Copyright 2011 Smart VA Ltd All Rights Reserved.

Size: px
Start display at page:

Download "Copyright 2011 Smart VA Ltd All Rights Reserved."

Transcription

1

2 Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DISCLAIMER AND/OR LEGAL NOTICES The information presented herein represents the view of the author as of the date of publication. While every attempt has been made to verify the information provided in this guide, neither the author nor her affiliates or partners assume any responsibility for errors, inaccuracies or omissions. This guide is designed to provide accurate and authoritative information in regard to the subject matter covered. It is offered with the understanding that the author is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

3 Introduction As a business owner, you know that in order to achieve success and profitability, you need to drive interest in your products and services. However, the challenge is first of all to find those people who are interested in your business and then once you ve found them, to keep them engaged. In the past this was done with direct mail and advertising. But these forms of marketing can be expensive and time consuming, especially for small businesses that don t have large marketing budgets. So how can you communicate directly with people who you know are interested in your services? Well, the answer is through marketing. For instance, you are speaking to a warmer market than those people who you engage with in other forms of online marketing such as social media. This is because the recipients of your newsletters have elected to receive communications from you either by signing up on your website or asking to be added to your mailing list. It also enables you to proactively communicate with existing and potential clients instead of having to wait for them to return to your website or give you a call. You can target the campaign so they only receive information they are interested in and personalise the message with their name. Also, the response rate is far quicker. Rather than waiting weeks to see results, you will get them in hours and can instantly measure what works. However, before you rush into marketing, there are some essential things you need to know. If you don t set up your campaign properly, you could get accused of sending out spam and become blacklisted by the ISPs (Internet Service Providers)! This guide will help you avoid the common mistakes that many people make when setting up an marketing campaign, and give you advice on how to promote your business professionally and effectively to your clients, without falling foul of anti spamming rules. Also, look out for the special bonus offer at the end! 3

4 marketing : The basics The first thing you need to consider when setting up an marketing campaign is to choose the appropriate program for your needs. Don t try and do this via your existing program such as Outlook or Gmail as your ISP places limits on how many s you can send out per month and how many people you can send them to. If you start sending out bulk s on an infrequent basis to a large group of people then your ISP will think you are sending out spam and will either stop your outgoing s or even close down your account. Also, there s more of a chance that you will accidentally share your recipients addresses with everyone on the mailing list by adding them into the To box instead of bcc. By doing this, you could seriously upset your recipients by sharing their address with a group of strangers. This is why it is essential to use an marketing service such as Aweber, Constant Contact or MailChimp. When deciding on which program to use, think about your requirements. Are you just sending a newsletter once a month? Or are you planning to offer an online course so need to set up a series of follow up s (called autoresponders) once people have signed up? Whatever your needs, you need to look at each program s features before making a decision. Remember, cheaper doesn t always mean best. In fact, it is very important that you choose the right marketing program from the start as moving your mailing list from one provider to another can be extremely difficult and mean that you lose a large percentage of your subscribers. See the blog 5 Things to Consider When Changing Marketing Programs for more information. Don t get blacklisted! One of the essential things you need to ensure is that you don t get accused of sending spam. Let s face it, none of us likes getting spam and if we want our business to appear reputable and professional, we don t want to be sending it to our contacts. However, you can easily find yourself falling foul of spam regulations when using marketing if you don t know what you re doing. 4

5 The first rule of marketing is Don t send to people without their permission! Just because you met someone at a networking event or trade fair, and you swapped business cards, this does NOT mean that they gave you permission to sign them up to your mailing list. You only sign up people who have given their permission and the best way to do this is to have a sign up form on your website and use the double opt in method. How does the double opt in method work? Say someone signs up for your newsletter on your website they fill in their details and hit the Submit button. Immediately afterwards, they will receive an with a confirmation link to confirm their subscription. If they click the link, they are added to your list and you have proof that they have opted in. If they don t click the link, then they are not added to your list. Don t physically add contacts yourself because, if you do, you could get reported as a spammer. If this happens too often, then the ISPs will block you and no one will receive your messages whether they opted in or not. Your marketing provider may also suspend your account if you have a high unsubscribe rate. Read on for tips on design and layout of your newsletter. 5

