Product Brochure Market-leading betting and sports data services. Content Solutions 1 / 1

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1 Product Brochure 2015 Market-leading betting and sports data services Content Solutions 1 / 1

2 Contents Realise opportunities everywhere 02 Sportradar Group Set-Up 04 Our mission 06 Our vision 07 Betting Solutions 08 Life Cycle of Odds 10 Event Creation (Fixtures) 12 Odds Suggestions 12 Trading Tools (Monitoring) 13 Resulting 13 Live Betting Solutions 14 BetPal 20 Live Monitoring 21 Managed Trading Services 22 Live Channel 24 Betting Software 26 Content Solutions 28 A suite of sports data widgets 30 Live Match Tracker 32 Live Sports Centre 34 Live Scores 36 Statistics Centre 37 Gaming Solutions 38 Virtual Sports Betting 40 Virtual Football 42 Virtual Tennis 43 Virtual Racing Horses & Dogs 44 Virtual Channel 45 Sports Betting Games 46 Soccer World of Betradar 48 Contacts 50 Our Clients 51 Realise opportunities everywhere Ideas and opportunities always have a way of getting bigger. That s why we love taking challenges and seizing opportunities to make great things happen. We are, more than ever, committed to understanding clients needs, requirements and expectations in order to create outstanding products. Join us on the road to success! The past year was again marked by some momentous decisions and benchmark-setting innovations. These included the introduction of Betradar s Managed Trading Services, the launch of Betradar s new Live Channel Online and Betting Software, the development of new virtual gaming solutions in combination with our new Remote Game Server, and many more. In particular, the launch of Betradar s new Managed Trading Services represents a key milestone in the execution of our strategy of becoming the industry s unique one-stopshop provider, offering a diverse portfolio of sports data products for you and your customers. Betradar s Managed Trading Services is a new business concept for sports betting operators that is designed to simplify your daily work with a full suite of operational services. From providing the fixtures, compiling the odds, monitoring the liabilities to settling the bets, our new service completely manages your betting operations in a fast, efficient and costeffective manner. As a core aspect of our latest product innovation, Managed Trading Services enables you to externalise your entire risk and liability management to Betradar s proven industry expertise. An experienced team of trading analysts administers the entire process, providing you with the largest and most competitive sports betting offer for both prematch and live betting. Virtual Sports built for betting In addition to our Betting and Content Solutions, we are continuing to lead the way with the most profitable and entertaining Virtual Sports Betting products available in the market today. Built from the ground up to appeal to sports bettors, our Virtual Sports contain everything we know about what motivates punters to bet on sports. From detailed statistical data to accurate odds distribution, betting on Virtual Sports has never been more realistic. In fact, the only thing that separates betting on our Virtual Sports from the real thing is the speed the games are played. After the successful launch of Virtual Football, Horse and Dog Racing services, Betradar s most recent Virtual Sports product has arrived Virtual Tennis. It s the most realistic Virtual Sports Betting product in the market, and virtually guaranteed to generate higher revenues than any other tennis solution by offering a wide range of betting markets for multiple target groups. Going live with Virtual Sports has now got even easier with the launch of Betradar s Remote Game Server. It represents a fully managed and hosted turn-key service that enables access to our entire portfolio of Virtual Sports and Live Sports Betting products by means of just one simple integration. Visit betradar.com to view our complete gaming portfolio. Financial investments and strategic co-operations Strong partnerships are essential for us to make a difference. For this very reason, we are pleased to announce the acquisition of SportsData, a United States (US) based sports data provider offering real-time sports data products. Founded in 2010, SportsData is the fastest-growing sports data company in the US, covering over 20,000 live events across American football, baseball, basketball, ice hockey, college sports, golf and NASCAR. This acquisition marks another important milestone in our endeavour to become the world s leading service provider for sports content and information. With its state-of-theart infrastructure and its focus on technology, SportsData perfectly matches our strategy of continuously investing in technology and development to provide our clients with an unrivalled product and service quality. SportsData, a valuable partner for market leading companies including Google, Bleacher Report, Facebook and Twitter, will focus on providing an expanded product portfolio to media customers and fantasy sports companies. Sportradar will complement its European product portfolio with all major US sports to become a truly global supplier of sports and betting related content. In particular, this investment will support the continued expansion of our comprehensive and reliable sports data services and will allow us to cover even more games in real-time. More details about the positive development of our sports coverage can be found inside this product brochure. Furthermore, we are excited to have EQT VI as a new investor in Sportradar. With our new partner, we are able to leverage EQT VI s global network of industrial advisors and its expertise in supporting growth strategies. We will also have increased financial flexibility, and, together with EQT VI, we will continue developing Sportradar into the #1 global sports data and information company with deep coverage across the value chain, geographies and customer segments. I m sure you ll enjoy reading about the exciting news from Betradar. Carsten Koerl, Sportradar AG CEO Our partners Strong partnerships allow us to continue adding value and making a difference. Content Introduction Solutions 02 / 033

