Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement."

Transcription

1 Introduction Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. What we end up is lots, and lots of data and a good many people that work with analytics restrict themselves to just clickstream data. What I hope to accomplish today is to give some insight and some ideas on how to rethink data on the web. Paradox of Data <text = paradox of data> Real quick lets talk about the paradox of data. With all of these free and even paid tools (Omniture, Mint, GA, Yahoo Analytics, etc) there are well over 100 standards reports with 3-6 different metrics a piece and this excludes the ability to segment and create custom reports. Here s the problem. We get a crap-ton of data but this doesn t bring us any closer to identifying actionable insights on how to improve a website or customer experience. Lots of data, little insights. Rethinking Web Analytics <clickstream, insights image> Most businesses that use analytics tend to think only of clickstream data. It s definitely a good start but it s not enough. There s lots and lots of clickstream data, it s easy to access, easy to run reports and almost anybody can do it. After looking at all of this clickstream data (I m guilty of it) you will see that the amount of actionable insight you can get from that data. There s a reason there s so little actionable insight from clickstream data. Clickstream data is good at the what, but not the why. Clickstream data lets you know every single click a user makes and more. You know what pages people visit, with products they purchase, what the average time they spent on the site was, what site sent them to you, etc, etc, etc. Lots and lots of what.

2 With all of that clickstream data we re missing the why. Why do they do the things they do? To me this is the most important piece of analytics. Updated analytics paradigm <bubble with the expanded idea of web analytics> Lets look at the clickstream bubble again and fill in some holes. Really, analytics should be the what, how much, the why, what else, and from those questions we can gleam the ever so awesome insights. 1. The What - Clickstream We ve already talked about this a bit. It s pretty straightforward. The what is collecting, storing, processing and analyzing all of this clickstream data. All of this data helps you build a foundation. It helps you: measure pages and campaigns analize site behavior like visits, visitors, time on site, page views, bounce rate, sources, etc 2. How Much - Multiple Outcomes Analysis So lets say you re using GA, or omniture and you ve automated some reports. Lots and lots of juicy clickstream data gets delivered your management staff, sales, or whoever you think might need that data. Stop sending those reports and see if anybody actually notices. The problem with a lot of reporting is that it doesn t measure outcomes. Andrew had a good question that I think ties really well into measuring outcomes. How do you get clients to understand context behind analytics? I think one way to do that is to tie outcomes to profits. To me a website tries to deliver 3 types of outcomes. 1. Increase revenue 2. Reduce cost 3. Improve customer satisfaction & loyalty

3 When you re explaining analytics to clients this is a good approach. You re tracking, analyzing and making these changes to affect 1, 2 or all 3 of these outcomes. This is also a great approach if you re trying to push actionable analytics on senior management. Focus on these multiple outcomes and tie them to the companies profits and their bonuses. 3. Why - Experimentation and Testing To me the barrier of entry on the web is pretty darn inexpensive in both time and money. One of the advantages of the web as opposed to a print, TV, radio, magazines, big stores, is that you can get something out there, experiment, test and adjust. This piece of the analytics process is one of the most powerful. Rather than launching a site based on a single idea you can run multiple versions, experiment with real people, see what works, see what fails, and then adjust or even change your whole strategy if necessary. Tools, Google, Website Optimizer, Omnitures Test&Target, Autonomy s Optimost, Site Spect, usertesting.com, etc Experiment or die. 4. Why - Voice of Customer Think of your website or the website of your company or a client. Could you look at the top pages viewed and understand the content visitors were most interested in? How would you know those were the pages that the visitors actually wanted to see? It s possible they couldn t find the pages they wanted, something was broken. You really can t get that data from clickstream data alone. This is why using the voice of the customer is important. I won t go into a lot of detail on this since we discussed it back in July. It s recorded the slides and notes are online. In a nutshell, through user studies, user surveys, card sorts you can get direct feedback from your users. If you ve never been apart of this process you ll probably experience a number of ah-ha moments. It s pretty amazing and you ll ask yourself This was so obvious, why didn t we catch it? Tools: 4Q iperceptions, CRM Metrix, Ethnio, ForeSee, Wuufoo

