Expand on Demand AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

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1 Expand on Demand Overview Hosting & Collocation AT&T Synaptic Hosting AT&T Synaptic Storage as a Service AT&T Synaptic Compute as a Service Application Services (Oracle) Digital Media Services Content Distribution (ICDS) Security Services 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

2 Meeting critical needs of enterprises worldwide We deliver hosting and application services to thousands of enterprises around the globe, including more than half of the Fortune 50 and over a quarter of the Fortune 500 Colocation Services Data Center Facilities Connectivity Services IT Support Services Managed Infrastructure Services AT&T Synaptic Hosting SM AT&T Web Hosting SM Managed Hosting Services Remote Infrastructure Mgt. Application Services Application Management Application Development Software-as-a-Service Remote Application Mgt. Enterprises with on net applications requiring critical internet/intranet network linkages with minimal latency Large-scale enterprise websites or applications with mission critical service requirements Global multinational corporations that require a consistent service experience across continents 2

3 We continue to expand our global footprint with investments in service platforms and capacity 3

4 AT&T IT Spectrum of Service Levels Synaptic Compute as a Service Synaptic Hosting (Basic) Synaptic Hosting (Enhanced) Managed Middleware Service Application Services * * * Client manages AT&T manages up through virtualization Client manages AT&T manages up through operating system Client manages AT&T manages up through web/ database Client manages AT&T manages up through application server AT&T manages up through application * Multi-tenant, virtualized infrastructure 4

5 Our Collocation Services allow you to retain control over most of your infrastructure AT&T delivers data center space, power, connectivity and IT support services to provide a highly secure, reliable and scalable foundation for your hosted IT infrastructure needs Hardened Facility with 24x7 Onsite Security Controlled Temperature & Humidity Optional Services: Installation Remote Hands Monitoring Management CPE Provided by Customer or AT&T Biometric Access Controls Fire Suppression Racks or Cabinets Raised Floors Reliable, Scalable Network Access Conditioned, Redundant Power Battery & Generator Backup 24x7 Monitoring Reports & Tools via BusinessDirect 5

6 AT&T delivers a comprehensive suite of value-added managed hosting services. We can manage your entire hosted IT infrastructure or selected components on an ala carte basis. Choose the right level of management to meet client operational needs Get a complete solution from AT&T to speed delivery and save costs Leverage AT&T technology, staff, tools, processes and 24x7 support Easily upgrade into higher levels of service, like application management Client Networking Services Integrated Client Networking* Dedicated Devices Security, Connectivity, Load Balancing, Acceleration Server Monitoring & Management Three Service Levels Dedicated Servers or Virtualized Single Servers or Clusters Advanced Reporting Storage Services Storage Area Network* Network Attached Storage* Direct Attached Storage Data Backup & Restore 6

7 AT&T Synaptic Hosting SM Next generation, utility-based managed hosting service Offers dynamic, efficiently provisioned IT capacity that can adapt with changing applications or user demand. Ideal for handling seasonal or unpredictable traffic bursts, yet flexible enough to support virtually any business application. Key service features Virtualized, pre-integrated utility platform Fully managed to the OS. Web & DB optional Optional application awareness (monitoring, reporting) Flexible servicing model with holistic SLA up to 99.9% Extranet Intranet ebusiness Recovery Front Office Back Office AT&T Synaptic Hosting is AdaFast. Launch your application quickly. Scale it even faster. Adaptive. Burst IT capacity in real-time to handle traffic spikes. Efficient. Pay for only the IT capacity you need Reliable. Deliver high uptime via built-in security and redundancy. Easy. Get quality support from your expert support team, 24x7. 7

8 How Does It Work? A virtualized ecosystem Service integrated into the AT&T Synaptic Infrastructure SM, a nextevolution utility computing platform that leverages virtualization technology to support greater flexibility and faster provisioning for new and growing applications. Provides you with your own highly, secure virtualized ecosystem consisting of network, computing capacity, security and storage resources. AT&T Synaptic Infrastructure SM Delivers network, computing, and storage capabilities in a complete efficiently provisioned package 8

9 AT&T Synaptic Hosting SM is ideal for dynamic IT usage scenarios such as: Seasonal Usage Time Seasonal demand may exceed capacity Difficult to scale up or down as needed Example: Holiday retail sales; promotions Business Lifecycle Usage Time Demand grows, matures, then tapers off Requires expensive upgrades to keep pace Example: New online business venture Periodic Spikes Usage Time Large capacity needed to handle the peaks Excess capacity sits idle most of the time Example: End-of-month book closing Unpredictable Usage Time No idea where the demand may go Big risk in either over or under building Example: Launch of new online game 9

