TheSEOInc Resellers Handbook
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1 TheSEOInc Resellers Handbook A Guide To Our Resellers Program TheSEOInc Copyrights Reserved
2 RESELLERS HAND BOOK TheSEOInc.com Welcome to TheSEOInc.com, an affordable digital services agency from India. Post 2000s we have a seen a dramatic shift on internet landscape. With number of devices, ecosystem and technologies in place, marketers see a growing need to have specialized campaign for maintaining their online presence. Be it search, social or paid media, the challenges has become multifarious propelling the need to avail specialized services while planning their online marketing campaign. How should you plan? In view of the technological improvements, ethical marketing practices and your inbound goals, a basic campaign can be broken down into: o Creating a technical infrastructure that will enable seamless yet effective website access from users as well as the search engines. o Achieving top position for the keywords and maintaining over long term. o Building website that has higher authority value and a clean web reputation. o Deploying social media to amalgamate your content efforts and make sure you build relation with suppliers, customers and your employees. o Integrate the paid, affiliate and marketing campaigns to strengthen your profits which is the ultimate goal of your business.
3 o Analyze the analytics to find actionable insights and deploy your creative thinking to enhance your return on investment. Is it simple? Does it appear simple? In pursuit of these business objectives every when you will find yourself deeply lost inside the process. How to plan? How to set the objectives? How to measure the KPIs? How to write the process? And last how to deploy the game plan? Believe us this is a typical problem of hundreds to millions of website owners who aspire success from website. So needless to say your client is no exception which is why they have hired you, to avail smart guidance to their business. To ensure you bring the missing synergy that they have always aspired of. Issues of service delivery: Being in this industry for many years now, we both understand that the real problem starts from the day campaign commences. Several critical things like project allocation, account management, campaign development, technical deployment, link building, social media, reporting etc. takes a lot of efforts. On top of it, you need to ensure a proper communication is established within and outside of your team, so that set legends are achieved on time. This is so crucial that if you are missing one/few ingredient(s), you risk the entire campaign. Further manpower management is another issue. At least you can t risk of losing key employees during the campaign. You see there are so many problems involved in project management. TheSEOInc s project management solutions: We have designed several project management solutions to help companies engaged in e- marketing consulting services/resellers. o Virtual assistant you can hire VAs to work on behalf of your company at fraction of cost what you will require to pay having chosen to work with in house managers.
4 o Project managers Dedicated internet marketers to work on your SEO, Social media and PPC projects. o Links managers Senior or mid-level link building staffs who on your behalf will generate links for your clients. o Turnkey Staff Managers: TSMs to manage your social media, CRO, web analytics, design and development projects. We have been working with the off-shore clients since 2003, so we understand the culture, process and expectations. Our core knowledge and deep understanding has incorporated into the resellers program ensuring better working through our global delivery model. Who is a Reseller? A reseller is a company/organization that has same or related business like ours. For example a web development company, SEO Company, Webhosting Company or independent SEO consultant, media or PR agency or any digital marketing firm can qualify to be a reseller. In theory resellers have their own marketing process and they take TheSEOInc s help to serve their clients. There is a white label/rebranding contact in back that helps the reseller partner to gain 100% credit of work, even though we do it in backend. Unless requested our employees use pseudo names to work on behalf of the reseller partners. And imagine all these flexibility at a minimal service fee. So both the business coexists on mutual consent and white label agreement. Salient features of our white label agreements: o Project/campaign support is provided by TheSEOInc s backend team. o All reports are fully branded with your logo, company name and address. o You have absolute control over choosing names of your virtual employees.
5 o You get the daily, weekly and monthly reports on working hours and assignments of your employees. o The minimum experience of your virtual employees will be more than 5 years. o You have the ability to interview and take technical test before hiring them. o A buffer of 7 days (at TheSEOInc s cost) is allowed to train your employee on the communication process. o You can /call/skype your employee during your business hours and off business hours. Benefits of resellers plan: Various companies often consider having employee in their office is too expensive as they need to incur cost on maintenance, human resource cost and more importantly they need to have a commitment. Being a startup company, these proves to be difficult and also you lose your focus. However things vary drastically when same company hires an employee with us. o No maintenance cost - just pay as you go for a project, no project no payment. o No capital investment, we provide the technical infrastructure. o No hassles of getting software or process as we have everything readily available. o No hassles of taking ownership, we do everything for the resellers. o Man power rollover is allowed. If you are not consuming the hours with one client that can be shifted to another client or may be next billing cycle. o Business relationship is governed by a White Label-non disclosure agreement. You can add all your terms and condition and there by govern the business relationship. You do sales better! We aim you do that and leave the client management on us. We make all the leg work making sure you get sufficient time on what you do the best closing new deals and increasing the strength of this program.