4 5. What Else - Competitive Intelligence Back in the old days it was hard to get information about your competitors. One of my favorites is compete.com. It will compare your site performance to any competitors. You can gleam information like pageviews, views, repeat visits, growth, etc. Knowing how you re performing against your competitors helps you improve, identify new opportunities and helps you stay relevant. Tools: Google AdPlanner, Trende, Compete, Hitwise, Panels, Technorati 6. All of these things together work together to give you INSIGHTS! There are lots of pieces involved. You don t have to do everything right away. There our definitely manpower restraints, budgets restraints and you can tailor an analytics solution by focusing on the minimal areas that need to be addressed. In order of most important. Small Business: 1. Clickstream 2. Outcomes 3. Voice of Customer Medium Business: 1. Outcomes 2. Clickstream 3. Voice of Customer 4. Testing Large Business: 1. Voice of Customer 2. Outcomes 3. Clickstream 4. Testing 5. Competitive Intelligence

5 Reporting vs. Analysis So there you have it. There s a basic outline on what it takes to really have something you can act on. In your own company or for clients you work for, what is it you, your boss or your client looks for. Do they want reporting? Or do they want analysis? The reason I ask is because companies have a hard time about being honest with themselves. Most say they want analysis, when really all they want is reporting. Here are some quick guidelines to help differentiate what a company really wants. 1. Decentralized decision making If there is a lot of bureaucracy and you have to go through a number of people for a decision to be made before you can act you need reporting. These leaders need data they can process, not an analysis that tells them what action to take. 2. History Older companies have a history geared towards reporting and data. Being agile and turning on a dime isn t what they do. You ll need reporting. 3. Risk Taking Does the company empower people to take risks or does that limit careers? If they aren t willing to do true analysis, let go of some control and trust people to do their jobs then you need reporting. 4. Distribution of knowledge Are the teams and departments silos? It doesn t matter how empowered the analyst is if they aren t plugged in with the other groups. The best they can do is provide data/ reports to those that are plugged in (more than likely the leadership). 5. Availability of raw analytical brainpower Unless the company has invested in intelligent analytical thinkers reporting is probably the best bet. Having the correct talent makes all of the difference in succeeding on the analytics side of things. Invest 90% in the person, 10% in the tool.

6 More on Clickstream 1. Visits Visits and Visitors are the base of almost every web metric calculation. Basically when a person comes to a website and spend some time browsing before they leave it s called a session. Most analytics tools call it a visit. Most of this is tracked via javascript. Most sessions are ended after 29 minutes. 2. Unique Visitors Set by a cookie with a unique identifier. It s tracked if they come back and visit. It s likely, but not always the case that a unique visitor is a unique individual. Just understand that it s a decent metric but it s not perfect. 3. Time on Page & Time on Site <graphic with the pages> This simply measures the time somebody spends on your site. There s something very important that you need to understand about how these metrics are calculated. The log files keep track of what time a page was requested along with when the next subsequent page was requested. The last page (or the exit page) is missing the next time stamp to calculate the ToS on the last page. It s normally returned as 0 and is the default in most analytics tools. 4. Bounce Rate Bounce rate is my favorite metric, mainly because it s really easy to get something actionable from the data. Bounce rate simply means that somebody came to you site, they didn t visit any other pages, didn t click on any ads, any links and left. It s the lowest bar of success. Measure bounce rate on your site on at least 2 levels. 1. Measure in aggregate at an entire site level 2. Measure your top landing pages

7 Cool bounce rate + instantly actionable Personally I think the homepage is somewhat dead. A lot of what we do online is determined by search. Search really determines your homepage. Use analytics to determine the home pages of your site. Fix those page and it ll have a huge impact on your profitability & success Measure bounce rate on your top referrers. This will let you know which referrers are the the best. It s not so much about them referring you traffic, it s about then sending you traffic that doesn t bounce. Measure bounce rate on your search keywords (paid & organic). It will help you know if you re optimizing for the wrong keywords, or if you landing pages suck. 5. Exit Rate Exit rate shows how many people left your website from a specific page. You should be using this metric to show you pages that need fixed to keep customers from leaving. Just don t forget, they have to leave your site eventually. Learn to separate good exits from bad exits. Using bounce rate will help narrow this down. Again...Exit rate shows the percentage of people who came to the site (doesn t matter where) and exited on a particular page. Bounce rate shows the percentage of people that entered, did nothing and left on the same page. 6. Conversion Rate Outcomes / Visits. In most cases this is a signup or a purchase. We ll be talking about setting up goals, tracking conversions and funnels shortly.