10 Features and Benefits Feature Turnkey IT solution. Complete managed solution includes all required IT infrastructure, ready to go, right out of the box Secure and available. Integrated security, data backup and redundancy help keep your solution running, backed by an end-to-end availability SLA. Flexible performance. Choose from pure utility or hybrid delivery models, and easily add servers or scale capacity up or down as needed. Dynamic capacity. Virtual servers can almost instantaneously respond to increased demand by bursting up to 2x the processing and memory. Application awareness. Optional application monitoring services provide visibility into the status and performance of your application. Holistic client support model. Defined ITIL processes, designated resources and highly-qualified staff support your solution 24x7x365. Benefit Time and focus. Launch your application quickly and stay focused on its care and feeding; leave the entire underlying IT infrastructure to us. Business-grade operation. Rely on AT&T to power your mission critical applications and help meet governance or compliance requirements. Match IT with business needs. Right-size your operating environment based on current demand; then add more (or less) when needed. Real-time responsiveness. Adaptive capacity on demand handles spikes in demand, so your users can keep on coming. Cost effective and affordable. Avoid over-building your infrastructure to meet peak demands; pay for what you use, as you use it. Improve your customer s experience. Help ensure your application is performing properly and gain insights to better manage or optimize it. No worries, no headaches. Get to know the people supporting your account, and count on AT&T to be there when you need us. 10

11 AT&T Synaptic Storage as a Service Flexible, cloud-based storage on demand for the enterprise AT&T Synaptic Storage as a Service provides highly secure, virtualized storage that adaptively scales to any size you need, and is accessible from virtually any device, anywhere Connective Secure Expansive Efficient With AT&T Synaptic Storage as a service, you can: Create virtualized containers for your data Easily connect using your existing applications Ensure end-to-end performance for your users Pay for only the capacity that you use Grow as big and retain as long as you want Storage Nodes AT&T Network The service includes: Multi-layered security Flexible access via API* Optional QoS* features 99.9% availability SLA * API = Application Programming Interface QoS = Quality of Service 11

12 AT&T Synaptic Storage as a Service includes key features needed by enterprises today Self-Service Developer toolkit and usage reports via the customer portal Developer Servers Policy-Based Easy data protection at geographically-diverse sites Pay-Per-Use Monthly bill based solely on the capacity used, with no minimums Data Access Flexible Access API* and global namespace enable connection via web services applications AT&T Network EMC Technology Robust storage platform based on EMC ATMOS Reliable Facilities Hosted in data centers with a proven track record of reliability Adaptive Capacity Storage capacity automatically adjusts to the amount of data stored * API = application programming interface 12

13 and integrates security and network capabilities available only from AT&T Built-in security and network features allow you to control access to your data and ensure high end-to-end performance for your users AT&T Network Backbone Public Cloud Private Cloud Web Application Content Class of Service Storage Node Server Data Internet Corporate Network MPLS, VPLS, EVPN, AVPN User Content Traffic Prioritization Layers of Security Physical Security Network Security Denial of Service Intrusion Detection Firewall Management Access Controls Quality of Service* Classification Traffic Shaping Scheduling Algorithms Congestion Avoidance End-to-End Delivery * Optional feature 13

14 AT&T Synaptic Storage as a Service provides universal access to your data With AT&T Synaptic Storage, online data resources can be directly accessed by virtually any device, from virtually any location AT&T IDC Customer Data Center Company Offices Third-Party Data Center Mobile & Home Users Server Farm API Tier 2 Disk Resources Global Name Space Storage Policies Built-In Security Browser Traditional Managed Storage Services Generally backend data storage for local servers only DAS SAN NAS Data Center Web services API and global name space enable pointer references to data assets in the cloud Servers and end user devices transparently access these assets as part of the application Client can extend existing tools and policies 14

15 And, it allows you to integrate directly into your existing application software A key to the flexibility of the service is that you connect to storage resources at the application programming interface (API) layer Application API Layer Operating System Layer File System Layer Logical Block Layer Device/Hardware Layer AT&T Synaptic Storage as a Service Developers write to a REST Web Services API, providing flexible access to distributed storage assets and tight integration with virtually any application they want to run Backup Software Software client on the host system manages full and incremental backups to the backup master server Network Attached Storage Server connects to file shares over IP/Ethernet network using file system protocols such as NFS, CIFS, Samba, FTP Storage Area Network Server accesses block level storage over Fibre Channel SAN, or direct FC or SCSI connections (usually local only) 15

