A Handy Guide to. Marketing. Including How to Hire an Effective. Copywriter for Massive Results! Claudia Looi TravelWritingPro.

Size: px

Start display at page:

Download "A Handy Guide to. email Marketing. Including How to Hire an Effective. Copywriter for Massive Results! Claudia Looi TravelWritingPro."

Brianna Hart
8 years ago
Views:

1 A Handy Guide to Marketing Including How to Hire an Effective Copywriter for Massive Results! Claudia Looi TravelWritingPro.com

2 Introduction marketing is not dead. In fact it is more powerful than ever because of Social Media and Online Content Marketing. Large and small sized companies are coming online and some are abandoning the old ways of marketing and embracing the new, keeping campaign as one of the top priorities in their marketing strategies along with content and social media. So the old-fashioned address is not dead. Some stores are asking for s when you check out. lists are a marketers gold mine. What is your address? they ask. You answer, What for? Their answer, We want to send you money saving coupons and pre-sale dates before the crowds! Great strategy. They can keep in touch with you for a long time after that one sale at the store. When you sign up for a Facebook or Twitter account or Google +, what do they ask for? First thing on the list other than your name - address. Without one, sorry no Social Media interactions! Let me ask you this: Do you still check your s now that you are actively engaging with friends and clients on Facebook, Twitter, Google+ and many other social media platforms? If your answer is yes, your clients are too! s are one of the most secret places we go to for sharing our Deepest thoughts Most direct communication without being lost in the thousands of posts like Twitter or Facebook might Most important messages Communicating with our paying clients Sending out updates to friends and family Most reliable in terms of readability to your most important people It is the most personal space for your clients compared to Facebook, Twitter and Google+. You wouldn t find your competitor sharing their most secret strategies on Facebook. But they do it through s to their prospects and paying clients. 2 A Handy Guide to Marketing Claudia Looi All Rights Reserved

3 Here are 4 handy guides to an marketing campaign that will get you the results you are looking for ONE The Almighty Subject Line Your readers are getting lots of s in their inbox. They hit delete more than they read. How can you stand out? A great subject line will have great open rates. How do you write a great subject line that draws attention and gets open? Strategy, experience, and knowledge of your ideal clients and skill of writing great headlines and subject lines. For example, look at these subject lines: Your copywriter will be able to do the work. RE: My Monday Blog is up RE: We re in this together Which will you open if you are feeling isolated and can t lose the weight you ve been struggling with for years? The is coming from a weight loss company. 3 A Handy Guide to Marketing Claudia Looi All Rights Reserved

4 TWO Don t Pitch Your Sales Tent All The Time Sending an to your readers and list need not be only for sales purposes. Building relationship and bringing valuable content is everything in this economy. Gary Vaynerchuk calls it The Thank You Economy for a reason and Mari Smith calls herself Relationship Marketing Specialist and said relationship is the new currency. Are you building relationships with your readers through your autoresponder series of s and newsletters? If you are selling them all the time and sending them to your sales pages, soon they will send your s to DELETE LAND or JUNK LAND. Don t sell at all times. Care for your clients and build relationship before anything else. 4 A Handy Guide to Marketing Claudia Looi All Rights Reserved

5 Three Build Relationship & Lead Them to the Social Media Platforms It has been said if Facebook is a nation it will be the most populous after China and India. Day and night, people of all races and any age groups congregate on Facebook to chat, post and stay in touch. Facebook ad campaigns have been very effective lately too. You want to use s to direct your readers to join you on the social media platforms like Facebook, Twitter and Google+. You want them to have further engagement with you. Another platform would be to send them to your blog. They can continue to read your newest blog post and find out your offerings. Encourage them to visit your blog and place a comment. This will also help lower your Alexa score. When they are engaging with you on other platforms, your voice will eventually become louder and you become more familiar like a friend. You can find out more about them through their profile, post and pictures too. What a way to build relationship and a following. If they like you, they are going to press that like button and like your post or page. Eventually their friends and family on their Facebook wall will read this. Got the picture? 5 A Handy Guide to Marketing Claudia Looi All Rights Reserved

6 FOUR Deliverability & Quality Service Company My recommendation is AWeber Marketing Service. For a small fee of $19 per month and first month for $1 you get a good marketing service that will show you how to create that gets delivered on time and efficiently. Aweber will help determine if your looks spammy and will let you know how to correct it. When you send out s with AWeber you get: ü Cost effectiveness ü High conversion rate ü Low cost ü Most importantly, you can track each of your campaigns Realize the importance of permission-based s. You cannot send s to just anyone. They have to give you permission, which AWeber can generate for your list. 6 A Handy Guide to Marketing Claudia Looi All Rights Reserved

7 3 Things To Look for When Hiring a Copywriter 1 A copywriter who cares about your results more than their pocket. One who will listen to your client s needs, who is willing to learn all about your business and find out what keeps your clients awake at night. 2 A copywriter that understands social media, blogging and marketing campaigns. If your copywriter does not use social media, how can you expect him/her to help you spread your message across social media platforms? Are they engaging with their own audience in social media platforms? If they tweet once a week, beware. 3 A copywriter that has continual education on his/her craft. The online world is ever changing. In fact non-stop. We have to be updated constantly to stay relevant and effective. Before hiring, ask if she or he is being mentored or is still learning. One that stopped learning three years ago may not be relevant today. One that is a creative writer may not be an effective persuasive writer for you either. 7 A Handy Guide to Marketing Claudia Looi All Rights Reserved

8 For more information about marketing and campaigns, please check back and read my blog regularly. I do blog a lot about traveling. Sometimes, I may go in and talk about writing, effective copywriting, strategies and tips of marketing and content writing. If you are looking to hire a copywriter, please contact me at travelwritingpro (at) gmail (dot) com. Or go to the contact page at and send me a message. I look forward to working with you. If you have a copywriter now, I wish you well and great success in your business. Sincerely, Claudia Looi A Handy Guide to Marketing Claudia Looi All Rights Reserved

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is