Contents. New - Fantasy Manager 22. Write the Future 3. The Set-up 4. Betting Services 6. Content Solutions 14. Advertising Integration 25

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2 Vienna office Gera office Trondheim office Contents Write the Future 3 The Set-up 4 Betting Services 6 Life Cycle of Odds 6 New - Live Betting / In-Running Solutions 10 Content Solutions 14 New - Statistics Centre 14 Live Centre Soccer 16 New - Live Centre Formula 1 19 Live Scores 20 New - Fantasy Manager 22 Advertising Integration 25 Our Clients 26 Contacts 27 2 Betradar

3 Write the Future The gaming and bkmaker world is flying high. Not even the global financial crisis was capable of stopping this fast moving and prosperous industry. To maintain the role as a key player in this challenging business environment Sportradar is investing heavily into the best technical instruments, people, knowhow and arising business opportunities. Client focus To meet the customers need and satisfaction our resources have been allocated accordingly with our staff growing from 100 to 300 in two years. With the number of clients growing rapidly so does our focus on client service, production capacity, research, innovation and development. Product innovation Providing the most competitive products and services for our market is another key point in our strategy. With the launch of our new Live Betting solution, Statistics Centre, Live Centre Soccer World Cup, Live Centre Formula 1 and the new Fantasy Manager, Sportradar has truly become the one-stop-shop for compelling content solutions. And there is much more to come: Content sensitive advertising, social community platform, video tracking systems, 3D animation and live streaming to mention a few highlights. Financial investments Our healthy financial situation gives Sportradar the power and freedom to invest in know-how and new business opportunities that our industry has to offer. With the integration of aitainment GmbH in the Sportradar Group we can offer a unique Fantasy Manger gaming application with odds integration, 3D real-time simulations based on artificial intelligence. Sn our newest development an international social community sports portal will be launched. Sports data With our integrity services we work side-by-side with the leading international sport federations including FIFA, UEFA and the German DFB/DFL with a mutual aim to find sustainable win-win solutions together with our partners for the legal copyright issue in sports data. We are here to stay, and together with you Sportradar is determined to write the future for our industry. Carsten Koerl Sportradar AG CEO 3

4 The Set-up Trondheim Stockholm Tallinn London Bremen Gera The leading provider of sports information services to the betting industry The broadest coverage of sports integrated in innovative multi-platform solutions Paris Munich Pasching Zuzwil Zlín Vienna Hong Kong Sportradar is the world s leading supplier of sports and betting-related data by providing compelling solutions with its brand Betradar to the bkmaker world, and through its Scoreradar brand to the international media industry. More than 300 bkmaker clients including 25+ state lotteries in 50+ countries across 5 continents rely on Sportradar s unrivalled data depth and quality to create and operate the multibillion dollar enterprises for sports betting and sports information. Headquartered in Switzerland, Sportradar has offices or representations in Vienna, Linz, Stockholm, Zlin, Tallinn, Munich, Bremen, Gera, Paris, London and Hong Kong with over 300 experienced, dedicated and highly motivated staff. Sportradar operates with a world-wide gathering system which is based on its unique fully automated data extraction and supervision technology combined with a complex scouting and video signal monitoring system. This state-of-theart technology is developed and run in-house providing full 24/7/365 support whilst guaranteeing the highest quality standards available on the market. Formed in 2001 and rapidly expanding and continuing to prosper, the international Sportradar Group is the clear leader in its field. The company is jointly owned by its senior management Betradar

5 Group of companies Sportradar AG Switzerland Sports Data AG Switzerland Sportradar AS Norway Sportradar GmbH Germany Sportradar AB Sweden Sportradar OÜ Estonia Sportradar GmbH Gera, Germany Sportradar GmbH Vienna, Austria Sportradar GmbH Linz, Austria Sportradar GmbH Zlín, CZ Rep. aitainment GmbH Germany Key sports Soccer; Tennis; Ice Hockey; Motorsports; Basketball; Handball. Other sports Volleyball; Wintersports; Cycling; Rugby League; Rugby Union; Aussie Rules; Baseball; American Ftball; Beach Soccer; Darts; Snker; Flrball; Futsal; Bandy; Curling; Golf; Pesapallo; Waterpolo. All our data is available via Internet: XML, Flash, Ajax, HTML, JAVA and PHP solutions Mobile: WAP / JAVA / SMS / iphone / Android Print: PDF, Excel, XML Coverage 35 sports matches daily odds daily 300+ bkmakers During the season of 2008/2009 we monitored red and yelllow cards in soccer. The Set-up 5

