Media Kit & Advertising Information

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1 Media Kit & Advertising Information Rev. 6.0 March 21 st

2 Background philosophy BetXpert is the largest sports betting community in Denmark, founded in 2001, operating from Malta since The philosophy behind the website is to supply a one-stop betting service, providing a broad variety of information, knowledge and tools related to betting, with sports betting being the primary focus, and poker the secondary. Our approach is to provide our visitors with knowledge on betting theory, recommending strategic considerations an everyday routine. Along with this we aim to guide them to the best bets, and provide information on the best bookmakers and poker rooms in the Danish market. On top of this, our staff of Experts and journalists cover a vast variety of sports and leagues, providing our users with matchday information and previews on sports events and matches, picking out the bets representing the best betting value on each match or event covered. By following our philosophy and approach, we can fulfil our ambition; to educate our visitors to treat their betting more seriously. Our typical user profile is a gambler who wants to optimise either slightly or considerably his current betting approach. Our target audience spans from leisure gamblers to high stake gamblers, and every profile within this span will find content related to their needs on BetXpert. Key content - Experts Panel Appr. 40 freelance writers, each dedicated to the leagues/sports they master. On a daily basis the Experts publish match previews followed by the best picks on each match/event covered. The panel have provided positive revenue throughout the existence of the BetXpert website. - Bookmakers section In-depth reviews of the best bookmakers (currently 15) in the regulated Danish market, each with fact sheets, bonus incentives, press releases, user-2-user comments etc. Please note that we currently only cooperate with operators holding a Danish sports betting license. - Match Centre Overview of all matches played major leagues/tournaments, with a special focus on football, tennis, ice hockey, basketball, American football, handball and baseball. Through the match centre we provide current odds, news syndication and statistics on each single match, serving as the best pre-match feature currently provided in the market. - News & Articles Covering a broad variety of issues; i.e. betting theory, strategy, business news, in-depth previews of both major and minor sports events, etc. Published on a daily basis. - Forum Community driven message board, split in 5 separate rooms monthly posts. - Live scores / statistics Uniquely designed live scores and statistics, with a strong relation to betting. All matches are supplied with current odds lines (1X2 and O/U) from a selection of bookmakers. The statistics contains regular league tables, over/under tables, handicap tables etc. The stats section is set up with customisable filters, and is generally designed to fulfil the needs for any sports gambler. BetXpert Media Kit rev. 5.0 January 24 th 2012 Page 2

3 - Poker section In-depth reviews of the best poker rooms in the market, each with fact sheets, bonus incentives, press releases, dictionary etc. This section is maintained by our Danish cooperation partner, Texaspoker. - Member picks Community driven section where registered users can publish their own picks and match analyses to complement the Experts Panel. Bookmaker benefits By being present on BetXpert, bookmakers get the following benefits and options: - Dedicated in-depth review with fact sheet in bookmaker section - Exposure of bonus offers, and publishing of press releases - Exposure of odds and brand in live scores/statistics section - Exposure of brand through Newsletter sponsorship - Exposure of odds and brand through competition sponsorships - Highly flexible banner campaigns, both ROS and exclusive - Close contact with the largest and most dedicated betting community in Denmark Minimum income guarantee in Bookmaker section Please note that in order for us to ensure that the advertising space and promotion we offer to our partners in the bookmaker section, inclusion in our bookmaker section is subject to a MIG (minimum income guarantee) term of 1500 per quarter. If affiliate earnings does not exceed a total of 1500 inside any given calendar quarter, we will issue an invoice covering the remaining amount. Key figures Bookmaker statistics Monthly avr. Daily avr. Clickthroughs, bookmakers Pageviews, bookmaker reviews Clickthroughs, poker rooms Pageviews, poker room reviews Users As of Mar 2013 Registered users Subscribers Newsletter (3 per week) 6040 Expert alert subscriptions Expert and Member picks 2012 Total Expert picks, yearly BetXpert Media Kit rev. 5.0 January 24 th 2012 Page 3

4 Yearly exposures, Expert picks Total Members picks, yearly Yearly exposures, Members picks Traffic & Demography Google Analytics, selected site statistics 2012 Unique visitors: Visits: Pageviews: Avr pageviews per visitor 3.24 Avr time spent per visitor 05:03 New visitors ratio 20.29% Demography, Top 3 Avr Denmark 91.24% Norway 1,53% Sweden 0.86% Loyalty Avr Users with 1 visit per month 20.59% Users with 26+ visits per month 47.16% Referrers Avr Search engine traffic 48.15% Websites 8.10% Google hits per month Top traffic pages/sections 2012, page views PW Share Front page % Experts panel % BetXpert Media Kit rev. 5.0 January 24 th 2012 Page 4