6 marketing : Design and layout Use HTML. One of the great advantages of using an marketing service is that you can send out HTML s. Using HTML means that you can design the message with your own colour scheme and branding, format the content into columns, add headers and footers, and insert images and videos. So you can make your newsletter look like your website and this seamless branding means that your recipients will instantly know who the message is from. Don t forget to add a plain text option too for those recipients who can t or won t read images on their browser. Images and videos. Please note that when uploading images and videos into your HTML newsletter, you will need to host them on a web server first. The marketing program will then download them whenever the message is opened. However, don t have your content as one big image because if your recipients have images turned off on their browsers, all they will see is a blank message! Also remember to add alt tags to all images that you add to your newsletter. Some marketing programs will host the images for you and with others, you will have to host them yourself either on your own website or on sites such as Flickr. Simple layout. It s a good idea to keep the layout of your newsletter fairly simple, either a single column design or one with a sidebar. Add a logo or image in the header, preferably the same as the one on your website. Split the content into sections with headings and add a summary at the beginning so that your readers can instantly see whether the newsletter contains anything they want to read. If you are including articles and blogs, then don t put all the text in the newsletter itself, just add a heading and short summary with a link back to the original article. Read on to find out where to get content for your newsletter. 6

7 marketing : Content What to write about? A lot of people are put off doing marketing because they don t know what to put in their newsletters. Content is obviously crucial to the success of your marketing campaign but it doesn t have to be difficult to create something that will interest your readers. Think about your target market and what would be useful and valuable to them. It could be the latest news in your industry or a topic which relates to a problem that you solved for a client (or for yourself) which would be of interest to your readers. Or it may be tips and advice on subjects related to your services, eg help on completing your tax return. If you put on events or webinars then you can offer your readers a time limited discount. Also don t forget to use articles or blogs that you ve written as well as links to other people s content. Style. The style of the content can either be formal or conversational, depending on your business and target market. It s a good idea to personalise your messages by putting the recipient s first name at the beginning of the , as this helps to build a relationship between you and the reader. Newsletter vs Autoresponders. A campaign or broadcast is a one off message that you send out whenever you want to contact your list, eg your monthly newsletter. An autoresponder is a message that is automatically sent out at a time set by you. That could be a series of s that people receive after they have signed up or modules for an online course which they get every few days. Once you have set up the autoresponders, the recipient will get the s automatically once they have signed up to your list. Call to actions. Although you want to give your contacts useful information, marketing is like any form of marketing, it needs to be generating leads for your business. So don t be afraid to add promotions or special offers in your newsletter with links that lead to a landing page on your website that has a clear call to action. Read on to find out the best time to send your newsletter. 7

8 marketing : Frequency and timing Frequency. When first setting up your marketing campaign, it s easy to be cautious about sending too many s out to your contacts. You can feel that you are spamming your contacts if you send s too frequently. However, research has shown that it s better to send out regular messages. If you only send an once every few months then your contacts will forget about you, which means that they are more likely to unsubscribe when they do hear from you next. By sending frequent messages with valuable content, you will start to build a relationship with your contacts and they will come to look forward to receiving your s. So send something out at least once a month if not more, and set a schedule and stick to it. Timing. So when is the best time to send out a newsletter? Well that s the multimillion dollar question! The general consensus is early morning between 6 8am to catch people when they re first checking their inbox. Regarding the best day, Tuesday, Wednesday or Thursday do well, but research has shown that Saturday and Sunday can also have high open and click through rates. Avoid Mondays and Fridays as people will often have a full inbox at the beginning of the week so your will get lost; and at the end of the week, people are starting to wind down for the weekend. However, timing all depends on your recipients so can differ widely between businesses. Therefore it s important that you test your campaigns to see which time is the best for you. Read on to find out more about testing your campaigns. 8