16 AT&T Synaptic Storage as a Service can be used to protect your data Plug into Synaptic Storage and use your existing software to back up critical data from servers, PCs and laptops across your enterprise Data Backup Use Case Primary Environment Backup Alternate Site Restore to Original or Alternate Connect your backup software application to Synaptic Storage using our REST Web Services API The backup master server at your site manages the overall backup operation for systems across your enterprise Virtual Storage Assets Backup Retain Restore Client backup software on individual systems can send backup data directly across the network to Synaptic Storage In case of outage or data loss, files can be restored to the original system or to an alternate environment 16

17 AT&T Synaptic Storage-aaS can be used to archive your data Plug into Synaptic Storage and use your existing software to archive aging data from servers and PCs across your enterprise Data Archival Use Case Servers and Systems Search Auditor Connect your archival software application to Synaptic Storage using our REST Web Services API Archive Retrieve Based on rules that you specify in your archival software, data is copied or moved to the Synaptic Storage online archive Virtual Storage Assets Copy Retain Discover Archived data is kept secure in Synaptic Storage for as long as you need it You can set rules in your archival software to automatically delete data after the retention requirement is met In case of an audit or legal discovery, the data is fully searchable and retrievable 17

18 Enabling end-to-end ecommerce solutions AT&T can deliver powerful ecommerce solutions by combining Synaptic Storage with hosting, application management, CDN, and more Fast Reliable Scalable Secure Web Application Utility Adaptive IT capacity Quality of Service Application Acceleration Dynamic Content Fixed Content Cached Content Application Management Comprehensive lifecycle support Hosted Infrastructure CDN Nodes Hosting Reliable facilities and infrastructure Cloud Storage Storage Nodes Content Delivery Content close to end users Security Robust, multilayered approach Dynamically scalable storage capacity 18

19 What AT&T Synaptic Storage-as a Service can do for you Features Multi-layered security built throughout the solution, from storage to network Benefits Secure access to your critical data throughout its lifecycle Reliable, end-to-end networking with AT&T s backbone and optional QoS Optimal experience and productivity for your application s end users Application programming interface (API) connection to your storage assets Tight integration with virtually any application you want to run Global name space for all of your data assets residing anywhere in the cloud Transparent access and management of your data, no matter where it s located Policy-based storage providing dual copies or replication across the cloud Worry-free protection for your data based on its importance to your business 19

20 AT&T Synaptic Compute as a Service Cloud-based server capacity on demand for the enterprise Synaptic Compute as a Service provides virtualized server instances with flexible computing, networking and disk resources that you can selfprovision, scale and use as needed Flexible Secure Expansive Efficient Virtual Servers AT&T Network With Synaptic Compute as a Service, you can Self-provision via the portal Choose the compute and storage capacity you need Select from a menu of operating systems Pay for only the capacity that you use (hourly) Easily scale up or down, and even turn off resources when not in use The service includes: Portal interface and API Built-in security features Choice Windows or Linux operating systems 20

21 AT&T Synaptic Compute as a Service Cloud-based server capacity on demand for the enterprise Self-Service Initial Setup, Changes IT Architect or Developer Reliable Facilities Multilayer Security Flexible Access Portal, API End Users AT&T Network Network Options Public or Private Server Capacity CPU + RAM + Disk Pay-Per-Use Hourly Usage Turn On/Off Scale Up/Down Offering an availability SLA for core infrastructure Page 21 21

22 What AT&T Synaptic Compute as a Service can do for you Features Multi-layered security built throughout the solution, from storage to network Reliable, end-to-end networking with AT&T s backbone and optional QoS Application programming interface (API) connection to your computing assets Scalability to provide additional computing capacity Autonomy and independence with an integrated management dashboard Efficiency to align business expense with business value Faster application deployments better connect the needs of your business and IT Benefits Secure access to your critical applications from anywhere, anytime Optimal experience and productivity for your end users Easily integrated with virtually any application you want to run Respond quickly to new projects, unpredictable demand and/or impacts on business operations Independently provision new servers, scale resources or power down servers Reduce infrastructure costs Speed of delivery becomes a market differentiator 22

