Sportradar AG Switzerland UNIQUE QUALITIES AND PRODUCTS COMPANY STRUCTURE MILESTONES

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2 Sportradar AG Switzerland Betradar.tv AG Switzerland Sportradar AS Norway Germany Scoreradar AB Sweden UNIQUE QUALITIES AND PRODUCTS Gera, Germany MILESTONES Vienna, Austria 2008 September: Foundation of Sportradar Group of Companies 2008 January: Launch of Live Odds service 2008 January: Opening of branch office in Zlín 2007 February: Launch of our media service Scoreradar.com with office in Stockholm 2006 November: Opening of branch office in Linz 2006 September: More than 200 customers 2006 September: Launch of the Betradar.tv Service 2006 April: Opening of branch office in Vienna 2005 May: Early Warning System partnership with DFB/DFL 2005 February: Launch of the Live Scores and Statistics Service 2003 January: Launch of the new platform for fixtures and results 2002 September: Strategic partnership with ISE (International Sportinformation Europe) 2001 September: Betradar.com goes online 2000 August: Foundation of Market Monitor AS 2000 April: Development of the High Accuracy Crawling technology Linz, Austria COMPANY STRUCTURE, Germany, with offices in Gera, Ladenburg, Munich, Linz, Vienna and Zlín Sportradar AS, Norway, Trondheim The Sportradar AG group, headquartered in Switzerland, with employees located in Germany, Austria, Sweden, Czech Republic, Switzerland and Norway The products are sold to international media, lottery, gambling and sports betting companies, as well as to sport federations and state authorities The management are all experienced industry insiders Sportradar AG with its brand betradar is the market leader for bookmaker services Customers in more than 50 countries from 4 continents Mannheim Trondheim Zuzwil Gera Linz Zlín, CZ Rep. Stockholm Vienna Zlín Technology The technology behind Sportradar AG is world class. Sportradar AG operates the world s biggest betting database. The update frequency is less than two minutes for each bookmaker s odds. Our sport agency is connected to all sports information sources world wide open to the public. Supported by our technology and our network we are first to know if anything betting relevant happens in any sport. Our significant investments in technology reinforces our commitment to serve our customers for the long term and enables us to provide an unrivalled service to our clients. Completeness Sportradar AG covers all major betting sports and bet offers like soccer, tennis, american football, basketball, baseball, golf, hockey, motor sports, rugby, boxing and skiing. Beside the popular match bets we also detect and display odds on spreads, totals, set bets, over/under, handicaps, asian handicaps, golf three balls, head to head, correct scores and outrights/futures. We detect daily on average more than odds from more than 30 kinds of sports with around schedules every day. Our fixtures coverage and the world wide information network is the most complete in betting business. Together with our Live Scores, Statistics and Live Match Centre we offer a full range of supporting services to the betting and media industry. Interaction Every client of Sportradar AG gets his odds, fixtures and results supervised by using our service. Sportradar AG monitors any odds movement and informs our clients immediately if there are critical and predefined differences to the betting market. The speed of our detection alert system prevents our clients from losing money on typing errors, market changes, wrong closing times of games etc. Our fixtures experts are available 24 hours daily for any support questions. Value The different Betradar services are best-value information available for medias and bookmakers since Sportradar AG is focused on their needs. Sportradar AG assists the bookmakers in supervising their odds and starting times to avoid costly mistakes. Moreover, Sportradar AG enables its clients to create and monitor bet offers in new attractive sports or markets. Fixtures are researched and provided by our own sports agency. This information is used by nearly all major companies as the basis for their betting program. Our Live Scores, Statistics and Live Match Centre solutions cover the betting industry s needs for a complete client entertainment services. Innovation We constantly add new features to our product like the Live Scores, Statistics and Live Match Centre hosting solutions or our new Live Odds service. Custom-built All parameters can be configured and adjusted to the individual needs of each client. The bookmakers have a wide range of choices for example which bookmakers odds to include in the comparisons for each kind of sport or league. Different mailing groups can be created and all alert parameters can be configured individually. We support more than 25 languages with interfaces to provide translation on all levels. Strength and integrity The core values of Sportradar AG are independence, impartiality and trust. No effort has been spared in order to ensure the strength and integrity of the company. This is demonstrated in our heavy investments in technology development. In addition to our client relations with the betting market and state lotteries, Sportradar AG has built partnerships with leading newspapers and major international sport federations like the German DFB/DFL. 3