3 Sportradar Group Set-Up Betradar is a brand of Sportradar, a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. Sportradar provides cuttingedge solutions and services to media companies, bookmakers, sports federations and state authorities. Headquartered in the beautiful city of St. Gallen in Switzerland, Sportradar has offices or representations around the world. Since its founding in 2001, Betradar has developed into a key player in the industry. Today, we provide all the necessary services to run a bookmaker operation, such as fixtures, results, odds compiling, trading tools, in-running services, front-end content solutions (including statistics, live scores and live data visualisations), live streaming services and innovative gaming solutions. Our diverse portfolio enables us to meet the challenges and demands of the international bookmaking industry in a forwardlooking manner while helping to maximise the profit of each client. EQT, the leading private equity group in Northern Europe, has further invested in our fast-growing company to support Sportradar on its continued growth path with further capital for value-enhancing acquisitions, investment in the development of new products and solutions, geographic expansion, and new customer segments. Company founder and CEO, Carsten Koerl, as well as Sportradar s management, remain significant shareholders alongside EQT and will continue to drive Sportradar s future development and growth. 800 clients 30 state lotteries 80 countries Parent company Switzerland Sportradar AG, St. Gallen Group companies Austria Sportradar GmbH, Vienna & Linz China Sportradar HKG Limited, Hong Kong Estonia Sportradar OÜ, Tallinn Germany Sportradar GmbH, Gera & Munich Sportradar Virt. Gaming GmbH, HB Norway Sportradar AS, Oslo Sportradar AS, Trondheim Russia Sportradar AG, Moscow Slovenia Klika D.O.O., Ljubljana Singapore Sportradar Singapore PTE. LTD. Sweden Sportradar AB, Stockholm Switzerland Sports Data AG, St. Gallen Sportradar Digital Media AG, St. Gallen United Kingdom Sportradar UK Limited, London Sportradar Cardiff LTD, Usk USA Sportradar US, Minneapolis Uruguay Sportradar LATAM, Montevideo Australia Sportradar PTY. LTD., Sydney Sales representations China Beijing Czech Republic Zlin Greece Athens Italy Rome South Africa Durban Spain Barcelona Turkey Istanbul Ukraine Kiev USA New York & Sarasota Brazil São Paulo Serbia Belgrade Content Introduction Solutions 04 / 055

4 Our mission driven by facts We seamlessly integrate sports-related live data and digital content with our clients businesses When our clients deal with sports-related live data and digital content for their clients around the world, every second counts. Especially when the direction of a game can change from one moment to the next and that s when you need cold and reliable facts, not hot emotions. It s this data and services that Sportradar provides every second of every day supporting your business decisions with real-time data. Customer focus, simplicity, an outstanding user experience and process automation, all play a key role in this context. Digital Sports Data & Content Operations Our operating activities include the collection, processing, monitoring and commercialisation of sports data resulting in a diverse portfolio of sports-related live data and digital content for you and your customers. Data Collection Data Monitoring Cutting-edge full-service solutions from a single source! SPORTS DATA Data Processing Data Commercialisation Our vision to turn innovation into value The world is changing fast and technology is constantly moving forward. We are committed to bringing the best of these innovations to our clients and for more than 10 years we have transformed them into value through our professional services and solutions. The key to success! Our vision is based on the commitment to building long-term relationships with our clients and business partners by offering innovative and competitive services and solutions. However, our commitment to the betting industry and sport in general goes far beyond just being a profitable organisation: we stand for integrity and fair play. Alongside partnerships with market leading companies in the sports betting and media industries, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including the AFC*, CONCACAF** and UEFA. The FDS has been supporting sports associations, as well as state authorities, with its expertise in detecting betting-related manipulation since Sportradar is the only supplier in the market that controls the entire chain of its inrunning offer from data collection at the venue right through to the compilation and delivery of odds. All operations and technology developments are handled inhouse, allowing us to guarantee the highest quality and security standards and to provide full 24/7/365 support that fulfils the ambitious international requirements of ISO 9001, certified by TÜV Thuringia. In order to ensure and further improve the unrivalled quality of our product portfolio, we invest in the most motivated and skilled employees, new technologies, and the best support available worldwide. By looking forward, understanding the trends and forces that will shape the future of our industry, and acting quickly to prepare for what lies ahead we ensure our business continues to thrive. Over 800 clients, including over 30 state lotteries, in more than 80 countries across five continents rely on Sportradar s quality services and solutions from oneman betting offices to global sports federations such as the International Basketball Federation (FIBA) and the International Tennis Federation (ITF). We are proud of our achievements, and work hard to deliver on our promise of being a great place to work where people are inspired to be the best they can be. Powerful emotions such as passion, anticipation, optimism and fun link the emotional world of sports and the commercialisation of rational sports data. Sportradar confidently balances both its team of over 1,000 professional and highly motivated employees have one thing in common: a passion for precision and accuracy. * Asian Football Confederation ** Confederation of North, Central American and Caribbean Association Football Sports Data Products Betting Solutions Managed Trading Services Live Streaming Sports Content Solutions Gaming Solutions Content Introduction Solutions 06 / 077