6 LIFE C OF OD Betting Services Life Cycle of Odds Manage your sports bk and risk management on your tailor-made interface on or on your own bkmaker software with fully integrated XML feeds: 1. Event Creation (Fixtures) Constantly verified and updated fixtures from sport events around the world Resulting Allows immediate payouts thanks to rapid and accurate final results delivery. 4 6 Betradar

7 2. Odds Suggestions Comprehensive pre-match Odds Suggestions from our experienced team of bkmakers. 2 YCLE DS 3 3. Trading Tls (Monitoring) Automated monitoring of the complete market with alerts via , SMS and pop-ups. Life Cycle of Odds 7

8 Event Creation (Fixtures) 1 2 Odds Suggestions 4 3 Product highlights More than 20 sports 200+ leagues in soccer Schedules for the whole season and Odds Suggestions up to three weeks in advance Integrated into your bkmaker software in an automated way No more manual work setting up markets All data created, verified and supervised in real-time 24/7/365 by our dedicated team Valuable information Sports Tournaments Fixtures and starting times Round information Live TV coverage list Distances in km between the different teams Relevant info about the match, e.g. injuries, suspensions The bkmaker solutions from Betradar help us to work more effectively and efficiently in our daily operations. Product highlights Comprehensive pre-match odds from our highly experienced bkmaker team Starting odds and odds changes for all events delivered with the Event Creation product Constant updates avoid arbitrage (sure bets) situations and allow direct use for end customer business Direct integration via XML feed Pre-Match Odds 3-Way Match Bet Handicap Over / Under (Total) Correct Score First Team to score Half-time 1-X-2 Goal / No Goal Half-time / Full-time Odd / Even Goal Double Chance Draw No Bet Goals Home Team Goals Away Team 2-Way Match Bet Set Bets Outright Asian Handicap Asian Handicap Asian Handicap First-half Asian Over / Under (Total) Asian Over / Under (Total) First-half and many more... Ludovico Calvi, Head of Betting, Lottomatica 8 Betradar

9 1 2 Resulting 4 3 Trading Tls (Monitoring) Product highlights Accurate and rapid final results provided for 20 different sports Results delivered from 72 countries for over competitions Immediate payouts possible Direct integration via XML feed We check your results and alert in case of differences with official sources Valuable information Full-time results Half-time results Extra (over) time results Penalty results Single period results (thirds, quarters, sets) Winner loser information Goal information (own goals, penalty) Time of goals Goals sequence Goal scorers Card information Substitutions Product highlights Comprehensive risk management and market monitoring for your odds offering in real-time Follow odds and schedules of more than 35 sports offered by your competitors Benefit from the world s biggest sports betting database Your odds and closing times will be compared to the whole betting market to minimise errors Fully customizable interface for alerts, markets, sports and other relevant parameters. Immediate alerts available via , SMS, pop-up or XML integration Comprehensive alert system Detection of wrong results Odds differences exceeding defined limits Fixtures and starting times differences exceeding defined limits Possible errors e.g. typing mistakes or missing matches Own odds involved in arbitrage (sure bet) positions Detection of open bets on matches already started Removed offers from other bkmakers Get a free test account now and experience the benefits during a two week trial period: Life Cycle of Odds 9

10 Live Betting / In-Running Solutions Betradar offers the most comprehensive Live Betting Services in the market. Our monthly coverage from the venues and TV Soccer: up to matches Tennis: up to 450 matches Ice Hockey: up to 150 matches Basketball: up to 400 matches Volleyball: Beach Volleyball: up to 200 matches in total Handball: } Live Scouting Services Our Live Scouting Service is your perfect visual information source to administrate your own live betting platform with the option of complete match management and Odds Suggestions for direct use. Product highlights Easy launch or extension of live betting offers for sportsbks Live betting 24/7 thanks to coverage across different time zones Complete match administration (bet stops, re-opening, etc.) and live Odds Suggestions Delivered with live statistics and dangerous attack information All information sent directly from the stadium and supervised by our quality team World-wide, highly-trained and quality-controlled scout network Information transmitted by our unique in-house developed mobile phone application Extremely fast and accurate data transmission Attractive, user-friendly interface with comprehensive information displays Acoustic signals and different color schemes alert your traders to stop accepting bets Data available via XML feed for direct integration via user-friendly Betradar scouting interface Easy bking procedure on with high flexibility (from packages to single match bking) Highest Security Standards Betradar provides the highest security standards available. Up to four people are involved in the administration and supervision of one match. An auto transmission check is standardized from the live scout in the stadium to the live soccer operator. The match supervisor is in constant communication with our scout, the odds administrator and the customers. Innovative Transmission Technology Start Betradar scouts are present at the sports venue 0,8 sec Information is transmitted by an in-house developed mobile device application 0,9 sec Embedded integration of all information with direct connection to the Betradar server 1 sec Immediate push of information to the Betradar clients (interface, XML) 10 Betradar

