Concordia Seminar Web Design Process and How To Resources

Transcription

1 Concordia Seminar Web Design Process and How To Resources

2 TEAM & PROCESS

3 Your Team Ula Kuras Account Manager Nate Giersdorf Web Programmer Hannah Ferber Account Manager Cat Buhayar Director of Operations Heather Craig Information Architecture Bill Madill Chief Technologist Ben Herman Search Strategies Cameron Madill President David Drouin Creative Director Helen Pilgrim Bookkeeping

4 Your Account Manager Your project on time & on budget Single point of contact Face-to-face / web meetings for every phase Weekly phone calls Ula Kuras Account Manager Hannah Ferber Account Manager

5 Our Process

6 Process Benefits Clarity and Efficiency Know your goals and accomplish them A Clear Roadmap Keep your project on time and on budget Scalability Create a website that you can use now and in the future The Big Picture Integrate your offline processes with your website

7 Discover Phase Strategically position your organization for online growth by learning about your visitors, your competition and yourself

8 Baseline Analytics Get background data on your site and find opportunities for improvement

9 Comparable Analysis Understanding your online presence and your competitors.

10 Customer Personas Representation of the goals and behavior of key customer types. Create empathy with your customers and target your strategy towards them.

11 Define Phase Finalize the plan for your online success with key components, including traffic acquisition, content, photography, information architecture and technology.

12 Site Map Overall site structure and page identification, initial content review

13 Online Marketing Strategy Drive more traffic to your website through search engine optimization (SEO), PPC optimization and social media strategies.

14 Wireframes Working model of site structure, functionality, content development. Identify key calls to action and conversions for your website.

15 Design Phase Creating the visuals that will persuade your visitors to engage with your organization online and help you to reach your objectives.

16 Moodboards Establishing preferences for site layout, color, imagery and typography.

17 Initial Designs Visual design mockups of primary and secondary pages.

18 Final Designs Mockups incorporating revisions of initial designs.

19 Develop Phase Bringing all the pieces of your website together into a persuasive, compelling and user friendly online experience.

20 Programming Bringing final site copy and visual design to life, for testing & approval.

21 Content Management System Empowering our clients to easily edit and change content, create new pages, and upload files, video, and podcasts.

22 Adding Custom Features Blogs, ROI calculators, forums, CRM integration, online purchasing and more.

23 Deploy Phase Sharing your new lead generation tool with the world, begin tracking success for future improvement opportunities.

24 Work Quality Guarantee We stand behind our work, and want to make sure that your new website is "fit" to meet your needs properly. Following launch, your website is covered by: 30-day warranty for training you on how to maintain your site. 30-day warranty on content not properly displayed. 12-month warranty on programming bugs. Security upgrades included in your hosting package. A Maintenance Guide outlining rates and your point of contact at Synotac for any future updates, maintenance and additional projects.

25 Improve Process Experimenting, analyzing and engaging with your visitors to deliver constantly improving results for you and them.

26 Evaluation & Assessment Reviewing the metrics to help guide marketing efforts and overarching digital marketing strategy. In-person or web meeting 2 months post launch: Analytics review- viewing and assessing comparative data prior to and post launch Collecting feedback from you and your customers Revisit ideas that emerged as part of the redesign process Provide digital marketing resources

27 Analytics Review Reporting on data collected prior and post launch

28 Digital Marketing Resources Providing you and your team with resources in any areas you have questions about 1. Twice monthly Lunch + Learns ( 2. Monthly e-newsletter and weekly blog 3. Educational resources: Tools to optimize your website Case Studies Best Practices & Guides

29 Revisiting Improve Ideas

30 Our Work Award-winning solutions created for our clients, by our expert team.

31 Web Redesign 2.0 The best book on website redesign process

32 HOW TO RESOURCES

33 WordPress.com Hosted solution that is great for building most content and lead generation websites.

34 WordPress.org Open source software, templates and resources. Works for most content and lead generation sites.

35 Magento.com Good open source e-commerce platform...if such a thing exists.

36 Smashing Magazine Design and all things web

37 A List Apart Usability, content, coding advice and more

38 UserTesting.com User tests completed within hours for $29

39 Useit.com Jakob Nielsen's usability column

40 SEOMoz.org The resource for SEO learning and tools.

41 MarketingSherpa Case studies and digital marketing resources.

42 MarketingExperiments.com Research and certifications on digital marketing.

43 WhichTestWon.com Split tests every week

44 Adobe Photoshop The tool you need to design effective websites

45 BeyondCompare FTP platform

46 TortoiseSVN Source Control Software

47 jedit Code editor

48 Basecamp Project management software

49 Questions