5 Statistics % Forum % TV Guide % Competitions % Match Center % Member picks & personal pages % Livescore % Guides, Tour de France & Euro % Articles % Bookmakers % Chat % Advertising options & pricing Throughout our existence, BetXpert have always focused on making advertising on the site as flexible as possible, in order to meet the different needs of different advertisers. Still, though, we have a list of reference when pricing campaigns, which can be found below. The price list is effective as of March 21 st Banners, sponsorships etc. Shared 1 Exclusive 2 Front page, header (728x90) CPM 4.00 CPM 6.00 Front page, margin spot (220x120) CPM 4.00 CPM 6.00 ROS, header (728x90) CPM 3.00 N/A ROS, article banner (250x250) CPM 2.00 N/A Section sponsorship, forum 3 CPM 4.00 CPM 6.00 Section sponsorship, statistics 3 CPM 4.00 CPM 6.00 Section sponsorship, live scores 3 CPM 3.00 CPM 5.00 Section sponsorship, Experts panel 3 CPM 3.00 CPM 5.00 Ownership, entire site, weekends and UEFA/FIFA dates 4 5 N/A 900/day Ownership, entire site, regular dates 5 N/A 600/day Ownership, front page, weekends and UEFA/FIFA dates 4 5 N/A 600/day Ownership, front page 5 N/A 400/day Sponsorship, Newsletter N/A 0.10/subscriber Sponsorship, OddsXpert competition N/A 1000/month (prizes) /participant/month BetXpert Media Kit rev. 5.0 January 24 th 2012 Page 5

6 Sponsorship, event competitions N/A Full prize budget /participant Inclusion in bookmaker section Full promotion in bookmaker section Full promotion in poker section Affiliate partnership (CPA/rev.share/hybrid) OR 500/month NOTE! Affiliate deals are subject to MIG of 1500/quarter 8 Affiliate partnership (CPA/rev.share/hybrid) Odds listings 9 Listing of current match odds (1X2, over/under and asian, all updated at current odds through external partner) along with active links and clickable logo. An estimated 90% of all picks are from covered sports: American Football, Football, Tennis, Handball, Icehockey, Basketball, Baseball, Badminton and Table Tennis. Sections where odds are shown Shared 1 Exclusive 2 Experts picks and Members picks, odds in each analysis (if available) Live scores/stats, odds listed in all current match lists Match Centre section 500/month 10 N/A 1 Shared exposure sold on a monthly basis. 2 Exclusive exposure sold on a weekly basis. 3 Section sponsorships include all banner pools. Shared sponsorship contains max. 2 advertisers. 4 Weekends are defined as any Saturday or Sunday. UEFA/FIFA dates are all dates with significant schedule of Champions League, Europa League or Euro/World Cup qualification/main event matches. 5 Ownership includes exclusivity in all banner pools and wallpaper. 6 Prizes paid out as bonus money on betting account at sponsor, bonus terms applied. 7 Prize budget negotiated individually and can include bonus money, sponsor accessories, etc. 8 The MIG (minimum income guarantee) is calculated on a quarterly basis, and is issued if affiliate earnings do not exceed 1200 inside any given calendar quarter. 9 Odds collected through third party from bookmakers odds feeds (XML), push service. 10 Payment can be arranged through extended revenue share and/or CPA. NOTE! Campaigns run with affiliate links are subject to discounts. BetXpert Media Kit rev. 5.0 January 24 th 2012 Page 6

7 The future BetXpert is planning ahead, striving to maintain the position as the leading betting website in Denmark, along with an aim at other countries/markets. A newly designed website was launched in 2010, and will be followed by other features: - Mobile services We currently feature a VIP SMS service based on exclusive picks only sent out through mobile subscribers. The mobile platform built for this feature, enables us to launch other mobile services in the future, ie. message alert services to subscribers when new expert picks are published, when new special offers are available at sponsors, odds on any given event reaches a designated level, etc.). - English platform Expansion to new markets/countries through sublicensing and/or local operation. Late 2013/Early Expansion sites Early 2013 two expansion sites were launched by the company behind BetXpert. The purpose of these sites is to serve as third party delivery sites to BetXpert while also making a life for themselves, gaining its own audiences: o o Contact BetXpert Holdnyt.dk is one of the fastest and most progressive news syndicator sites covering 9 sports along with transfer news and injury news. Inplay.dk takes live scores to a new level with its liveticker feature which in coverage and personal customization is currently unchallenged globally. Inplay.dk is also available in English on Scoreticker.com Further information and details on how to book a campaign can be obtained through the BetXpert marketing department on or through our general BetXpert is a brand name of Enovator Online Media Ltd., Malta. BetXpert Media Kit rev. 5.0 January 24 th 2012 Page 7

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