5 Betting Solutions Everything needed for creating and managing your sports betting offer Each day bookmakers offer thousands of pre-match and live betting markets on sporting events around the world. The collection and updating of such sports data and odds requires vast resources and substantial financial investment. For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner. At Betradar, we help bookmakers succeed in an increasingly competitive market while reducing operational costs and the risk of running their own labour intensive in-house operation. Furthermore, our Betting Solutions can be tailored for all types of businesses from small retail outlets to large online operations. Best of all, Betradar s new Managed Trading Services product enables you to completely or partly outsource your trading. From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results all are conducted by Betradar s highly experienced and committed trading team. Contents Life Cycle of Odds 10 Event Creation (Fixtures) 12 Odds Suggestions 12 Trading Tools (Monitoring) 13 Resulting 13 Live Betting Solutions 14 BetPal 20 Live Monitoring 21 Managed Trading Services 22 Live Channel 24 Betting Software 26 Automate your business and increase your turnover and profitability with Betradar s highly competitive Betting Solutions Full service portfolio from a single source for an easy launch or extension of all your pre-match and live betting offers Unique bookmaker system to manage your vast sports betting offer All data produced in-house and supervised by our experienced quality team 24/7/365 support guaranteeing the highest quality and security standards Betting Content Solutions 08 / 099

6 Life Cycle of Odds: Automate your business in a cost effective manner! At the heart of Betradar s powerful Betting Solutions is the company s bookmaker system, which provides the foundation to our clients betting business. Fixtures, odds and results every sportsbook depends on the accuracy of this information and demands correct statistics It is the challenge of every bookmaker to deliver relevant information and there is far more to it than just Team A versus Team B at 15:00, with a 1:0 scoreline. From creating the fixture to adding odds, monitoring the odds movements to confirming the final score all important match details need to be managed closely and efficiently. The modern-day market demands 100 per cent accuracy and therefore requires many resources. Today, Betradar employs an experienced team of over 150 people for its Life Cycle of Odds services alone to provide clients with the best quality service. For this reason, we can help you automate your processes in a cost-effective manner. Benefit from the world s largest sports data base Intuitive, user-friendly interface with comprehensive information displays Get a free test account now and experience the benefits during a two week trial period: Numerous configuration options to automate your processes Fast and accurate data transmission via XML feeds for direct integration and end-customer use Event Creation (Fixtures) Odds Suggestions Trading Tools (Monitoring) Resulting Event Creation is the basis for any successful bookmaking business. We deliver constantly verified and updated fixtures, starting times and background information on up to 40 sports around the world to ensure you can create your own betting offers. In addition to correct fixture times, accurate team and player news is provided to help bookmakers decide how to best manage risk. Betradar s in-house operations are accompanied by an established worldwide network of data journalists and freelancers who help to improve the service and guarantee the highest quality possible. This professional network plays a vital role in Betradar s Event Creation. For soccer alone we provide over 450 leagues and tournaments. Odds Suggestions from Betradar contain match bets like 1-X-2 and a large number of additional bet types including Totals, Handicap, Correct Score, First Goal Scorer and many more. Manually traded odds for over 250 bet types are provided and continually updated by our experienced team of professionals, including all relevant match, goal, player, corner and booking-related bets. Starting odds and odds changes for all events are delivered with our Event Creation (Fixtures) product. Additionally, the new odds calculation web service Odds Creator enables you to calculate a number of different pre-match special odds types based on pre-defined input parameters such as 1-X-2 and total odds. This service monitors odds and starting times for almost all bookmakers around the globe. Several modules enable you to track over 7 million odds updates every two minutes and 30,000 plus schedules for more than 50 sporting competitions. With Trading Tools you receive a sophisticated, real-time risk management and market monitoring tool with automated alerts for your odds offers. The additional Horse Racing Monitoring service provides a complete market overview of all online fixed odds and exchange betting offers for the day s (United Kingdom & Ireland) racing and worldwide Ante Post races. The American Monitoring service has been designed to extend Betradar s monitoring services into the growing US Sports marketplace. Resulting includes fast and verified results and outcomes of all offered matches and bet types. This service covers 100 countries and over 1,800 competitions with more than 250,000 final results per year to directly settle your bets. Included are basic results like half-time/full-time, as well as specific details, including minutes of goals, goal scorers, cards, etc. Result comparison is a fully automated function for comparing your own results to the Betradar result database. Thanks to the automated alert system, wrong results are now a thing of the past. Betradar s Resulting service is available via the Betradar interface, , and as an XML feed for direct integration. Content Betting Solutions 10 / 11

