competitors by strengthening brand awareness and customer loyalty. Exclusive and all-day live content with a focus on off-peak hours Unique combination of live stream, live statistics and live odds all on a single screen No hardware required thanks to internet streaming with lowest possible delay of signal NEW: Live Channel Online Increase your customers website visit duration and strengthen their bet-stimulation to increase your turnover by providing live pictures of international sporting events next to your in-play betting offering. Punters receive an immediate insight into the flow of the match without opening additional browser windows and can then place their bets in view. This tailor-made solution offers you the flexibility to meet all the needs of your customer via desktop, tablet and mobile devices. The perfect extension to our Live Betting and Content Solutions to maximise your turnover potential Maximum flexibility with access to events of regular peak hours and prime-time slots Integration of fully hosted Betradar Live Player solution with low deployment and set-up costs Content Betting Solutions 18 / 19

11 Betting Software THE ALL-IN-ONE SOLUTION FOR RETAIL BUSINESSES Our new Betting Software represents a fully managed, reliable and cost-effective turnkey solution for retail betting operators to simplify their daily business. Designed on the back of Betradar s competence as the market-leading provider for betting solutions, Betting Software manages all operational processes, from odds creation and ticketing to the entire risk management, while being supported by Betradar s highly experienced trading team. Based on the full integration of Betradar s live and pre-match betting offer, as well as innovative gaming solutions and the brand new Live Channel punters can choose from an incredible amount of real or virtual events and odds types. The eye-catching user interface and sleek design is compatible with all common terminal solutions, providing punters a new level of betting and gaming experience. The sophisticated touch screen navigation and ultra-fast screen set-up enables punters to handle their bets rapidly and precisely. Moreover, up to four display screens can be connected to one betting terminal, delivering varied and versatile content that directs the attention of punters straight towards current and future betting opportunities. An all-encompassing web-based administration tool allows the efficient management of all business activities, requiring only very limited resources on your side. Authorised operators manage betting settings for the entire retail network, shops or single terminals, without having to be on-site. All retail customer accounts are also closely tracked and supervised to identify and avoid potential risks. Through remote monitoring of all hardware and software components, the implemented diagnostic software ensures fast and effective problem solving. Fully managed turnkey solution, including complete risk management Over 250 profit-maximising odds types including player, corner and booking related markets Guaranteed fair pricing with risk-free and success-based price models designed to help your business thrive Web-based administration tool to efficiently manage all operational processes Professional diagnostic software for fast and effective system checking via remote monitoring Full supply for authority reporting and gaming commission requirements Sophisticated profit share calculation including detailed reporting system 24/7/365 support providing the highest quality and strongest security standards Integration of Betradar s revenue-driving gaming solutions Pre-match offers for more than 1,800 tournaments on more than 30 sports Broadest variety of live odds for 18 sports with up to 18,000 live events per month Includes Betradar s Live Channel Retail with live broadcasts from sports events around the world Content Betting Solutions 20 / 21

12 Our Clients More than 450 bookmaker clients including over 30 state lotteries in over 80 countries across five continents rely on Betradar s unrivalled data depth and quality. Sportwetten Contacts Do you require further information? Then please let us know. We are more than happy to address your enquiries. Headquarters Sportradar AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office: Fax: Customer Support support@betradar.com Contacts Content Betting & Our Solutions Clients 22 / 23

13 Follow Us Facebook: Twitter: LinkedIn: YouTube: facebook.com/sportradarofficial twitter.com/sportradar linkedin.com/company/sportradar-ag youtube.com/user/betradarofficial Copyright 2015 Sportradar AG betradar is a brand of sportradar