Presented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo

Presented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo Presented By: Web Analytics 101 Avoid Common Mistakes and Learn Best Practices June 2012 Lubabah Bakht, CEO, Vitizo Web Analytics 101, Lubabah Bakht, June 2012 This 12-page whitepaper provides a deep understanding

More information

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization TTI Summer Forum London, 2012 Barbara Pezzi, Director Web Analytics & Search Optimization This Session: Marketing Tracking & Web Analytics Web Analytics Any successful online marketing initiative requires

More information

Measure What Matters. don t Track What s Easy, track what s Important. kissmetrics.com

Measure What Matters. don t Track What s Easy, track what s Important. kissmetrics.com 1 2 3 4 5 6 Measure What Matters don t Track What s Easy, track what s Important kissmetrics.com Measure What Matters A lot of technologies seem to be one step behind what we really want. And the analytics

More information

How to Pick the Perfect Email Service Provider

How to Pick the Perfect Email Service Provider How to Pick the Perfect Email Service Provider Contents Introduction Consider your strategy Rank the features you need Define your budget Look at delivery rates Check out customer support Make an informed

More information

Free Analytics are Not Always the Best Deal

Free Analytics are Not Always the Best Deal Free Analytics are Not Always the Best Deal Summary The choice between utilizing a free Analytics solution versus a paid Analytics solution is not as straight forward as it may appear. Indeed, free Analytics

More information

Why the CRM system you ve got doesn t do what you want

Why the CRM system you ve got doesn t do what you want 1 Why the CRM system you ve got doesn t do what you want Why the CRM system you ve got doesn t do what you want If you often find yourself wondering why your CRM system is not really making your life easier

More information

COPYRIGHTED MATERIAL. The Bold New World of Web Analytics 2.0

COPYRIGHTED MATERIAL. The Bold New World of Web Analytics 2.0 The Bold New World of Web Analytics 2.0 1 For years it has been clear that web analytics holds the promise to truly revolutionize how business is done on the Web. And why not? You can track every click

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

T he complete guide to SaaS metrics

T he complete guide to SaaS metrics T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

Google AdWords customers can see their Analytics data from inside their AdWords account

Google AdWords customers can see their Analytics data from inside their AdWords account Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed

More information

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

More information

Law firms and the 7 Ps. Why is there no real legal marketing?

Law firms and the 7 Ps. Why is there no real legal marketing? . Why is there no real legal marketing? The past. I first joined a law firm in 2006. At that point most law firm marketing & business development teams comprised marketing generalists. In the eyes of the

More information

Measuring Internet Marketing

Measuring Internet Marketing June 7, 2005 Measuring Internet Marketing How to Verify ROI By Ian Lurie A QUICK REALITY CHECK Advertising exists to help you make money. That s it. There are no moral victories in marketing. Chances are,

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

Page 1. The Seven Deadly Sins of Recruiting

Page 1. The Seven Deadly Sins of Recruiting Page 1 The Seven Deadly Sins of Recruiting Table of Contents Introduction 3 I usually just find them and forget them. 4 I m supposed to track that? 5 I have enough prospective candidates today, so why

More information

Practical Solutions for Web Analytics

Practical Solutions for Web Analytics Practical Solutions for Web Analytics Harnessing the power of digital trace data Molly Wasko, PhD Associate Professor and Chair, MISQ Collat School of Business University of Alabama at Birmingham About

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Bounce Rate Benchmark Report

Bounce Rate Benchmark Report Report Benchmark data for B2B marketers with tips for decreasing your bounce rate www.gotranspose.com Transpose Contents 3 5 7 What is bounce rate? What is the average bounce rate? 6 Ways to Decrease Site

More information

Call Tracking: The Missing Piece in the Multi- Channel Marketing Puzzle

Call Tracking: The Missing Piece in the Multi- Channel Marketing Puzzle Call Tracking: The Missing Piece in the Multi- Channel Marketing Puzzle 2 At a time when it s almost impossible to not have budget constraints, maximizing the return on your investment for marketing campaigns

More information

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

ANALYZING YOUR RESULTS

ANALYZING YOUR RESULTS ANALYZING YOUR RESULTS Kelley Jarrett, Market Manager Design Billy Stephens, Account Manager Design Measuring performance and learning from your audiences behaviors and feedback. REVISIT BENCHMARKS

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

If you re a business owner looking for information on the cost of developing your own

If you re a business owner looking for information on the cost of developing your own What Does a Website Cost? This is a question that we field all day, every day. If you re a business owner looking for information on the cost of developing your own site (either using a service, or hiring

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does online help? Seasonality Do we know when to profit on what we

More information

How the Internet has Impacted Marketing?