7 Life Cycle of Odds: American Sports BETRADAR S LIFE CYCLE OF ODDS The fully automated service portfolio from a single source for all your American sports pre-match betting offers. To ensure we can provide you with the best information and data possible, we have entered into a unique partnership with Don Best Sports, the leading authority in American sports odds services. What you need to win Also available as mobile supervision app for ios & Android Event Creation (Fixtures) Odds Suggestions Trading Tools (Monitoring) Resulting No more manual work setting up markets All data created, verified and supervised in real-time, 24/7/365 by our dedicated team High update frequency with continuous fixture checks and fixture change alerts Valuable information such as worldwide player transfer information, match related news, injury and suspension information Quality assurance with the highest security standards Odds Suggestions are provided 24/7 and up to 3 weeks in advance with real-time updates All odds are compiled in-house by our experienced bookmakers Numerous configuration options, including margin setting Constant updates avoid arbitrage situations (sure bets) and allow direct use for end customer business New odds calculation web service: take advantage of Betradar s mathematical odds models and create your own pre-match odds suggestions Your odds and closing times are compared to the entire betting market to minimise errors Fully customisable interface for alerts, markets, sports and other relevant parameters Comprehensive alert system, including detection of wrong results, open bets on matches already started, differences in odds and fixtures, sure bets, removed offers from other bookmakers, and many more Additional American Monitoring Service covers American football, basketball, baseball and ice hockey matches played in the US and Canada Accurate and rapid final results provided for up to 40 different sports Automated and immediate payouts possible Valuable information, such as lineups, substitutions, half-time/full-time results, extra overtime results, penalty results, single period results, detailed goal information, card information, etc. Result comparison: a fully automated function for comparing your own results to the Betradar result database For details please download our pre-match odds suggestions menu on betradar.com. Content Betting Solutions 12 / 13

8 Live Betting Solutions Betradar offers the most comprehensive and reliable Live Betting Services in the market. In total, our round-the-clock coverage amounts to over 18,000 live events each month for soccer, tennis, basketball, American football, ice hockey, baseball, handball, volleyball, beach volleyball, futsal, badminton, rugby union, darts, snooker, bowls, cricket, table tennis and rugby league. The events are directly covered from sports venues and by TV, enabling you to trade on almost any major live event in the world. This is why we provide the highest security standards available with up to four people involved in the administration and supervision of each and every match. An auto transmission check is also standardised from the data journalist in the stadium to the live operator, and the match supervisor is in constant communication with our data journalist, the odds administrator and the clients. Betradar s Live Betting Solutions offer complete match administration with profit maximising Live Odds and are optimised for all types of business. Therefore, Betradar offers two services: Our Live Odds Service via XML feeds is your fully automated and integrated in-running trading service for direct use, requiring only very limited resources to offer a broad variety of live betting sports and markets. Our Live Scouting Service, meanwhile, is your perfect information source to operate your own in-running trading. High level of automation paired with numerous configuration options Easy launch or extension of live betting offers for sportsbooks No in-house trading required thanks to optional complete match administration and Live Odds Specifically designed for multi-platform use (shops, terminals and online sportsbooks) Data available via XML feed for direct integration and end customer use Worldwide, highly-trained and quality-controlled network of data journalists Information transmitted by our unique, in-house developed smart device application All information is supervised by our quality and monitoring team Extremely fast and accurate data transmission with the highest security standards High flexibility with individual packages or single match booking Easy booking procedure on betradar.com 24/7/365, 18 Sports, 18,000 live events per month ITF Official Data Partner 24/7/365 Live Tennis Betting with up to 60,000 matches per year The result of Betradar s Live Betting competence is a diverse portfolio of unique Live Betting Solutions. Data Entry Match Administration Live Odds Compilation Risk Management Ticket Handling Customer Service Bet stops, Bet starts, Results Data coverage from TV or venue Real-time odds of 500 bet types Based on stakes and liability Bet settlement & ticket evaluation Pay-outs & marketing measures Live Scouting Service Live Scouting & Live Odds Service Live Scouting, Live Odds & BetPal Live Scouting, Live Odds, BetPal & Managed Trading Services Betradar Bookmaker Content Betting Solutions 14 / 15

