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5 Ideation/Generation Definition / Requirements Iterative design Implementation

6 Ideation/Generation Definition / Requirements Iterative design Implementation

7 Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Iterative design Implementation

8 Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Iterative design Implementation design supports delightful, engaging experiences

9 Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Sketch options Iterative design solutions Test prototypes Flesh out solution Refine User test Build Implementation design supports delightful, engaging experiences

10 Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Sketch options Iterative design solutions Test prototypes Flesh out solution Analyze Refine User test Build Implementation design supports delightful, engaging experiences

11 Thinking about deliverables...

12 Understand the market Customer empathy Strategy Ideation Experience strategy Sketch options solutions Test prototypes Flesh out solution User test Refine Build design supports delightful, engaging experiences

13 Personas Profiles Mental models Sketching Storyboards Design principles Engagement metrics Clickable/ tappable Animated UIs Flows/ Wireframes Mocks Code Flows/ Wireframes Mocks Code Understand the market Customer empathy Strategy Ideation Experience strategy Sketch options solutions Test prototypes Flesh out solution User test Refine Build Competitor analysis Trend analysis Value proposition Elevator pitch Prioritization Vision pieces > Mockups > Illustrated scenarios Roadmap Evolution Map Sketching Storyboards Heuristics User testing Heuristics User testing design supports delightful, engaging experiences

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