11 User-friendly interfaces for all events Soccer: Basic coverage - event ticker, yellow for dangerous attack. Soccer: Deeper coverage - graphical view, red for bet stop. Tennis: Basic coverage. Basketball: Basic coverage. Beach-Volleyball: Basic coverage. Comprehensive alert system for easy match trading Alerts for bet stop, dangerous situation and bet start Background color changes, pop-ups and acoustic signal Individual user settings Blue interface: Bet start. Yellow interface: Dangerous attack. Red interface: Bet stop. Live Betting / In-Running Solutions 11

12 Live Odds Services Our Live Odds service via XML feeds is your perfect automated and integrated trading and betting service tl for direct use in real-time. More than events are offered each month. Package specifically designed for multi-platform use (shops, terminals and online sports bks) Betradar administrates the complete match including Odds Suggestions, re-opening and bet stops in real-time Bkmaker sets their own odds key per bet type and according to the match-time No in-house trading required thanks to the comprehensive Betradar Odds Suggestions for 25 different betting types Soccer, ice hockey, tennis, basketball, handball, volleyball and beach-volleyball: events covered by TV and directly from the venue are offered per month Data available only via XML feed for direct integration Odds Suggestions Betradar Odds Suggestions are delivered via XML and are designed for direct use Over 25 different odds types Betradar administrates the complete match (bet stop situations) The bkmaker can set their own individual configuration New odds are updated continuously during the match Betradar delivers all results for immediate payout Live betting events can be offered with very little resources Available betting types Live Odds Soccer Which Team will Kick-off? 3-Way Match Bet Handicap Total Next Team to score? Who wins Rest of the Match? Over / Under (Total) Who has Kick-off? Who wins rest of the First-half? Over / Under First-half Which Team will win the Penalty Shtout? Total (OT only) Who wins the rest of the Match (OT only)? Next Goal Next Goal (OT only) Next Goal (Penalty Shtout) Draw No Bet Half-time Who wins the Rest of the Match? Half-time Total Half-time 3-Way Correct Score Double Chance (1X X2) Goals Home Team Goal / No Goal Odd / Even Goals Away Team Asian Total Asian Handicap Asian Total First-half Asian Handicap First-half Tennis Which Player will win the Match? Which Player will win the Set? Which Player will win Games X and Y of Set N? Final Result (in Sets - best of 3) Final Result (in Sets - best of 5) Number of Sets (best of 3) Number of Sets (best of 5) Ice Hockey Who wins the Period? 3-Way Match Bet Handicap Total Total (OT only) Next Goal Next Goal (OT only) Next Goal (Penalty Shtout) Draw No Bet Basketball, volleyball, beach-volleyball and handball All relevant betting types are provided. 12 Betradar

13 Client examples With the Live Betting / In-running solution from Betradar and having more and more matches on offer, we get the same effect in sports betting that was available before only in dog and horse races - faster turnover, longer stays on the site, more entertainment for the customer. Guenter Boyks, CEO digibet UK Live Betting / In-Running Solutions 13

14 Content Solutions Statistics Centre With Betradar s new Statistics Centre, your users and clients will have access to the most comprehensive statistics solution the market has to offer. This state-of-the art product is a further development of our existing statistics database. The solution is developed in single building blocks, so it can be customized perfectly to suit your own preferences in content, layout, graphics and advertising integration. You can define individual landing pages and for every single piece of information you can easily create a deep-linking into your editorial pages or promotion of events. Key sports Soccer Motorsport Ice Hockey Wintersports Tennis Cycling Rugby League Rugby Union Baseball Basketball Handball Volleyball American Ftball Product highlights Most comprehensive statistical service in the market New and appealing design Improved user friendliness Unlimited customization options (building blocks) More than 50 different views, including: League tables Team statistics Player/individual statistics Unique injury and suspension list Fixtures Cup rosters Top scorers Form tables Results matrix Division views Rankings Individual landing pages New content elements New and fancy H2H views Historical data for up to 10 years Advertising integration Fully customizable layout according to your specifications and branding Coverage 21 sports 72 countries 30 languages 357 soccer leagues 700 events world-wide Customize your own unique solution. 14 Betradar