How the Internet has Impacted Marketing? Online Marketing and Social Media ( Module 1 ) How the Internet has Impacted Marketing? The internet has developed very rapidly as a major force in the marketing equation for many consumer products. Not

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Social Media. Campaign Checklist

Social Media. Campaign Checklist Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

A Beginner s Guide to Google Analytics. by Ben Barden

A Beginner s Guide to Google Analytics. by Ben Barden A Beginner s Guide to Google Analytics by Ben Barden Third Edition Updated 19/10/2014 Contents Getting Started... 3 Introduction... 3 Get the code... 3 Orientation... 4 Jargon Buster... 4 Understanding

More information

www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline

www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline 2 In the Marketing Automation Dark Ages......of the early 2000s, marketers could only monitor website

More information

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA 19355 www. HOW TO Transform Your PPC Campaigns Today Stream s Approach

More information

DEFINITELY. GAME CHANGER? EVOLUTION? Big Data

DEFINITELY. GAME CHANGER? EVOLUTION? Big Data Big Data EVOLUTION? GAME CHANGER? DEFINITELY. EMC s Bill Schmarzo and consultant Ben Woo weigh in on whether Big Data is revolutionary, evolutionary, or both. by Terry Brown EMC+ In a recent survey of

More information

OF SEO THE DEATH. Tomorrow People. 201 Rhubarb. 25 Heath Mill Lane. Birmingham. B9 4AE T. 0121 753 4499 E. james.walters@tomorrow-people.

OF SEO THE DEATH. Tomorrow People. 201 Rhubarb. 25 Heath Mill Lane. Birmingham. B9 4AE T. 0121 753 4499 E. james.walters@tomorrow-people. THE DEATH OF SEO 1 What s going on with SEO? Just a few years ago, search engine optimisation (SEO) was unheard of. But with the swift growth of the internet and countless new marketing opportunities for

More information

Optimizing Your Web site 101.2: Motivating your supporters to take initial actions

Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Dimitri Lundquist and Misty McLaughlin About the presenters Dimitri Lundquist Interactive Specialist 4 years experience

More information

Should You Advertise at The Knot

Should You Advertise at The Knot Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

Buyer s Guide & Workbook

Buyer s Guide & Workbook SEO SOFTWARE PLATFORM Buyer s Guide & Workbook Data-Driven Insights, Monitoring and Reporting for SEO + Social + Content SEO Software Platform: Buyer s Guide & Workbook Digital marketing professionals

More information

Web Analytics. Using emetrics to Guide Marketing Strategies on the Web

Web Analytics. Using emetrics to Guide Marketing Strategies on the Web Web Analytics Using emetrics to Guide Marketing Strategies on the Web Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

StartPeeps.com The Start Of A New Social Era

StartPeeps.com The Start Of A New Social Era StartPeeps.com The Start Of A New Social Era Introduction Something is wrong with the internet today. Companies like Facebook, Google, Ebay, Paypal and numerous others make billions of dollars every month.

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Who Wants To Literally Save Thousands In AdWords Management Fees?

Who Wants To Literally Save Thousands In AdWords Management Fees? How to Keep Your PPC Management Company Honest Who Wants To Literally Save Thousands In AdWords Management Fees? HERE S THE PROBLEM Not all PPC managers are created equal. Some are really good at what

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

BUILD LINKS POST- PENGUIN

BUILD LINKS POST- PENGUIN intermediate How to BUILD LINKS POST- PENGUIN By KELVIN NEWMAN, SITEVISIBILITY SEO FROM THE EXPERTS series A publication of 2 IS THIS ebook RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE

WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE April 24, 2013 WEB ANALYTICS: HOW TO USE TO YOUR ADVANTAGE Presented By: Marie Ketner Technology Director Sheridan Books, Inc. CALL ATTENDEE STATISTICS No Answer, 4 Are you currently using analytics on

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information

BRIDGING THE DIGITAL DISCONNECT:

BRIDGING THE DIGITAL DISCONNECT: BRIDGING THE DIGITAL DISCONNECT: HOW OUTSOURCING DIGITAL MARKETING CREATES A UNIFIED MARKETING STRATEGY In today s fragmented digital landscape, marketing executives must bridge the gap between instant,

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Google Analytics Health Check Laying the foundations for successful analytics and optimisation

Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Property [UA-1234567-1] Domain [Client URL] Date of Review MMM YYYY Consultant [Consultant

More information

Call Tracking. Simplified. Intelligent call tracking ties it all together

Call Tracking. Simplified. Intelligent call tracking ties it all together Call Tracking Simplified Intelligent call tracking ties it all together 2 Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

Google Analytics workbook

Google Analytics workbook Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users

More information

u Setting the Website Optimization Scene

u Setting the Website Optimization Scene Setting the Website Optimization Scene 1 Before diving into the many website optimization best practices and test ideas in this book, it s important to first give you some background and history on this

More information

The Power of Online Directories and How to Get Started Fast!