9 Live Scouting Betradar s Live Scouting Service is the perfect information source to operate your own in-running trading. Thanks to our in-house developed technology, we can provide extremely fast, accurate and secure data transmission. Betradar s Live Scout Client offers a wide range of live match information with several configuration options so you don t miss any of the action. The graphical view of Betradar s Live Scout Client presents sports-related information, such as attack visualisation and positional data of all the on-pitch action for soccer via icons and overlays. Live odds, in-depth live statistics and individual view settings round off an immersive live sports experience to operate and optimise your own in-running trading. Live Odds Betradar s Live Odds Service, which is delivered quickly and securely via XML feeds, is an automated odds service for direct end customer use that provides over 500 unique odds types. Betradar administers the complete match including Live Odds, bet stops, re-opening and bet clearance all in real-time. Thanks to this full service, bookmakers can fully focus on their risk management and profit optimisation. Today, we have a team of over 150 live traders, mathematicians and highly specialised IT experts working on our live betting services, enabling us to provide unrivalled quality. Comprehensive alert system for easy match trading Condensed view options as well as multi scout client view Designed to create profit margins above the market average! Profit-maximising Live Odds for over 500 unique odds types Betradar immediately delivers validated results to directly settle your bets A high level of automation paired with numerous configuration options enables bookmakers to customise their own individual user settings Live Odds feed configuration options including margin setting, minimum/maximum odds values, Live Odds alerts, and many more Live Betting Coverage % increase in Live Betting coverage from , , ,000 Soccer Tennis Basketball Ice Hockey Other sports* 120,000 Clearly laid out match overview 100,000 80,000 60,000 40,000 Individual user settings Alerts for bet stop, bet start, dangerous attack, etc. Delivered with live statistics Acoustic signals and different colour schemes alert your traders to stop accepting bets 5,000 local data journalists worldwide guarantee highest accuracy and speed 20, Live Odds Live Scouting Live Betting (Matches in total) * Other sports includes handball, volleyball, American football, futsal, beach volleyball, baseball, badminton, darts, snooker, table tennis, rugby union, cricket, rugby league and bowls. Content Betting Solutions 16 / 17

10 Available betting types for Live Odds As a result of the dynamic growth of in-play betting and the increasing complexity of betting industry products, the infrastructure of sportsbook operators and data providers feeds must be perfectly synchronised. In-play betting in particular requires an increased investment in the bookmaker s technology to give punters the opportunity to place their bets in real-time and to immediately settle the bets. Therefore, operators are looking for suppliers to help grow their business by providing constant innovation and the highest possible reliability. To meet these needs we invest in the development of new technologies that ensure the rapid deployment and implementation of our innovative solutions. We will also be increasing the list of sports covered live. Regarding live betting opportunities, we constantly add further betting markets and have extended our portfolio to over 500 unique betting types. Betradar s Live Odds Service has also proven to generate profit margins above the market average, with the odds themselves calculated using three factors: mathematical modelling, live trader information and our complex market monitoring. Client Examples Live Odds Services Live Scouting Services Number of unique betting types 93 Soccer 30 Tennis 32 Basketball 27 American Football 90 Ice Hockey 42 Baseball 32 Darts 13 Handball 12 Volleyball 12 Beach Volleyball 25 Futsal 12 Badminton 46 Rugby Union 26 Rugby League 29 Snooker 12 Table Tennis 17 Bowls 24 Cricket Download Betradar s Operations Brochure and Live Odds Menu on betradar.com Content Betting Solutions 18 / 19

11 BetPal Live Trading has never been easier The latest industry trend is the automation of live betting operations and BetPal is our answer to this market development. It is a sophisticated live trading tool that enables a single trader to simultaneously manage multiple matches. Using Betradar s mathematical odds models and incorporating a comprehensive alert system, BetPal completely automates the live trading operation. Customers can either trade from their own starting odds with the Betradar algorithm and event feed or use the Live Odds Service to control their lines dependent on liabilities or where they want to be in the market. In addition, customers can create their own unique events and use the Betradar mathematical models to trade them while inputting their own event data. Live Monitoring The next generation of live odds monitoring Betting in-running has seen rapid growth in recent years and Betradar has set out to actively develop and advance the products used in the monitoring of live odds. Live Monitoring is one of these new products and is a great addition to our popular bookmaking tools. Designed to simultaneously house multiple sports and matches, the interface relies on visualisation to help you focus where you need to most. Live Monitoring is the next generation of odds monitoring systems and is made possible by the creation of brand new speed-crawlers that refresh odds every few seconds, giving the interface a real-time window into live betting markets. Automated trading functionality Use of Betradar s proprietary mathematical models Modular dashboard interface Real-time window into live betting markets Multiple live events management interface Intuitive colour visuals help you track multiple matches at once Comprehensive live trading tool for soccer, tennis, ice hockey, basketball and volleyball Simultaneous management of multiple matches Fast and efficient event and match configuration through pre-defined configuration templates Wide range of live odds configuration options to perfectly suit your needs Integration of Betradar s market leading live data feeds with automatic bet stop management Live score tickers help you stay abreast of all live action Trader Tracker gives a real-time reference of your position within the marketplace Detailed view gives minute-by-minute historical odds data for all events covered by Live Monitoring Comprehensive alert system informs you when your odds have significantly deviated from your competitors Content Betting Solutions 20 / 21