9 marketing : Testing Test different browsers. Before sending out your , you need to test it first. This needs to be done to ensure that the displays properly in various programs such as Outlook, Gmail, Yahoo, Hotmail etc. It s essential that you do this as not all browsers display HTML s in the same way. However, with the rise in the use of Smartphones, the majority of people are now viewing their s via their phone. So don t forget to ensure that your can be viewed properly on a mobile phone too. Some programs will test your newsletters for you, but it s a good idea to sign up to a few different browsers yourself. Split test campaigns. The great advantage of marketing is the ability to split test your campaigns. Split testing means that you can send out the same campaign to your list, but change the subject header or timing to see which one provides better open rates and click throughs. Sometimes the difference can be around 10% so it s definitely worthwhile doing this. Most marketing programs will set up a split test for you. Always track and analyse each campaign you send out for open rates, click throughs, unbounces and unsubscribes. You can then see how your campaigns are performing over time and make adjustments accordingly. Because what works for one person s campaign may not be the same for you. Read on to get your 10 top tips on how to ensure your marketing looks professional. Click on the link for more tips from our blog on how to use marketing 9

10 Top 10 Tips for Effective Marketing 1. Put your name in the From box so that recipients of your can instantly recognise who is sending the message. If a recipient is struggling to remember who you are, then they ll hit the delete button instead of opening it. 2. Ensure the To: field of your is personalized with your recipient s name, not their address. Again, this ensures that the doesn t end up in their delete or junk folder. 3. The subject line should contain your company or newsletter name. If you re sending out a regular newsletter or update, use the same subject line every time, eg My Company Newsletter March 20xx. By doing this, recipients will instantly recognise it s from you and what it s about. 4. Place a one click unsubscribe link at the bottom of your message so that people who no longer want to receive your s can opt out easily from your list. We don t want to lose subscribers but we also don t want to be sending out messages to people who are no longer interested in what we have to say. 5. Add an optional link at the top of the for recipients to view this in your browser. This enables recipients to view the archived version of your on your server, which is especially useful if the has been forwarded to them from someone else and is no longer displaying properly. 6. Do a plain text version of your so that people who can t or won t view images can still read the text. This also helps prevent your being treated as spam. 7. Add a link to your company s privacy policy in your . Most providers will generate a privacy policy for you when you sign up to their program. Otherwise, you can use the same privacy policy as the one on your website. 8. Put your full contact information on the , including your mailing address (not PO boxes), telephone and fax numbers. Add as much contact information as possible as this will make your look like it s come from a reputable company. 9. Have a balance of text and images. Don t put all your images and text into one HTML image as many programs don t display images by default so all your recipients will see is an empty box when they open up the Put a reminder at the top of the telling people why they are getting a message from you. It could be something like You are receiving this because you signed up on our website. Let s face it, many of us sign up to lists on websites and then forget about it. You don t want recipients to hit the spam or delete button so adding reminder text prevents this from happening. 10

11 Conclusion By using the advice given in this guide, you will avoid the common pitfalls that people face when setting up their marketing campaigns. So to recap, do some research on the various marketing providers to find the one that offers the best features for what you want. Ensure that you only have people on your list that have elected to receive communications from you. You will grow your list more slowly this way, but it will be more effective because you know that the people on your list want to hear from you. Keep your newsletter design simple and clear, and don t put too much text in the content split it up with headings and add a summary at the beginning so people can quickly see if they want to read it. Think about what kind of content would interest your target market, and add call to actions to generate leads. Ensure that you are sending an to your list at least once a month. Then split test campaigns to find out the best time and day for open rates and click throughs. As you can see, marketing is a great tool if done correctly. You can use it to communicate regularly with a list of people who you know are interested in what you have to offer. By doing this, you can share your expertise with a wider audience, build a relationship with your contacts and start to generate leads for your business. Bonus offer! So now that you ve got a clearer idea about how to use marketing to promote your business, why not take our free marketing health check to find out whether your existing campaigns are delivering the results you want. You will get a report which contains 3 key actions that you can take straightaway that will improve the effectiveness of your campaigns. So visit our website for more information and to access the online questionnaire: marketing review/ 11

