Aghreni Digital Marketing. World Class Interactive Marketing Now serving India
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1 Aghreni Digital Marketing World Class Interactive Marketing Now serving India
2 Aghreni Overview Leader in Digital Marketing Acquisition : Acquire new customers Retention: Up sell/cross sell and engage existing customers Channel focus: & Mobile Founding Executives from #1 ranked provider in the US. Experience serving clients like Citibank, Walmart, Barnes & Noble and Proctor & Gamble Europe s leading emarketing platform + localized best practices
3 Aghreni Offerings Acquire new customers using Partners opt-in network Over 5 million double opt-in names Rich demographics from consumers to CXOs Comprehensive Conversion Metrics Up sell and Engage existing customers using e-messenger Integrated & mobile marketing platform Comprehensive Reporting Industry leading deliverability
4 Partner Opt-in Network Double Opt-In List Database across India Profiles of Consumers, Tech enthusiasts, Managers, HNIs, CXOs sent from the Partner ID Extensive Tracking and reporting
5 Customer Profile Data 225,000+ customer profiles across the country based on preferences 650,000+ fresher database across the country based on courses pursued 225,000+ Tech Enthusiasts profiles across the country 65,000+ profiles of Resellers and IT Channel companies 32,000+ profiles of High Net-worth Individuals 90,000+ profiles of Small and Medium business enterprises 25,000+ profiles of Financial Managers and CFOs 12,000+ profiles of CXOs 450,000+ employees in IT, ITES and Blue-chip companies in India 750,000+ customer profiles interested in food, events, etc. 400,000+ profiles across Bangalore
6 Our Clients ICICI Bank ICICI Lombard General Insurance India Today Book Club BuzzInTown Cleartip.com FutureBazaar.com SnapFish.in MyNokia.com Shoppers Stop EasyInsurance.in KotakMahindra Many More..
7 e-messenger Integrated and Mobile ASP Network setup Inbound Management Classroom training Account Management Team Customer Support Access Online Resources Full Service Customers also get deployment services
8 e-messenger Features: Integrated functionality for both and Mobile SMS campaigns Basic Functionality Import and Export Facilities Bounce Processing: Eliminate dead addresses Profile enrichment by recipients Advanced Functionality Sophisticated selection of target groups Spanned administration via super-newsletters Event Engine Build relationships with constant dialogue Split Send Out Automatic Generation of text, SMS and fax messages from the content of the corresponding HTML template
9 Content Management System e-messenger Features:
10 e-messenger Features: Upload: Use messages from your mail client directly Archive and Drafts: Store and reuse messages Personalized previews: Verify before sending Multiple format: Send out as SMS, Fax and Flash Personalized attachments Reply Handling: Use personalized contact options Feedback and Analysis options Integrated accounting Tracking openings, forwards and clicks Viral Marketing: Forward tracking Aggregated statistics Event Tracking and ROI Visual Reporting: Showing results where they occur
11 e-messenger Features: Security Measures High Security Server Farm Continuous Monitoring for a stable environment Multi level backup Firewalls: Restricted access to your system Permission Management: Security Audit: External verification of safety standards Blacklist: Exclude complainers forever Detailed subscription information Maximum message limitation
12 e-messenger Features: ASP Solution: the smart way of marketing Lower cost of infrastructure and maintenance Relationships with mail providers: Removing blockage fast Modern Architecture: Distributed Performance Java based: Adaptability through modular design Cluster architecture: faster and safer Interfaces Web interface File based interface: FTP, SFTP, SCP, HTTP, HTTPS SOAP (Web services) Direct Database Direct Request Data Formats: XML, csv and Excel
13 Integrated solutions at no extra cost through our strong partner network Webanalytics Software Deliverability Network E-Commerce Software Performance Marketing Data Analysis Consulting Services
14 Finance Media International Clients Leading companies trust our products & services Retail Automotive FMCG Associations Insurance Telcoms Travel Fashion/ Lifestyle
15 Indian Clients Leading companies beginning to trust our products & services
16 Why e-messenger? Pricing Affordable pricing for Indian companies Deep Local Support Best practices from reputed and online marketing companies (we provide development support to some of the best companies in USA and Europe ) Deep Technical Knowledge End to End Services Professional Services, Lead Generation, Campaign Execution, Creative Development, Web Site Development, and Support Migration Support Have executed several large clients from other platforms including Epsilon Will work with you to plan and execute the migration from Epsilon platform both data, campaigns and integrations with your backend systems flawlessly Will maintain the reputation and white listing status of your company and subscriber base
17 Why e-messenger? Features Own SMTP Mailers Hosted SMTP Mailers Tier 2 ESP Tier 1 ESP Hardware and Software Client manages Vendor manages Vendor manages Vendor manages Internal Effort Extremely time consuming More time consuming Minimal Virtually none Internal Skills Internal experts required Some know-how beneficial Little Know-how needed No Know-how needed Availability Poor Medium High Extremely High Security Poor Medium High Extremely High Performance & Scalability Poor Medium Medium Extremely High Reputation of Sender Poor Medium High Extremely High Deliverability Poor (<50%) Medium (40 to 60%) High (60 to 80%) Extremely High (> 95%) ISP Relations None None Limited Very Good Feedback Loop from ISPs None None Limited or None Very Good and at a Price Price/ sent 1 to 2 paise 2 to 3 paise 5 to 10 paise 15 paise and above Reports Rudimentary Basic Medium Rich Functionality Basic Basic Medium Extremely high Best Practices None None Medium Very High Support Limited Limited Self Service Good Support. Mostly from outside the country ESP Service Provider Tier 2 ESP Benchmark, Campaigner, icontact, etc, StreamSend, etc. Tier 1 ESP ecircle, Epsilon, Strongmail, Responsys, etc.
18 Aghreni Advantages ISP Relations Reputation Return Path List Cleansing Professional Services
19 Thank You Aghreni Technologies Private Limited 50, 1 st Cross, 27 th Main Road BTM Layout 1 st Stage Bangalore INDIA 246, Fifth Avenue, Ste 301 New York, NY USA Web: info@aghreni.com Ph: (India) (US Direct)
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