12 Managed Trading Services The all-in-one service solution for your betting operations Betradar s Managed Trading Services is a new business concept for sports betting operators that simplifies your daily work. Offering a full suite of operational services from providing the fixtures to compiling the odds, monitoring liabilities to settle the bets, our new service completely manages all your betting operations in a fast, efficient and costeffective manner. As a core aspect of our latest product innovation, Managed Trading Services allows you to externalise your whole risk and liability management to Betradar s proven industry expertise and competence. Our experienced team of trading analysts administers the entire process, providing you with the largest and most competitive sports betting offer for both pre-match and live betting. This, in combination with our flexible and performance based price models, enables you to minimise your financial risks while increasing your turnover and profitability. Managed Trading Services can be tailored for all types of businesses and is available across multiple channels Managed Trading Services Process Flow 01 Fixtures and Odds data for Pre-match and Live Betting Offer Betting offer End Customer End Customer Risk management through liability and market monitoring Ticket request Ticket confirmation or refusal Info ticket acceptance Bookmaker Software Ticket Info Ticket acceptance or refusal End Customer 04 Fixtures/ Event Creation Odds Compiling Ticket Settlement Information Managed Trading Services Risk Management Resulting Ticket Handling End Customer Bookmaker Customer service, Payouts, etc. All-in-one service solution helping you to succeed in an increasingly competitive market Performance based price models increase your turnover and profitability without any financial risks Cost-effective process automation ensures you can outsource labour intensive tasks and improve your efficiency Minimise your financial and operational risks and benefit from Betradar s proven industry expertise and competence The broadest Live Betting offer in the market, offering 500 odds on up to 18,000 live matches per month across 18 sports The most comprehensive pre-match offer available with over 250,000 pre-match events per year on more than 30 sports Content Betting Solutions 22 / 23

13 Live Channel Live streaming for online, mobile, tablet and retail sports betting offers With our new Live Channel, optimised for Online and Retail bookmakers, we provide you with a dedicated live streaming product to seamlessly fulfil your customer s demand for information, betting stimulation and match visualisation. Increase your turnover potential by offering punters an immediate incentive to follow the match action. Take advantage of Betradar s Live Channel for sportsbooks, which is provided with a 100% coverage of our market-leading Live Betting Solutions. Product Features Live sports content across all hours to maximise customer experience and to provide live sport even in off-peak hours One integration guarantees access to the entire portfolio of over 5,000 live events per year Low latency of signal thanks to streaming technology to keep punters glued to the action Live Channel Retail This is the first time ever that a product combines live statistics, live odds and live pictures of sports events around the world. The retail solution guarantees live sports compiled in full accordance with your betting shop s opening hours, increasing your revenues on pre- and in-play betting. The entertaining and bet-stimulating channel helps you to stand apart from your competitors by strengthening brand awareness and customer loyalty. Exclusive and all-day live content with a focus on off-peak hours Unique combination of live stream, live statistics and live odds all on a single screen No hardware required thanks to internet streaming with lowest possible delay of signal NEW: Live Channel Online Increase your customers website visit duration and strengthen their bet-stimulation to increase your turnover by providing live pictures of international sporting events next to your in-play betting offering. Punters receive an immediate insight into the flow of the match without opening additional browser windows and can then place their bets in view. This tailor-made solution offers you the flexibility to meet all the needs of your customer via desktop, tablet and mobile devices. The perfect extension to our Live Betting and Content Solutions to maximise your turnover potential Maximum flexibility with access to events of regular peak hours and prime-time slots Integration of fully hosted Betradar Live Player solution with low deployment and set-up costs Content Betting Solutions 24 / 25

14 Betting Software THE ALL-IN-ONE SOLUTION FOR RETAIL BUSINESSES Our new Betting Software represents a fully managed, reliable and cost-effective turnkey solution for retail betting operators to simplify their daily business. Designed on the back of Betradar s competence as the market-leading provider for betting solutions, Betting Software manages all operational processes, from odds creation and ticketing to the entire risk management, while being supported by Betradar s highly experienced trading team. Based on the full integration of Betradar s live and pre-match betting offer, as well as innovative gaming solutions and the brand new Live Channel punters can choose from an incredible amount of real or virtual events and odds types. The eye-catching user interface and sleek design is compatible with all common terminal solutions, providing punters a new level of betting and gaming experience. The sophisticated touch screen navigation and ultra-fast screen set-up enables punters to handle their bets rapidly and precisely. Moreover, up to four display screens can be connected to one betting terminal, delivering varied and versatile content that directs the attention of punters straight towards current and future betting opportunities. An all-encompassing web-based administration tool allows the efficient management of all business activities, requiring only very limited resources on your side. Authorised operators manage betting settings for the entire retail network, shops or single terminals, without having to be on-site. All retail customer accounts are also closely tracked and supervised to identify and avoid potential risks. Through remote monitoring of all hardware and software components, the implemented diagnostic software ensures fast and effective problem solving. Fully managed turnkey solution, including complete risk management Over 250 profit-maximising odds types including player, corner and booking related markets Guaranteed fair pricing with risk-free and success-based price models designed to help your business thrive Web-based administration tool to efficiently manage all operational processes Professional diagnostic software for fast and effective system checking via remote monitoring Full supply for authority reporting and gaming commission requirements Sophisticated profit share calculation including detailed reporting system 24/7/365 support providing the highest quality and strongest security standards Integration of Betradar s revenue-driving gaming solutions Pre-match offers for more than 1,800 tournaments on more than 30 sports Broadest variety of live odds for 18 sports with up to 18,000 live events per month Includes Betradar s Live Channel Retail with live broadcasts from sports events around the world Content Betting Solutions 26 / 27