12 About the author We can help you if: Valerie Eaton is the founder of Smart VA which specialises in providing online admin and marketing support to people whose businesses are growing and they are now feeling overwhelmed by their workload. Valerie has over 20 years experience working as a PA at senior level so has the knowledge and expertise to provide first class support to clients. You own your own business and have been running it for more than 18 months Your workload is growing and you can no longer handle everything yourself You re now ready to start outsourcing your workload so you can focus more of your time working on your business not in it You want to raise your online presence using tools such as marketing, blogging and social media but don t have the time or skills to handle them yourself If this sounds like you then we can help. Our cost effective and flexible support enables clients to reduce their workload so they have more time for their business. We also specialise in handling the administration of clients online marketing activities so that they can have an effective online profile which will increase their visibility and attract more clients. So if you would like to know more about how we can save you time and money in your business, then call us to day on or check out our website for more information. Connect with us online by clicking on the images below: 12

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Bulk email and newsletters

Bulk email and newsletters + Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.

More information

Email Marketing. Topic E- Marketing Tutorial 25. This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing.

Email Marketing. Topic E- Marketing Tutorial 25. This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing. Topic E- Marketing Tutorial 25 Email Marketing This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing. Reading time: 15 minutes Prerequisite: None 1. What is email

More information

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.

More information

Converting Prospects to Purchasers.

Converting Prospects to Purchasers. Email Template Guide LASSO EMAIL TEMPLATE EDITOR... 2 ABOUT LASSO EMAIL TEMPLATE EDITOR... 2 CREATING AN EMAIL TEMPLATE... 2 ACCESSING EMAIL TEMPLATES... 2 ADDING AN EMAIL TEMPLATE FOLDER... 3 BASIC PRINCIPLES

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

NOTICE: THIS REPORT COMES WITH SPECIAL RIGHTS INCLUDED.

NOTICE: THIS REPORT COMES WITH SPECIAL RIGHTS INCLUDED. HOW TO USE AWEBER NOTICE: THIS REPORT COMES WITH SPECIAL RIGHTS INCLUDED. You MAY sell it, AND give it away. However, this report may NOT be altered in any way! Do you want to know the secret weapon of

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly)

A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly) A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly) Page 0 of 5 Introduction This document summarizes the questions that were asked during the session

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you

More information

Quick and Easy Email List Building

Quick and Easy Email List Building Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building

More information

Email Marketing Best Practices - Top 10 tips

Email Marketing Best Practices - Top 10 tips Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want

More information

Email Marketing Campaign Guidelines

Email Marketing Campaign Guidelines Email Marketing Campaign Guidelines Marketing campaigns have a wide variety of objectives including brand awareness, database numbers, sales targets and of course timelines and budgets. With Email Marketing

More information

SimplyCast emarketing Email User Guide

SimplyCast emarketing Email User Guide SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan You may email, print, or post this report freely. Just leave it intact, don t change it, and keep it as a PDF file. You may republish excerpts as long as you attribute them to this e-book and link back

More information

AWeber. Tutorial ebook

AWeber. Tutorial ebook AWeber Tutorial ebook Page 1 Table of Contents Copyright Notices 3 Legal Notices 3 Reach more customers, faster with AWeber Autoresponder 4 Features 4 Benefits 4 Getting Started With AWeber E-mail Marketing

More information

Email Marketing Features

Email Marketing Features Email Marketing Features intouch Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

Not Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Not Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Not Your Mother s email Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Your Mother s email? Using Outlook, Gmail or Kerio Server groups Being restricted to 50 500 emails/24 hours

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

Sending Email on Blue Hornet

Sending Email on Blue Hornet Sending Email on Blue Hornet STEP 1 Gathering Your Data A. For existing data from Advance or Outlook, pull email address, first name, last name, and any other variable data you would like to use in the

More information

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:...