The Power of Online Directories and How to Get Started Fast! The Power of Online Directories and How to Get Started Fast! Introduction More and more small businesses today are using online directories to their benefit. If you run a small business then odds are you

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

From Web Analytics to Engagement Analytics

From Web Analytics to Engagement Analytics white paper From Web Analytics to Engagement Analytics Table of Contents Executive Summary 1 Engagement Analytics 2 Measuring Quality with Engagement Value Points 2 Engagement Analytics Examples 5 Overall

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law

More information

O Reilly Ebooks Your bookshelf on your devices!

O Reilly Ebooks Your bookshelf on your devices! O Reilly Ebooks Your bookshelf on your devices! When you buy an ebook through oreilly.com, you get lifetime access to the book, and whenever possible we provide it to you in four, DRM-free file formats

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

Report on integrating CRM

Report on integrating CRM Report on integrating CRM In association with 1 Foreword Estimates suggest that email currently offers the lowest campaign costs for marketing purposes, and accompanied by its potent success rate, email

More information

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them)

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) 52 Keywords + How To Guide More Traffic. More Leads. Keywords

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Intelligent call tracking ties it all together. Call Tracking Simplified

Intelligent call tracking ties it all together. Call Tracking Simplified Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

5 Killer Mistakes That Cause Mobile Apps To Fail

5 Killer Mistakes That Cause Mobile Apps To Fail 5 Killer Mistakes That Cause Mobile Apps To Fail Introduction The mobile app is winning the war when it comes to future engagement with consumers. Two facts should make that apparent: 1 A recent survey

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

wishpond EBOOK 7 ADVANCED TRICKS TO OPTIMIZE LANDING PAGE CONVERSION wishpond.com

wishpond EBOOK 7 ADVANCED TRICKS TO OPTIMIZE LANDING PAGE CONVERSION wishpond.com 7 ADVANCED TRICKS TO OPTIMIZE LANDING PAGE CONVERSION wishpond.com Tip #1: Retarget Bounced Traffic with a Special Offer The average landing page converts at 10%, meaning 90% of your visitors are bouncing.

More information

Copyright 2010 You have giveaway rights to this report. Feel free to share.

Copyright 2010 You have giveaway rights to this report. Feel free to share. Article Marketing Magic Copyright 2010 You have giveaway rights to this report. Feel free to share. Table of Contents What Is Article Marketing?...3 The History of Article Marketing...7 Article Marketing

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

Getting Behind The Customer Experience Wheel

Getting Behind The Customer Experience Wheel Getting Behind The Customer Experience Wheel Create a Voice of the Customer Program for your Organization In any business, serving your customers well is critical to success, loyalty and growth. But do

More information

Frequently Asked Questions About Marketing Automation

Frequently Asked Questions About Marketing Automation Frequently Asked Questions About Marketing Automation What Is Marketing Automation And Demand Generation? Marketing automation software enables you to automate the internal and external processes of target

More information

Using Adaptive Web Design to Increase E-Commerce Sales & Lead Generation

Using Adaptive Web Design to Increase E-Commerce Sales & Lead Generation Using Adaptive Web Design to Increase E-Commerce Sales & Lead Generation Building High Conversion Websites Copyright 2012-2014 Published by Click Laboratory, LLC 4208 Sandy Shores, Lutz, Florida 33558

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

7 Must Know SEO Facts for Business Owners

7 Must Know SEO Facts for Business Owners 7 Must Know SEO Facts for Business Owners You will never view SEO the same way after you read this report! By Michael Nguyen 1 Contents Introductions... 3 Background... 3 Starting my Own Business... 4

More information

*NO PING PONG TABLE REQUIRED the one simple secret that made 96% of our developers love their jobs

*NO PING PONG TABLE REQUIRED the one simple secret that made 96% of our developers love their jobs *NO PING PONG TABLE REQUIRED the one simple secret that made 96% of our developers love their jobs Written by Ryan Chartrand, CEO of X-Team, a global developer resourcing company that provides full-time

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information