15 Content Solutions TOOLS DESIGNED TO HELP YOUR BUSINESS BLOOM Providing end users the necessary information to analyse their bets, as well as tools that entertain and stimulate further betting activity, is a daily challenge for bookmakers. Punters are becoming increasingly demanding and expect even more entertainment from betting sites; and this is what our market-leading content solutions cater for while also providing customers with all the information they are looking for. Whether you prefer ready-made all-in-one solutions or individually designed, custom-made solutions, our innovative portfolio of content solutions can be tailored to perfectly suit your needs. All content solutions present historical and live data in an appealing and intuitive design, ensuring punters stay longer on your site and generate more clicks and revenue. MANAGE YOUR SPORTS CONTENT FROM ONE PLACE! Betradar s Content Administration Tool offers fast, flexible and reliable production and administration of sports content to easily configure your hosted solutions or sports data widgets. Whether you want to style, generate and integrate statistical snippets into your web offering, or embed your own editorial commentary into your hosted live solution, the Content Administration Tool gives you a wide range of options to handle the content and services you receive. Contents A suite of sports data widgets 30 Live Match Tracker 32 Live Sports Centre 34 Live Scores 36 Statistics Centre 37 The perfect tools to enhance the user s betting experience Most valuable and entertaining bet stimulation tools to increase your turnover Available across multiple media platforms to meet punter s access anywhere expectations Unlimited customisation options to perfectly suit your needs and to make your customers feel at home Advertising and promotion options to direct your client s attention to new betting opportunities Content Solutions 28 / 29

16 A suite of sports data widgets SMART AND INNOVATIVE TOOLS TO ENRICH YOUR ONLINE SPORTSBOOK! When it comes to the fast action world of online sportsbooks, Betradar s suite of dedicated sports data widgets is the ideal solution to boost your website s attractiveness. It s the perfect tool to stimulate further betting activity by providing punters with an enhanced in-play betting experience. Powered by our market-leading live data feeds, our sports data widgets offer comprehensive and real time betting-related content for the most popular sports in the world. Offer your website s visitors entertaining sports content and enrich your betting offer with the latest breaking news, fixtures, statistics or results. List of available widgets: Calendar, Match List, Line-Up, News, Odds, Head-to-Head, Cup Roster, League / Live Table, Live Match Tracker, Live Statistics, Live Commentary, Top Lists, Player Information, Timeline / Momentum, Rankings, Fixtures HIGH FLEXIBILITY THROUGH MANY CONFIGURATION OPTIONS Distinguished by unlimited customisation options, our sports data widgets enable bookmakers to create their own solutions. You can pick and choose from all available components and combine them in any way you want. All widgets offer highest flexibility and are optimised for multiple media platforms to meet your punter s access anywhere expectations. Through integration of different advertising formats and direct links to your betting offer, our widgets are suitable for your affiliate marketing, and are sure to attract new customers to your website. Best of all, you can apply your own branding and place each widget on your website to let your customers feel at home. Easy and seamless integration within your sportsbook Various options for integrating advertising and promotional events Pick and combine all widgets as you want Entertaining and bet-stimulating sports data widgets hosted by Betradar Easy and cost-effective integration covering multiple media devices All widgets can be freely combined, resized and positioned as desired to perfectly suit your customers needs Fully customisable, fully responsive and optimised for advertising designed to get attention quickly Attract new customers and drive revenues via direct links to your betting offer Content Solutions 30 / 31

17 Live Match Tracker BOOST YOUR REVENUES THROUGH HIGHLY BET-STIMULATING LIVE SPORTS CONTENT! Betradar has extended its suite of live sports data visualisation widgets which are designed to make live betting even more interactive and entertaining. Our Live Match Tracker offers your customers live animations of all the match action and in-depth real-time content for a wide range of sports, stimulating punters to place even more bets. UNLIMITED CUSTOMISATION AND INTEGRATION OPTIONS TO PERFECTLY SUIT YOUR NEEDS Powered by Betradar s market-leading sports data feeds, our Live Match Trackers provide comprehensive and graphically enhanced live content, including live scores overview, point-bypoint coverage, live statistics, attack visualisation and positional data of match events. All match action is visualised in an attractive and user-friendly design, enabling your customers to closely follow the game as it happens. Thanks to the fully responsive HTML5 and CSS3 design, each Live Match Tracker can be individually tailored and is available for multiple media platforms. Let your customers benefit from the broadest coverage available as you entertain them with a new level of live sports experience. The ready-made all-in-one solution to offer your website s visitors comprehensive and bettingrelated real-time content Entertaining and bet stimulating live scores experience for soccer, tennis, basketball, volleyball, futsal, table tennis, beach volleyball, badminton and rugby Comprehensive live match view including positional data of important match events, attack visualisation and ball spotting (soccer) Unlimited customisation options through a highly flexible design and modular usage of content Fully branded turnkey solution designed to get attention quickly Pick and combine the following components: Match Information Match Scoreboard Live Match View Live Statistics Content Solutions 32 / 33