3 Betting Operational Event Creation is the basis for your bookmaker business. Fixtures, starting times and background information on more than 15 sports are delivered with a high update frequency up to three weeks in advance making it possible to create your betting offer in an automated way. The main focus is on soccer with 200+ leagues provided. Schedules are available for the complete season. Event Creation includes all valuable information for bookmakers: sports, tournaments, fixtures, starting times, matches, round information, TV information, distance information, comments and general information from our highly qualified in-house bookmaker department. A world-wide network of freelancers assists the department with latest information from the local markets. Each sport is covered by specialized experts. All delivered data is verified and supervised in real-time 24 / 7 by our specialized bookmaker department. Event Creation is available via the Betradar interface, per as well as XML in 33 languages. Starting odds and odds changes are provided for all events delivered with Event Creation. It includes not only match bets like 1-X-2 but also a specified number of special bets like totals, handicaps, correct scores and much more. All odds are compiled by experienced bookmakers from our in-house odds department. All odds provided are double-checked and run through several security mechanisms. Besides starting odds, odds changes are also provided constantly for direct use. All market movements are monitored by our specialized team and updated in the Odds Suggestions. Odds Suggestions are provided 24 / 7 and up to 3 weeks in advance with real-time updates. All data is produced in-house with the main focus on accuracy and speed. Odds Suggestion is available via Betradar interface, per as well as XML. 5

4 Betting Operational This service monitors odds and starting times of almost all bookmakers around the globe. Several modules enable you to follow odds and schedules and 30+sports of your competitors in real time each day. This service is a must-have to keep your odds up to date. Trading Tools gives the bookmakers everything they need to follow all odds and starting times real-time. All odds, fixtures and starting times changes from all bookmakers are stored, compared and supervised. The functionality with several modules including filter and limitation functions and alerts are unique. All modules are configurable. Betradar operates a direct real-time database connection for receiving and providing data to 200+ bookmakers worldwide. Accuracy and correctness of data is more important than ever. The supervision module compares your company s odds and starting times with your defined market average. Any critical differences which are configurable will immediately alert you via pop-up, , SMS and XML. To make your decisions easier this service also provides you the official sources published by federations and tournament organizers. Some of the provided functionalities are: Odds differences exceeding defined limits Fixtures and starting times differences exceeding defined limits Possible errors e.g. typing mistakes or missing matches Own odds involved in sure bet positions Detection of wrong results Detection of open bets on matches already started Removed offers from other bookmakers And much more The trading tools provide you many configuration setup possibilities like bookmaker groups for sports and countries, tolerated limit differences, etc. All data is provided via the Betradar interface, , pop-up alerts, SMS or XML. Resulting includes proofed and verified results for all provided matches to directly settle your bets. Included are basic results like full-time/half-time results as well as details like minutes of goals, goal-scores, cards, etc. Result comparison is a fully automated function for comparing your own results to the Betradar result database. With the resulting package Betradar provides details such as: Confirmed starting time Full-time result Half-time result Extra (over) time result Penalty result Single period result (thirds, quarters, sets) Winner loser information Goal information (own goals, pen) Minutes of goals Goal sequence Goal scorers Card information Substitutions All information is available via the Betradar interface, per as well as per XML. For result comparison you deliver your own results in a predefined XML format and we double check it for you against official sources and the Betradar results. Any differences will generate an alert. Wrong results are now a thing of the past. The result service is provided for more than 15 sports. 7

5 Betting Operational Betting Integrity Product LIVE ODDS SERVICE EARLY WARNING SYSTEM FOUR LEVEL MODEL The Live Odds of administration is a package especially designed for bookmakers on the retail, terminal and online betting market. We administrate the complete match including odds suggestions which are delivered via an XML socket connection directly into the software of the bookmaker. The bookmaker has to take care of the risk management, ticket handling etc. and gets full administration of the live matches with bet stop at dangerous situations, new odds updated constantly during the match, etc. With this package we deliver live odds for soccer, tennis and ice hockey. For each match we offer 10 bet types: Who has kick off 1-X-2 Handicap bet (1-X-2) Over/Under To score next goal Who wins the rest of the match AHC level (DNB) 1st half 1-X-2 1st half totals Who wins the rest of the first half And we are constantly developing new bet types. Features The system is designed to identify possible fraud in sport events. All popular sports betting markets are monitored: The Asian market, monopolies, internet retail bookmakers and exchanges. All matches are monitored and analyzed 24 / 7. All important national and international bookmaker offers are part of the monitoring. The system is based on the assumption that odds and their movements/changes are directly connected to betting stakes. Sportradar AG operates the world biggest and fastest sports betting database. In-house neutral senior betting experts review every indicated match and provide a detail report. Officials have an own interface to see each level and process for each match with historical functions, reports and expert comments. All data are stored in a highly available database. Bookmakers have an own web interface to indicate and comment critical stakes. The system and the scientific rule set are constantly improved. Benefits Reliability Manipulations of matches will significantly damage the sport. The Early Warning System with a scientific and high technology approach can help to identify manipulations efficiently. Commercial Associations and officials must have a commercial interest to guarantee fair sport. All matches are analyzed and monitored for fraud in real time each second by the Early Warning System. Sportsbetting is a growing revenue score for the state. Responsibility The public has a huge interest to get a proof that associations and officials take concrete steps to limit manipulation. The Early Warning System provides complete reports for each and every match with all parameters, alerts and comments. Competence The independent Sportradar AG experts are constantly available as consultants to assist associations and officials in any betting relevant issues. 1 Sports betting database for Asian and European betting types. 300 Mio data for 34 sports are daily processed 2 Scientific analysis system to identify critical betting situations External data from bookmarkers supported via interface 3 Manual betting expert research High stakes Extreme stakes Sportradar offices in Trondheim (Norway), Vienna (Austria) and Gera (Germany). 4 Escalation Alert to partners and state authorities about possibly manipulated matches 9