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:... Table of Contents Recommendation Summary... 3 Technical:... 3 Creative:... 3 Introduction... 4 Formatting Recommendations... 5 JavaScript:... 5 Forms:... 5 Background Tags and Colors:... 5 Html Text:...

More information

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy.

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy. The following guidelines are for companies who develop email HTML design/creative and copy. In today s email environment it is imperative that mailers consider the limitations presented by email readers

More information

Build Your Mailing List

Build Your Mailing List Introduction MailChimp makes it fun and easy to send email newsletters, manage subscriber lists and track newsletter performance, but what does that have to do with you? Why should churches be concerned

More information

A Guide to Email. For Beginners

A Guide to Email. For Beginners A Guide to Email For Beginners What is email? Email is a way of sending messages or letters to someone electronically using the internet. Messages usually arrive instantly in the recipient s mailbox. In

More information

Email Marketing Features

Email Marketing Features Email Marketing Features ECampaign101 Email Marketer is a true all in one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

emarketer system Benefits

emarketer system Benefits emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the

More information

A Beginner s Guide to Email Marketing. Version 1.0 Released October 2012

A Beginner s Guide to Email Marketing. Version 1.0 Released October 2012 Released October 2012 Contents Introduction... 3 The campaign... 3 Email marketing systems... 3 Timing & frequency... 3 The database... 4 Building your own list... 4 Double opt in process... 4 Purchasing

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List...

Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... 5 Send to Your List... 6 Profit From Your List... 7 Selecting Your

More information

Email Marketing Features

Email Marketing Features Email Marketing Features JPC s Email Marketer includes everything you need to create, send and track professional HTML emails. It is fullyfeatured email marketing software which has been developed by marketing

More information

Email Marketing 10Mistakes

Email Marketing 10Mistakes Most Common Email Marketing 10Mistakes At Upper Case, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we encounter... 01 Not

More information

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

The IM Rebels Bring The Rebel Out In You And Explode Your List Building Income!

The IM Rebels Bring The Rebel Out In You And Explode Your List Building Income! The IM Rebels Bring The Rebel Out In You And Explode Your List Building Income! DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this E-Book represents the views of the publisher as of the

More information

Basic E- mail Skills. Google s Gmail. www.netliteracy.org

Basic E- mail Skills. Google s Gmail. www.netliteracy.org Email it s convenient, free and easy. Today, it is the most rapidly growing means of communication. This is a basic introduction to email and we use a conversational non- technical style to explain how

More information

Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014

Email Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014 Email Newsletter Best Practices June 2014 Introductions Andrea Berry Idealware Expert Trainer Director of Development, Hardy Girls Healthy Women Are People Still Using Email? Yes. It s critical channel

More information

HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS

HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS Deliverability Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need

More information

University of Colorado Boulder Colorado Springs Denver Anschutz Medical Campus. CU ecomm Program Email Marketing Best Practices

University of Colorado Boulder Colorado Springs Denver Anschutz Medical Campus. CU ecomm Program Email Marketing Best Practices University of Colorado Boulder Colorado Springs Denver Anschutz Medical Campus CU ecomm Program Email Marketing Best Practices What is ecomm?... 2 Why use ecomm?... 3 Legal Considerations... 4 Email Marketing

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

Tips For A Profitable Real Estate Email Marketing Campaign

Tips For A Profitable Real Estate Email Marketing Campaign Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all

More information

The Essential Guide to HTML Email Design

The Essential Guide to HTML Email Design The Essential Guide to HTML Email Design Emailmovers Limited, Pindar House, Thornburgh Road Scarborough, North Yorkshire, YO11 3UY Tel: 0845 226 7181 Fax: 0845 226 7183 Email: enquiries@emailmovers.com

More information

Email Marketing for Recruiters. Mark Whitby. Mark Whitby. All Rights Reserved.

