CASE STUDIES

Transcription

1 CASE STUDIES

2 Table of Contents Caesarstone Dr. Mayank Shukla Hough & Associates Rain Gutter Specialists sales@intactinfo.com 2

3 Situation Caesarstone manufactures quartz surfaces for countertops, vanity tops, and tiles. When Caesarstone first approached Intact Info in 2008, they needed assistance in growing their brand and increasing sales throughout the United States. Intact Info handled the entire digital marketing strategy for the US division of Caesarstone, including SEO, PPC, and media buying. As a small company in 2008, Caesarstone wanted to be recognized as a top player in the Quartz Surface industry. They were not ranking for their targeted keywords and had a smaller budget than that of their major competitors. With a dedicated team of content creators, technical developers, link builders, and consultants, we were able to bring Caesarstone to the first page of Google, Yahoo, & Bing for over 100 competitive keywords, including countertops, quartz countertops, and quartz surfaces. By utilizing split testing, optimizing bids and landing pages, adding strategic keywords and ads, and closely monitoring traffic, we were able to meet our Traffic and Conversions goals and reach the targeted audience for a lower cost than their competitors. Splitting the budget between larger network buys and smaller direct buys, we were able to grow the brand among key consumer and trade audiences. Ultimately, we were able to effectively increase traffic by over 40% year over year through custom banners, behavior targeting, geo-targeting, retargeting, and dedicated direct buys. Keyword quartz countertops for kitchen counters Unranked 1 quartz countertops for bathroom vanities Unranked 1 custom quartz countertops Unranked 2 classico countertops Unranked 3 motivo countertops Unranked 3 quartz countertops Unranked 4 quart surfaces Unranked 4 countertops Unranked sales@intactinfo.com 3

4 Dr. Mayank Shukla Situation Dr. Mayank Shukla is New York s chief pulmonologist and leading sleep doctor. His unique multidisciplinary approach to patient care results in custom treatments for patients with conditions that range from allergies to asthma. Dr. Shukla approached Intact Info to expand his website and increase traffic through keywords targeted for New York. We found several problems with his existing website, and immediately adjusted the URL structure and menu layout to allow for expansion. Each month, a few new pages were added to the site and optimized for targeted keywords such as asthma doctor, asthma doctor nyc, and asthma specialist nyc. As a result of our efforts, Dr. Shukla was able to move from unranked to the first page of Google for his targeted keywords in just 5 months. In addition, his website has doubled in size, organic traffic increased by 30%, and referral traffic increased by 125%! Most importantly, Dr. Shukla is treating more and more patients because of his extended online presence. Expanded Website Keyword Month 1 Month 6 asthma doctor nyc Unranked 6 allergy treatment brooklyn Unranked 6 asthma doctor Unranked 7 asthma doctor new york city Unranked 7 asthma specialist nyc Unranked sales@intactinfo.com 4

5 HOUGH & ASSOCIATES 1100 E. GREEN ST. PASADENA, CA Situation Hough & Associates is a boutique law practice specializing in personal injury cases in Pasadena, CA. Lawyers include husband and wife, Joe and Kylie, who approached Intact Info looking to improve their website and increase their conversions through online referrals and organic search results. When starting this project, our team found a number of major technical issues and design problems that prevented their website from functioning properly and converting visitors into clients. As a result, we cleaned up all of the errors and optimized the entire website for SEO. In addition, we performed a Spanish conversion of the site to expand their reach to the Spanish speaking community. Keyword Rankings Keyword Month 1 Month 4 Hough and Associates Unranked 1 Injury lawyers Unranked 2 Accident lawyer Pasadena Unranked 2 Injury lawyer Unranked 3 Injury accident lawyer Pasadena Unranked 3 Restructured and Streamlined Website (Spanish conversion included!) As a result of our comprehensive SEO campaign, rankings improved for our 25 targeted keywords such as injury lawyer and injury lawyers, as well as geotargeted keywords such as accident lawyer Pasadena and injury accident lawyer Pasadena. Rankings for these keywords skyrocketed from unranked within the top 100, to ranking on the firstpage of Google. On top of that, because we dramatically improved the overall website and user experience for visitors, conversions also increased by 400% within a short 3 month timespan sales@intactinfo.com 5

6 Situation The Rain Gutter Specialists are Los Angeles go-to for everything related to rain gutters for countless home owners and major businesses like McDonalds. They approached Intact Info with the desire to outrank their major competitors for targeted keywords in organic search results in order to gain more traffic and exposure. Before coming to Intact Info, The Rain Gutter Specialists website took a major hit from the 2013 Google algorithm updates, dropping rankings for their main keyword, rain gutters Los Angeles. This resulted in a significant decrease in conversion-friendly traffic to the site. The first part of our campaign was dedicated to aggressive link cleanup and quality SEO that followed Google s best practices. We also began work on citations and expanded content to target keywords for various cities in and around Los Angeles. After the organic traffic began to increase to the website because of our multi-pronged strategy, we were able to rebuild solid rankings back to the first page of Google for our main keyword rain gutter Los Angeles, as well as other highly competitive keywords such as rain gutters and gutters in a number of targeted cities in and around Los Angeles. In addition, we were able to surpass 2 major competitors in rankings both locally and nationally for our targeted keywords, giving The Rain Gutter Specialists 3 times the exposure compared to before the campaign began. Keyword Month 1 Month 6 Rain gutters Los Angeles 12 1 Rain gutters 33 2 Copper rain gutters 13 2 Gutters sales@intactinfo.com 6

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