15 Team statistics Basic (Jerseys, manager, venue, team members, position in squad) Tables/cup roster Teams Statistics (Division, over/under, scoring, top lists) Fixtures Archive Head-to-Head overview (Jerseys, last 5 encounters, fixtures, top list, tables, over/under, history chart) Player statistics - Soccer Basics Home country Date of birth Height Weight Position Shirt number Team City of birth Preferred ft Transfer history Performance per game Date Round Against Result Starting XI In/out Minutes played Goals Assists Yellow cards Yellow/red cards Red cards Statistics Centre 15

16 Live Centre Soccer The Live Centre Soccer serves your users with an entertaining and sticky designed match-commentary solution covering the top European soccer events. With its multi-match monitoring and infotaining features this solution will attract new visitors to your website as well as retaining them for longer sessions. Coverage We cover all major soccer leagues and events in Europe including the UEFA Champions and Europe League, the European and World Cup qualifications and final tournaments, the Copa Libertadores, the Confederations Cup and the Olympic Tournaments. 16 Betradar

17 Product highlights Extended live scores experience optimized for soccer Several games can be followed simultaneously with alerts for goals, half-time and at the end of the game Fully branded, hosted solution with the latest flash design features Automated match commentary Possibility to integrate odds Fun facts that deliver betting relevant information about the match based on historical statistics Allows implementation of your own journalistic commentary if desired Multiple interactive line-up views Flash live tables User generated content (player voting, Facebk integration etc.) Live statistics and club comparison (goal attempts, free kicks, corner kicks, offsides, ball possession) Available in over 30 different languages Player statistics, facts and figures Integrated banner space for advertisers and sponsors Also available via XML for direct integration Pre-configured to integrate with Facebk. In 2008/2009 we covered handball events. Live Centre Soccer 17

18 Live Centre Soccer Major Events As an offspring to our highly popular Live Centre Soccer solution we developed a customized event powered version for World Cup 2010 and upcoming major soccer events. Squad and individual stats on players, referees and managers, tournament overviews, venue information and historical facts and records are added values to our special Live Centre Soccer for major events. Reference implementations of Live Centre World Cup Odds integration Drive sport fans from media and news portals to your betting sites Combine interactive and motivational betting offers with our sport content solutions Motivate and stimulate your sport fans to place bets Betradar offers you innovative marketing solutions to both gain and retain new and loyal customers Additional advertising with integrated display of banners and direct links to your offering Customer Stimulation Tls for live matches Drives traffic with interactive betting-relevant information in the live text commentary Automatic display of integrated graphics visualizing important statistical facts Live Odds Arena with odds for different betting types Allows an integrated betting slip that lets customers select, simulate and place bets within the solution Facts Corner that summarizes all important match facts in one simple overview 18 Betradar

19 Live Centre Formula 1 Based on the same intelligent phrase-engine used in our Live Centre Soccer solutions we launched the Live Centre Formula 1 prior to the start of the season in Although we replaced the pitch for track and line-ups for grid positions the solution still provides the same comprehensive coverage and live commentary, packaged in top gear graphics. Product highlights Live Scores Statistics Automated commentary Interactive grid presentation Circuit information Driver and team profiles Uniquely packaged with advertising integration Live updates Leaderboard World standings Driver World standings Team Qualification Race Race overview. Ggle integration of circuits. Driver profiles. During 2009 we covered penalty goals in soccer (not including penalty shtouts). Live Centre Soccer / Live Centre Formula 1 19

20 Live Scores Product highlights Broadest, fastest and most comprehensive live score service in the market White label flash solution or XML Optimized solution also provided for betting-shops Fully customizable branding, content and layout according to your specifications Possible to cross-link with all other Betradar content solutions (Live Centre Solutions, Statistics Centre, etc) Coverage 21 sports 30 languages 72 countries 357 soccer leagues 700 events world-wide In 2008 we had over skiers/runners (men and women) in our database. 20 Betradar

21 Customer Stimulation Tls Information ( I ) and Statistics ( S ) buttons as mouse over functions in your Live Scores solution or attachable directly to your markets on your website I-Button: Displays three important match facts S-Button: Shows key bet-relevant match statistics Pre-match and live odds integration possible with direct link bet slip or match overview Integrated betting slip that allows customers to select and simulate bets within the solution I-button feature. S-button feature. Key sports Soccer Tennis Ice Hockey Basketball Handball Baseball Rugby League Rugby Union Bandy Flrball American Ftball Motorsports In total, we have covered goals in soccer in our Live Scores. Live Scores 21