Email Marketing for Recruiters. Mark Whitby. Mark Whitby. All Rights Reserved. . All Rights Reserved. As a low-cost marketing method, nothing beats email: You get your message out at the push of a button It's a cheap, fast and efficient way to communicate with both clients and candidates

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

World s Easiest Email Marketing. A quick guide to. A/B Tests. A quick guide to - A/B Tests

World s Easiest Email Marketing. A quick guide to. A/B Tests. A quick guide to - A/B Tests A quick guide to A/B Tests 1 In this guide In this guide you ll learn how to use A/B Testing on key elements of your newsletter to maximize conversion rates. Table of Contents Creating A/B Tests Types

More information

A Whitepaper of Email Marketing Questions and Answers Using Split Tests to Improve Email Results Case Studies

A Whitepaper of Email Marketing Questions and Answers Using Split Tests to Improve Email Results Case Studies A Whitepaper of Email Marketing Questions and Answers Using Split Tests to Improve Email Results Case Studies Page 0 of 7 Introduction This document summarizes the questions that were asked during the

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you through three of the

More information

Hairy Goat D E S I G N

Hairy Goat D E S I G N Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the

More information

Getting Started with Automizy

Getting Started with Automizy Getting Started with Automizy The Basics To help you get started, this guide will show you exactly how simple it is to use Automizy to combine automated multi-channel communication into your overall marketing

More information

The Essential Guide to HTML Email Design

The Essential Guide to HTML Email Design The Essential Guide to HTML Email Design Index Introduction... 3 Layout... 4 Best Practice HTML Email Example... 5 Images... 6 CSS (Cascading Style Sheets)... 7 Animation and Scripting... 8 How Spam Filters

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Quick Start Guide. Seriously powerful email marketing, made easy

Quick Start Guide. Seriously powerful email marketing, made easy Seriously powerful email marketing, made easy Table of Contents DOTMAILER QUICK START GUIDE... 3 Main Screen... 4 Getting Started... 6 STEP 1: CAMPAIGN SETTINGS... 7 STEP 2: CAMPAIGN CONTENT... 8 Editing

More information

Send Your Message to the Masses

Send Your Message to the Masses + Send Your Message to the Masses WELCOME! Enter your name in the chat window for attendance Getting Started with Email Newsletters Emily Pitts Ennis, CAES OIT + Email newsletter overview This session

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Capturing AWeber newsletter subscribers using Pligg CMS. By Moneytized.com

Capturing AWeber newsletter subscribers using Pligg CMS. By Moneytized.com Capturing AWeber newsletter subscribers using Pligg CMS By Moneytized.com About us WE RE A TEAM OF PROFESSIONALS THAT LOVE CREATING USEFUL INFORMATIONAL PRODUCTS AND APPLICATIONS. AWEBER NEWSLETTER FOR

More information

How to Create and Send Newsletter Using G-Lock EasyMail

How to Create and Send Newsletter Using G-Lock EasyMail How to Create and Send Newsletter Using G-Lock EasyMail Beginner s Guide 1 Page Table of Contents 1. Create E-Mail Account 3 2. Create Contact Group. 5 3. Import Contacts from External Database. 6 4. Compose

More information

Sage E-marketing White Paper

Sage E-marketing White Paper Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

E-mailing a large amount of recipients

E-mailing a large amount of recipients E-mailing a large amount of recipients DO NOT use the TO or CC field! If you have a large list of recipients you need to send an email you, you should never try sending one large email with all of the

More information

Email marketing campaign guidelines SMS-Timing clients

Email marketing campaign guidelines SMS-Timing clients Email marketing campaign guidelines SMS-Timing clients Copyright 2013 B&MI s.a. Page 1 CONTENTS Introduction... 3 Prepare your contents... 5 Choose one topic per campaign... 5 Write your contents... 5

More information

A quick guide to... Effective HTML Messages

A quick guide to... Effective HTML Messages A quick guide to... Effective HTML Messages In this guide... Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing.