23 Our approach takes into account the complete application lifecycle Stabilization Ensure performance & reliability Achieve steady state Ongoing Maintenance & Support Evaluate application use Help organization better use application Implementation/ Upgrade Application Lifecycle Upgrade Create roadmaps for optimal upgrade path Plan and execute upgrades to minimize business disruption System Enhancement Find unused functionality Improve processes and reporting Integrate with other enterprise applications Performance Optimization Identify ways to improve use and performance Evaluate each technology layer for potential improvement 23

24 And support the broader needs of Oracle Clients with a robust portfolio of managed applications Enterprise Applications ecommerce Messaging & Collaboration ebusiness Suite Siebel PeopleSoft Hyperion Fusion Middleware WebSphere Commerce WebSphere Application Server Custom Applications SAP Business Suite SAP R/3, mysap.com ECC 6.0 NetWeaver Platform Ariba Analysis Ariba Sourcing and Contracts Ariba Buyer and Invoice Other Packaged Apps. OmniFind 24

25 Managed Infrastructure Services Portal & Tools AT&T BusinessDirect provides access to our advanced toolsets, giving you a holistic view from the network up through the application Portal features include: Change Management Incident Management Application Monitors Ecosystem Health Monitor Device Management Inventory Management Visualization Tools Performance Reports Alarms & Notification Online Invoicing Easy access to status, reports, information and support Intelligent Reporting System AT&T Visualizer Managed Application Services Tool 25

26 Digital lifestyle is changing the way we do everything Increasing adoption of broadband New Paradigm Demand for rich multimedia content rising Customers expecting improved experience and on demand access to content Ad revenue increasing online Declining prices of new media Growth in ecommerce New ways to access content such as mobile devices Enterprises increasingly seeking to make video and other forms of rich digital media content more central to their businesses and internal processes to optimize communications across employees, customers and suppliers 26

27 Comprehensive AT&T Digital Media Solutions SM High performance 3 screen content delivery to intranet, extranet, and Internet users globally Production Management Content Management Content Delivery Mobile Laptops Production Post- Production Asset Storage Content Owner Advertising Acquisition Networks Video Management Services Encode Index Search Transcode User access rules Rights management Delivery options Schedule Report Monetize Desktops ICDS Internet PCDS Intranet Town Meetings Mobile Broadband Access TDM Access Mobile Digital Signage Broadband Access Consumer web site Gaming Laptops Desktops Wireless 27

28 How does AT&T Intelligent Content Distribution (ICDS) help your customers? ICDS provides the following benefits: Increases customer s capacity to serve content Improves reliability of content provision Improves end-users performance Lowers operational costs Enables video delivery 28

29 ICDS Global Nodes Provide Extended Reach CALA Nodes Mexico (MX) EMEA Nodes Austria (AT) Belgium (BE) Bulgaria (BG) Cyprus (CY) Czech Republic (CZ) Denmark (DK) Egypt (EG) Estonia (EE) Finland (FI) France (FR) Germany (DE) Great Britain (GB) / United Kingdom (UK) Greece (GR) Hungary (HU) Ireland (IE) Italy (IT) Latvia (LV) Lithuania (LT) Luxembourg (LU) Malta (MT) Netherlands (NL) Norway (NO) Poland (PL) Portugal (PT) Romania (RO) Russia (RU) Saudi Arabia (SA) Slovakia (SK) Slovenia (SI) Spain (ES) Sweden (SE) Switzerland (CH) Syria (SY) Turkey (TR) UAE (AE) Ukraine (UA) Tokyo Node Japan (JP) S. Korea (KR) Hong Kong Node China (CN) Hong Kong (HK) Taiwan (TW) Malaysia (MY) India (IN) Singapore (SG) Australia (AU) Malaysia (MY) Indonesia (ID) Thailand (TH) Vietnam (VN) Philippines (PH) Cambodia (KH) New Zealand (NZ) India (IN) 29

30 Managed Security Services Remote Users Internet Enterprise Enforce security, policy compliance and security patches on remote access end points End Point Security Protect networks and critical information against malicious intruders with Internet Protect Detects and mitigate DDoS attacks while allowing legitimate traffic though to support the business with DDoS Defense Shared Cost efficient, high quality, standards based managed security across many locations with Network Based Firewall Analyze VPN traffic to detect unusual traffic and internal threats with Private Intranet Protect Guard against day 0 threats and defend the network core with Intrusion Detection & Prevention 30

31 Managed Security Services MOW Availability Full MOW Product Suite Partial Availability 31