6 Betting Consumer STATISTICS LIVE SCORES Structure and coverage Based on our sport agency and Live Scores data our clients have the possibility to display all relevant statistical information optimized for betting offers or for media needs We offer the most comprehensive statistical service on the market going back several years for all sports and tournaments The service includes league tables, form tables, head-to-heads, team stats, player stats, injury and suspensions lists, future fixtures etc. We cover 15 sports with more than 250 tournaments in more than 30 languages To guarantee that we always meet the high service levels mentioned above, we have developed our own controlling system enabling us to always monitor the speed and accuracy of our service More than 50 views: H2H 10 years back, league tables long, short, top scorers, form tables, suspension lists, over/under, goals minutes, etc. Customized Solution Based on the client s needs we offer customized hosting and XML solutions Sportradar AG is the only technology provider who offers customized statistical solutions with direct deep cross link to betting offers Distribution White Label hosting solution via HTTP and Flash with branded client interface XML distribution via FULL or DELTA feed Professional setup with scalable cluster server, load balancers. All servers are located at a server center with direct backbone access on independent lines Solutions are available in more than 30 languages Customized solutions optimised for internet, mobile, retail betting shops and media companies Structure and coverage We have operated our own in-house Live Scores service since february The service is designed for the gaming industry and media companies like TV stations, telecom companies, newspapers, sports portals etc. Our Live Scores department is mainly operated by our office in Gera, Germany. We have a full-time staff of 60 experts connected to and supported by a network of 100 freelancers who are managing the Live Scores service and we constantly increase the number of our people to meet our client s demands We cover 15 sports and we support more than 30 languages We collect the information from our own independent fast growing scout network with more than 100 local contacts and sources Technology The software for the Live Scores is fully developed in-house. We monitor in real time all available Live Scores sources and use this to control and improve our quality We operate a video wall with 100+ monitors and a receiver capacity of TV transmissions parallel. Our own developed TV crawler technology helps us to analyse scores automatically and assist our scouts with the video signal monitoring. Distribution White Label hosting solution via HTTP and Flash with branded client interface XML distribution via FULL or DELTA feed Professional setup with scalable cluster server, load balancers. All servers are located at a server center with direct backbone access on independent lines Solutions are available in more than 30 languages Content: Deep coverage like goals, scorers, cards, substitutions, line ups, bookings, sets ect Matching function with betting odds and match numbers Customized solutions optimised for internet, mobile, retail betting shops and media companies LIVE MATCH CENTRE Live Match Centre is an extended live score experience, packaged in a nice graphical design offering banner space for advertisers and sponsors. Match commentary can be made either automated from us or manually produced by your own journalists. Our automated phrase engine is highly sophisticated and will trigger match events in real time. The automated phrases are accompanied by Fun Facts which are related to the match. These facts keep track on scoring average, winning streaks etc. These and the rest of the features can of course be configured in the language of your choice. Automated phrases Fun facts Own journalistic commentary Flash live tables Interactive line-ups User-generated content (Votings etc.) External content, e.g. blogs, media players Multilingual Attractive environment for advertisers Especially for bookmakers we are able to combine the Live Match Centre with Live Betting products and direct deep linking to the bookmaker s betting slip. 11

7 Headquarter: Sportradar AG P.O. Box 96 CH-9524 Zuzwil Switzerland Branch Offices: Sportradar A.S. Postboks 1284, Pirsenteret N-7462 Trondheim Norway Fasaneninsel 1 D Gera Germany Schwarzkreuzstrasse 2b D Ladenburg Germany Tech Gate Vienna, Donau-City-Strasse 1 A-1220 Vienna Austria Commerz Park West, Wagram 1 A-4061 Pasching Austria Sportradar o.s. ul.2.května č.2385 CZ Zlín Czech Republic Sportradar AB Svetsarvägen 15, 2tr S Solna Sweden

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