More information

Amy wants to use her email to view some photos her friend Sandy sent, from her vacation to Washington DC.

Amy wants to use her email to view some photos her friend Sandy sent, from her vacation to Washington DC. E-mail Attachments Hi, I m Sarah. I m going to show you how to download files people send to you in emails, and how to send your own files to other people using your email. We ll follow along with Amy,

More information

CommuniGator. Avoiding spam filters

CommuniGator. Avoiding spam filters CommuniGator Avoiding spam filters How to dodge the junk box; deliverability and avoiding spam filters Email marketers often have more to battle with than just creating an email and sending it to their

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

The Email Marketing Performance Booster

The Email Marketing Performance Booster The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure

More information

In an ethical and moral way, it should be taken as a community building process, not a sales channel.

In an ethical and moral way, it should be taken as a community building process, not a sales channel. Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting

More information

What to Write in Your

What to Write in Your What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES 1 TABLE OF CONTENTS Chapter 1 Thanks for Subscribing Incentives

More information

Program Guide. Module 2. 2011 LifeStylized.com

Program Guide. Module 2. 2011 LifeStylized.com Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything

More information

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing.

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. Foreword Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Email Graphic Design Best Practices

Email Graphic Design Best Practices Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Email Graphic Design Best Practices These training materials have been prepared by Aspiration in partnership with Radical

More information

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

List Building Basics. For Newbie Internet Marketers. How To Start Building Your List FAST!

List Building Basics. For Newbie Internet Marketers. How To Start Building Your List FAST! List Building Basics For Newbie Internet Marketers How To Start Building Your List FAST! DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this E-Book represents the views of the publisher

More information

WASHINGTON STATE LEGISLATURE RSS TUTORIAL HOW TO USE RSS TO BE NOTIFIED WHEN BILLS CHANGE STATUS

WASHINGTON STATE LEGISLATURE RSS TUTORIAL HOW TO USE RSS TO BE NOTIFIED WHEN BILLS CHANGE STATUS WASHINGTON STATE LEGISLATURE RSS TUTORIAL HOW TO USE RSS TO BE NOTIFIED WHEN BILLS CHANGE STATUS January 3, 2007 What is RSS? RSS stands for Really Simple Syndication. RSS programs called newsreaders allow

More information

8/4/2015 Sphere 9.4.6 Sphere Email US

8/4/2015 Sphere 9.4.6 Sphere Email US Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,

More information

The biggest myth about online marketing

The biggest myth about online marketing DWHSA Webinars Using MailChimp A FREE Tool for Email Marketing The biggest myth about online marketing Email is dead Email isn t cool Email is for old people The big truths about email marketing Your clients

More information

Matrix Prospect and Client Management For Support: (800) 925-1525 Support Hours: M-F 8:30 AM 9:00 PM Sat-Sun: 10:00 AM 3:00 PM www.crmls.

Matrix Prospect and Client Management For Support: (800) 925-1525 Support Hours: M-F 8:30 AM 9:00 PM Sat-Sun: 10:00 AM 3:00 PM www.crmls. Matrix Prospect and Client Management For Support: (800) 925-1525 Support Hours: M-F 8:30 AM 9:00 PM Sat-Sun: 10:00 AM 3:00 PM www.crmls.org/support All rights reserved. No part of this publication may

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0 Email Marketing Version 1.0 Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK Email Marketing Email marketing is an excellent way of promoting products, services and events direct

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

E-mail Marketing Tactics

E-mail Marketing Tactics 1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information