6 About TheSEOInc.com: Our Company: TheSEOInc started functioning in the year 2004 with 2 employees. Now it s a company of 80+ professionals who work on multifaceted project management. We now have 200+ clients onboard with 90%+ retention rate. About 30% of clients are resellers whom we give preference considering their long term business prospective. Our Staff: Which company on this earth has grown without the support, dedication and well wishes of staff members, their stake holders and the customers? We appreciate the unparallel support from each group particularly from our customers and employees who made us successful. TheSEOInc.com now offers huge benefits to the continuing customers, deserving employees and as a step forward we support the community where we operate. India is a country that s fast emerging as technical outsourcing. So to enrich the trend we offer a lot of technical educational education to budding mass. We are proud to say that 30% of our employees are directly trained by our senior staff members. Our Process: We adopt most updated techniques of SEO, SEM, SMO and Reputation Management. Our success is visible in the appreciations of clients, whom we have managed to make our raving fans. Starting from link building, on page optimization, PPC management, affiliate marketing etc our technical professionals is well seasoned, adaptable and instrumental. Our Project Management: Our team contains varied experience with a minimum being 2 years and maximum being 7 years with the exception of interns. We have segregated them on basis of project center with each project center is being headed by one project coordinator (5+ years of experience) and support staffs. In case the project requires special attention these project coordinators works as dedicated account manager. This is to ensure that each project goes into the safe hand.
7 Our Infrastructure: Our office is located in one of the largest metro of western India, Mumbai, one of the largest metropolis conglomeration, house to Indian financial hub, one of the largest stock markets of Asia. This city has produced the largest number of Indian billionaires who features in Forbes. We operate from a building of 3 floors evenly segregated for technical lab, cafeteria, parking lounge, library and conference room. We have been connected to uninterrupted internet connection, power back up and 24/7 framework of working. Also with us data is managed by high speed server and latest configuration of desktop and laptop PCs. In terms of adapting the communication, we are proud to have implemented the calling, conference, video/text chat and communication as backbone to communicate with our esteemed clients. Since resellers are always premium client they are no exception to this communication process. Employee Benefit Schemes: We offer competitive compensation, medical benefits and most important of all we provide profit sharing. So a part of profit from a project center goes to the team. This is to ensure the interest of the employees; they feel that they are working for their own benefit. Also we encourage the clients to provide performance linked incentives to their dedicated staffs to increase the retention. Note this is always optional and not to taken into regular accounts. Our motto is to germinate a long standing relationship with the employees so that they feel proud to be a part of TheSEOInc.com Client Power: Clients are the kings. Certainly we encourage demanding more in terms of process, results, communications and results. Most of our clients use these value added services and gets discount by introducing new referrals. If that s not all they take free services if any issue is committed by TheSEOInc.com team. In addition to these we have multiple offers and schemes for the valued clients. Top Reasons to hire TheSEOInc.com o 80+ qualified SEO professionals working on board. o Varied experience profiles from 2 years through 7 years.
8 o Trial run allowed to test the service. o We provide the marketing support free of cost. o We are the trusted partners for some top SEO companies from USA, UK and Australia. o We take full service SEO, PPC, Reputation management and SMO projects. o We offer time roll over facility. o We send daily, weekly and monthly SEO reports. o We allow full time and part time employees with dedicated or shared account managers. o We provide , chat or voice resellers support. o We work in business hours of USA, UK and Australia. o We have a fully functional task board to share, allocate or optimize the tasks within or out of the team. o We have a resourceful research and development team to monitor the search engine algorithm changes. SEO: Our process overview: Opportunity discovery Learn your business Know your competitors Understand your product/services SEO audit(strength and weakness analysis) Key phrase analysis Define technical SEO metrics Strategy development Keyword grouping Technical development Setting the project goals Landing page and content strategy Social strategy Competitor strategy Back links strategy Strategy into action Initial strategy meeting Fixing the technical issues Commencement of content strategy Commencement of link building Setting up the visitors analytics Social media campaign Evaluation and measurement Campaign summary and observation Activities undertaken Changes in traffic, index and rankings Back links reporting Recommendations
9 PPC: Our process overview: AdWords account setup PPC account creation Ad groups and keyword mapping Landing page optimization Budget allocation Campaign launch PPC Post-Launch Process Daily bid management / bidding strategies A/B split testing Ad copy optimization / Ad creation Keywords cleansing / expansion Customized landing pages Consumer behavior analysis Conversion rate and in page analysis Goal conversion analysis Testing and revision Budget allocation and fine-tuning ROI reporting SMM Process Overview Pre-campaign research and analysis Creating a business plan Knowing target group, its demographics Understand your website, product/services Knowing branding needs and marketing goals Social penetration audit Competitive assessment and benchmarking Campaign plan Layout design Focus discussion Campaign launch Account set up and profile creation Media planning Content plans for text, video or image Tools deployment & process initialization Branding the community pages Subscribers / followers building Content scheduling Planning the social events Establishing two-way communication Affinity building, social incentives KPI tracking, review and update Media audit beginning vs. current Influence and outreach audit Brand reputation assessments Positive vs. negative reviews Active users assessments Monthly/weekly social media reporting
10 TheSEOInc s Esteemed Clients: A partial list of our esteemed clients who chose us as their outsourcing partners:
11 How to enroll: The process is simple. You can start by filling out Our support staff will help you in the process. A brief review of plan: You can also hire Links Manager/Project Manager
12 Important Website Links: About TheSEOInc: Why to choose us: TheSEOInc s code of ethics: TheSEOInc s privacy policy: Organic SEO deliverables: Pay Per Click deliverables: Social Media Deliverables: Contact us: Our corporate/business offices: Mumbai Office TheSEOInc, Level-2, Business Center Gharunda Complex, Sector 9, Ghansoli Navi Mumbai Bangalore Office TheSEOInc, Plot # 143, 6th Main, 3rd Cross, PW Road, Kalyan Nagar Bangalore, India Phone # sales@theseoinc.com
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