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1 sporting index group corporate factsheet

2 the sporting index group Sporting Index was founded in 1992 and is well known as the undisputed world leader in sports spread betting, dominating the global market with an estimated 80%+ market share. In addition to its established B2C operation (Sporting Index), the Group has a rapidly expanding B2B business, supplying software and data services to international betting and gaming operators under its Sporting Solutions brand. Privately owned, Sporting Index is highly profitable. Recent expansion means the company now employs over 220 staff, predominately at its central London HQ. At the heart of the business is a world class trading, modelling and liability management capability that is widely acknowledged as amongst the best in the global betting market. The Group combines the latest technology with unrivalled trader expertise to service its core sports spread betting brand as well as a rapidly increasing number of wholesale customers who rely on the company s expanding range of services to underpin their own sportsbook operations. Sporting Index s B2C business continues to grow in the face of a fiercely competitive online betting market. The company offers spread bets on a wide variety of sports, on political and showbiz events, as well as on a portfolio of unique virtual games. Clients transact 24/7 via its websites, mobile phone applications and a voice telephony service. Sporting Index prides itself on striving to deliver an unrivalled level of customer service. Sporting Index is authorised and regulated in the UK by the Financial Conduct Authority and the Gambling Commission. The Group s multi-award winning B2B business, Sporting Solutions, leverages Sporting Index s existing trading skills, utilising new technology to provide other betting companies with a wide range of sportsbook services. Sporting Solutions provides services across the full lifecycle of a betting event, with a particular focus on in-play betting. It has quickly established itself as a leading software and data provider with a number of flagship betting brands signed up. Mark Redwood Warren Murphy Simon Trim Ronnie Whelan Mark Maydon Martin Pates Non-executive Chairman Chief Executive Officer Managing Director, Sporting Solutions Business Development Director, Sporting Solutions Business Affairs Director Finance Director 2 Follow us:

3 what is spread betting? Spread betting on sport has been around for over 20 years. It traces its roots back to the trading of financial assets be that currencies, equities or commodities and hence shares much of the jargon, such as buy and sell or long and short. Instead of trading markets based on an underlying financial asset, Sporting Index make markets in what you might call a new asset class what happens in a sports fixture. So while the financial markets trade the FTSE index or the price of gold, Sporting Index trade the number of goals in a football match or the number of runs a batsman will score in a cricket innings. We therefore make predictions on various aspects of an event, pitching our opinion against our clients. They can decide whether our predictions have been set too high or too low and bet accordingly. These predictions are presented as two prices exactly as you would see two prices if you are changing money at a currency exchange outlet. The range is known as the spread and you bet low ( sell ) at the lower (first named) price and bet high ( buy ) at the second price. 80% market share... servicing 60,000 clients from 90 countries... 24/ Follow us:

4 how do you win or lose? Spread betting allows clients to benefit from the accuracy of a wager rather than a binary win or lose outcome. The amount won (or lost) from a spread bet depends on your stake size and how right or wrong you are. Here s an example. Sporting Index might predict that the first goal between Arsenal and Manchester United will be scored in the 36th minute and consequently set a spread of minutes. One client who believes there is bound to be an early goal goes LOW at 35 minutes while another who thinks that both defences will be at their best goes HIGH at 37 minutes. Both choose a stake of 1 per minute. Imagine the first goal is scored in the 25th minute. The client who went LOW at 35 minutes wins 10 times his stake (35 minutes take away 25 minutes = 10) because he correctly forecast a goal would be scored before 35 minutes were up. However the client who went HIGH at 37 minutes believing the game would be scoreless until at least that point loses 12 times his stake (37 minus 25 = 12). processing 4m bets per annum... on over 22,500 events... across 35 global sports... 4 Follow us:

5 what makes it unique? Spread betting has experienced substantial growth over recent years because the product offers significant benefits when compared to other forms of betting. In short, there s no more exciting way to bet. Unlike traditional fixed-odds betting, in spread betting the more right you are the more you win. Conversely, the more wrong you are, the more you lose. You do not enter into a fixed stake and known return bet. No other form of betting delivers this. Spread betting also allows you to trade in and out of bets through to the last shot or final whistle. So you can close bets, taking an early profit, or cut your losses at any time until the end result is known. Alternatively, you can open new bets at any time as an event unfolds and the performance of a team or individual becomes clearer. You can back teams or individuals to either perform well or badly. If you believe we ve overestimated the chance of something happening, you can bet against it. So you can oppose favourites without nominating who will beat them. In a horse race for example, opposing a favourite means you are cheering on all other runners in the race. These unique features have seen spread betting become a perfect complement to live sport. It s no coincidence that the dramatic growth of Sporting Index has mirrored that of live televised sport since the early 1990s. over 50% of bets taken in-play... more than 40% taken via mobile... 5 Follow us:

6 about sporting solutions Formed in 2007, Sporting Solutions has quickly established itself as a leading B2B supplier of data and trading tools to the global sports betting industry. It provides services across the full lifecycle of a betting event, with a particular focus on in-play betting. Pricing and trading excellence is a hallmark of Sporting Solutions approach. Its continuous investment in preeminent models and a long heritage of trading expertise sets its services apart. Sporting Solutions never supplies purely algorithmic prices, and understands the difference between the right price and a tradable price. For Sporting Solutions partners, this translates into margin enhancement and revenue growth across an unparalleled breadth and depth of betting opportunities. From fixture information, through pre-match and in-play pricing, to instant resulting and content, Sporting Solutions provides a one-stop shop solution for over 20 sports: Football NFL American Football Euro Basketball Snooker Tennis US College Football Euro Handball Darts Rugby Union NBA Basketball Euro Ice Hockey Horse Racing Rugby League US College Basketball Euro Volleyball Gaelic Football Cricket (Test) MLB Baseball Aussie Rules Cricket (Limited Overs) NHL Ice Hockey Sporting Solutions data services are delivered via its multi-award winning cloud-based Connect platform, benefiting partners through reduced IT integration and infrastructure costs. Powerful, integrated trading tools complete the service, multiplying trader productivity and unleashing the potential of trading floors. Today Sporting Solutions is an international leader in sports betting data and trading tools, with flagship brands from across the globe signed up to its services. 6 Follow us:

7 for all general enquiries please contact us at: Sporting Index Group Gateway House, Milverton Street, London, SE11 4AP E: T: +44 (0) for all media enquiries please contact our PR team: Bill Esdaile Square in the Air Communications E: T: +44 (0) T: +44 (0) Follow us:

the sporting index group

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