22 Fantasy Manager Fantasy just became reality The soccer manager game from Betradar brings Fantasy Manager to a new level with its unique replication of real player performance and amazing graphic design. User friendly and places the client in the manager s position Play the real fixtures from real leagues in advance You select your team from national leagues All real clubs and all their real players Create your team from the real-time available players Set the correct formation and tactics Play your stars in the correct positions You take full control like the real manager Watch your team play through unique match simulation technology Outperform the real manager and show who s the boss Unprecedented gamer activity through unique technology Expected gamer activity* Hundreds of gamer sign ups per week Gamers stay on average 15 minutes per visit More than 40 page views per visit * Reference: Official Fantasy Manager of Deutsche Bundesliga (DFL) Game modes Real League Your team plays against real match days opponents ahead of the scheduled match day. Ranking Game Challenge other managers for the ultimate superiority. Collect points for victories and compare with rankings of others. 22 Betradar

23 Show me the TIX TIX is the virtual currency and rewards the gamer for being a frequent and successful user TIX can be exchanged for free bets, casino / poker chips, and other targeted offers Converting gamers to punters Game currency - TIX - and betting accounts integrated in-game Banners, promotion boxes and in-game advertising integrated Betting on simulated matches offered Simulation of results can be intelligently linked to relevant betting offers of the real match and real life fun facts Fantasy Manager on bundesliga.de 5.2m matches played by gamers Fantasy Manager on topleague.de 3.7m matches played by gamers Fantasy Manager 23

24 Business opportunity for affiliates White label solution integrated on affiliate site Beat competitors conversion rates due to high authenticity of the match simulation and 3D visualization Direct link to your actual odds Connect to the Betradar Live Scores and Statistics Centre Available leagues: Bundesliga, Ligue 1, Serie A, Primera Divison and other major leagues on request The competitive edge Unbeaten authenticity through artificial intelligence match simulation and 3D graphics Adaptable for all browsers Combines ideally with Betradar s product range: Live Scores Statistics Centre Live Centre Soccer Odds Comparison Single hosting solution with existing Betradar products Simple handling and controlling through administration screen Highly scalable 24 Betradar

25 Advertising Integration Scoreradar Display Advertising be where the action is Through exclusive partnerships with sports and news sites in Europe we can offer the perfect environment for your media investments towards your audience consisting of only those interested in sports and betting. Product highlights Greater possibilities for bkmakers to communicate their promotions in live sports context The Scoreradar solutions are sticky and retain the audience for an average of 10 minutes (Ggle Analytics, February 2010) per session creating a strong impact Contextual advertising when the target group is receptive for the bkmaker s offer normally results in better conversion rate No traditional side-by-side banner placements together with competitors Campaign roll out in several countries via our media network, yet with one point of contact at Scoreradar We support all types of ad formats (rich media, animated gif s, JavaScript ad tags etc) Scoreradar uses one of the most reliable ad server systems on the market Helios IQ provided by Adtech AG Campaigns can be monitored in real-time by the advertiser through a client log-in at HeliosIQ Example showing our Display Advertising integration in our Statistics solution. Example showing our Display Advertising integration in our Live Scores. Example showing Display Advertising integration in our Live Centre Soccer solution. During the tournaments in 2008/2009 we monitored sets and games in tennis. Fantasy Manager / Advertising Integration 25

26 Our Clients Here are some examples of Betradar s 300+ clients: easy sports betting 26 Betradar

27 Contacts Branch offices and representations Sportradar GmbH Tech Gate Vienna Donau-City-Strasse 1 A-1220 Vienna Austria Office Fax Sportradar GmbH Commerz Park West Wagram 1 A-4061 Pasching Austria Office Sportradar o.s. ul.2 kvetna c.2385 CZ Zlín Czech Republic Office Sportradar OÜ Mustamäe tee Tallinn Estonia Sportradar GmbH Fasaneninsel 1 D Gera Germany Office Sportradar GmbH Kaulbachstrasse 4 D München Germany Office Sportradar AG Representative Office Hong Kong 20/F Central Tower 28 Quenn s Rd Central Hong Kong Peoples Republic of China Office Sportradar A.S. Postboks 1284, Sluppen N-7462 Trondheim Norway Sportradar AB Bryggargatan 10, 4 tr S Stockholm Sweden Office Sportradar AG Representative Office France 52, Boulevard de Sébastopol F Paris France Office aitainment GmbH Konsul-Smidt-Strasse 8f D Bremen Germany Office Scientific Data Analysis Limited Shearwater House 21, The Green Richmond TW9 1PX United Kingdom Office HEADQUARTERS Sportradar AG P.O. Box 96 CH-9524 Zuzwil Switzerland Office Fax Sales Information Customer Support Management Our Clients / Contacts 27

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