18 Live Sports Centre The extended live scores experience optimised for soccer, tennis & basketball Betradar s new Live Sports Centre is a fully responsive and branded all-in-one-solution designed to provide your users with truly entertaining live content for the major sports soccer, tennis and basketball. All-in-one standalone solution From fixtures, lineups, player statistics and head-to-head statistics to goals, cards, live tables or substitutions, with its multi-match monitoring and entertaining features, Betradar s Live Sports Centre makes your website even more interactive and will attract and retain new visitors. Thanks to its flexible design, Betradar s Live Sports Centre can be easily customised to suit your website. Furthermore, the solution lets you cover multiple devices with the same implementation. You can create your own unique and complete standalone solution, or pick your preferred web widgets from a broad variety of information snippets to provide the latest sports news on your sportsbook in a fresh design. It s up to you. Let your customers feel and share the thrill of live betting through social integration and user interaction. The best graphical live match visualisation of all on-pitch action to entertain your customers Comprehensive and detailed match commentary available in multiple languages Optional implementation of your own advertising or journalistic commentary Fun facts that deliver relevant betting information based on historical statistics Pre-match and live odds integration possible with direct link to betting slip News integration via RSS feed and social media integration on Twitter, Facebook and Google Live Match View Web-based mobile version compatible with all iphone/ipad Attack Visualisation, Ball Spotting and Positional Data of all on-pitch action In-depth coverage of over 50 leagues and tournaments worldwide Live Statistics Also available as competition and league dedicated special editions Content Solutions 34 / 35

19 Live Scores Keep your sports bettors up to speed Betradar offers the broadest, fastest and most comprehensive live scores service in the market. Our independent and fast growing scout network has more than 5,000 data journalists worldwide, and guarantees highest accuracy and speed in live sports information. From soccer, basketball and ice hockey to Aussie rules and bandy, Betradar s innovative product package enables you to provide the latest live scores from a massive range of sports on multiple media platforms, including tablets and mobiles. Statistics Centre Valuable information and entertainment for your customers With Betradar s Statistics Centre, your customers can access the most comprehensive statistical service the market has to offer. Providing historical data for up to 40 sports across more than 1,800 different tournaments, our Statistics Centre is truly an industry standard. The solution can be customised to perfectly suit your own preferences in content, layout, graphics and advertising integration. The modular design enables you to define individual landing pages and for every piece of information, you can easily create a link into your editorial pages or event promotions. Betradar also offers an easy to use and flexible administration tool that delivers a range of content in various formats. Create your own unique solution Various customisable filter settings Unlimited customisation options through building blocks including creation of web widgets S-button shows betting relevant key match statistics I-button displays important match facts Appealing design with improved functionality Odds integration with option to cross-link to your betting slip Over 20 sports with more than 550 leagues and tournaments across 100 countries Ability to cross-link with all other Betradar content solutions (Sports Data Widgets, Live Sports Centre, Statistics Centre, etc.) Pre-match and live odds integration possible with direct link to bet slip or match overview Integrated bet slip that allows customers to select and simulate bets within the solution Comprehensive statistics with historical data to help punters predict upcoming match results Up to 40 sports across 100 countries with historical data for up to 20 years Over 1,800 sports events worldwide, including more than 450 soccer tournaments Individual tournament and league landing pages for all main statistics in team sports Team page enabling users to quickly see the performance of a team across different tournaments Club logos available for soccer, American football, baseball, basketball, ice hockey, handball, Aussie rules, bandy, beach soccer, curling, floorball, futsal, rugby, volleyball and water polo Content Solutions 36 / 37

20 Gaming Solutions Speed up bet cycles, enable quick stake recycling and increase your revenues Looking for innovative ways to bring new and fast betting markets to your business? Betradar s market leading Virtual Sports deliver fast-paced real money betting all day long across retail, mobile and online. With millions of bets placed every week, Virtual Sports are proven to appeal to a wide variety of bettors. Our new Sports Betting Games are a unique offering, featuring real betting markets based on Betradar s market-leading live betting data, and are opening up turnover potentials with always-on fast bet cycles. Your users, from casino gamblers to traditional sports bettors, will immediately feel comfortable with the intuitive game play of our Gaming Solutions. Take your offering to a new level! Contents Virtual Sports Betting 40 Virtual Football 42 Virtual Tennis 43 Virtual Racing Horses & Dogs 44 Virtual Channel 45 Sports Betting Games 46 Built for betting with every solution optimised to increase betting activities, including the placing of multiple bet combos High-revenue making products with fast bet cycles and immediate pay-outs Attractive to multiple target groups, from sports punters to casino gamblers Fully customisable white label solutions including advertising integration, languages, colours, font types and frames to perfectly fit your corporate identity Cost-effective and fast implementation of fully hosted front-end solutions into any business setup Content Gaming Solutions 38 / 39

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