What s New in Communication:
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1 What s New in Communication: The Basics of Social Media Emily Eubanks Education and Media Coordinator Kim Taylor Senior Information Specialist 2009 Florida Master Gardener Continued Training Conference Session C-3 Monday, Nov. 2, 4:30-5:30 p.m.
2 Information then Information R/evolution:
3 Information now
4 Web 2.0 Social media is social which means relationships, engagement, connectedness, and collaboration. Anne Adrian, Auburn University and Alabama Cooperative Extension
5 Where is our audience?
6 Google 1 trillion - unique URLs in Google s index thefuturebuzz.com/2009/01/12/social-mediaweb-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
7 Wikipedia 75,000 - active contributors 13 million number of articles contributors have worked on ~57 million 2008 monthly visitors ~65 million 2009 monthly visitors
8 YouTube 70 million videos (March 2008) 95.4 million videos (May 2009)
9 Blogosphere 346 million people read blogs (comscore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs
10 What s the point?
11 Where to start? What s being said on the Web What people are saying on the Web Pick a tool Use filters
12 What s being said on the Web
13
14 Know what people are saying
15 Social media tools (start with 1, 2, or 3) Photo sharing Video sharing Social networks Blogging Microblogging extension
16 Choose the right tool What do you like to do? How do you like to share information? How much time do you have?
17 Sharing
18 Blogs & Microblogs
19 Podcasts
20 Instant Messaging
21 Feed (RSS) Readers
22 Texting
23 A more in-depth look Facebook Twitter Blogging
24 Facebook Fourth largest population in the world (>300 million active users) 50% of users long on to FB on any given day Women older than 55 make up the fastestgrowing age group on Facebook 40 million status updates 2 billion photos and 14 billion videos uploaded each month 70% users outside of US
25
26 Fan Pages on Facebook
27 Data from fan pages
28 Group Pages on Facebook
29 Twitter Twitter is a micro-blogging service, which is textbased More than 25 million accounts 3 million Tweets/day (March 2008) Tuesday most popular day Wednesday close 2nd popular day
30 Twitter Tweets are updates or a mini blog Announcements ReTweets Direct Messages News Reporting Marketing
31
32 TwitPic Quick sharing of photos on the go from a mobile phone TwitPic.com almost seems like it was developed for Extension Easy way to get a photo out for diagnostics or comments
33
34 Photo Sharing Set up a group and encourage readers to share photos or videos of projects
35 Photo Sharing Also a place for interaction and discussion
36 Video Sharing Upload demos showing gardening techniques
37 Video Sharing Embed videos into blog posts
38 Blogging Journal about gardening experiences Highlight new books, articles, appearances Feature great garden photos Embed how-to videos
39 Be Successful Read Comment Write Respond Converse Connect Rinse & Repeat
40 Create buzz Seed swap Books Garden gift giveaway
41 Going mobile iphone, Blackberries, and smart phones Connected ALL the time Many platforms/applications to choose from
42 Tools to manage the information Consider using an aggregator (RSS feed)
43 Who are you reaching? How do you know who s stopping by? Once you know who s visiting, how do you know what they re reading? What do they WANT to be reading?
44 Web Analytics Many service providers (google.com/analytics) Helps to drive content direction Keyword searches Where are people visiting from? What are they looking for?
45 Other considerations Do you offer ways for people to keep up with news about your MG program (plant sales, garden tours, other events)? Do you have ways for readers to comment? Look for other groups, forums, social networks that are being used by your clientele.
46 Things to Remember Keep it professional Post what is meaningful Make sure your information is current Make sure your information is correct Make sure your information is relevant Take care in the use of autofeed services Follow many others, but use filters Remember, social media is social and PUBLIC
47 What is the point?
48 Dig In!
49 Contact Emily Emily Eubanks Twitter: em_eubanks Slideshare: em_eubanks Flickr: em_eubanks YouTube: em_eubanks Facebook: emily.eubanks Blog: emeubanks.blogspot.com
50 Contact Kim Kim Taylor Twitter: sassycrafter Slideshare: krtaylor Flickr: gardeninginaminute YouTube: UFGardening Facebook: sassycrafter Blog: cannasandbananas.blogspot.com
51 Resources Intro Social Media for Cooperative Extension Directors Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-mediaguide.pdf 10 Privacy Settings Every Facebook User Should Know
52 Resources Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/ How to Use Twitter for Business flyte.biz/resources/newsletters/08/06- twitter-for-business.php Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook blog.anneadrian.com/2009/07/decide-who-to-follow-intwitter-and.html
53 Resources RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english Use a newsreader blog.anneadrian.com/2007/05/how-to-use-newsreader.html Poscente, Vince. The Age of Speed. (2007) Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
54 Resources Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/ / Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filterfailure.html Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-webtechnologies_26.html
55 Resources Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p / Feeding Frenzy extension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p / Beginner s Guide to Social Media in Extension collaborate.extension.org/wiki/beginners_guide_to_social_media_in _Extension
56 Resources Hampton, K. (2002). Place-based and IT mediated community. Planning Theory and Practice, 3(2), Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook friends : Social capital and college students use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
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Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project