Social Media Marketing

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2 Social Media Marketing Published by Naomi Trower Social Media Specialist Real Estate Broker Santa Clarita, CA, USA

3 Copyright 2010 Naomi Trower All rights reserved under the international and Pan-American copyright conventions. With the exception of brief quotations in review with proper accreditation no part of this book may be used, reproduced or transmitted in any manner whatsoever without written permission from the author. DISCLAIMER This publication is designed to provide accurate information in regard to the subject matter covered. The author is not engaged in providing legal, financial, investment, accounting or business advice. Should the reader need such advice, he or she must seek services from a competent professional. The author particularly disclaims any liability, loss or risk taken by individuals who directly or indirectly act on the information contained herein. The author believes the information contained in this publication to be solid, but readers cannot hold her responsible for either the actions they take or the result of those actions. v1.0 - FIRST EDITION 2010 Please refrain from changing, dismantling, plagiarizing, or reselling this guidebook. Thank you!

4 Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media 1 Contents Choosing Your Social Media Sites... 2 Creating a Social Media Schedule... 4 Facebook Strategies... 6 Basic Strategies...6 Advanced Strategies...9 How To Build A Facebook Business Page...11 How to Add An Opt-In Box to Your Fan Page Ways to Promote Your Facebook Fan Page...16 Twitter Strategies Ways to Use Twitter to Help Your Site Go Viral...21 How to Utilize Twitter lists...23 How to Find Topics to Tweet...24 WordPress Strategies WordPress Blog Designs...26 Blog Article Ideas...26 WordPress Plugins to Help You Rank Higher in Search Engines...27 Active Rain Strategies Cross-Promoting All of Your Sites About the Author: Naomi Trower... 31

5 Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media 2 Choosing Your Social Media Sites There are a number of resources on Social Media Marketing for large businesses. I know most of you are saying, I m not trying to answer customer support questions like most large brands. I m just trying to find clients! I will demonstrate basic and advanced strategies for Facebook, Twitter, WordPress Blogs, and Active Rain. I will also go into detail on how to create your Facebook business page and add some bells and whistles that will allow you to stand out from your competitors. I have so many techniques and strategies to share that it s hard to say where to start first! I will start with the Top 4 Social Media sites that are important for you to start your social media campaign. Then I will elaborate on the techniques to generate leads with each site. It can be very overwhelming at first to start your social media campaign. You may be more comfortable focusing on two areas such as Facebook and Twitter or Twitter and Your Blog, but at least start with two social media areas so you can promote your services across multiple platforms. At least start with two social media areas so you can promote your services across multiple platforms Here is some basic information About my Top 4 Social Media Sites: 1. Active Rain is a social network for real estate and mortgage professionals. 2. WordPress Blog for your professional niche. This is the most utilized blog platform. 3. Facebook is the top-ranked social network with 400 million users, and growing daily. 4. Twitter is the fastest-growing social network.

6 Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media 3 Here are a few quick steps to get you started on your social media campaign: Step 1: Open new accounts for these social media sites. Step 2: Become a friend to Naomi Trower on these sites. I give a lot of tips, valuable content and updates via these sites. Step 3: Start to populate your information to these sites with an up-close, professional business photo. Your photo is very important. I ve had more people contact me because of my eyes and smile in my profile photo than anything else (so, be friendly and enthusiastic in order to attract clients like bees to honey). Make a weekly plan just for social media marketing Step 4: Make a weekly plan just for social media marketing. This can seem overwhelming at first, but when you schedule your day to spend an allotted amount of time, it becomes so much easier.

7 Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media 4 Creating a Social Media Schedule Here is my sample social media schedule: Monday Tuesday Wednesday Thursday Friday Facebook: add more friends update fan page Facebook: recognize birthdays comment on statuses update fan page Facebook: Add more friends update fan page Facebook: Respond to event invites related to business update fan page Facebook: join fan pages & groups in my niche update fan page Twitter: retweets find content to share Twitter: intro Tues find content to share Twitter: promote others find content to share Twitter: preschedule #followfriday list Twitter: thank people for adding me to their Twitter lists Blog write blog comment on other, related blogs Blog promotion Active Rain blog comments Blog write blog comment on other, related blogs Blog promotion Active Rain blog comments Blog write blog comment on other, related blogs I usually spend about 15 minutes in the morning, mid-afternoon and evening on Facebook and Twitter every day, for a total of 45 minutes. I spend about 1 to 1.5 hours every day writing new blog posts, promoting my blog, and commenting on other related blogs. I spend 15 minutes on Tuesdays and Thursdays on Active Rain.

8 Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media 5 As you can see from my schedule, I utilize Facebook, Twitter and my blog the most. I have had a slow start on Active Rain, but that will change. I will be adjusting my schedule to be more active there on a daily basis. In the new year, I also plan to concentrate on LinkedIn and Posterous as my next social media focus. I will share strategies for those networks in the next version of this ebook. You can choose to do the same as well. I just chose the social media sites that would be the easiest for you to generate the most leads naturally. You can decide to focus on two social media sites at first, then gradually move forward to other sites. You can decide to focus on two social media sites at first, then gradually move forward to other sites I will start with Facebook strategies, then move on to Twitter strategies, and then finally WordPress blog and Active Rain strategies.

9 Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media 31 About the Author: Naomi Trower Teaching Real Estate & Mortgage Professionals Social Media Strategies Naomi has a degree in Industrial & Systems Engineering from the University of Southern California, which has a focus on learning multiple engineering disciplines and becoming the CEO of engineering firms. She worked for The Boeing Company for 10 years. She developed a passion for project engineering and completed very high level, multimillion-dollar facility projects during her career. Eventually, she caught the entrepreneurial bug from her husband. After the birth of their first daughter and the last of three children five years ago, she came home to help with Kylon s growing mortgage business. It was an amazing time as their business continued to grow and expand. During this time, she became a real estate broker and established Premier Equity Group, Inc. and Premier Realty Group. She currently has a team of real estate agents and loan officers working under her license. Naomi has partnered with social media experts and intends to expand her reach in this realm. She is an active member of ISMA, International Social Media Association, and is helping her team and other business owners to be successful in the social media arena. Connect with Naomi on her Blog Connect with Naomi on Twitter Connect with Naomi on her Fan Page Connect with Naomi on LinkedIn Connect with Naomi on Posterous Connect with Naomi on Flickr Connect with Naomi on Active Rain

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